ADVANCE CENTRAL COLLEGE

DISCOVERY HIGH SCHOOL

SAN JOSE, ANTIQUE
LONG TEST
ENTREPRENEURSHIP ICT-12/GAS-12

TEST I: IDENTIFICATION- Give the correct answer.

1. Refers to the mode of conveying the presence and attributes of the product to the target
consumers.
2. In the marketing mix it is a place where the target consumers are.
3. It is a stage in market identification process that aims to determine the set of buyers with
common needs and characteristics.
4. Another variation of segmentation marketing where the business selects only a few segments
but intends to serve a large number of customers in the chosen segments.
5. Also known as “Ps”.
6. The business provides a product that is suited or fitted to the particular needs of the consumers.
7. It simply refers to the process of determining the place of the business in the industry.
8. The process of arranging a product to occupy a clear, distinct, and desirable place in relation to
other competing products in the mind-set of target consumers.
9. It refers to the amount spent by the manufacturer in view of the expected future benefits.
10. The process of putting the product in a package or container.
11. Is defined as a detailed and integrated written document that describes the various activities
involved in opening a new entrepreneurial venture.
12. Commonly the last section to be written after all the major parts have been completed.
13. It is a strategic tool that helps determine the external and internal factors affecting the
performance of the business.
14. Presents or describes activities related to the production of goods.
15. The different processes or stages involved in the production of goods must be clearly spelled out
in this section.

TEST III: Multiple Choice- Choose the correct letter.

1. The benefit or attribute is easily associated with the product.

a. efficient and rewarding c. beneficial
b. distinctive advantage d. identifiable
2. The attribute is distinct to the product and can hardly be copied by the competitors.
a. beneficial c. distinctive advantage
b. effective and rewarding d. identifiable
3. The business provides a product that is suited or fitted to the particular need of the
consumers.
a. differentiated marketing c. one-on-one marketing
b. concentrated marketing d. mass or undifferentiated marketing
4. Another variation segmentation marketing where the business selects only few segments
but intends to serve a large number of customers in the chosen segments.
a. differentiated marketing c. concentrated marketing
c. one-on-one marketing d. mass or undifferentiated marketing
5. The entrepreneur covers several segments of the total market and designs a particular
product for each segment based on the market segment evaluation and the capability of the
business.
a. differentiated marketing c. one-on-one marketing
b. mass or undifferentiated marketing d. concentrated marketing
6. The most common medium of promoting a product or service through T.V, billboards,
magazines.
a. advertising c. personal selling
b. publicity d. sales promotion
7. Involves a sales person who has personal and direct contact with the prospective
consumers.
a. personal selling c. publicity
b. sales promotion d. direct marketing
8. It refers to the mode of conveying the presence and attributes of the product to the target
consumers.
a. product c. promotion
b. people d. packaging
9. Another way of promoting the product or service to the target consumers through media
coverage.
a. publicity c. advertising
b. personal selling d. direct marketing
10. They are the individual employees or workers who are directly involved in the production,
marketing, and sale of the product or service.
a. price c. product
b. people d. positioning
11. The process of putting the product in a package or container.
a. packaging c. product
b. price d. positioning
12. It refers to the tangible good or intangible service offered by the business to the target
consumers.
a. place c. product
b. packaging d. positioning
13. The records must be arranged to be useful and easy to use.
a. neatness c. well-arrange
b. permanency d. consistency
14. Hard to read information leads to mistakes and additional time spent deciphering them by
the record keeper and record user.
a. accuracy c. legibility
b. simplicity d. completeness
15. Similar data should be entered in the same way throughout the year.
a. consistency c. completeness
b. accuracy d. legibility
16. It is a type of expenses that is expected every month but vary widely in the total amount
examples are food, gas, clothing, entertainment.
a. known expenses c. hidden expenses
b. known but variable expenses d. daily expenses
17. It is expected every month with somewhat predictable amount. Loan payments, utilities,
rent, and insurance.
a. hidden expenses c. known expenses
b. daily expenses d. known but variable expenses
18. They are not expected expenses. Examples are car repairs, medical bills, light bulbs, tickets,
legal fees, interest rates.
a. known expenses c. hidden expenses
b. daily expenses d. known but variable expenses
19. Keeps you financially up-to-date, and allows you to keep control over your finances.
a. cash book c. bank statement
b. payment voucher d. receipt
20. A form used to initiate the purchase of goods or services.
a. purchase requisition form c. cash book
b. bank statement d. receipt
21. All products of the business carry the same brand name.
a. brand c. branding strategy
b. umbrella brand approach d. house brand approach
22. Every product of the same business has a separate brand name that distinguishes ir from
the rest of the company’s product.
a. branding strategy c. house brand approach
b. umbrella brand approach d. brand
23. It refers to the wages paid to the workers who are directly involved in manufacturing the
product.
a. factory overhead c. cost
b. direct labor d. direct materials
24. It is the amount spent by the manufacturer in view of the expected future benefits.
a. direct materials c. cost
b. factory overhead d. direct labor
25. It is where the products are sold at a lower price in a limited temporary period like midnight
sale, Christmas sale or anniversary sale.
a. odd or even pricing c. promotion
b. prestige pricing d. promotional pricing
TEST II. Modified True or False: If the statement is true, write T; if false change the word to make the
statement correct.
1. Consumers have common wants.
2. It is a must for the entrepreneur to segment the market.
3. Prestige pricing is intended for consumers who belong to the higher social status.
4. Needs refers the thing that a person must have in order to be happy, comfortable, and satisfied.
5. Almost everything in the market today is already branded.
6. Packaging is the mode of conveying the presence and attributes of the product to the target
consumers.
7. Advertising is another way of promoting the product or service to the target consumers through
media coverage.
8. Business plan is defined as a detailed and integrated written document that describes the
various activities involved in opening and operating a new entrepreneurial venture.
9. It is important that the address of the business is correctly written because all business
correspondence are mailed to the business address.
10. Marketing mix is also known as Gs.

PREPARED BY: PERA JOY G. SEGUERA

SUBJECT TEACHER