Media and Information Literacy
- Includes information and communication literacy
and digital literacy. It is a set of competencies.
Communication
- The act or process of using words , sounds, signs or
behaviors, to exchange information or to express
your ideas, thoughts, feelings, etc., to someone
else.
- The exchange of information and the expression of
feeling that can result in understanding.
Basic Types of Communication
 Verbal Communication – oral or written
 Non-verbal Communication – signs, symbols,
colors, gestures, body language, facial expressions.
Media
- Combination of physical object to communicate/
mass communication.
- Communication tools
 Internet
 Radio
 Television
 Newspaper
 Magazines
Three types of Noise Feedback
1. Internal
2. External
3. Semantic
Encoding – giving information to receiver
Decoding – giving feedback
Media Literacy – the ability to read, analyzed, evaluate,
and produce communication in a variety of media forms
Information Literacy –The ability to recognize when
information is needed and to locate, evaluate,
effectively use and communicate information in it’s
various formats.
Technology Literacy – The ability to use digital
technology, communication tools or networks to locate,
evaluate, use and create information.
The Evolution of Traditional to New Media
Traditional Media – media experience is limited and
one directional
 Magazine, broadsheet, radio, tabloid, television.
New Media – media experience is more interactive and
audiences are more involved and can send feedback.
 Video games, web video portals, online games.
Normative Theory – describes an ideal way for a media
system to be controlled and operated by the
government, authority, leader and public.
Censorship – is a suppression of any communication
which may consider as harmful to the people.
Normative Theories of the Press
 Authoritarian – all forms of communication are
under the control of the government.
 Libertarian – demands individual freedom and their
own lives and free thoughts.
 Social Responsibility – allows free press without
any censorship but at the same time the content of
the press should be discussed in public panel and
media should accept obligation.
 Soviet Media – the president undertake the control
the total media and communication.
Types of Media
 Print Media – news papers, magazines
 Broadcast Media – radio, television
 Film – movies
 New Media – digital media that are interactive
incorporated into two-way communication
Social Media – forms of electronic communication.
Media and Information Sources
 Indigenous Knowledge – is the local knowledge –
knowledge that is unique to a given culture or
society.
 Library – a room full of books.
 Mass Media – tv, radio, magazines, newspaper.
 Internet