Soumen Shekhar Das

Mobile No: +91 8121478480

E-mail:soumenshekhar@gmail.com

CAREER SUMMARY & WORK EXPERIENCE:

Over 6 years of experience in analytics with ability to understand business requirements, design a detailed
analytical approach, build and implement analytical models with a team and interpret statistical results into
actionable recommendations.
Techniques:
• Unsupervised and Supervised Machine learning algorithms like Linear
Regression and Clustering
• Data Visualization and Reporting
Technologies:
R,Python,Hive,SQL, Teradata, MS-Excel,MS-Word, MS-PowerPoint,Tableau,Adobe Anaytics(Omniture)

EXPERIENCE:

Senior Data Science Specialist,Hewlett Packard Enterprise, Bangalore(Aug 2018-Present)

Workload Segmentation and Classification

• Understood the domain of storage systems and the metrics associated
• Gathered the requirements of the stakeholders and carried out several experiments using exisiting clustering
algorithms
• Used GMM mixture models to arrive at stable results

Senior Business Analyst,Tata Consultancy Services, Bangalore(Jan 2016-July 2018)

Order Fullfillment Analysis

• Developed an automated template for reporting various metrics (like sales, inventory) for daily, weekly and monthly
reports used for measuring the performance of the client’s online programs using R and excel
• Developed a excel based dashboard to analyze the store performances across giving
• insights about various metrics
• Performing data analysis and providing insights of the data available for business reporting
• Provide adequate support to urgent and ad-hoc requirements

Product Optimization

• Collaborated with various Retail teams to understand the needs that the tool could fulfill.
• Created an optimized R algorithm in a very generic manner that takes input data and
identifies the clustering variables.
• Used variable reduction techniques like PCA and Varimax Rotation
• Successfully tested it for multiple use cases before incorporating it in the tool

Customer Insights and Reporting

• Understood the digital reporting needs of a large client in the domain of Hospitality
• Gathered and cleaned data from various data sources to make aggregations at required levels
• Created visualizations to capture the online behaviour of the user and make
modifications as required by the business users of the organization
• Distribute reports on a weekly and monthly basis revolving around the digital business of the Client encompassing
the customer activity, loyality programs,various campaigns

Senior Business Analyst,Mu Sigma, Bangalore(October 2011-May 2014)

Lift Measurement using Test and Control Methodology

• Gathered business requirements by conducting detailed interviews with client

• Developed a tool using a supervised machine learning algorithm to predict and measure lift in R-Hadoop environment
• Developed ETL(Extract Transform and Load) scripts for populating the Database for the tool
• Understanding & incorporating several statistical algorithms like Dickey Fuller, Correlation filter, Euclidian filter,
 Division filter, Cook’s distance,Linear regression for assigning appropriate control stores for the test stores
• Taking initiative and sole responsibility for optimizing the existing R code for the project

Brand Migration Analysis

A Churn Analysis Project involved quantifying churn in order to understand the movement of the grower and understand
the KPIs responsible for the same

• Determined business requirements, created vision scope, factor map and hypotheses to understand the
functional requirements of project.
• Identified a list of variables/attribute to define the characteristics andconducted ED A analysis to check for anomalies.
• Identified major drivers of churn responsible for the movement of the customers internally and externally
• Quantified the impact of churn in the form of various KPIs
• Determined the effect of churn on revenue

Customer Journey Analysis

• Iterated through multiple processes of segmentation and clustering involving different variables and narrowed down to
the best methodology possible
• Explored the usage of unsupervised machine learning algorithms like k means clustering and hierarchical clustering
• Profiled the segments to find out the characteristic differences between the clusters obtained
• Evaluated the risk potential of each segment to prioritize their importance for the client
• Documented and profiled the resulting segments in MS Excel.
• Generated insights to help the client formulate retention strategies and incentives

Cost Analytics

• Created Tableau visualizations for the various business requirements as presented by the client to facilitate automatic
report generations giving valuable insights[Vendor Returns,Shrink,Markdown,Category Performace]
• Made dummy based regression models to ascertain the importance of attributes in a product.
• Used Stepwise regression and business logic to come up with the most important attributes and their contribution to
the price of a product

EXTRA CURRICULAR ACHIEVMENTS AND ACTIVITIES:

• Awarded Team Star for picking up different processes quickly and delivering results in quick turnaround even though
was very new to the system
• Awarded Spot award for ‘exceptional performance’
• Was an active member of College Cultural Association

ACADEMIC QUALIFICATIONS:

• Bachelor of Engineering, Information Technology, (Percentage, 73.00%), 2011,National Institute of Technology,Patna