Standardized Outline for Courses

Part A: Basic Details

Name of Course Business Intelligence and Data Mining

Area PODS & IS

Program BM 18-20/HRM 18-20

Term 4

Type of Course
Elective
(Core/Elective/Workshop)

Course Instructor(s) Supriya Kumar De

Number of Credits 3

Number of Classroom Contact

Hours
Course Pre-requisites (if any,
including cut-off grades in
specific core courses)
Course Textbook
30
Minimum C+ Grade in QT2 (BM) and QTHRM (HR).
1. D.T.Larose, C.D.Larose, Data Mining and
Predictive Analytics, Wiley India Pvt. Ltd. New
Delhi.
2. Bart Baesens, Analytics in a Big Data World,
Wiley India.
3. A. Rajaraman and J. D.Ullman, Mining of Massive
Datasets, Cambridge University Press, India
4. Data Science and Big Data Analytics: Discovering,
Analyzing, visualizing and Presenting Data, Wiley
Publishing.
5. Jiwai Han, Micheline Kamber, “Data Mining -
Concepts and techniques”, Morgan Kaufmann
Publishers, San Francisco.

Course Handout to be Provided

Yes
(Yes/No)
No. of Sessions to be taken by
Guest Faculty
Name of Guest Faculty (if
identified)

Part B: About the Course

What does the course deal with? Data Mining and Machine Learning

Page 1 of 7
 Standardized Outline for Courses
Broad Objectives of the course
Who is the course suitable for? (for
electives only)
Part C: Course Policies
Attendance Norms (please give details if
more stringent than institute norms)
Class Participation (if any) Norms
Norms regarding submissions of
Assignments
Disciplinary & Other Norms specific to the
course
Information is one of the most valuable assets of an
organization, and when used properly can assist
intelligent decision-making that can significantly
improve the functioning of an organization. As
computerized systems have spread throughout all facet
of business, the amount of data collected has exploded.
These will be useless without an effective way to access
and synthesize vast amounts of information and
knowledge. Business Intelligence allows information
to be easily and effectively accessed for decision-
making activities. Data mining is the process of shifting
through the mass of organizational data to identify
patterns critical for decision support.
This course focuses on basic and advanced data mining,
predictive modelling and machine learning techniques
to make best possible decisions from a large amount of
datasets. Methods will be covered both at a theoretical
level, and in terms of how to analyze them using R.
Institute Norms
To get full benefit from this course you have
to work regularly. Read the text book
Page 2 of 7
 Standardized Outline for Courses

regularly and plan to spend 10 hours a week

for this course.

Part D: Evaluation Policies

Minimum The following proportions will be used to estimate your understanding of the
Total Score
for material:
Obtaining a
Passing
Grade Quiz-1 20 % (closed book, before 7th session)
Quiz -2 20% ( after 12th session, Open book, mix
of written and R/Python/Excel based exam)
Quiz -3 10% (Open book, after 16th sessions)
Group Project and Viva 25% (max 3 members in a group)
End Term 25% (Open book, mix of written
and R/Python/Excel based exam)
Grading Pattern and academic policies:
The grade cuts off will be as under
0-29 30-34 35-39 40-46 47-54 55-64 65-74 75-84 85-100
F D D+ C C+ B B+ A A+

However, the above cut offs are subject to the grade distribution requirement
as per Student Manual.

Evaluation 40-50%
Component
s whose
marks will
be given to
students
before end-
term.
Penalty for The Institute defines academic dishonesty as the "wrongful appropriation",
Plagiarism
"close imitation", "purloining and publication" of another author's
"language, thoughts, ideas, or expressions" and the representation of them
as one's own original work. For penalties in academic dishonesty please
refer to Student Manual.

Page 3 of 7
 Standardized Outline for Courses

Penalty for The institute policy regarding grade reduction on account of attendance
Absence
from shortfall will be applicable. (Refer to Student Manual)
classes
Penalty for Will not be evaluated and 0 marks will be awarded.
Non-
Submission
or Delays in
Submission
of
Assignment
s or other
evaluation
component
s
Conditions End Term
for Award
of an
“Incomplet
e” Grade

Part E: Course Learning Objectives

Learning Objective Degree of Achievement

(Basic/Intermediate/Advanced)

Decision making

Quest For Excellence

Page 4 of 7
 Standardized Outline for Courses

Session Plan*

Session Topic Chapters and Pedagogy Learning Goal

1. Introduction to BI
2. Data Management in Big Data Era Case: Continental Airlines Takes Off with Real-time Decision Making – Analysis of Information
Business Intelligence
3. Data Analytics Lifecycle
Chapter 2 [4]
4-5. Data Mining – Data preparation Chapter 1-4 [1] Decision Making – Visualization
Chapter 1-2 [1] Analysis of Information

6-7. Introduction to Statistical Decision Making – Narrowing on the Solution

Modelling, Machine Learning
8-12 Supervised Learning using R Chapter 3 [2] Decision Making –
 K-NN Case: Bank customer attrition analysis Visualization
 Decision Tree Case: cell2cell Analysis of Information
 Neural Network Narrowing on the Solution
 Naïve Bayes
13-14. Unsupervised learning – Basic Chapter 19 [1] Decision Making –
concepts and applications Visualization
Analysis of Information
Narrowing on the Solution
15. Using Cluster Membership to Chapter 19[1] Decision Making –
predict churn Visualization
Analysis of Information
Narrowing on the Solution
16. Affinity Analysis Chapter 23[1] Decision Making
17-18. Thinking like a Data Scientist in e- Chapter 9 [3] Decision Making –
marketplace Case: Bigbasket Visualization
Analysis of Information
Narrowing on the Solution

Page 5 of 7
 Standardized Outline for Courses

19-20 Advanced Data Mining: Text Chapter 9[4] Decision Making –

Analytics Visualization
Analysis of Information

Note: - The course instructor may modify the sequence of topics or coverage based on initial experience and the mid-course review.

Page 6 of 7
 Standardized Outline for Courses

Details of Evaluation Components

Evaluation Module Yes/No No. of Components in each Evaluation Weightage for the Number of Hours of
Module1 Evaluation Component2 Work Outside Classroom3
Non-Exam Oriented Study

Mid-Term

End-Term Yes 1 25%

Quizzes Yes 3 50%

Assignments/project + viva Yes 1 25%

Class Participation

Presentation

Total 5 100% 70 Hours

Note for Faculty (Not a part of the course outline format):

1
It is strongly recommended that the total number of components across all evaluation modules and faculty members teaching a course should not exceed
the following - 3 evaluation components for a 1 credit course, 5 evaluation components for 1.5 credit courses, 6 evaluation components for 2 credit courses, 9
evaluation components for a 3 credit course, and 12 evaluation components for a 4 credit course.
2
As per the policies of the institute, the maximum weightage for any evaluation module shall not exceed 40%. Further, the end-term shall have a minimum
weightage of 30%.
3
As per the policies of the institute, the total contact hours per course for a student is in the ratio 30:70 (classroom contact hours: outside of classroom contact
hours). You are requested to ensure that your course evaluation retains the same proportion.

Page 7 of 7