Institute of Management Technology

CFM, PGDM Batch: 2019-21

CFM Project (20%)
As discussed, this is to inform all Students to work on and submit a term CFM Project on
the following lines:

Industries are given: You are free to choose company and geography; interchange of
industries allowed depending on mutual interests.

Duration of analysis: 8-10 years.

Team 1: Entertainment& Media

Team 2: Consulting

Team 3: Iron& Steel

Team 4: Airlines

Team 5: Aluminum

Team 6: Cement

Team 7: Banking

Team 8: Insurance

Team 9: Automobile

Team 10: FMCG

Team 11: Consumer Durables

Team 12: Transport& Logistics

Task: Company-Industry-Economy Analysis with a focus on Company vis-à-vis

Managerial Decision-making & Strategy (CFM).

For example you go about the project for the topics 1 & 2 as below:

Choose a Company (and product or product lines) and identify its vision& mission
statements (Goals of firm); and track the drivers of supply and demand for the product or
product lines and hence prices and valuations.
1. Choose the product: A finished product, say an automobile or raw materials, say crude
oil, iron& steel or aluminum; .

2. Body of the assignment: i. Nature of the product& industry, government regulations, if

any; ii. Analysis of the prices and supply-demand forces; and iii. Future out-look going by
the current and past trends. You are encouraged to take feedback during your interactions
with me on a regular basis.

Like-wise you analyze other aspects like demand& pricing, production costs or capex,
market structures & Porter’s Five Forces / SWOT; and infer the possibilities of incumbent
companies improving profitability or not depending on Industry structure and dynamics.

See the CFM Course outline on handouts (server) for a better appreciation of the subject
content.

Length is approximately 2500-3000 words excluding tables, graphs and any such
attachments. It is to be a hard copy, written or word (Times new roman 12 font); along with
soft copy. All submissions go through plagiarism check by APO and any sort of
plagiarism attract severe penalty as per Institute norms.

There are several websites, for instance www.rapidtrend.com covers the price trends in
precious metals such as bullion and silver; and www.marketoracle.co.uk deals with crude
oil price trends etc. Once you decide on the product, collect preliminary information and
comfortable with it, you need to finalize the Project in consultation with the faculty. You
are advised to start with your work soon as the applications of the topics already started
in respective sections.

Any holdup or bothering (!?), you are welcome to contact me. Call and take time through
CFM subject reps.

Time Frame:

Freeze the approach, basic structure and Proposal (synopsis, 250-300 words)
immediately by 8th July ‘19; do the mid-way review by 30th Aug ‘19; and complete the
submission of Final Report (about, 2500-3000 words, excluding tables, charts and
appendices) and viva-voce by 2nd Sept ‘19. Synopsis, Interim-review and Final Report
& Presentation; and adherence to time-frame will be part of evaluation.

Guidelines for Synopsys (Proposal): 8th July ‘19

Please recall class guidelines.

Basically it is your appreciation of the existing information / literature about the company /
industry chosen with an objective of understanding the decision-making across functional
areas – say, goal-setting, demand estimation, marketing, human resources, production
costs / capital expenditure, operations, finance, R&D, technology, etc. – from the point of
view of reaching organizational goals / objectives or vision / mission. Hence your proposal
has to include:
 i. Background and industry profile of the organization;

ii. Preliminary sources of data / information & approach needed (your Google
desk research results as discussed in class); and

iii. Expected out-come, again from the point of view of how various functional
areas are managed to reach organizational goals, namely profit maximization
or value creation to all stakeholders - in the presence of potential
internal(unsystematic) and external risks(systematic or market risk),.

Any clarifications, you are welcome to see me in office.

With best wishes

Dr Gajavelli V S