Media and& Information Literacy a.

TV, Radio, print, Internet

(Module 1 Assessment) b. Mass Media Form, Text, Digital, Video
Long Quiz c. Modality, Format, Way of Transmitting, Mass
Media Form
Name:________________________________________ d. All of the above
Yr.&Sec.:_______________ ____7. This is the means of communication. It can also
Date:__________________ be defined as the main ways that large numbers of
people receive information and entertainment.
Part-1 Multiple Choice a. Information
Direction: Choose the letter of your choice that best b. Modality
answers the question or statement and put it in the c. Media
space provided before each number. d. Tools
____1. All the statements are correct except for ___? ____8. When you use media, ______ is referred to as
a. Information is essential in communication. the knowledge of specific events or situations that has
b. Communication is from the Latin word been gathered or received by communication,
communis, meaning “to share”. intelligence, or news reports.
c. According to Bulan and de Leon, “without oral a. Information
communication, societies could not attain levels b. Modality
of civilization…” c. Format
d. Communication is one of those everyday d. Tools
activities that are intertwined with all of human ____9. The ability to identify, understand, interpret,
life so completely that we sometimes overlook create, communicate, and compute, using printed and
its pervasiveness, importance, and complexity. written materials associated with varying context.
____2. This is one of the transmission models which a. Skill
incorporate the concept of noise that refers to b. Inform
anything that interferes with the message. c. Literacy
a. George Gerbner’s Model d. All of the above
b. Harold Laswell’s ____10. Refers to the ability to recognize when
c. Westley & Maclean Jr. information is needed and to locate, evaluate,
d. Shannon & Weaver effectively use, and communicate information in its
____3. TV commercials aggressively convince the various formats.
audience to buy the products that they advertise. a. Media Literacy
What model of communication it best describes? b. Information Literacy
a. Publicity Model c. Technology (Digital) Literacy
b. Ritual or expressive model d. Communication Literacy
c. Reception Model ____11. The ability to read, analyse, evaluate and
d. Transmission Model produce communication in a variety of media forms.
____4. Example when you read a sentence you must a. Media Literacy
not only decode the individual words but you also b. Information Literacy
need to interpret the over-all structure of the sentence c. Technology (Digital) Literacy
to make sense of the sentence as a whole. This is an d. Communication Literacy
example of _____? ____12. The ability to read and interpret media, to
a. Publicity Model reproduce data and images through digital data and
b. Ritual or expressive model images through digital manipulation, and to evaluate
c. Reception Model and apply new knowledge gained from digital
d. Transmission Model environments.
____5. Which among the statements is true? a. Media Literacy
a. One of the functions of communication is to b. Information Literacy
inform and made possible through media. c. Technology (Digital) Literacy
b. Without information, communication is d. Communication Literacy
impossible. ____13. It refers to automatic response.
c. Media and information are basic elements of a. Automaticity
communication. b. Automatically
d. All of the above c. Automate
____6. The following are the categories of media: d. Automation

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____14. It refers to predictable response. c. Critical Appreciation
a. Automaticity d. Social Responsibility
b. Automation ____19. Strongly motivated to seek out information on
c. Normalization certain topics, is characteristic of what typology of
d. Normality media literacy?
____15. If you are a media and information literate a. Intensive Development
individual you are able to do the following except b. Experiential Exploring
____? c. Critical Appreciation
a. Deal with dilemmas and ill-formed problems d. Social Responsibility
that have no fixed or unique solutions ____20. Seeking out different forms of content and
b. Give and receive criticism constructively narratives, is a characteristic of what typology of
c. Pose worthwhile questions media literacy?
d. All of the Above a. Intensive Development
____16. Which 2 factors that can influence you to b. Experiential Exploring
become a media and information literate individual. c. Critical Appreciation
a. Extending the line of thought beyond the range d. Social Responsibility
of first impression; & Articulating a complexion
position Part 2: Enumeration
b. Clarifying your goals and motivations for 1-4: Models of Communication Process
seeking information; & Acquiring more skills in 5-8: Categories of Media
discerning, appreciating, and filtering 9-16: Typology of Media Literacy
information 17-18: Factors that can influence to become a media
c. Agreeing and disagreeing in degrees measured and information literate.
against the merits of the issue and audience; & 19-20: Examples of Modality
Evaluating the adequacy of an argument
d. Giving and receiving criticism constructively; &
Posing worthwhile questions
____17. Stage of Media Literacy which characteristic is
developing understanding of differences between:
fiction vs. nonfiction, Ads vs. entertainment… also
understanding how to connect plot elements by time
sequencing and by motive-action-consequence.
a. Acquiring Fundamentals
b. Language Acquisition
c. Narrative Acquisition
d. Developing Skepticism
____16. Stage of media literacy which characteristics is
recognizing shapes, form, size, color, movement, and
spatial relations
a. Acquiring Fundamentals
b. Language Acquisition
c. Narrative Acquisition
d. Developing Skepticism
____17. Stage of media literacy which characteristic is
sharpening differences between likes and dislikes for
shows, characters, and action
a. Acquiring Fundamentals
b. Language Acquisition
c. Narrative Acquisition
d. Developing Skepticism
____18. Recognizing that one’s own individual
decisions affecting society—no matter how minutely,
is characteristic of what stage of media literacy?
a. Intensive Development
b. Experiential Exploring

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