Syllabus MBA PT

TECHNOCRATS INSTITUTE OF
TECHNOLOGY
COURSE CURRICULUM
MASTER OF BUSINESS ADMINISTRATION
(PART TIME PROGRAMME)
SEMESTER – I
SESSION 2013
BARKATULLAH UNIVERSITY, BHOPAL

PRINCIPLES AND PRACTICES OF MANAGEMENT
Course No. –101 Max.Marks : 70

Min. Marks(40%): 28
Objectives : The objectives of this course is to introduce the concepts and process of modern
management as applied to an organization tracing back to the stage of development from the
inception to date.
COURSE CONTENTS:
Introduction to Management: Necessity and role of organization: Definition and functions of

management – Planning, Organizing, Staffing, Leading, Controlling, Budgeting and other
functions of management
Evolution of Management Theory: Classical Management theories, The Behavioral School,

The Human Relations Movement, The Contingency Approach, System approach to management,
Development of management thought in East.
Planning & Strategic Management : Planning Process, Concept of Strategy its levels, Decision
Making Process – Tools and Techniques ( Case Study)
Authority, Delegation and Decentralization : Authority, Power and influence, line and staff,
Authority, delegation – barriers to delegation: Decentralization – factors affecting
decentralization.
Control: The Control Process, Types of Control methods, Designing Control Systems.
Recent Trends: Gross Cultural Management with reference to American, European, Japanese and
Indian. Management (Case Study)
SCHEME OF EXAMINATION :
Total Marks : (Internal 30, External 70) = 100 Marks
PATTERN FOR EXTERNAL EVALUATION:
Sec. A (Short Answers ) 4 out of 8 4*7 = 28 Marks

Sec. B (Essay type and case) 3 out of 5 3*14 = 42 Marks
REFERENCE BOOKS:
1. J F STONER & FREEMAN : PRINCIPLES OF MANAGEMENT
2. KOONTZ AND O’DONNEL : PRINCIPLES OF MANAGEMENT
3. PASCK AND ATHOS : ART OF JAPANESE MANAGEMENT
4. S.K. CHAKRABORTY : DEVELOPMENT OF MANAGEMENT SKILLS
5. TRIPATHI AND KEDDY : MANAGMENT
MANAGERIAL ECONOMICS
Course No. –102 Max.Marks : 70

Min. Marks(40%): 28
Objectives : This course would familiarize students with the concepts and theories of economics
as applied to business firm to help management decision making at the level of a firm.
COURSE CONTENTS:
Objectives of the firm: Profit Maximisation, Sales Maximisation

Demand Analysis: Types of demand: Determinants of demand, Elasticity of demand, demand
function, demand forecasting methods ( Case Study)
Production: Production function, Isoquants, Isocosts, Least cost input combination, Law of
variable proportion, Return to scale, Marginal revenue productivity.
Competition: market structure and types : different types of competition – monopoly, oligopoly.
Pricing : Price determinations, price function, pricing under different conditions, price
discrimination, Pricing of joint products, pricing methods in practices(Case Study)

REFERENCE BOOKS:
1. JOEL DEON : MANAGERIAL ECONOMICS

2. PAUL & V.L. MOTE : MANAGERIAL ECONOMICS
3. D.N. DWIVEDI : MANAGERIAL ECONOMICS
4. R.L. VASHNEY & K.L. MAHESHWARI : MANAGERIAL ECONOMICS
QUANTITATIVES TECHNIQUES
Course No. – 103 Max.Marks : 70

Min. Marks(40%): 28
Objectives : This course would acquaint the students with the tools of quantitative methods in
business and industry. The focus is on simple and practical techniques.
COURSE CONTENTS:
Nature and Significance of data : collection and tabulation of data, frequency distribution
Measure of central tendency: Arithmetic Mean, Median and Mode
Dispersion: Characteristics and measures, Range, Mean deviation and Standard deviation.
Skewness and Kurtosis: Characteristics and measures, Moments
Correlation : Types, Karl Pearson, Coefficient, Rank Correlation Method.
Regression : Linear and Non Linear, Coefficients of regression, Partial & Multiple
Probability : Types, Simple, Space, Statistical, Independence and dependence events,
Distribution, Binomial Poisson, Exponential and Normal (Case Study)
Analysis of Variance
Tests of Significance & Decision Theory: Sampling, Distribution, Normal test T-test, F-test and
Chi-square test.
Statistical Quality Control : Logic, Control Chart, Sequential Sampling.

REFERENCE BOOKS:
1. Rechard I. Levin : Statistics for Management

2. S.P. Gupta : Statistical Methods
3. Richard Levin & Others : Quantitative Approach to Management
4. Bat and Cox : Statistical Analysis for Management Decision
5. C.R. Kothari : Quantitative Techniques
ACCOUNTING FOR MANAGERS

Min. Marks(40%): 28
Objectives : The basic objectives of the course is to develop an insight into the procedures,
principles and techniques of accounting and utilize the financial and cost accounting information
for the purpose of planning and control.
COURSE CONTENTS:
Concept of Management Accounting System : Financial accounting systems, Management

accounting, sub-systems, Relationship between these sub systems.
Financial Accounting Sub- Systems : Concepts of financial System, principles of double entry,
Ledger accounting, proforma and preparation of profit and loss account balance sheet ( Case
Study)
Depreciation Accounting : Nature, advantage, causes of depreciation, objectives and methods
of depreciation,replacement of assests.
Procedure of raising share capital and debt capital : Issue, allotment, receipt and refund of
capital ( basic concepts)
Determination of Cost : Cost Concept, elements, techniques and classification of cost.
Introduction and concept of standard costing and marginal costing (Case Study)
Preparation of cost reconciliation statement

REFERENCE BOOKS:
1. John Dearden & S.K. Bhattacharya : Accounting for Management

2. R.L. Gupta : Advanced Accountancy
3. R.R. Gupta & V.S. Gupta : Advanced Accountancy
4. Shukla and Grewal : Advanced Accountancy
5. Anthony R.M. : Management Accountancy Principles
6. Jain and Narang : Elements of Accountancy
BUSINESS COMMUNICATION

Min. Marks(40%): 28
Objectives : The main objectives of this paper is to teach the students the importance of
communication in business to develop the art of their communication skills both oral and written.
COURSE CONTENTS:
Communication: Definition, nature, importance to managers, communication theories and

process of symbolic interactions, information theory, interaction theory, elements of
communication, Process and importance of feedback.
External barriers : Psychological barriers, mechanical barrier, making communication
effective, communication methods, oral media, written media, non verbal communication.
Oral communication : Speeches for different occasions, Guidelines, Listening value problems
and guidelines, Interview, Types of information ( Case Study)
Professional Interview : Interview process, Problem, Guidelines, Group Discussion, Purpose
and Problem of guidelines, Conference, Responsibilities of chairman and participants, Effective
use of non-verbal communication.
Written Communication: Writing techniques and guidelines, report writing, Basic principles,
purpose, types of business letters, Handling your ideas effectively, types of report, structure of
reports, Drafting of reports (Case Study)

REFERENCE BOOKS:
1. Jerry C Woffered, A. Gerloft & C.Cumins : Organisational Communication

2. Haston sandberg & Mills : Effective Speaking in Business
3. George I and Mornisey : Effective Business and Techniques
Of Presentation
4. Raymand Lesikar : Business Communication
5. Rodrique : Effective Business Communication
TECHNOCRATS INSTITUTE OF TECHNOLOGY
COURSE CURRICULUM
SEMESTER – II
SESSION 2013

MARKETING MANAGEMENT

Min. Marks(40%): 28
Objectives : To familiarize the students with basic concepts of marketing, marketing planning,
product planning and development and to acquaint students with the theories relating to pricing,
distribution, advertising and consumer behaviour.
COURSE CONTENTS:
Introduction to Marketing Management: Core concepts of marketing, evolution of marketing

concepts and their adoption in market place – business, service, non-profit organizations and
international sector, Marketing process.
Analysing Marketing Opportunities: Consumer behavior – factors influencing buyer
behaviour, buying decision process, identifying competitors measuring and forecasting market
demand, STP concept, identifying market segments, selecting target markets, product positioning
(detailed analysis based on cases)
Product Strategy: Its level, hierarchy, classification, development, testing and launching new
products and services, product life cycle, designing marketing strategies ( case based) for leaders,
challengers, followers and nichers, Brand concepts.
Product Pricing: Objective, selecting a pricing method, selection of final price
Marketing Channels: Important functions, type and selection of a channel
Advertising & Sales Promotion: Basic Concept through case analysis

REFERENCE BOOKS:
1. Philip Kotler : Marketing Management analysis, Planning

Implementation and control
2. Luck wal and Taylor : Marketing Management
3. Ramaswamy & Namakumari : Marketing Management Analysis
Planning and control in Indian context
PERSONNEL MANAGEMENT

Min. Marks(40%): 28
Objectives: To familiarize the students with basic concepts and techniques of personnel
management and Industrial Relations to understand the personnel role in organization in Indian
context.
COURSE CONTENTS:
Personnel Functions: Its goal and philosophy, Importance of personnel management, function
in Indian context, personnel organization structure
Personnel Policies and Responsibilities: Policy with regard to manpower planning,
Recruitment selection, compensation, motivation, development and separation (Brief coverage
with cases) Role responsibilities and quantities of personnel manager.
Personnel Motivation: Objectives, types, An overview of motivational theories
Personnel Development and Training: Objectives, Needs, Employee Training – methods of
training, steps in training programme and evaluation (Based on simple cases)
Personnel Records and Audit.
Collective Bargaining and Worker’s Participation in management: Objectives and
importance in present Indian context.
Industrial Disputes and Grievances: Basic ideas excluding provisions of Acts.
Sec. A (Short Answers) 4 out of 8 4*7 = 28 Marks

REFERENCE BOOKS:
1. E. Flippo : Personnel Management

2. R.S. Davar : Personnel Management
3. C.B. Memoria : Personnel Management
4. H.C. Sainy & Sharad Kumar : Humana Resources Management &
Development
FINANCIAL MANAGEMENT

Min. Marks(40%): 28
Objectives : To familiarize the students with basic concepts and techniques of Financial
Management, Financial Planning and Budgeting for Managerial decisions.
COURSE CONTENTS:
Nature of Financial Management: Meaning, Scope, Objectives, Functions, Organisation of

finance department.
Capital Structure : Share Capital and Debt Capital, Advantage and disadvantage of share
capital and debt capital, Determination of capital structure and optimum capital structure (only
concepts)
Financial Statement Analysis : Concept and Objectives, Tools of financial analysis – Ratio
Analysis, Statement of changes in financial position (Working Capital, cash and total resources
basis) (Application preferably based on annual report of organization)
Working Capital Management: Meaning, determination, components – cash, inventory and
receivables ( basic ideas) Calculation of working capital requirements (simple problem)
Cost Volume Profit Analysis: Contribution, BEP Analysis, BEP Chart for decision making
( based on cases)
Budgeting : Meaning and objectives of budgeting, classification of budgets, preparation of
budgets (Master Budget, Cash Budget, Sales Budget) Flexible Budget, Zero base budgeting,
Installation of Budgeting system ( Based of cases).

REFERENCE BOOKS:
1. Van Home : Financial Management

2. Prasanna Chandra : Financial Management theory & Practice
3. Khan & Jain : Financial Management
4. I.M. Pandey : Financial Management
PRODUCTION MANAGEMENT

Min. Marks(40%): 28
Objectives : The objective of this paper is to familiarize the students with different techniques &
functions of production and to introduce the concept of reliability and maintainability thereof.
COURSE CONTENTS:
Introduction: Production function and systems, Processes – Intermittent systems, continuous

systems
Production system Design: Process Planning and Selection, Capacity Planning.
Location & Layout: Factors responsible for location choice, recent trends and Govt. Policies,
Principles of good layout, types of layouts (Case Analysis)
Material Handling: Principles of Material handling, Selection of equipments
Production Planning and Control: Basic Methodology and tools of aggregate planning and
master scheduling (Case Analysis) Planning for intermittent and continuous type systems.
Quality Management: Inspection, acceptance, sampling by variables and attributes, Statistical
quality control.
Maintenance: Preventive and Break down Maintenance, Cost Factors, Procedure of
Maintenance schedules (Based on Study)
Work Study: Method Study, Motion Study, Time Study, Work Measurement, Work Sampling
Techniques.
Job Design: Productivity and behavior related consideration

REFERENCE BOOKS:
1. E.S. Buffa : Production Planning and Control

2. J.O. Monk : Production & Operations Management
3. Jain & Agarwal : Production Management
4. S.N. Chary : Production Management
INDIAN BUSINESS AND ECONOMIC ENVIRONMENT

Min. Marks(40%): 28
Objectives : To familiarize the students with the nature of Indian Economy and its relationship
with business.
COURSE CONTENTS:
Composition of output: Agriculture, Industry and services public and private sector, Organized
and unorganized activities, Major trends in the level and composition of production.
Structure and domestic saving and investment: Population growth, unemployment
distribution, poverty and its impact on composition of output and investment, regional disparities
(Case Study)
Planning: Concept of economic development and growth, mixed economy, objectives of
planning and investment allocation, multi level planning, centralized planning, recent five year
plan strategy for economic growth rate and development
Development of Industry & Trade: Objectives and components of industrial policy, transfer to
technology and third world countries, critical appraisal of Industrial and trade policy.
Monetary & Fiscal Policy: Role of monetary and fiscal policy in growth and stability, New
economic policy, Liberalization – Privatization, Globalization – Problems and Prospects ( Case
Study)

REFERENCE BOOKS:
1. Francis Cherunillam : Business Environment

2. Ashwathappa : Indian Business and Economic
Environment
3. Rudar Dutt and Sundaram : Indian Economy
COURSE CURRICULUM
SEMESTER – III
SESSION 2013

OPERATION RESEARCH

Min. Marks(40%): 28
Objectives : To familiarize the students with the basic concepts of operations research and the
application of the subjects in managerial decision making.
COURSE CONTENTS:
Introduction of Operation Research: History, meaning, scope, models, phases, limitation.
Linear Programming: Formulation, graphical method, Simples method
Transportation Problems: Approximation, procedure for optimal solution viz. UV method
Assignment problem
Replacement problem
Sequencing problem : John’s rule for ‘N’ ‘job’ ‘Z’ machines,’N’ jobs 3 machines
Decision theory
Game theory : Two persons zero sum games, saddle points, dominance
Net work analysis : CPM, PERT, Cost Optimization

REFERENCE BOOKS:
1. Kanthi Swarup, Gupta & Manmohan : Operation Research

2. Phillips, Rajasekaran : Operation Research – Principles and Practice
3. Srinath S : Pert & CPM Principles and application
4. Taha H.A. : Operations Research, An Introduction
5. S.D. Sharma: Applications of Operation Research
6. Kapoor : Operation Research
CONTEMPORARY BUSINESS ETHICS & FORMS OF

BUSINESS ORGANISATION

Min. Marks(40%): 28
Objectives : To acquaint the students with different forms of Business Organizations and
importance of Business Ethics.
COURSE CONTENTS:
Business in Global Perspective: Nature, Scopes & Size of Business – determination of size and
factors.
Business Ethics: Concepts and significance, Business ethics and social responsibility, Law,
Ethics and culture and various approaches to ethical issues.
Structural of Organizations : Corporation, Firm and joint ventures – Special features
Promotion / Incorporation : Partnership firm, Joint ventures and Joint Stock Companies
Legal Provisions with reference to floating, incorporation and commencement of business,
Documents for a joint stock company (with reference to Indian companies Act, 1956 and
amendments there to)
Combination, Associations : Merger, Acquisition, amalgamation – Concepts, Types, SEBI code
for take over, Basic Concept of pools, Cartels, Chamber of Commerce and other trade
Associations.
Emerging Scenario of Business growth and ethical dilemmas: Business ethics and role of
International Organizations -Viz. WTO and the Indian scene.

REFERENCE BOOKS:
1. K. Aswathappa and M. Yadumuthy : Business Organisation & Mgt.

2. Ghosh & Bhusan : Business Organisation
3. M.L. Shukla : Business Organisation & Mgt.
4. Stoner & Freemen : Management
ORGANISATIONAL BEHAVIOUR

Min. Marks(40%): 28
Objectives : To Familiarize the students with the behavior pattern of organization in general and
the concept of Group Dynamism, Motivation, Leadership etc in particular.
COURSE CONTENTS:
Introduction to OB: Managerial Challenges facing management : Importance of organizational

behaviour (OB), Historical background for OB, Scientific Management and Hawthrone studies,
Ahmedabad studies
Organisational Structure : Classical and modern organization, Theories and Designs
Individual Behaviour and Perception : Process laws of perceptual organization and social
perception, Learning, Behaviouristic, Cognitive and social learning theories, Rolepaying,
Organisational reward and theories.
Motivation: Types of motives, Theories – Theory of X and Y, Herzberg, Alderfer, Maslow,
Vroom Porter and Lewler theories, Motivating Workers – Job design, Goal Setting ( Case Study)
Occupational Stress : Meaning, Causes and Effects of occupational stress, Coping Strategies.
Organisation Conflict : Nature, Causes, Types, Management of conflict – Johari Window and
transactional analysis.
Organisational Change & Development Change – cause, management and barriers to change,
OD Intervention strategies.

REFERENCE BOOKS:
1. Fred Luthans : Organisational Behaviour

2. Keith Davis : Human Behaviour at work
3. Robbins : Organisational Behaviour
RESEARCH METHODOLOGY

Min. Marks(40%): 28
Objectives : The main objectives of this paper is to familiarize the students with the
methodology of conducting research and the application of the finding of research in
management decision making.
COURSE CONTENTS:
Research in Management: Nature, Basic components of research, types of research – Basic and
applied research, selecting a research problem, hypothesis, types, formulation of hypothesis,
setting of objectives.
Research Design: Criteria for designing research studies, Sampling – sample design, sample
techniques
Collection of Data: Secondary and primary data, observation, questionnaire and schedule,
Interviews, survey and case studies.
Measurement of quantitative data: Steps in measurement, testing reliability and scalling.
Analysis & Interpretation: Tools and techniques.
Report Writing

REFERENCE BOOKS:
1. Kothari C.R. Research Methodology

2. C.V. Patthanshetti An Introduction to RM in Social Science
3. Pauline B Young Scientific social surveys and Research
4. Moser C.A. Survey of methods in social investigation
5. William J Code and Paul K Hatt Methods of social investigation
COURSE CURRICULUM
SEMESTER – IV
SESSION 2013

BUSINESS POLICY & STRATEGIC MANAGEMENT

Min. Marks(40%): 28
Objectives : The main objectives of this paper is to familiarize the students with the art of
formulating business policy and to introduce the students to the business skills of planning and
managing strategic activities through strategy formulation and implementation.
COURSE CONTENTS:
Business planning & strategic management: Nature and benefits, formulation of business
policies, Strategic Management Concept, Benefits and risks of strategic management,
Dimensions of strategic issues, Chararacteristics of Strategic management decisions, Strategic
management process – strategic management model – its components and limitations.
Strategy Formulation : Company mission: external environment concept and importance
( Remote and Operating ), Designing opportunistic strategies: Industry analysis shaping up
strategies to meet competitive forces, Threat of Entry, Powerful suppliers and buyers, substitute
products, jockeying for position, formulation of strategy, Developing Multinational strategy,
Environmental forecasting.
Forecasting: Importance of forecasting, Environmental variables, sources of environmental
information, Evaluation of forecasting techniques, Integration of forecast results into strategic
capabilities analysis of the firm – potential strength and weaknesses, evaluation of strategic
internal factors, Formulation and selection of long term objectives and Grand Strategies.
Strategic Analysis : Strategic Analysis and Choice – Examination of strategies, BCG Growth/
Share matrix G.E. Ninecell planning Grid (Case Study), Grand Strategy selection SWOT
analysis (Case Study), Factors influencing strategic choice decision.
Strategy Implementation : Operationalsing the strategy (Annual Objectives), Functional
Strategies and business policies, Institutionalizing the strategy (Structure, Leadership and
Culture), Strategic control – guiding and evaluating the strategy.

REFERENCE BOOKS:
1. John A Pearee and Richard B. Rubinson Strategic Management
2. F. Cherunilam Strategic Management
LEGAL ENVIRONMENT IN BUSINESS

Min. Marks(40%): 28
Objectives : The main objectives of this paper is to familiarize the learners with the legal
environment of the business in general and then with the important provisions of different
legislations affecting the operations of the business in particular.
COURSE CONTENTS:
Introduction to legal system: Definition of Law, Branches of Law, Law and Society, An
overview of law relating to Contract with specific reference to its formulation, performance,
Breach and remedies.
Basic features of law relating to sale of goods with special emphasis on the right and obligations
of the buyers and sellers.
Law relating to Negotiable Instrument, Characteristics of Negotiable Instrument,Advantage
and safeguards of using Negotiable Instruments, Particularly, Cheque and bills of Exchange in
setting business obligations,rights and obligations of the parties and remedies available under the
Negotiable Instruments Act.
An overview of Law relating to the companies with special reference to their formation and
management and rights, duties obligations of managerial personnel.
Basic features of Law relating to Consumer Protection, Pollution Control and Environment
protection.

REFERENCE BOOKS:
1. Dr. Awatar Singh Mercantile Law

2. A. Ramaiya Company Law
3. Dr. Awatar Singh Company Law
4. N.D. Kapoor Mercantile Law
5. Chawla, Sareen & Garg Mercantile Law
MANAGEMENT INFORMATION SYSTEM

Min. Marks(40%): 28
Objectives : This papers aims at introducing the students to the concepts and scope of
management information systems in organization and familiarizing then with the application of
software packages relevant to information system.
COURSE CONTENTS:
Introduction to Management information systems: Definition: MIS as an evolving concept,

MIS and other disciplines management accounting, operations research, management and
organization theory, computer science, Types of computer – based Information Systems
Structure of a management information system: Operating elements of a information,
Management information systems support for decision making, Management Information
System structure based on management activity & organizational function.
Introduction to software and communication technology for information system: Database
Query Languages: Report Generators: Statistical Packages, Modeling languages, Model of a
communication system, communication channels, concept of a communication network – LAN,
WAN & Protocols.
System Concepts: Definition of a system, General model of system, Types of systems,
deterministic and probabilistic systems, closed and open systems, subsystems, decomposition,
simplification, decoupling, system concepts applied to MIS.
Application System Development: Development Strategy, Approaches to application system
Development – Prototyping approach, Life cycle approach.

REFERENCE BOOKS:
1. Management Information System – Gordon B. Davis & M.H. Olson

2. Information System for Modern Management – Robert G. Murdick, Joel E.
Ross & James A Claggett.
3. Using information technology – Brain K. Williams, Stacey C Sawyer &
Sarah E Hutchinson.
RURAL MANAGEMENT

Min. Marks(40%): 28
Objectives : This papers aims at introducing the students to the concepts and scope of rural
management.
COURSE CONTENTS:
Pre-economic: Culture, Political and rural meeting, strategies for controlling rural populace
migration to urban areas – adoption of Japanese rural management styles.
Harnessing and managing inputs from rural sector: Innovations in reshaping the economy –
creation and management of agree and agro industries – imparting strategic marketing education
to the rural production centers.
Management of potential knowledge disseminating institutions: School, Health centers,
communication networks, newer technologies of Tele-communication and computers
Management of various types of voluntary and grassroots development programmes and
agencies.
Strategies for the incorporation of management contents into cultural and political
communication that reaches rural areas – fairs, touring performers, commercial films
etc.Rural industrialization and balancing.

REFERENCE BOOKS:
1. Management in Rural Development Desai M.N.

2. Rural Industrialization Popola T.S.
3. Industry and Rural Development Arora A.C.
COURSE CURRICULUM

SEMESTER –V
SESSION 2013

(Core Paper)
PROJECT MANAGEMENT

Min. Marks(40%): 28
Objectives : The main objective of this paper is to introduce the learners to the fundamentals of
project management with special emphasis on project planning and project implementation
barring the details and critical technicalities of project analysis and selection on which the
students have had or will have substantial coverage from subjects offered in other semesters of
this programme.
COURSE CONTENTS:
Introduction : Nature, Importance and scope of project, present management scenario in India.
Project Planning : An overview of Project Planning: Capital expenditure decisions (importance
and difficulties) Capital budgeting – Objectives and phases, Levels of decision making, factors of
project analysis, Feasibility study.
Research Allocation Framework: Key criterion, investment strategies, portfolio planning tools,
strategic position and action evaluation, conglomerate diversification.
Generation and Screening of Project Ideas: Stimulating flow of ideas, Monitoring the
Environment, Appraisal of corporate strengths and weaknesses, Good project ideas, Preliminary
Screening, Entry barriers in projects, Successful entrepreneurship.
Project Analysis: Brief Conceptual analysis of Market and Demand analysis, Technical analysis,
and financial analysis.
Selection: Basic step in determining worth while ness of a project (brief theoretical coverage)
Implementation: Project Management – Issues relating to Project Management, Net work
Techniques for Project Management, Rules for net work Construction, PERT and CPM and Net
work, Cost System (particularly the steps, Procedures, assumption relevant to the respective
techniques)
Project Review : Basic concepts of Project review Post Completion audit, performance
evaluation, abandonment of an exiting project, Project overruns ( Causes and Control)

REFERENCE BOOKS:
1. Projects – Planning, analysis, selection, Implementation & Review –
Prasanna Chandra
2. Total Project Management – The Indian Context
COURSE CURRICULUM

SEMESTER –V
*(Specialization – Human Resources Management)
SESSION 2011

(OPTIONAL PAPER)
MAN POWER PLANNING
Course No. – SP -1 Max.Marks : 70

Min. Marks(40%): 28
Objectives : The main objective of this paper is to familiarize the students with the concept and
techniques of manpower planning.
COURSE CONTENTS:
Need for Man Power Planning in Organisation : Its process, approach to manpower planning
Man Power Forecasting – Forecasting for man power requirement
Man Power Services – Man Power inventory, personnel records, performance appraisal.
Man Power Utilization : Techniques, scheduling, factors affecting performance
Man Power Accounting and control
Man Power Research and Important system
Man Power Reporting : Report material and methods

REFERENCE BOOKS:
1. M.C. Beath Gordan Organisation and man power planning

2. Dwivedi Man power management
WAGES AND SALARY ADMINISTRATION

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about wages and
structure, fixation and other components and their role in motivating employees.
COURSE CONTENTS:
Introduction: Significance of employee compensation policy concept of equity

Wage policy: Types, wages and salary structure – wage differential, wage level.
Wage determination : Factors in wage fixations – job evaluation – job pricing, salary surveys,
developing wage structures – role of trade unions.
Machinery for wage fixations : Tribunals – Wages Boards Bi-Parties and negotiations,
Provisions of Payments of Wages Act 1936.
Components of Pay: DA,HRA, Other Perks – Consumer price index, Provisions employees
Provident fund and Miscellaneous Provisions 1952 Act. The Employees family Pension Scheme
1971, Payment of Gratuity Act 1972, Maternity Benefit Act 1961.
Bonus : Concepts, Provision of Payment of Bonus Act 1965-Negotiations with unions.
Wages Motivation : Linking wages with productivity – Individual and group incentive scale on
plan and other productivity scheme – Indian experience.

REFERENCE BOOKS:
1. Management of Industrial Relations : Verma

2. Labour Administration : J I Husband
3. Wages and Salary Administration : Tata McGraw Hill
COURSE CURRICULUM

SEMESTER –V
*(Specialization – Marketing Management)
SESSION 2013

(OPTIONAL PAPER)
SALES MANAGEMENT
Course No. – SM -1 Max.Marks : 70

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about sales and
distribution process.
COURSE CONTENTS:
Introduction : Objectives, Importance, goals, diversity of personal selling situation,Buyer-Seller
Dyads.
Selling, Prospecting and Personal selling: Theories of selling, Prospecting & its steps and
process, Types of personal selling objectives, Analyzing market potential, sales potential, sales
forecasting – methods of sales forecasting.
Organizing the sales efforts: The sales organization, process, sources of sales force, recruits,
selection pre-interview, screening, Interview and psychological tests.
Sales force development: Planning, Sales training programmes, their execution and evaluation
Motivating and compensating sales force : Motivational help from
management,Interdependence and motivation, requirements of a good compensation plan.
Controlling Sales Personnel: Standards of performance, evaluating and controlling through
supervision.
Controlling Sales Effort: Sales Budget, Sales Audit, And Sales Quotas.

REFERENCE BOOKS:
1. Still, Cundiff & Govani : Sales Management

2. Thomas R. Worruba : Sales Management
3. Mehta : Sales Managment
MARKETING RESEARCH

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about different types of
research work in the field of marketing.
COURSE CONTENTS:
Introduction: Importance and uses of marketing research, its application in various areas, Types
of research: Exploratory and Descriptive Designs, Utility of the designs in marketing functions.
Marketing Research Process: Steps in the research design process, preparation of marketing
research proposal.
Method of Data Collection: Issue methods, Telephone interview, mail survey, observation,
sampling method in marketing research: Probability methods and non-probability methods.
Market Segmentation : Bases of Segmentation, Segment identification, Segment Attractiveness
and various parameters.
Product Research : New project development process, Product testing, test marketing.
Advertising Research : Objectives, Copy testing, Creative : Strategy research, before tests, after
tests, media selection, scheduling.
Market and Sales Analysis Research : Market potential analysis, sales forecasting and sales
analysis.

REFERENCE BOOKS:
1. Boyd & Westfall : Marketing Research

2. Tull & Hawkins : Marketing Research
3. Green & Tull : Research for Marketing Decisions
4. Sethns & Gresenaeld : Research methods in Marketing and
Management
5. Luck & Rubion : Marketing Research
COURSE CURRICULUM

SEMESTER –V
*(Specialization – Finance Management)
SESSION 2013
(OPTIONAL PAPER)
MANAGEMENT OF WORKING CAPTIAL
Course No. – SF -1 Max.Marks : 70

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about the proper
management of working capital and its sources.
COURSE CONTENTS:
Concepts, need and determination of working capital Analysis of working capital
Financing of current assets – Liquidity Vs Profitability, working capital policy: Matching
Conservative and aggressive approaches.
Working capital finance, Trade credit, Forms of Bank Finance.
Regulation of Bank Finance : Reports of committee on working capital, Tandon Committee,
Chore Committee, Chakravorty Committee, Vaghul Committee, Nayak Committee, Terms of
reference and recommendations.
Management of cash and marketable securities – Motives, objectives, factors, determining cash
needs, tools for cash management and models of cash management investment in marketable
securities: Basic consideration and Avenues of Investment.
Management of Account Receivables, objectives

REFERENCE BOOKS:

2. Prashanna Chandra : Financial Management-theory & Practices
3. P.V. Kulkarni : Financial Management
4. Vanhorne : Financial Management
5. Shaprio : Financial Management
COST CONTROL TECHNIQUES
Course No. – SF-2 Max.Marks : 70

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge and practical utility of
Cost control techniques by adopting different costing methods.
COURSE CONTENTS:
Cost Control: Definition and meaning of cost control, cost control aspects, cost control
techniques, advantages of cost control, characteristics of good control system, pre-requisites of
cost control, steps in cost control.
Cost Reduction : Definition and meaning of cost reduction, Cost reduction V/s Cost Control,
Organization for cost reduction Programme, tools and techniques of cost reduction.
Marginal Costing : Meaning and definition of Marginal Costing, application and merits of
marginal costing, Limitation of Marginal costing, Limiting factor, Distinction between Marginal
Costing and Absorption Costing ( Problems to be worked out to support practical application)
Differential Costing: Meaning and definition of Differential costing, differential cost Analysis
and marginal costing uses of differential costing for management decision making (problems
support practical application)
Standard Costing : Definition of standard cost and standard costing, advantages and limitations
of standard costing, distinction between standard cost and budgets and standards cost and
estimates, standard costing and budgetary control, establishment of standards, analysis and
interpretation of common variances ( Material and Labour variances), treatment of variances,
reporting and control of variances, working knowledge of overhead and sale variances. But
(problems on computing common Material labour variances to support practical application)
Uniform Costing : Meaning and scope of uniform costing, difference in cost practices,
requirements for installation of a uniform costing system, advantage and limitations of uniform
costing, uniform cost manual.
Interfirm Comparison : Meaning and usefulness, units of Cost, principal types of operating
costing ( Transport, Power House, Canteen and Hotel costing) The objectives of determination of
operating costs for each of the above types, preparation of cost sheets, Problems to be worked
out to support practical application)


REFERENCE BOOKS:
1. Principles and Practices of Cost Accountancy - N.K. Prasad
2. Cost Accounting - Jain & Narang
COURSE CURRICULUM

SEMESTER –VI
SESSION 2013

CORE PAPER FOR VIth SEMESTER
PROJECT REPORT
Course No. –P -601 Max.Marks : 100

Min. Marks(40%): 28
**************
COMPREHENSIVE VIVA
Course No. –P -602 Max.Marks : 100

Min. Marks(40%): 28
COURSE CURRICULUM

SEMESTER –VI
*(Specialization – Human Resources
Management/Personnel Management)
SESSION 2013
(OPTIONAL PAPER)
HUMAN RESOURCES DEVELOPMENT

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about management of
human resources development.
COURSE CONTENTS:
Human Resources Development Management: Objectives and functions, development of

personnel – objectives – needs, training and development process – designing of training and
development process for executives and workers.
Evaluation of training and development : Objectives and methods of evaluation – career
planning, concept of career – career development methods.
Role of motivation in development: Monetary and non-monetary compensation, Job evaluation
techniques and methods: Merit rating objectives and methods, Personnel records and audit.

REFERENCE BOOKS:
1. De Conzo Human Resources Management

2. Nair & Rao Excellence through Human Resources
Management
INDUSTRIAL RELATIONS

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about the concept of
industrial relation and industrial disputes.
COURSE CONTENTS:
Concept and significance of Industrial relations – Structure of industrial relations department
– role of industrial relations officer.
Industrial Disputes : causes- types- consequences – strikes and lockouts – works committees –
standing orders – code of disciplines, code of conduct – negotiation – conciliation, arbitration –
adjudication.
Collective bargaining – Objectives – methods – workers participation in management –
managing scope – present status in India.
Role of trade unions- problems of Indian Trade Unions
Role of Govt. directive principles of state policy labour legislations – labour administration,
tripartite bodies – tribunal and labour courts.
International labour organization : aim – achievements in promoting industrial peace.
Total Marks: (Internal 30, External 70) = 100 Marks

REFERENCE BOOKS:
1.Dynamics of labour relations in India : R.D. Agarwal
2.Management of Industrial Relations : P. Verma
3.Industrial Relation : Arun Mohappa
4.Industrial Disputes: A Culture of the Industrial Disputes Act 1947 : McGrath
COURSE CURRICULUM

SEMESTER –VI
*(Specialization – Financial Management)
SESSION 2013
(OPTIONAL PAPER)
MANAGEMENT OF LONG TERM FINANCIAL RESOURCES

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about the management
of long term sources of finance.
COURSE CONTENTS:
Sources of long term finance: Principal sources, Merits and demerits, Internal and external.
Long term Investment decision: Capital budgeting, principle method of approval NPV and IRR
methods – a comparison.
Cost of capital : Definition and Concept, Importance, Measurement of cost of capital, cutoff rate
compassion of overall cost of capital.
Financing decision: Operating and financial leverage, Combined leverage
Capital Structure theories: NIA, NOI, and MM Approaches designing capital structure.

REFERENCE BOOKS:
2. Prasanna Chandra : Financial Management
INVESTMENT MANAGEMENT

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about the investment
procedure, valuation , risk and dividend policies.
COURSE CONTENTS:
Nature and scope of Investment Management : Meaning of investment, its features,

importance – investment V/S gambling – investment process – portfolio construction.
Security Valuation : Elements of Investment – approaches to investment – basic valuation
models, bonds, preference shares common stock.
Risk : Classification systematic, Unsystematic, Risk measurement, Returns measurement,
Holding period, Yield investors attitude towards returns and risk.
Investment alternatives: Classification of investments bonds – features types and evaluation,
preference shares, Equity Shares, Options, Warrant Govt. securities – types Prices, Yields,
Insurance policies as investment in units NSC, PF and postal certificates.
Dividend Policies and the Investors: Kinds of dividends, dividend policies – factors affecting
dividend decision, Dividend theories.
Investment and Tax Planning : Computation of tax liability exemption – deductions

REFERENCE BOOKS:
1. Preeti Singh : Investment Management

2. V.K. Bhalla : Investment Management
COURSE CURRICULUM

SEMESTER –VI
*(Specialization – Marketing Management)
SESSION 2013
(OPTIONAL PAPER)
INTERNATIONAL MARKETING

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about the concept and
strategy of international marketing.
COURSE CONTENTS:
Scope and significance of International Marketing : India’s foreign trade – trends in foreign
trade Govt. Policies – Infrastructure for export promotion – export documentation and
procedures.
Appraisal of International markets: Scanning the environment, Cultural, Social, Political,
Legal Economic Spheres, Comparative marketing.
Planning Entry: Entry decision – marketing research and information system – market targeting
– deciding type of entry – organization of marketing department.
Product Strategy: Standard V/s differentiated products, product line alternatives – products,
product line alternatives – Product line adaptation – Product diffusion – Branding and packing
decisions.
Pricing Strategy: Pricing objectives – Cost factors – Price escalation – Market Pricing –
Administered Pricing.
Distribution Strategy: Channel Alternatives, Factors in channel selection – physical
distributions.
Promotion Strategy: International advertising – Media decisions, Agency arrangements,
Personal selling and other promotional tools.
Co-ordination and control: Types of control – optimizing an international marketing strategy.

REFERENCE BOOKS:
1. Philip R. Cateora & John M. Hess

: International Marketing
2. Edward W. Cundiff & Martin Hilger
: Marketing in the International
Environment
3. Rajan Saxena & M.C. Kapoor : International Marketing
ADVERTISING AND SALES PROMOTION

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about the concepts and
role of advertising in the field of marketing.
COURSE CONTENTS:
Role of advertising in present day marketing : Advertising as a communication tool,

advertising objectives, types of advertisement for consumers, industrial buyers, advertisement in
marketing mix.
Deciding advertisement budgets : Bases for deciding budgets, merits and demerits of each
method.
Role of advertising agencies : Agency client relationship, selection of media, forms of
advertising, present day advertisement, merits and demerits.
Sales Promotion : Definition, role, types ( display, discounts, Bonus offers) retail merchandising
techniques.
Role of publicity and public relations in sales promotion : Use of press, Radio, T.V.,
Customer service and community service.
Influence of advertisement on consumer behaviors.

REFERENCE BOOKS:
1. Advertising Management : Rahul
2. Advertising Management : David Aaker & John Mayor
3. Course in advertisement : Greyser
4. Advertisement : Ronis
COURSE CURRICULUM

SEMESTER –VI
*(Specialization – Production Management)
SESSION 2013
(OPTIONAL PAPER)
OPERATION PLANNING AND QUALITY MANAGEMENT
Course No. – SPn.-3 Max.Marks : 70

Min. Marks(40%): 28
Objectives : The main objective of this paper is to impart the knowledge about the operation
planning and quality management process & control.
COURSE CONTENTS:
Introduction : Concepts of Operation Planning for various type of Systems Manufacturing &
Services Intermittent & Continuous.
Aggregate Planning & Master Scheduling: Project type, Job Work, Intermittent & Continuous.
Operations Performance Evaluation and Reporting, Design and Implementation of OPC Systems.
Quality Assurance : Concept and History of changing trends.
Quality Circles and Concept of Total Quality Mgt.
ISO 9000 Series Philosophy and Applicability.
Statistical Quality Control.

REFERENCE BOOKS:
1. Operations Management : J. Monks

2. Operations Management : S.N. Chary
3. ISO 9000 Series - : BVQI Hand Book
ENERGY RESOURCES MANAGEMENT
Course No. – SPn.-4 Max.Marks : 70

Min. Marks(40%): 28
Objectives: The main objective of this paper is to impart the knowledge about the management
of energy resources
COURSE CONTENTS:
Energy and Economic Development: Types of energy used in industry, Use of non-
conventional energy, sources in industry.
Energy Conservation in Industries: Electricity Conservation, Energy Conservation in Steam
flow system, Energy Conservation through computer control.
Energy Accounting and Audit System: Design of energy, accounting systems and its computer
and its computerization, Different auditing systems.
Total Energy of Co-Generation Systems : Their techno economic feasibility in process
industries, Optimal Energy Planning Systems, considering scarcity of sources and requirements
of energy.
Energy and Environment: Implication of Energy, Induced Pollution, Clean Energy Technology.
Non-Traditional Energy: Availability in India, Identification of Areas for its rise, Study about a
few cases.

REFERENCE BOOKS:
1. Energy Resources Mgt. Handbook – TRAI

2. Energy Resources Mgt. Handbook – Indian Institute of Material Mgt.
(Handbook)

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TECHNOCRATS INSTITUTE OF

MASTER OF BUSINESS ADMINISTRATION

(PART TIME PROGRAMME)

BARKATULLAH UNIVERSITY, BHOPAL

Course No. –101 Max.Marks : 70

Introduction to Management: Necessity and role of organization: Definition and functions of

Evolution of Management Theory: Classical Management theories, The Behavioral School,

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers ) 4 out of 8 4*7 = 28 Marks

Course No. –102 Max.Marks : 70

Objectives of the firm: Profit Maximisation, Sales Maximisation

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers ) 4 out of 8 4*7 = 28 Marks

1. JOEL DEON : MANAGERIAL ECONOMICS

Course No. – 103 Max.Marks : 70

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers ) 4 out of 8 4*7 = 28 Marks

1. Rechard I. Levin : Statistics for Management

Course No. – 104 Max.Marks : 70

Concept of Management Accounting System : Financial accounting systems, Management

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers ) 4 out of 8 4*7 = 28 Marks

1. John Dearden & S.K. Bhattacharya : Accounting for Management

Course No. – 104 Max.Marks : 70

Communication: Definition, nature, importance to managers, communication theories and

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers ) 4 out of 8 4*7 = 28 Marks

1. Jerry C Woffered, A. Gerloft & C.Cumins : Organisational Communication

TECHNOCRATS INSTITUTE OF TECHNOLOGY

MASTER OF BUSINESS ADMINISTRATION

(PART TIME PROGRAMME)

BARKATULLAH UNIVERSITY, BHOPAL

Course No. – 201 Max.Marks : 70

Introduction to Marketing Management: Core concepts of marketing, evolution of marketing

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers ) 4 out of 8 4*7 = 28 Marks

1. Philip Kotler : Marketing Management analysis, Planning

Course No. – 202 Max.Marks : 70

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers) 4 out of 8 4*7 = 28 Marks

1. E. Flippo : Personnel Management

Course No. – 203 Max.Marks : 70

Nature of Financial Management: Meaning, Scope, Objectives, Functions, Organisation of

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers) 4 out of 8 4*7 = 28 Marks

1. Van Home : Financial Management

Course No. – 204 Max.Marks : 70

Introduction: Production function and systems, Processes – Intermittent systems, continuous

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers) 4 out of 8 4*7 = 28 Marks

1. E.S. Buffa : Production Planning and Control

Course No. – 205 Max.Marks : 70

Total Marks : (Internal 30, External 70) = 100 Marks

PATTERN FOR EXTERNAL EVALUATION:

Sec. A (Short Answers) 4 out of 8 4*7 = 28 Marks