Target Customers

We believe that our CineGang Movie Theater will attract our target customers because it will
be the first ever Movie Theater in Borongan City, it is also because to our advance technology
and unique equipment. It will really entertain our target customers who love watching movies.
Although the Movie Theater attracts consumers from all age groups.

Our target customers are:

1. Families

 We are focusing on parents with children who want to catch a movie before and
after shopping at the downtown mall. Also some parents can celebrate or bonding
with their children in CineGang Movie Theater, they will surely enjoy this kind of
Movie Theater.

2. Young Adults

 The second group we are going to focus on young adults for the evening show,
even it is not evening they will also surely enjoy this unique movie theater. For
sure it will be a common place for friends to have an affordable entertainment
together. And because Movie Theater remains at the top of the list of leisure
activities where young people choose to spend their money.

3. Couples

 Couples are also our focus as a target market, especially when their having date
there, or after their date outside they can come to Movie Theater when they want
to watch latest movies. They will definitely enjoy and appreciate the CineGang
Movie Theater.

4. Children

 We also focusing on children who like to watch latest cartoon movies and
animated movie for kids, because we all know that children in this generation are
born in technologies. But in this situation they need guide or guardian while
they’re watching.