Group Name:

Group Leader:
Usama Haroon 024
Group Members
Ali Raza 002
Faizan Dogar 016
Yasir Nadeem 027
Department: Management Sciences
Name of Idea: Foldable Helmet
 Table Of Content
Executive Summary……………………………………………..1
Business Description…………………………………………….2
Vision……………………………………………………………2
Mission…………………………………………………………..2
 Executive Summary
Our launch is Helmet with Foldable technology which is useful for all kind of two wheeler and four
wheeler as well as bi cycle. The Helmet consists of the sensor.

The product testing indicates that the product is very much driving friendly which protect the driver from
all kind of unexpected accident. The helmet who we manufactured in which we use map and wiper for the
bike rider especially for sports bikes.

Business Summary:

Company Summary:

Management Summary:

Products And services:

Products Description:

Production:

Business Discription
Foldable Helmets will come with folding mechanism which will fold the helmet into a size
that will easily fit in a backpack and will have many options which includes built in
speakers which can be connected with mobile through Bluetooth.

Vision:
Foldable Helmet vision is to provide safety to all bikers and to produce a helmet with high
standard, Quality & new technologies. Foldable Helmet reflects its commitment towards
providing a high-quality helmet with a focus on expanding company footprint.
Mission:
Our mission is to serve people in Pakistan with latest International design, technology and
advanced fashion of helmet industries, to become a leading brand in Pakistan market by
providing best service & best quality helmets.

Goals:
The goals for our company is to create helmet for 3 categories higher, lower and middle
class We will first target Lahore city then after getting good response then we will cover
whole Punjab. After Punjab whole Pakistan would be covered then we will try for
international level.

Forms of Business:
The main form of our business is to manufacture helmets and then for selling the product to
retailer then to the end USER THE MATERIAL of helmet from supplier we will buy
plastic, glass, foam and other things from different supplier’s of all the stuff used in the
helmet for cheaper rates.
Management Structure

CEO
(USAMA)

FINANCE ALI RAZA MARKETING

SALES (ARSLAN)
(FAIZAN) (PRODUCTION) (YASIR)

Industry and Market Analysis

Industry Analysis:
1) Market Size:
Helmet industry in Pakistan is not largest. Pakistan has the 28th-largest consumer market
of the world by household final consumption expenditure (223,165 million of US$). The
top 10 largest consumer markets are: United States, European Union, China, Japan,
Germany, United Kingdom, France, India, Brazil, and Italy.

In Pakistan having many people ride the bike that’s way the sale of helmet is high. We are
providing those features in our helmet that are not providing all other industry in Pakistan.
Porter’s Five Forces Model:

Threat Of Entry

Bargaining Bargaining
Power Of Industry Power Of
Suppliers Buyers
Rivalry

Threat Of
Substitute

Swot Analysis
Strength Weakness
 Exclusive Product  Weak cost structure
 High-class technology
Opportunities Threats
 High tech quality  Change of taste
 Advance products  Poor economy
Know your customer:
We will focus on people who travel daily on motorcycles and heavy bikes because they are
the one whose need is helmets.

Know your product:

The product which we are going to introduce is adjustable helmets which will have folding
mechanism which will allow the helmets to fold into a much smaller piece and can be
easily carried in a backpack.

Know your competitors:

There are no competitors of our product as no one has yet thought of manufacturing
foldable helmets and is still considered a unique item in Pakistan.

Entrepreneurial Marketing
Marketing Mix:
 Product
 Helmet with new technology.
 Kinds of helmet are:
1. Helmet for Bike Drivers.
2. Helmet for Racing Car Drivers.
Marketing Segmentation & Targeting Strategy:
Target Market:
 Lower Class
 Middle Class
 Elite Class

Unique Value Proposition:

Foldable helmets will come handy for people who travel daily on bikes as the
helmets can be easily folded and can be easily carried in backpacks so difficulty of
carrying them around will be solved and danger of theft will be reduced.

The Marketing Mix 4ps:

Product:
Foldable Helmets which will include built in earphones better quality and will also include
a wiper on the front screen.

Price:
For lower Class: 4000

For Middle Class: 6000

For Elite Class: 10000 varies on options

Promotion:
 Newspaper
 Pamphlets and broachers.
 Social Media Marketing.
 Ads on YouTube.

Place:
 Lahore (Macllor

Financial Plan
Operating Cost and Expenses
Sr. Description Per month Total cost Annual Cost
No Cost (Rs.) Per Month (Rs.)
(Rs.)
1. Employees Salaries 30,0000 36,00,000
2. Mold For Helmet 20,000 24,0000
3. Marketing 50,000 5,000 60,0000
4. Office Rent 2,00,000 12,000 24,00,000

Total
68,40000

Startup Financing
Sr Description Amount (Rs.)
no.
Total Startup Financing 570000

Revenue Generation
Revenue = Price of Product * No. of Units Sold
a) Income Statement
Projected Income Statement for 5 Years

Description Year 1 Year 2 Year 3 Year4 Year5

(Rs.) (Rs.) (Rs.) (Rs.) (Rs.)
Revenue 43,300,000 49,300,000 55,250,000 62,300,000 78,000,000

Less: Operating Cost and Expenses

Operating Expenses 1,511,250 2,150,250 4,465,250 6,271,250 9,561,250

Depreciation Expenses 400000 380000 350000 320000 300000

Total Expenses 1,911,250 2,530,250 4,815,250 6,591,250 9,861,250

Operating Income/Loss 41,288,750 3,510,750 5,348,450 5,970,8 4,228,750

Less Tax (10%) 4128675 351075 534845 5970.8 422875

Net Income After Tax 37159875 3159675 4813605 53737.2 3805875

b) Balance Sheet
Assets Amount Liabilities & Equity Amount
(Rs.) (Rs.)

Total Assets Total Liabilities & Equity

c) Break Even Analysis

Break Even = Total Annual Expenses = 570000 = 28.5 units

Per Product Charges 20000

d) Ratio Analysis
Sr. Description Year 1 Year 2 Year 3 Year 4 Year
No. 5
1 Net Profit
2 Return on Investment
3 Gross profit Ration