Documente Academic
Documente Profesional
Documente Cultură
6.0
3.0
0.0
0.0 Low 3.0 Medium 6.0 HighCompetitive Positioning
9.0
SBU Sco
Co: PQR Group
Unit: Corporate A SBU 1 SBU
A MARKET ATTRACTIVENESS Value Rating Weight Description Value
4 1 Normal 50 6 1 Normal 30 4
6 3 Critical 5% 6 3 Critical 5% 6
3 3 Critical 10% 7 3 Critical 20% 5
6 3 Critical 25% 6 3 Critical 15% 4
3 3 Critical 6-L-Med 6 3 Critical 3-M-High 3
7 1 Normal 8-High 8 1 Normal 5-Med 5
4.64 6.36 4.50
2 50 3 30 2
SBU 4
Weight Description
1 Normal
3 Critical
3 Critical
3 Critical
3 Critical
1 Normal
Weight Description
1 Normal
2 Important
3 Critical
3 Critical
2 Important
1 Normal
MARKET ATTRACTIVENESS TABLES COMPETITIVE POSITIONING TABLES WEIGHTING FACTORS MARKET SIZE INDICATORS MARKET SEGMENTS
Ref Description Rating Score Weight Ref Description Rating Score Weight Ref Importance Weight Ref Mkt Size Score Ref Segment Name