“PRESENTACIÓN DE PROYECTO EN IDIOMA INGLÉS”

APRENDICE:
JHON FAVER ROJAS RAMIREZ

INSTRUCTORA:

GUILLERMO R. VIVAS

SERVICIO NACIONAL DE APRENDIZAJE – SENA VIRTUAL

TECNÓLOGO EN GESTIÓN DE MERCADOS
NEIVA - HUILA
2019

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TABLA DE CONTENIDO

Ingrese al objeto de aprendizaje The Market Thing: “FIVE TIPS FOR SUCCESFUL
PROJECT” ……………………………………………………………………………3

En la sección “Let’s read” y complete las preguntas de comprensión del

texto.…………..………………………………………………………………………5

En la sección “Vocabulary”, encuentre las palabras en la sopa de

letras……………………………………………………...……………………………8

Traduzca el proyecto que ha venido desarrollando desde el inicio de este

programa..……………………………………………………………………………..9

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1. Ingrese al objeto de aprendizaje The Market Thing: “FIVE TIPS FOR
SUCCESFUL PROJECT” que se encuentra en la actividad de Proyecto 14:
“Valorar el modelo de comercialización de productos o servicios”. Observe el
video que se encuentra en la sección “Let’s listen”, Responda las preguntas,
escogiendo T para verdadero o F para falso. Tome capturas de pantalla en las
respuestas dadas, incluyendo al resultado final. Agregue las capturas al
documento.

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2. Lea el documento contenido en la sección “Let’s read” y complete las preguntas
de comprensión del texto. No olvide tomar capturas de pantalla en las respuestas
dadas.

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3. En la sección “Vocabulary”, encuentre las palabras en la sopa de letras y tome
captura de pantalla de todas las palabras encontradas.

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 4. Traduzca el proyecto que ha venido desarrollando desde el inicio de este programa
en el formato de su preferencia, mencionando los aspectos que ha desarrollado
hasta el momento. Agregue la traducción al documento.

The need of existence in the market of a mobile veterinary unit that satisfies those
people lacking time and resources when their pet is sick, they want a service that is
available at any time of day and in the comfort of homes.
At present we are witnessing a growing demand for pet care in our society, especially
among adolescents and young people, which is increasing, as we consider them as a
member of our family
We propose to provide a mobile veterinary service to pets such as dogs and cats,
accessible to the entire population of the city of Bucaramanga, Santander, Colombia
since it is low cost. Taking into account the studies carried out in previous projects is a
viable proposal considering that this market has increased in the country in recent years,
people said that they acquire it to help their pets as they are considered as members of
their family, this is how we consider that the mobile veterinary unit is an innovative
service, it would be the first in this region, economic and from the comfort of their
homes.
The mechanics would be to purchase insurance which should cancel a monthly
monetary payment between 25,000 and 35,000, this covers monthly bath, 100%
minimum disease, 50% diagnosed disease, 24 hours of hospitalization, emergency care
in the mobile veterinary unit, travel from the house in the veterinary mobile unit, 50%
of surgical procedures, 50% of medicines acquired in the minimum and diagnosed
disease, vaccination control, routine checkups and 100% in drugs formulated as
dewormers and vitamins.

Mission:
Veterinary Mobile Unit MI PET is a company focused on the provision of
Veterinary medical services, hairdressing for pets, which will contribute to innovation,
promotion and development of the sector dedicated to animal welfare in Colombia.
With our work team will be offered services based on values and ethical principles of
respect, responsibility and commitment.
View:
Veterinary Mobile Unit MI PET will be a company that more than a service
It will provide an experience, establishing strong ties with our users, a leader in the
provision of veterinary medical services, mobile pet hair salon.
Principles and values

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The mobile unit will focus all the services offered, in a series of
Values that generate trust and satisfaction in owners and pets; achieving the objectives
set by the company.
Discipline
In order to be constant, set goals and fight until you reach them.
Proactivity
Fundamental characteristic of the collaborators, which allows the taking of actions when
a situation occurs, regardless of whether this is positive or negative.
Perseverance
To face the adversities that may arise
Availability to Change
Being willing to change will allow us to adapt to different environments and situations,
achieving beneficial adjustments for the company.
Responsibility
What would generate awareness in acting with the macotas and with the company,
focusing on the established guidelines and rules.
Learning
Promote the ability to understand that every day you learn something, being willing to
learn new techniques, knowing trends and being at the forefront.
Overall objective
Develop a business plan for the creation of an MI PET dedicated to the
commercialization of products and services for pets belonging to the tertiary sector - pet
subsector.
Specific objectives of the study
Marketing module. Develop market research based on conducting surveys and
ethnographic work to our target market.
Technical and operational module. Design a structured model for the implementation
of the service, the required infrastructure, and the purchase plan of the MI PET.
Administrative and legal module. Determine the standards and laws required for the
applicability of MI PET and establish the organizational structure and administrative
costs of it.
Financial module. Determine the financial viability and define the costs and expenses
of the MI PET project.

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Module related to advertising. Design advertising strategies for proper brand
management when launching, impact, retain and sustain the MI PET. Create the
corporate image of MI PET.
Definition of the sale or distribution system applied.
The form of sale
In this case, the type of distribution used is direct
Marketing channels
And the short channel.
The delegation of functions model
The collaborator in this case the receptionist is the one who will have the direct contact
with the final consumers as appointment schedule, payment reminder and sale of
products in general since we for some products will be an indirect distribution channel
since we will be retailer of their products.
The utility creation model for the consumer
The collaborator in this case the receptionist is the one who will have the direct contact
with the final consumers as appointment schedule, payment reminder and sale of
products in general since we for some products will be an indirect distribution channel
since we will be retailer of their products.
The utility creation model for the consumer
It is mainly the voice to voice for the excellent service provided to our service, because
it is not only providing attention if we do not give a quality service and take advantage
of this service.
Utility of place: it will be 100% for us since this will be done in the same facilities and
the mobile unit.
Utility of time: Efficiency in providing the service offered
Utility of form: to guarantee the efficiency since the owners are the same
administrators and 1 of the possible partners is one of the medical ones.
Usefulness of information: market studies and identification of the need.
The integral physical or logistic distribution
In relation to our veterinary mobile unit, logistics will be developed in various areas:
animal health programs, veterinary management as the commercial part of veterinary
medical products and services in all levels of complexity and diversity specialties,
industry and animal production, for these services The different agents that act in the
logistics of the veterinary health system are: providers of medical equipment, chemical,
therapeutic and diagnostic products, veterinarians, specialists in health information
systems, clients / patients; etc. and as a strategy to constantly demand and offer new
services.

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The highest logistics costs are those that are linked, directly or indirectly; to stock,
transportation and logistics management.
The veterinary clinical hospitals, from being focused on the functions, have become
organizations of welfare processes, and are in the process of being Virtual organizations
of veterinary health (electronic file, electronic medical record, digital imaging in
networks, electronic commerce, etc.), therefore this situation leads us to conclude that
the logistical means will be more economical.
Proposal: distribution strategy
• Promotion strategies
• Advertising program
• Alliances and agreements
• Positioning of the mobile unit
• Quantify the perception of the service provided.

a) Free review
Give know the professionalism of the services Performing a check on the pet where the
owner can check the treatment given, the means you have, the facilities, the
professionalism of the veterinarians and assistants that accompany you, the punctuality
at the time to access the query, among other aspects
b) 24-hour service 365 days a year "Emergency"
For those accidents or events that may take place outside the normal opening hours of
the veterinarians.
c) Home service
This with point 2 is a plus for those who are looking for comfort and efficiency when
caring for their macota, have their own vehicle, proper maintenance and with the
necessary equipment.

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