Business Intelligence

Platform Manual
A/ EXECUTIVE DASHBOARD P.04

B/ GENERAL LEVEL P.15

1. General Insight P.16
2. Performance Analysis P.23
3. Hourly Visitor Statistics P.24
4. Group Analysis P.25

C/ STORE LEVEL P.28

1. Store info P.29
2. Visitor Analysis P.32
3. Heatmap Analysis P.40
4. Wifi Analysis P.57
5. Queue P.62
6. Categories P.66
7. Demographics P.67
8. MAG Demo P.68

D/ STORE OPTIMIZER P.70

E/ CAMPAIGNS P.75
1. Campaign statistics P.76
2. Campaign List P.79
F/ REPORTS P.82
1. Report Templates P.83
2. Periodic Reports P.89

G/ OPTIONS P.90
1. Automated Reports P.91
2. OHC Reports P.92
3. Sales Integration P.93
4. Traffic Integration P.94
5. Groups P.95
6. Store Info P.96
7. Staff shifts P.97
8. Import Goals P.100
9. Staff MAC IDs P.101
10.Categories P.102
11.Queue PN Settings P.106
12.Heatmap Threshold P.107
13.DwellTime Regions P.108
14.Visitor Flow Regions P.109
15.Visitor Flow Relations P.110

H/ PROFILE P.111
I/ WHAT’S NEW P.113
J/ API P.116
EXECUTIVE DASHBOARD
 SALES FUNNEL

Whenever a widget seen, metric Sales Funnel Click on it

customization is possible

Custom date can be Preset interval can be

selected here selected here

Calculation will change accordingly!

Today is compared with last week

Last 7 days is compared last month same week
Last 4 weeks is compared with same period last month
 DRAW-IN RATE

Value in selected period

Difference with previous period

Traffic sensor view

Draw-In Rate: Incoming Traffic / Street Traffic

Street traffic can be captured with camera

Note: Draw-In metric can be calculated with Wi-Fi Analytics as well as camera
 TRAFFIC

Value in selected period

Difference with previous period

Traffic: Number of visitors entering the location

Visitors

Sensor view
Imaginary entrance/exit lines

Incoming and exiting visitors

IN : Incoming
OUT: Outgoing
 TRANSACTION

Value in selected period

Difference with previous period

In this example, number of

transaction is 4 for selected
Transaction: Number of invoices time interval
CONVERSION RATE

Value in selected period

Difference with previous period

Conversion Rate: Transaction / Traffic

In other words it indicates how many of the

visitors has done purchase
 AVERAGE TRANSACTION VALUE

Value in selected period

Difference with previous period

Average Transaction Value: Total Sales / Total Transaction

Total Transaction : 4
Total Sales : 200 USD
ATV: 200/4 = 50 USD
 SALES

Value in selected period

Difference with previous period

Example
 CONVERSION RATE VS TRAFFIC

Clicking on dot forwards store section interface

Hovering on dot opens dialog box

Dots represents stores

Conversion Rate Axis Incoming Visitor Axis

Dialog box represents the traffic and

conversion rates as well as their difference
of selected store for previous period
 CONVERSION RATE VS TRAFFIC
Check marketing opportunities!
Marketing Opportunity Area: Increasing traffic will High Performance Area : This area can be used for
increase sales in this area Benchmarking

Sales Opportunity Area: Increasing conversion

Low Performance Area: This area should be
will increase sales in this area
monitored for further analysis.
Examples: Sales/Sqm, Sales/Street Traffic Check In-store operations!
There would be a store closing decision!
 EXECUTIVE DASHBOARD

Any of the two

metrics below* can Stores can be
be selected sorted by below
metrics*

Any of the three

metrics below*
Weekly cumulative
can be selected
traffic distribution
* can be seen

Whenever this image

seen, export option is
available
GENERAL LEVEL
 GENERAL INSIGHT

Additional store property Stores can be selected here Custom date and date comparison
Entrance/Exits can be seen
filters can be selected here can be selected here
Metric Selection Option
*Children traffic can be seen

**Staff entrance/exit can be seen

Excel overview can be exported

Weekly presentation can be seen here
Clicking on it
will change
reporting to
excel format

Clicking on
store will
cancel
selection

Selected stores can be seen here

Calibration of sensors needs to be done accordingly. Children traffic option needs to be enabled on sensors.
*
Staff Exclusion solutions needs to be installed to obtain this metric
**
 GENERAL INSIGHT

Daily presentation

Weekly presentation
 GENERAL INSIGHT

For presets like daily, weekly

and monthly, navigation arrows
appear for quick selection

Metrics shown can be selected here

Average Basket Size: Total units sold / Total number of invoices

Street: Street Traffic
Stock: Number of items in inventory
Sqm: Square meter
 GENERAL INSIGHT Filtered store list can be seen here
Filter value can be selected here
Filter property can be selected here

Several locations can be selected

for reporting*

Reporting turn into excel view after 10 location selection to prevent skewing in reporting
*
Click here to add new store property
 GENERAL INSIGHT

Custom date can be

typed here

First date

Last date

Custom date can be selected here

Presets can be
selected here

1st date interval can be selected here

2nd date interval can be selected here

Date comparison can be enabled here*

Selected interval for comparison should be equal

*
 GENERAL INSIGHT

Wi-Fi Analytics metrics can be selected here

Dwell time give you valuable insights on how long your customers stay
Retention gives you how frequent is your customer are visiting your stores
 GENERAL INSIGHT

Weekday-Weekend breakdown can be Daily breakdown can be seen here

seen here for selected time interval for selected time interval
 PERFORMANCE ANALYSIS

Metrics can be selected to

see performances of stores

Conversion Rate vs Traffic

for selected stores can be
seen here

Store breakdown for

selected metric can be
seen here
HOURLY VISITOR STATISTICS

Hourly Average or Hourly Sum for

selected interval can be selected here
 GROUP ANALYSIS

Metrics can
change here

Custom store groups can be

selected here

There is no restriction on creating custom groups!

 GROUP ANALYSIS

Performance of custom groups can be seen here

 GROUP ANALYSIS

Hourly Average or Hourly Sum of custom groups can be seen here

Store Level
 STORE INFO

Custom date can be selected here

Custom metric can be selected here Store can be selected here

 STORE INFO
Custom metric can be selected here Goals can be imported here

Monthly Hit Rate for selected metric Quarterly Hit Rate for selected metric Yearly Hit Rate for selected metric

Remaining goal for selected metric

can be seen here
 STORE INFO

New York Store property added as High GDP

Several custom metrics for store can

be selected and monitored here

Store information can be edited here

Store property and values for stores can be
added here

A new store property can be added here A new property value can be added here
Click here to filter store proprety
 VISITOR ANALYSIS
Other metrics can be selected here

Normalized Correlation for selected time interval

Weather can be seen here

Normalized Correlation = 0 means there is no correlation between weather and other metric Weather data is taken from
www.openweathermap.org
Normalized Correlation = 1 means there is direct correlation between weather and other metric
Normalized Correlation = -1 means there is inverse correlation between weather and other metric
VISITOR ANALYSIS

Average Conversion Rate for selected time interval

Traffic
Conversion Rate

Click on it to see details

 VISITOR ANALYSIS

Saturday data
 VISITOR ANALYSIS

Custom date can be selected and

calculation will occur accordingly

Multiple Doors in same location

can be selected here

In/Out toggle can be selected here

Clicking on it
will change
reporting to
excel format
VISITOR ANALYSIS

Average Draw-In Rate for selected time interval

Daily Average Draw-In Rate

 VISITOR ANALYSIS

Occupancy = |IN-OUT|

3 minutes interval can be seen here

Please note that if OUT > IN for definite time interval Occupancy will be 0

Sensors needs to be setup for real time occupancy option

Custom time interval can be set. Please note that minimum value is 1 minute
VISITOR ANALYSIS

Historical Occupancy
 VISITOR ANALYSIS

Data granularity can be selected here

Time interval can be selected here

 HEATMAP ANALYSIS

If it is more than one day, daily calculation is being presented

Daily Heatmap

Least Most
Occupant Occupant

Real Camera Image

Camera Heatmap Output

*Occupancy Percentage

Occupancy Percentage is calculated based on waiting time of people on related areas

* Percentage is a numeric representation of color where Blue is 0% and Red is 100%
 HEATMAP ANALYSIS

In daily selection, hourly calculation is being presented

Hourly Slider Bar Hourly Camera Heatmap

 MULTICAMERA HEATMAP
Store Heatmap is formed by several Heatmap Cameras installed in same store
Store Layout

Installed Camera
Heatmaps
 GENERAL REPORTS
Daily Store Heatmap
Daily Threshold: 60 seconds

Representation of waiting time can Click Here

If it is more than one day, daily
chance according to above selection
calculation is being presented

Red is most occupant area

Waiting time of people is
above 60 seconds

Blue is least occupant area

Waiting time of people is
below 60 seconds

Legend is showing total

Dwell time in seconds
 GENERAL REPORTS

Hourly Store Heatmap

Hourly Threshold: 60 seconds

Click Here
If it is one day, hourly
calculation is being
presented
 CUSTOM DATE REPORTS

Threshold for waiting time can be selected

here Custom time period can be selected here

Custom Date
Report menu can
be selected here

After clicking on it
please refresh the Visual report
page for new report can be seen
by clicking
here

Threshold 20 means normalization calculation is based on maximum waiting time (max = 20 seconds) of that
specific selected interval. Red is represented as above 20 seconds where as below waiting time is being
normalized by according to maximum threshold
 CUSTOM DATE REPORTS

Below is 21.03.2018 10:00 - 21.03.2018 11:00 Threshold :20 seconds

 CUSTOM DATE REPORTS

Threshold 300 means normalization calculation is based on maximum waiting time (max = 300 seconds) of that
specific selected interval. Red is represented as above 300 seconds where as below waiting time is being
normalized by according to maximum threshold
 CUSTOM DATE REPORTS

Below is 21.03.2018 10:00 - 21.03.2018 11:00 Threshold :300 seconds

 CUSTOM DATE REPORTS

Threshold -1 means normalization calculation is based on maximum waiting time (max = red) of that specific
selected interval. Red is represented as max threshold, below waiting time threshold is being normalized by
according to maximum threshold
 CUSTOM DATE REPORTS

Below is 21.03.2018 10:50 - 21.03.2018 11:00 Threshold : -1 (maximum waiting time)

 CUSTOM DATE REPORTS

Max = 20 seconds Max = 300 seconds

*Same time interval different threshold comparison

REGION STATS

Selected Time Interval

Custom Region

Click here for setup page

 REGION STATS

Average Dwell Time for custom region

Total average Dwell Time for location

REGION STATS

Daily visitor count for custom region

VISITOR FLOW

Entrance

42.17% of people in Zone 3 moved to Zone 4 during selected time interval

Click here for setup page

HOURLY SELECTION

In case of daily selection, hourly reporting can be seen

WIFI ANALYSIS

Average Draw-In Rate for selected time interval

Daily Average Draw-In Rate

 WIFI ANALYSIS

Store can be selected here

Filtered data can be seen here

Average Dwell Time for 6 days Custom time period can be selected here
Daily average Dwell Time

Clicking on bar shows related daily breakdown Daily breakdown of Dwell Time can be seen here
WIFI ANALYSIS

Below 1 minute is filtered due to assumption of Wi-Fi

signal is lost and not an healthy data
Filtered Data

Above 120 minute is filtered due to assumption of devices

detected is either display product or staff’s smart devices
 WIFI ANALYSIS
Store can be selected here Month can be selected here

Results for related month

12% of visitors visited

location again

Frequency of visit breakdown for visitors 33% of loyal customers (12% of total visitors in
May) visited New York store 3 times

Retention Rate calculation is calculated and presented monthly

 WIFI ANALYSIS
Store can be selected here Month can be selected here

Results for related month

15.64% of visitors in Miami location also 5.98% of visitors in Miami location also visits
visits New York location in May New York location in May

Cross Shopper calculation is calculated and presented monthly

In order to activate Cross Shopper couple please send an inquiry to help@v-count.com
Only two locations can be selected for each cross shopper calculation
 QUEUE (REALTIME)
Checkout arrangement toggle option
Current time

Occupancy color
definition can be
changed here

Number of
individuals in
checkouts

Occupancy is
updated every
30 seconds

For push notification setup page please click here Please Save
 QUEUE (HOURLY STATISTICS)

Store can be selected here

Multiple Checkouts can be selected here

Custom date can

be selected and
calculation will
occur accordingly

Avg. number of
people waited for
specific hour can
be seen here

An excel output can be

taken here
 QUEUE (HOURLY STATISTICS)

Avg. waiting time

for specific hour
can be seen here
 QUEUE (HOURLY STATISTICS)

Abandonment for
specific queue for
specific hour can be
seen here

Queue Entrance

If a person passes this edge and exit from

same it will be counted as abandonment
 CATEGORIES
Metrics can be selected here Subcategories can be selected here

Categories can be selected here

Sample Category

Selected metric

Laptop Sales is outperforming in New York

store when its compared with average

Sample
Subcategory
 MAG (MOOD/AGE/GENDER) ANALYSIS

Custom date can be selected and

calculation will occur accordingly

Male & Female ratio

for selected date can 23.08% of visitors are
be seen here between 20-24 age group

7.69% of visitors are

female and between
20-24 age group

15.38% of visitors are male and

between 20-24 age group
Male & Female ratio for each
mood can be seen here
 MAG(MOOD/AGE/GENDER) DEMO
Real time Output from camera view

Real time input from camera

This is an interactive Demo. Please request for a Demo!
Please note that V-Count do not store any image. After Gender, Age and Emotion
are determined, images are being discarded
Images are being used with permission
MAG(MOOD/AGE/GENDER) DEMO
Store Optimizer
 STORE OPTIMIZER
Week should be selected
12.21% of weekly traffic belongs to
here (Monday to Sunday)
17:00 – 18:00 cell

Metrics can be
selected here
1.01% of weekly traffic
belongs to Wednesday
19:00 – 20:00 cell

13.77% of weekly traffic

belongs to Friday cell

Traffic in shifts can be

seen here
CUSTOMER/STAFF(UNDERSTAFF/OVERSTAFF)

Friday 14:00 – 15:00 each staff

needs to attend 59.5 visitor

149 visitor needs to be attended by

staff in Sunday 13:00 - 17:00
 SALES/TRAFFIC(LOST SALES OPPORTUNITY)

Sales/Traffic is 0.13 in
Sunday 19:00 – 20:00
shift

(Sales (Cell) / Sales (Week)) / Sales/Traffic is 0.38 in Friday 9:00 – 13:00 shift
((Traffic(Cell) / Traffic (Week)) In this shift, there is a lost sales opportunity

In this shift, there is a lost sales opportunity

In-Store Sales performance of staff in designated shifts can be monitored here

 SALES/TRAFFIC(LOST SALES OPPORTUNITY)

In here it is seen that Linette is trying

to handle sales operation alone in
Friday and Sunday shift

Staff becomes red whenever Week of year can be seen

weekly working hour is here
exceeding legal upper limits

Shifts can be exported as

excel

Interface automatically gives tip for

understaffed shifts (by comparing it to
traffic in same shifts) in order for user
to consider for next week’s schedule

In-Store Sales performance of staff in designated shifts can be monitored here

Campaigns
 CAMPAIGNS

Multiple event can be

selected here
Clicking on event will exclude
them

Breakdown of events
can be seen here
Garage Sale Event generated 2.5 person for
each currency spent in marketing effort

Formula For Traffic Gain : ((Traffic During Campaign – Traffic Before Campaign) + (Traffic After Campaign – Traffic Before Campaign)) / Budget
 CAMPAIGNS

Formula For Traffic Increase During Campaign: 100 * (Traffic During Campaign – Traffic Before Campaign) / Traffic Before Campaign

Formula For Traffic Increase / Budget – During Campaign: (Traffic During Campaign – Traffic Before Campaign) / Budget
 CAMPAIGNS

Formula For Traffic Increase After Campaign: 100 * (Traffic After Campaign – Traffic During Campaign) / Traffic During Campaign

Formula For Traffic Increase / Budget – After Campaign: (Traffic After Campaign – Traffic During Campaign) / Budget
CAMPAIGNS

More events can be

added from here

Clicking on this icon shows

marketing effectiveness for this
event
CAMPAIGNS

Details for events

can be added here
 CAMPAIGNS

Store can be selected here

Metrics with variance before, during and after

campaign can be seen here

Before Campaign During Campaign After Campaign

Reports
 REPORT TEMPLATES
Click for new report template

Report templates that added before can be seen here

REPORT TEMPLATES
Report Type selection menu
 REPORT TEMPLATES

Store selection menu

Multiple stores can be selected here

 REPORT TEMPLATES

Data Period and Granularity selection menu

Period and Granularity can be

selected here
 REPORT TEMPLATES

Metric selection menu

Metrics can be selected here

 REPORT TEMPLATES
Don’t forget to add Report Title before saving

Visualization selection menu

Visualization type can be

selected here
 PERIODIC REPORTS

Please note that, in order reports to be sent in correct

period, it needs to be same with templates
Options
AUTOMATED REPORTS

Sample Output for

Automated E-Mail
 OHC REPORTS

Sample Output for Online Health Check

Sample Output for Average Trigger

 SALES INTEGRATION

Sales, Transaction, Unit and Stocks

metrics can be added manually

Aim of this interface to aid users to manually add their metrics to our interface
There is an also called web service (API) method for automated integration.
Please check API Manual. Click here
 TRAFFIC INTEGRATION

Traffic metric can be added manually

Aim of this interface to aid users to manually add their traffic metric to our
interface
There is an also called web service (API) method for automated integration.
Please check API Manual. Click here
Please note that this is a hidden menu. In order to activate it please contact
with help@v-count.com
 GROUPS

Click here for reporting page

Store Tags can be STORE INFO
added here as
columns
Values can be
searched here

Values can be seen

here
 STAFF SHIFTS

Staff and Shifts can be added and monitored from menu

Staff ID needs to be filled in order to

prevent name confusion

Multiple Staff can be added from here

Information can be edited

or deleted from here

Added Staff information can be seen here

 STAFF SHIFTS

Staff Shifts can be

added for multiple
staff with various time
intervals each day

Shifts can be edited here

Shift can be added and edited weekly

 STAFF SHIFTS

Week can be
selected here

Shifts can be seen

for selected week
IMPORT GOALS

Click here for reporting page

 STAFF MAC IDS

Staff Exclusion solution is available with Staff Exclusion Tags that V-Count
distributes to stores. Each Tag has unique identifier that is hidden
Please note that V-Count do not contain any Staff personal information for
tracking
 CATEGORIES

Sub categories can be branched in this menu

Custom categories can be formed in this menu

Click here for reporting page

 CATEGORIES

Categories can be grouped in custom fashion

CATEGORIES

Groups can be categorized

CATEGORIES

Groups can be assigned to stores

QUEUE PUSH NOTIFICATION SETTINGS
Queue threshold, above this limit notification is being sent to smart phones

Snooze option is available not to bother responsible

personnel for alarm that created frequently

Idling people in queue at the moment

Click here for reporting page

This feature is available for iOS and Android
In order to have receive push notification please download V-Count in applications
 HEATMAP THRESHOLD

Click here for reporting page

Threshold means normalization calculation is based on selected maximum waiting time of that specific selected interval.
Red is represented as selected threshold where as below waiting time is being normalized by according to maximum threshold
DWELLTIME REGIONS

Select the Store

Write a new Region Name, click Add

Select region, draw custom region and click Save

Active Region

Click here for reporting page

VISITOR FLOW REGIONS

Select the Store

Write a new Region Name, click Add

Select region, draw custom region and click Save

Active Region
 REGION FLOW RELATIONS

Zone 2 is bounded to Zone 3 & Zone 4

Zone 2, 3 and 4 relationship can be seen here

Click here for reporting page

Profile
 PROFILE SETTINGS

Logo can be
changed from here

Temperature unit can be changed from here

Date format can be
changed from here

Hour format can be

changed from here Language can be
changed from here

Default presentation of first 10

stores can be selected here
Password can be
Profile can be
changed from here
selected here
What’s New
 WHAT’S NEW

New feature explanations can be seen here

What’s New page can be seen here

 WHAT’S NEW

Historic new feature explanations can be seen here

Whenever a new update is here,

pop up notification appears in any Clicking on it opens new pop up
What’s New page can be seen here page page
API
 API

Possible query topics can be seen here

Sample input can be added here

Sample output can be seen here

The objective of this interactive interface is to help customer to understand how integration works

Please request API Manual for more information!

 THANK YOU

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