Documente Academic
Documente Profesional
Documente Cultură
1, 2002
Eugene Holland
capitalist institution internalizes and then reproduces the Oedipal social dy-
namic of the capitalist market.
Anxiety, subservience, and identication with the oppressor are, however, not
the only psychodynamics programmed into capitalist subjectivity by the nuclear
family. For another of the dening features of this non-extended and socially-
disimbricated family form is that it constricts love and intimacy within the
narrow bounds of parents and siblings—“haven in a heartless world,” perhaps,
but also a hothouse for severely conicted desires. During the formative years
of childhood, desire is in fact limited to the very objects that the incest taboo
rules out of bounds! The Oedipal family is therefore, perhaps more essentially
than anything else, a training ground for self-denial and asceticism.7 The family
Oedipus trains us early on to accept castration, relinquish direct access to the
mother, and defer gratication until we form a new Oedipal family, just as the
social Oedipus trains us to knuckle under to the boss, relinquish unmediated
access to the good life, and defer gratication while working until after retire-
ment (at which time we promptly die). And to the extent that the Oedipus does
not program us for pure asceticism, it trains us to accept inferior substitutions.8
The prescribed wife is, of course, a substitute for the proscribed mother—but the
Oedipal mother is already a poor substitute for the much broader range of
extended familial and/or fully social relations characteristic of an-Oedipal
family forms. In much the same way, consumerism serves as the impoverished
substitute for self-realization.
At some degree of severity or generality, self-denial and persistent deferral of
gratication culminate in what we might loosely call perversion: a serious
imbalance between self-denial and self-realization. Georges Bataille had already
diagnosed a similar imbalance in historical and anthropological terms: compared
with other socioeconomic formations in his view, what was distinctive and
perverse about capitalism was the curtailment of festive social or public expen-
diture in favor of endless private accumulation and reinvestment for prot.9
Drawing on Bataille, schizoanalysis diagnoses the reection and reproduction of
this perverse socioeconomic dynamic in the ascetic psychodynamics of the
Oedipal family.
A nal consequence of the isolation of the nuclear family from social relations
at large concerns the psychodynamics of identication, both quantitatively and
qualitatively. Within the connes of the nuclear family, children have two and
only two adult gures with which to identify, and on which to model them-
selves: Daddy or Mommy—that is, the oppressor or the oppressed.10 Depriving
children of any other adult role model prepares them to adopt one of these two
standpoints in their later life—either of which effectively mirrors and reinforces
a crucial stance in capitalist society: either become a boss, or submit to one.
Furthermore, the more completely ruthless market competition dominates the
extra-familial public sphere and deprives children of supportive role models
outside the nuclear family, the more strongly they tend to identify with one of
the two role models offered them within the nuclear family. Or to put it in key
schizoanalytic terms: the more thoroughly adult roles in society at large are
“decoded”—“stripped of their halo,” as Marx put it: stripped of any affective
value and determined instead solely by monetary calculation and market com-
petition—the more intensely the two adult positions within the family are
“recoded”—which in this context means endowed with compensatory affective
30 Strategies · Vol. 15, No. 1
capitalism “strips the halo” from professions hitherto regarded with awe, and
turns everyone into wage slaves.14 On Deleuze and Guattari’s analysis, the
process is even more widespread than that: all qualitative social codes—pro-
fessional, political, ethical, etc.—give way before the “cash nexus” of quantitat-
ive economic calculation under capitalism. They therefore consider one of the
main tendencies of capitalism to be “decoding”—by which they mean not the
translation of a given statement into one that is more readily understood, but
rather the subversion and stripping away by market forces of social codes
themselves.
Before proceeding further, it is important to note that Deleuze and Guattari
acknowledge and analyze important counter-tendencies within capitalism.
One is the process of “recoding,” discussed above in connection with the nuclear
family. But the family isn’t the only locus of recoding. To mention just a few
of the many others: in the sphere of consumption, fashion codes endow basically
interchangeable and meaningless commodities with a semblance of aesthetic
value and meaning—at least for the duration of the fashion season (after
which another cycle of decoding and recoding will commence anew). In
the sphere of production, too, certain procedures and objects need to be
endowed with technical value and meaning in order for manufacturing pro-
cesses to take place—at least until a new, improved technology is introduced
into production. What is crucial to understand about these and indeed all
instances of “recoding,” however, is that they remain strictly subordinate and
secondary to the other counter-tendency, which Deleuze and Guattari refer to as
“axiomatization.”
Axiomatization is the process by which capital brings together factors of
production in the pursuit of surplus value. Capital in abstract, monetary form
gets invested in means of production and labor power, and in the process pure
quantity (money) takes on qualitative attributes (a specic technology embodied
in the means of production purchased; the corresponding specic skills required
of the labor power hired). Two features of this fundamental process are crucial.
For one thing, axiomatization decisions are the bedrock of capitalist social
organization and development; this is the sense in which Deleuze and Guattari
insist that capitalism is an economic society unlike any other: its social organiza-
tion is based on a quantitative calculus rather than on codes. The second and for
present purposes even more important thing is that the qualitative attributes and
codes that arise locally and temporarily from axiomatization do so subsequent
to and as a result of investment calculations which are purely quantitative. This
is why Deleuze and Guattari consider axiomatization to be the fundamental
process of capitalism, and why ultimately decoding is a more signicant
tendency within capitalism than recoding. “There is no code valid for all of
society” under capitalism, they insist.15 Quantitative axiomatization sponsors
decoding at the heart of the capitalist machine and throughout market society;
social recoding provides compensatory codes valid only for specic social
locations or activities and for limited periods of time.16
We are now in a position to understand why, like Marx, Deleuze and Guattari
nd certain features of capitalism so laudable. For to the extent that axiomatiza-
tion undermines the codes of resemblance (to the extent it decodes), it thereby
subverts identity and frees difference from its subordination to codes. The
capitalist market thus functions as an enormous difference-engine, inciting
32 Strategies · Vol. 15, No. 1
difference with every extension of its axiomatics into a new region of the globe
or a new zone of personal life.
Of course, difference freed by axiomatization in this way is not immune to
recapture and recodication; indeed, this happens all the time. In musical
fashion, for instance, a new sound may arise outside the normal channels of the
music industry, but as soon as it achieves a threshold level of popularity (i.e.
potential market share), it gets axiomatized by the major labels and recoded as
the “in” sound (at least until the next cycle of emergence–axiomatization–recod-
ing takes place). Similarly in the fashion industry, at a given moment a certain
movie star may set the new fashion style for the gender/age group that
identies with him or her, only to have the aesthetic/economic value of that
style decoded in a subsequent moment and replaced with the next style for that
group. One of the basic mechanisms of recoding (reassigning value) is indeed
identication—whether within the family or in society at large—but the source
of the gures available for identication in capitalist society is always directly or
indirectly capital itself and the process of axiomatization. In the case of the
family, as we have seen, Daddy and Mommy are delegated roles by capital. The
familial poles of identication are thus best understood as secondary derivatives
of capital, or “images of images” as Deleuze and Guattari put it.17 A child may
identify with the castrating father, but the father-image itself derives from the
gure of the castrating boss. The images circulating in the mass media derive
from capital much more directly: our movie star acquires a certain look because
of investments made in hiring him or her, in a certain production team (director,
costumer, etc.), and in the clothing itself.18 The eld of familial identications is,
as we have seen, exceptionally narrow, and the corresponding two abstract
identications (oppressor/oppressed) themselves exceptionally strong; these
strong identications provide the bass line, as it were, for subsequent extra-fa-
milial identications that are typically plural, eeting, and unstable. Capitalism
thus appears ambivalent, according to schizoanalysis: it undermines identity and
frees difference on one hand, yet reasserts identity based on axiomatization and
familial and/or social identications on the other.
What, then, are the implications of decoding and recoding for politics?
Although Deleuze and Guattari explicitly refuse any idea of a schizoanalytic
political program,19 what they do say resonates most signicantly with more
recent developments in queer theory, and in particular the work of Judith
Butler.20 Like Deleuze in Difference and Repetition, Butler considers identity to be
an emergent property of repetition, rather than treating consistency in repetition
as a result of pre-established identity. For Deleuze, conceptual identity is
established by maximizing consistency and minimizing difference in repetition;
identity never exists apart from repetition, which always threatens to undermine
that consistency. Similarly, for Butler personal identity is established through
and only through the repeated performance of that identity, and in no way
pre-exists its performance. Gender norms arise from repeat performance; they
are not its source or cause: “There is no gender identity behind the expressions
of gender,” she insists; “that identity is performatively constituted by the very
‘expressions’ that are said to be its results.”21
This is already a very compelling account of personal identity (gender and
otherwise), but Butler’s interests go beyond the issue of how stable (gender)
identities and norms are constituted: she is also interested in their instability,
Holland 33
and in the prospects for their displacement or transformation. The great advan-
tage of “grounding” normalized identity in the degree of consistency of rep-
etition, for Butler as for Deleuze, is that repetition can always be subject to
variation. Repetition may actually produce not repetition of the same (reinforce-
ment of norms), Deleuze insists, but difference: divergence, deviation, even
subversion of norms. The strategic question for Butler thus becomes “not
whether to repeat [for that is unavoidable], but how to repeat, or, indeed, to
repeat and through a radical proliferation of gender, to displace the very gender
norms that enable the repetition itself.”22 And that raises the question of where
the variability of consistency/inconsistency in repetition come from, and how it
is to be explained.
One of the great virtues of Butler’s reconceptualization of gender identity is
that it clears a space for agency. Gender is not predetermined; it is neither a
purely biological given nor a purely social construct: it is enacted. But she avoids
pure voluntarism, as well: gender may well be enacted, but always through acts
of repetition bearing the weight of social norms. These norms are, to revert to
Deleuze’s terminology, codes of resemblance. (Real men invariably have two
legs and a penis; they may vary in hair color; they do not eat quiche.) As such,
they are subject to the decoding rampant in so much of capitalist society—with
the important exception of the nuclear family. We would thus expect more
viable alternatives to heteronormative identities to emerge where decoding is
most widespread and the nuclear family most isolated—that is, in advanced
capitalist societies. And indeed the historian John d’Emilio has argued precisely
this, at least as far as gay alternatives to heterosexuality are concerned, in an
empirical study of “capitalism and gay identity” in 20th-century North Amer-
ica.23 If freedom in Deleuze and Butler’s views is measured in degrees of
variation in repetition, then it seems clear that the capitalist tendency of
decoding affords great prospects for such freedom, and this is part of what
Deleuze and Guattari nd so admirable about capitalism.
But even if we agree that the destabilization of social codes and norms by
decoding makes greater variation in identity-performance possible under capi-
talism, we still need to explain the counter-pressure to reinforce rather than
subvert normative identities by repeating norms without variation. Here, a
debate that took place between Butler and Nancy Fraser in the pages of Social
Text may be instructive.24
The aim of Butler’s essay was to challenge the notion (purveyed by “Marxist
orthodoxy”) that the struggles of the “new social movements” or “identity
politics” can or should be relegated to secondary status vis-à-vis class struggle
because they are not truly economic but superstructural or “merely cultural” (as
the title of the essay puts it). To the contrary, Butler argues that heteronormativ-
ity must be considered part of the infrastructure, and that this requires “an
expansion of the ‘economic’ sphere itself to include both the reproduction (sic)
of goods as well as the social reproduction of persons.”25 Fraser argues, from
what she calls a Weberian perspective, that heteronormativity should be kept
distinct from economics. There exist in her view two different but equally
important sources of injustice: injustices of distribution (economic injustices) and
what she calls injustices of recognition—injustices that arise from the failure or
refusal to recognize alternative identities as deserving of respect and equal social
standing. It is generally counterproductive, she contends, to confuse these two
34 Strategies · Vol. 15, No. 1
nates it to identity. The prime locus of recoding, as we have seen, is the nuclear
family—but it is by no means the only one. Vanguard political parties (such as
the French Communist Party) are rejected by schizoanalysis on anti-Oedipal
grounds: the structure and psychodynamics of party membership mirror and
reproduce those of nuclear family life (and of wage labor).27 Party members
forgo direct access to political goods, accept instead the mediating authority of
the party leadership, and work for the party while deferring their own
fulllment.28 “Identity politics,” too, are rejected on the grounds that they
impose a factitious and invidious identity on a variety of differences.29 More-
over, given the nature of the fundamental Oedipal identications—father/
mother//oppressor/oppressed—any recoded group identity will involve either
an inated sense of superiority and the right to dominate or a masochistic
celebration of victimhood.30 Neither provides a sound basis for progressive
political mobilization.
In a somewhat broader context, since sharply-dened identity politics are by
denition exclusive rather than inclusive, questions inevitably arise as to how
any one identity group could operate effectively with other groups.31 In one of
the best-known defenses of the new social movements, Laclau and Mouffe
suggested that a chain of equivalence would form among various identity
groups, enabling them to work together. But such an equivalence would
completely change the nature of the group, subordinating the original distinctive
basis of identity to the new basis in equivalence; the group would in effect have
abandoned its original identity. Schizoanalysis foresees, instead of an identity, a
convergence or intersection of interests arising from different loci, wherein
differences would not be submerged in any nal unity or equivalence.32 Butler
echoes this view in an elegant formulation:
The only possible unity will not be the synthesis of a set of conicts, but will be
a mode of sustaining conict in politically productive ways, a practice of contestation
that demands that [new social] movements articulate their goals under the
pressure of each other without therefore exactly becoming each other.33
A provisional and mobile alliance politics of this kind seems most likely to avoid
the traps of Oedipal recoding, which makes the organs of political contestation
into mirror-images of the very political structures they intend to contest. And if
this view seems to grant politics a considerably reduced role, it is because
Deleuze and Guattari place their emphasis on other modes of social organiza-
tion, among which must be included the post-Oedipal family and the post-cap-
italist market.
fundamental: identity emerges only locally and transiently from the movement
of difference. Yet at the same time, it takes the advent of capitalism to put
difference on the historical agenda. This is because, as we have seen, all previous
social formations sought—for the most part successfully—to suppress difference
in codes of resemblance. History only becomes universal from the moment that
capitalism subverts the codes of previous social formations and replaces them
with the quantitative calculus of the market. Or more precisely: capitalism as
difference-engine inaugurates the process of history’s becoming-universal, by
decoding previous social formations that curtailed difference via codes; but it
fails to fully realize that process inasmuch as it too recaptures and re-contains
difference by means of recoding. Hence the essential ambivalence of capitalism,
according to Deleuze and Guattari. Given their deep-seated commitment to
difference, the strategic question thus becomes how to drive a wedge between
the positive and negative features of capitalism: how to maximize decoding and
minimize recoding.
One relatively straightforward strategic principle follows directly from the
foregoing analysis, at least as far as Oedipal recoding is concerned: eliminate the
nuclear family. To this end, one might envisage a return to extended-family
forms: they would mitigate the concentration of castrating authority in one
person, and multiply the number of adult positions available for identication.
But even extended-family members fall under the incest taboo, so this family
form would nonetheless inict a signicant degree of asceticism on its members.
A more comprehensive program for alleviating Oedipal recoding would resitu-
ate the family triangle (Mommy–Daddy–kids) in a broader network of social
relations reaching well beyond kin, perhaps involving communes or collectives
of some kind. The extent to which eliminating Oedipal recoding would ulti-
mately require not just knitting the family back into the fabric of social relations
but actually abolishing the segregation of reproduction from production at large
is an important issue, but one which lies well beyond the scope of this essay.
But Oedipal recoding is not the only form of recoding under capitalism, even
if it is the most noxious; there is also the social recoding that stems from
axiomatization. Workers must be retrained, for example, to handle new pro-
duction technologies; similarly, consumer tastes must be trained to appreciate
the new commodities that get produced. Yet inasmuch as axiomatization lies at the
heart of the capitalist difference-engine and is largely responsible for decoding, axioma-
tization itself cannot be eliminated.35 If we grant that the schizoanalytic revolution
will want not to jeopardize but indeed to expand and accelerate the liberating
effects of axiomatization, how then can the stiing effects of social recoding be
mitigated? The key here, according to Deleuze and Guattari, is to be found in
Marx’s analysis of the uneven rhythm of capitalist development caused by the
private ownership of capital itself.
In the third volume of Capital, Marx outlines two moments of capital’s
ongoing self-expansion.36 In the rst, positive moment, a wave of new, more
productive capital-stock transforms the existing apparatuses of production and
consumption: this “continual revolution of the means of production” that for
Marx characterizes capitalism practically reinvents labor and capital in order to
devote them to new forms of production and consumption, and in the process
spawns decoding throughout society. But, in the second, negative moment, this
progressive movement is abruptly stopped, because the owners of existing
Holland 37
capital are still making a prot on it: the evolving apparatuses of production and
consumption alike are tied down to what is now obsolete capital-stock, solely in
order to valorize it and realize prot on previous investment. So: a wave of
innovation liberates all kinds of creative energies (in consumption as well as in
production) at the same time that it revolutionizes and socializes productive
forces; but then the power of privately owned capital supervenes, yoking the
relations of production and consumption to the dead weight of private-surplus
appropriation. 37
From this analysis, Deleuze and Guattari deduce a familiar revolutionary
imperative, but with an unfamiliar twist: expropriate the expropriators; abolish
private ownership of the means of production; socialize private capital—but
leave the process of axiomatization intact, along with the operations of the
market on which it is based. A market freed from capital in this way—in other
words, a truly free “free market” economy—would foster decoding in two ways.
Both, it should be noted, produce differences of degree: capital is, after all, a
social relation rather than an accumulation of things or applied technologies,
and transforming that social relation—namely, socializing private capital—
leaves the things and technologies themselves more or less intact. So inasmuch
as private capital acts, as we have just seen, as a brake on decoding in
consumption and production, socializing capital will in a sense simply release
these brakes in both spheres. For one thing, the “continual revolution of the
means of production” responsible for generating decoding throughout society
will continue and indeed accelerate, for the barrier posed by private ownership
of capital—i.e. the insistence on extracting all possible prots from the existing
production apparatus instead of replacing it immediately with newer technol-
ogy—will have been eliminated. For another thing, without the intervention or
mediation of private capital, the apparatus of production (supply) will respond
more immediately to consumer demand, instead of programming it, through
advertising, to favor the goods private capital has already produced or is already
equipped to produce.
So in one sense, the result of the schizoanalytic revolution is a “free market”
with a vastly improved, relatively unmediated feedback loop between pro-
duction and consumption, inasmuch as the mediation of private capital that both
delays the implementation of new technologies and locks consumption onto
obsolete commodities has been eliminated. But in another, more important
sense, the capital-free market envisioned by schizoanalysis in fact overturns the
predominance of production over consumption that for Marx represented the
anachronistic reign of inhuman necessity over the prospective realm of human
freedom. In this sense, the schizoanalytic revolution represents the realization of
universal history inaugurated by capitalism. For while the difference-engine of
axiomatization maximizes decoding, the capital-free market minimizes recoding.
Through reversing the privatization of reproduction in the nuclear family and
abolishing the privatization of production by capital, the ultimate aim of
schizoanalysis is the free proliferation of difference: permanent revolution itself.
Notes
1. See Deleuze, G. and Guattari, F. (1977) Anti-Oedipus: Capitalism and Schizophrenia, R.
Hurley, M. Seem and H. Lane (trans.) (Minneapolis: University of Minnesota Press);
38 Strategies · Vol. 15, No. 1
14. The famous quote is from the “Manifesto of the Communist Party”: “The bourgeoisie
has stripped of its halo every occupation hitherto honored and looked up to with
reverent awe. It has converted the physician, the lawyer, the priest, the poet, the man
of science, into its paid wage laborers.” See On Revolution, S. Padover (ed., trans.)
(New York: McGraw-Hill, 1971), p. 83.
15. Cf. Anti-Oedipus, p. 33: “… unlike previous social machines, the capitalist machine is
incapable of providing a code that will apply to the whole of the social eld. By
substituting money for the very notion of a code, it has created an axiomatic of
abstract quantities …”
16. One aspect of the relation between axiomatization and recoding has been discussed
extensively by Baudrillard in terms of the relation within political economy between
exchange-value and use-value: recoding is the (often) factitious use-value assigned to
commodities–whether by capitalists in order to sell them, or by consumers to
appropriate them as their own–that were in fact produced for the sake of exchange-
value. Such “social recoding” can usefully be distinguished from Oedipal recoding,
but there is no doubt interaction between the two as well.
17. Deleuze and Guattari conclude that “Private persons are … images of the second
order, images of images” (Anti-Oedipus, p. 264).
18. Other gures of identication–teachers, priests, etc.–may be located closer to one of
two extremes: the father or the boss.
19. Deleuze and Guattari insist that “schizoanalysis as such has strictly no political
program to propose” (Anti-Oedipus, p. 380, original emphasis).
20. See especially her Gender Trouble: Feminism and the Subversion of Identity (New York:
Routledge, 1990) and the essay “Merely Cultural” in Social Text 52–53 (1997), pp. 265–
277. Butler herself prefers to cite Foucault rather than Deleuze.
21. Butler, Gender Trouble, p. 25.
22. Ibid., p. 148. Compare Butler’s notion of the proliferation of gender with what
Deleuze and Guattari say about “n sexes”: “Desiring-machine s of the nonhuman sex:
not one or even two sexes, but n sexes. Schizoanalysis is the variable analysis of the
n sexes in a subject, beyond the anthropomorphic representation that society imposes
on this subject, and with which it represents its own sexuality” (Anti-Oedipus, p. 295).
23. See especially: Capitalism and Gay Identity. In: Making Trouble: Essays on Gay History,
Politics, and the University (New York: Routledge, 1992), pp. 3–n16.
24. See Nancy Fraser’s rejoinder to Butler’s Merely Cultural, Social Text 52–53 (1997),
pp. 279–289.
25. Butler, Merely Cultural, p. 272.
26. Butler, Merely Cultural, p. 274 and passim; Fraser p. 285 and passim.
27. For an important qualication, see Holland, Deleuze and Guattari’s Anti-Oedipus,
p. 107.
28. For further discussion, see ibid., especially pp. 107–108, 118; see also Michael Ryan on
the inadequacy of Leninist-style vanguard parties in Marxism and Deconstruction: A
Critical Articulation (Baltimore: Johns Hopkins University Press, 1982).
29. Deleuze and Guattari themselves make the case against identity politics via the
notion of an exclusively gay liberation movement, but the same principles would
apply to other identity groups: “For example, no ‘gay liberation movement’ is
possible as long as homosexuality is caught up in a relation of exclusive disjunction
with heterosexuality, a relation that ascribes them both to a common Oedipal and
castrated stock, charged with ensuring only their differentiation in two non-commu-
nicating series, instead of bringing to light their reciprocal inclusion and their
transverse communication in the decoded ows of desire …” (Anti-Oedipus, p. 350).
30. For a similar critique of the implications of identity politics (but without the reference
to masochism), see Brown, W. (1995) States of Injury: Power and Freedom in Late
Modernity (Princeton: Princeton University Press).
40 Strategies · Vol. 15, No. 1
31. Of course, the same question would arise for any “non-identity politics”: how could
people who are constantly improvising their identities form a group, much less
operate effectively with other groups of people doing the same? The presumption is
that as groups proliferate, the kind of effective coordinated action required to make
deep-seated and long-lasting changes in society would be harder to accomplish.
32. See Holland, op. cit., pp. 106–121.
33. Butler, Merely Cultural, p. 269.
34. For a fuller treatment of these differences, see the last chapter of Holland, op. cit.,
entitled “Schizoanalysis and Universal History” (pp. 92–123).
35. The other major source of decoding is money; see the discussions of exchange-value
in notes 13 and 16 above.
36. See Marx, Karl (1967) Capital, Vol. 3 (New York: International Publishers), pp. 249–
250; see also Grundrisse: Introduction to the Critique of Political Economy (New York:
Vintage, 1973), pp. 618–623, especially the following: “In one period the process [of
capital-accumulation] appears as altogether uid–the period of maximum realization
of capital; in another, a reaction to the rst, the other moment asserts itself all the
more forcibly–the period of the maximum devaluation of capital and congestion of
the production process” (p. 623).
37. Of course, the distinction between these “rst” and “second” moments is strictly
analytic–the two are ongoing simultaneously in the economy as a whole; yet the
precedence of the “rst” moment expresses Deleuze and Guattari’s preference
(shared with Marx) for the “positive” moment of the process.