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Price – will depend – what value the products add, what is the price of other products, how many customers can pay, any s
CAPEX – INITIAL COST- OF CAPITAL/MACHINERY ETC
OPEX – TO RUN THE BUSINESS
COST - will depend on Supply Chain Management - how efficient
Revenue will depend on - how good is Marketing
So suggest discuss and write down in details on these points
WEBSITE WORKING - EMAIL MARKETING WORKING
ble products are not good enough or available product prices are high or customer wants to try something new etc.
any customers can pay, any special criteria – promotion/ profit or sales maximization etc ( in Microeconomics there are pricing theorie
mics there are pricing theories in details)
Perfume Factory:
Initial Questions
Marketing:
What will be the products and their prices? How will you decide right prices and
2 products?
Who are your customers? Do you know– their buying behaviour, spending habits on
buying similar products? Did you try to sell sample products to anybody? How many
3 customers did you speak to understand their needs? Is there a market research
report published by anybody?
4 How many customers in year 1, year 2, year 3 …etc. you expect to buy your
products- target sells volume/value?
Who are your competitors- products/prices – strength /weaknesses? Why should
5 customers buy this product at this price and not another product at same and/or
different price?
Who will sell your products to end customers– a retail shop/ online direct
6 sell/company’s own shops/others
How the product will reach a retail shop/end customer? What will be retail
7 price/wholesale price etc.?
How you will promote/advertise your products? What advertisement/promotion?
8 Budget?
9 Brand/Perception about your product – any plan?
How will you manage Marketing and sell – budget? What SALES software’s to keep
10 track ?
11 If customers do not buy a product – what will be the strategy?
Finance:
1 Have you done the CAPEX and OPEX calculation?
2 How will you manage CAPEX and OPEX – working capital/CASHFLOW?
6 How will be the valuation of the company be done – end of year 1/2/3/4/5…..etc
Operation
s:
Do you know the entire supply chain – from raw materials to finish product – and
1 associated stakeholders(suppliers/vendors/manufacturers) , associated
processes(manufacturing/logistics). Entire VALUE CHAIN?
8000 3000
Amal Kuwait ,