Annexure 1.
1- 1st Progress Report
Internship Progress Report
Name of the Student
N G N V SAI SUDEEP
Company Name
FUTURE GENERALI LIFE
INSURANCE
Topic of the Project
Responsibilities for this
report period
What experiences were
particularly rewarding during
this report period?
What experiences were
particularly disappointing or
frustrating?
Describe other professional
growth opportunities (e.g.,
conferences, field trips,
directed readings, meetings,
research...) that you were
able to capitalize on last two
weeks and/or hope to have
next week.
Describe principal tasks and
duties to be performed and
accomplishments during the
upcoming week.
Other Comments
PG No Name of Faculty Advisor
IGSM/PG20180558 DR. SANCHITA GHOSH
Name of Company Mentor Location
THANMAY SANPADA, NAVI MUMBAI
Our entire internship is divided into following topics
1. Market Research
2. Branding and promotions
3. Market Campaigns
4. Print Ads
5. Sales & Consumer behavior
Market research – STP, SWOT Analysis, TOWS matrix
During this period, we were asked to launch a dummy product.
So for this we have done all the analysis and factors needed to
launch a product. We dealt with STP, SWOT Analysis and
TOWS Matrix. Also in order to create awareness and customer
engagement we have scheduled campaigns for our product
namely – Communication, Engagement, Competitor and Sales.
While doing market campaigns we need to make call to agents
or managers and should get information regarding cost. The
experience was quite good as we are dealing in real time
environment.
But it’s disappointing as some of managers didn’t respond
properly and even some didn’t attend calls.
One conference was held on Branding. As a part of launching
product we have clearly came to know the shades behind the
branding.
By next week, we need to finish calculating overall cost of the
product and proceed for branding.
It was very nice to work in real time environment and excited to
know the depth of market campaigns & Branding.