Marketing Report on:

(Name of the Company)

by:
Students’ names
Registration ID’s &

(Date)

Submitted as mandatory requirement for the course “Principles of Marketing” in the Program,
Bachelor of Business Administration
 TABLE OF CONTENTS

S.N TOPICS PAGE NO.

O
1 COMPANY DESCRIPTION

2 SWOT ANALYSIS

3 PRODUCT DESCRIPTION

4 PRODUCT LINE & PRODUCT MIX (WITH PLC ANALYSIS)

5 COMPETITOR ANALYSIS

6 MARKET SEGMENTATION

7 TARGET MARKET

8 PRICING STRATEGY

9 PROMOTION STRATEGY (& POSITIONING)

10 PLACE (MARKETING CHANNELS/DISTRIBUTION STRATEGY)

11 CONCLUSION AND RECOMMENDATIONS

Company Description

The company description should highlight the history and evolution of the company, as well as
provide data about its age, size and geographic scope and operations.
SWOT Analysis
The SWOT analysis is an effective short-hand summary of the situation analysis. The acronym is
used to describe an organization’s internal Strengths and Weaknesses and its external
Opportunities and Threats. This analysis provides a solid foundation as a springboard to identify
subsequent actions in the marketing plan. The SWOT analysis can be effectively presented in a
tabular format followed by a text discussion that elaborates on the information in the table.

An analysis to identify internal strengths and weaknesses usually includes the following areas in
an organization:

When analyzing: Consider:

Management experience level, management style, size

Offerings uniqueness, quality, price,
Marketing type and scope of marketing plan
Personnel quality and experience of workforce
Finance sales revenues
Manufacturing quality and dependability of suppliers
R&D plans for continual product improvement, R & D budget

An analysis to identify external opportunities and threats usually includes the following factors:

When analyzing these factors: Consider:

Consumer/Social size and stability of market

Competitive number and size of competitors
Technological the effect of technology on any facet of the business
Economic current and projected economic situation of market
Legal/Regulatory the effect of legal and regulatory factors on any facet of the
business

Product description
A product description is a structured format of presenting information about a product which
includes its benefits, form, presentation, price, purpose etc. . A good product description should
include a detailed description of the product, its special features which differentiate it from other
products unique selling points and utility of the product.
Competitor Analysis

An effective analysis of the competition should demonstrate that the company has a realistic
understanding of its major competitors and their marketing strategies. As in with the industry
analysis, a realistic assessment makes readers feel confident that the marketing actions in the
plan are well grounded.
Market Segmentation & Target market

A detailed profile of the targeted customer groups and the segmentation approach/basis used by
the company (e.g. geo-demographics, life styles etc.).
Pricing Strategy
Explains the pricing options/tactics being used by the company to attract the customers and
create revenue streams.
Promotion Strategy

Promotional mix being used by the company with special reference to current advertising
campaigns. A mention of the advertising/media partners is also recommended.

Positioning

A product’s unique points of difference are communicated by way of a positioning strategy. In

case of a broad product mix, positioning basis for a few of its brands may be cited to serve as
examples.
Marketing Channels/Distribution Mix

Gives the distribution channels being employed by the company to effectively distribute and sell
its various market offerings.
CONCLUSION AND RECOMMENDATIONS
FORMATTING & WRITING INSTRUCTIONS:

1. Report must be typed in Times New Roman

2. Font size is 12 for the text, 16 for main headings, 14 for Sub-headings, and 12 for Side-headings

3. Line spacing = 2.0

4. Keep the text left-aligned