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SWOT Analysis is a way of systematically appraising different options. It is undertaken for each
suggested response option.
This tool can be used to facilitate participatory group discussions (brainstorming) to identify
and compare strengths, weaknesses, opportunities and threats related to different aspects of
the proposed response options.
It can be used in many different ways. Different definitions of each “SWOT” element can be
used by the implementing team, depending on what they want to analyse. Sometimes,
“strengths” and “weaknesses” are taken to be factors internal to an organization and
“opportunities” and “threats” to be external factors. An alternative is to define “strengths” and
“weaknesses” as current factors and “opportunities” and “threats” as future factors. A third
approach is not to use a fixed definition but to leave the exercise very open.
A SWOT analysis can reveal hidden obstacles to a potential project/programme, especially when
participants have a wide range of interests and knowledge. It can similarly identify positive
elements that may not be immediately evident. Used properly, a SWOT analysis can generate
valuable data quickly.
Judgement still needs to be applied to decide upon the relative merits of different options.
In some cases, only one response option may be proposed. It is still advisable to undertake a
SWOT analysis, in order to check the appropriateness and feasibility of the response.
The following criteria should be taken into account when assessing the appropriateness of
a response option.
Threats:
Environment (political/economic situation, culture, history, traditions, etc.) not
favorable to project/programme implementation.
Changes in government policies and regulations. Government policies that limit the
scope of trade or aid programmes;
Deterioration of security;
Lack of availability of key programme resources (e.g. fuel);
Reduction of donor interest in the country;
Other projects/organizations coming in with similar services (duplication: activities,
beneficiaries)
Collaborators changing their strategy, activities and target groups diminishing capability
of collaborators (e.g. diminishing implementing capacity) changes in donor policies
Risks related to the project/programme for the organization (i.e. side effects, hidden
costs in the short and long term, burden, additional staff, logistics to sustain in the long
term, public image/perception, etc.)
Also consider:
- Targeting criteria should be realistic, given social and cultural factors and the time available.
- It should be possible to undertake the response with the resources available. Consider
financial, material, and human resources (including expertise).
- It should be possible to implement the response in a timely manner, given the urgency of
the situation.