A SURVEY QUESTIONNAIRE ON FACTORS AFFECTING THE

OPERATION OF CONCEPT STORES IN TUGUEGARAO CITY

Dear Respondents,

We, Bachelor of Science in Accountancy students of the Cagayan State

University Andrews Campus, are conducting a study entitled “Factors Affecting
the Operations of Concept Stores in Tuguegarao City”.

May we request few minutes of your time to respond to our survey. Rest assured
that all data gathered will be treated with utmost confidentiality and will be used
for academic purposes. Therefore, we hope that you will feel comfortable in
expressing your honest opinions.

The Researchers

I. PROFILE OF RESPONDENTS

NAME: ______________________________________ Sex: F [ ] M [ ]

STORE NAME: _____________________________

Civil Status: _________________________

Educational Attainment: ________________________

II. FACTORS AFFECTING THE OPERATION OF CONCEPT STORES

INSTRUCTIONS:

1. Check the box that indicates how frequently you would practice the given actions.

2. Give your immediate expressions. There are no right or wrong answers.

CRITERIA: 5 – Always 4 – Most of the time 3 – Sometimes 2 – Often 1 – Never

STAFF 5 4 3 2 1
1 Give rewards to competent staff
2 Evaluate the performance of my staff
3 Valued the work and contribution of staff
4 See opportunities for the improvement of staff
5 Prefer friendly relationship between staff
6 Care about personal needs of my staff
7 Interested in the welfare of my staff
8 Ensure that the staff always feel good in showing up to work
FINANCIAL RESOURCES
9 Maintain an amount of money for short term obligation
10 Allocate money for facilities that can improve my business
11 Allocate money for advertising or promotion
12 Allocate money for acquiring inventories
13 Borrowing money for additional capital
14 Establishing an adequate financial recod keeping system
15 Preparing plans for future financial goals and needs
16 Examining investment portfolios to maximize returns
BUSINESS CULTURE
17 Encourage each other to make suggestions for management
18 Value and appreciate the work of one another
19 Relationship and communication are fine
20 People bring their full energy and creativity
21 The shop is open to challenges and change
22 People work well together
23 Everyone knows the goal of the shop
24 Provision of satisfying and growth stimulating work
opportunities for subordinates
25 Communication and discussion of task requirements leading to
appropriate action motivated to achieve goals of the business
CUSTOMERS
26 Make sure the availability of customer needs and wants
27 Make sure that my customers are well assisted
28 Make sure that my customers are comfortable when they shop
29 Accept customers opinions and suggestions
30 Customers expectation are met
31 Store hours are appropriate for my customers need
32 Customers problems or complaints are patiently handled
COMPETITION
33 Compare my prices to other competitors
34 Compare the quality of my products to other competitors
35 Give discount to customers
36 Constantly striving to provide good product
37 Give promos on special occasions
38 Recruiting new staff with high skills for the business
39 Think about segmentation and what the target market
40 Good selection of products are present
41 Merchandise displays are attractive
SOCIO-ECONOMIC
42 Keep myself updated about the trends
42 Aware about the lifestyle of my target customers
44 Consider the customers’ capability to buy
45 Consider the customers’ taste and preference
46 Consider the customers’ social status
47 Fulfillment of commitments to customer’s expectations
48 Fueling products and service innovation
49 Contributing to public policy goals
50 Obtaining or maintaining license to operate
FACTORS AFFECTING THE OPERATIONS OF CONCEPT STORES IN
TUGUEGARAO CITY

An undergraduate Thesis Presented to the

Faculty of the College of Business Entrepreneurship and Accountancy

Cagayan State University-Andrews Campus

Tuguegarao City, Cagayan

In Partial Fulfillment of the

Requirements for the Degree

Bachelor of Science in Accountancy

By

Antonette Babaran

Jessa Cancejo

Nephi Benjamin Guillermo

Razel Sabiniano

Princes Aprilyn Tayan

Submitted to:

Mrs. Beatrice Onate, CPA