Learning Outcomes

Attitude

To uphold and apply religous values, moral values, ethical values, personal and social values
(honesty, discipline, accountability, independence), care and respect for differences and diversity,
tolerance, peace, collaboration, nationalism.

Knowledge

You will be able to compare contextually different news reports in terms of the social functions, text
structures, and lexico-grammatical features.

Skills

1. Demonstrate the differences and similarities between different news reports in terms of the social
functions, text structures, and lexico-grammatical features.

2. Produce a number of news reports in terms of the social functions, text structures, and lexico-
grammatical features.

Unit Learning Outcomes

Here are some activities that you will be able to do after doing this unit:

1. To read three news reports meaningfully and fluently, with accurate pronunciation, word stress,
and intonation.

2. To analyze the social functions of the three news reports regarding the issues, the target readers,
the points of interests or importance.

3. To analyze the structures of the three news reports, including the headline, the newsworthy event
summarized in the first paragraph, the elaboration of the event in the following paragraphs
according to the sources.

4. To analyze the lexicogrammatical features of the three news reports, concerning:

a. the headline,

b. the newsworthy event,

c. the events in details

5. To identify the similarities and differences between the three news reports in regard to the social
functions, text structures, and lexicogrammatical features.

Learning Materials
Learning materials in this activity will be divided into two main sections; Key Features of The Text
and Meaning Making Task. Study them carefully and do each of the tasks following.

Key Features

As a text, the news item can be defined in regard to (1) the social function, (2) the text structure, and
(3) the lexicogrammatical features. The box below provides an overview of the key features of the
news item.

News Item

Social Function

To inform the target readers, listeners, and viewers about events which are considered important
and relevant to them

Text Structure

Newsworthy Event(s): summarize the event by mentioning only the important points

Events in details: elaborate the events by providing the details of the important points, as stated by
the sources (authority, source person, witness, etc.)

Significant Lexicogrammatical Features

Short, telegraphic information about story captured in headline

Use of direct and indirect sentences to report the events according to witness(es) and the source
person

Dominant use of past tenses

Use of prepositional phrases to state the circumstances.

Use of non-finite clauses to modify people or things

Use of non-finite clauses to state the circumstances

Possible use of emotive words

Meaning Making Tasks

This module focuses on the receptive aspects of meaning making with news reports. You will mostly
engage in analytical tasks to identify the

1. the social functions

2. the text structures

3. the lexicogrammatical features of news reports.

A higher level of thinking is also involved to compare news reports in regard to the three aspects of
text. You will identify the similarities and differences of a number of news reports in the social
functions, the text structures, and the lexicogrammatical features.

Meaning Making Tasks

Incomplete activities

Reflective Summary
All tasks are completed

Now that you have learnt all the materials in this activity, please write your reflection on the sheet
provided.

Formative Test

Incomplete activities

Please do the formative test below to see how much you have learnt in this activity.

Forum Discussion

Incomplete activities

Learning Activity 2 : Captions

Learning Outcomes

Attitude

To uphold and apply religous values, moral values, ethical values, personal and social values
(honesty, discipline, accountability, independence), care and respect for differences and diversity,
tolerance, peace, collaboration, nationalism.

Knowledge

You will be able to compare contextually different captions in terms of the social functions, text
structures, and lexico-grammatical features.

Skills
1. Demonstrate the differences and similarities between contextually different captions in terms of
the social functions, text structures, and lexico-grammatical features.

2. Produce a number of contextually different captions in terms of the social functions, text
structures, and lexico-grammatical features.

Unit Learning Outcomes

1. To read three captions meaningfully and fluently, with accurate pronunciation, word stress, and
intonation.

2. To analyze the social functions of captions, including the highlight, the context, and the
relationship with the headline.

3. To analyze the structures of captions, including the process, the participants, and the
circumstances.

4. To analyze the lexicogrammatical features of captions.

5. To identify the similarities and differences between different types of captions in regard to the
social functions, text structures, and lexicogrammatical features.

Learning Materials

Learning materials in this activity will be divided into two main sections; Key Features of The Text
and Meaning Making Task. Study them carefully and do each of the tasks following.

Key Features

As a text, the caption can be defined in regard to (1) the social function, (2) the text structure, and
(3) the lexicogrammatical features. The box below provides an overview of the key features of
captions.

Captions or Cutlines
Social Function

to explain or elaborate on published photograph, by describing the photograph, giving context, or

relating it to the article

Text Strucuture

Process

Participants in the process

Circumstances of the process: mostly of place and time, providing context to the picture

Significant Lexicogrammatical Features

Use of Grammatically complete sentences: Subject – Verb - Object/Complement - Prepositional

Phrases

Use of Simple Present Tense in the main sentence, Simple Past Tense in the following sentences.

Use of prepositional phrases to state the circumstances, mostly place and time

Meaning Making Tasks

This activity is focused on the TEXTS of captions or cutlines. First, you will observe quite a lot of
captions, to get familiar with (1) the social functions, (2) the text structures, and (3) the lexico-
grammatical features. Then, you will write captions for some photos, the context of which you know
very well.

Meaning Making Tasks

Incomplete activities

Reflective Summary

Incomplete activities

Now that you have learnt all the materials in this activity, please write your reflection on the sheet
provided.
Formative Test

Incomplete activities

Please do the formative test below to see how much you have learnt in this activity.

Forum Discussion

Incomplete activities

Learning Activity 3 : Advertisement

This Learning Activity focuses on Advertisement text. You will understand, apply and compare the
social functions, text strucutres, text lexicogrammatical features of a number of advertisements in
regard to the contexts of situation. You will also produce a number of advertisement for contextually
acceptable social fuctions with contextually acceptable text structure and lexicogrammatical
features.

Learning Outcomes

Attitude

To uphold and apply religious values, moral values, ethical values, personal and social values
(honesty, discipline, accountability, independence), care and respect for differences and diversity,
tolerance, peace, collaboration, nationalism

Knowledge

1. Understand, apply, and compare the social functions, text structures, and lexico-grammatical
features of a number of advertisements in regard to the contexts of situation

2. Apply the knowledge to engage in social functions with advertisement, in contextually acceptable
text structures and lexico-grammatical features.
Skills

1. Demonstrate the differences and similarities between a number of advertisements from varied
contexts of situation, in regard to the social functions, text structures, and lexico-grammatical
features.

2. Produce a number of advertisements for contextually acceptable social functions, with

contextually acceptable text structures and lexico-grammatical features.

Unit Learning Outcomes

Part 1: advertisement text to Observe

To analyse the contextual differences and similarities between a number of advertisement texts in
regard to the social functions, by showing the evidence from the texts (expressions, sentences,
paragraphs, etc.) in fluent and lexicogrammatically accurate spoken and written English.

To analyse the contextual differences and similarities between a number of advertisement texts in
regard to the text structures, by showing the evidence from the texts (expressions, sentences,
paragraphs, etc.) in fluent and lexicogrammatically accurate spoken and written English.

To analyse the contextual differences and similarities between a number advertisement texts in
regard to the lexicogrammatical features, by showing the evidence from the texts (expressions,
sentences, paragraphs, etc.) in fluent and lexicogrammatically accurate spoken and written English.

Part 2: advertisement text to Produce

4. To read a number of advertisements texts meaningfully

5. To write a number of advertisement texts for contextually appropriate social functions, in

contextually appropriate text structures and lexicogrammatical features.

Learning Materials

Learning materials in this activity will be divided into two main sections; Key Features of The Text
and Meaning Making Task. Study them carefully and do each of the tasks following.

Key Features
Advertisement

1. Social Function

To persuade listeners or readers to buy or to use the product or services being advertised

To convince products, services, or events to the public

2. Generic Structure

Purpose: purpose built of the advertisement

Name of product: Product names in advertising

Users: users of the product or target readers.

3. Lexicogrammatical Features

Coinage

Advertisements are full of coined words to be lively and eye-catching. For example:Give a Timex to
all, to all a good time. (Timex, a brand name of watch) Timex, being a coined noun, is formed
originally from the two words "time" and "excellent". The new word is short and easy to remember.

Comparative and Superlative Adjective

Comparative and superlative adjectives are frequently and commonly used in the advertisements in
order to convince the readers.

Example:

More connections to Europe. DHL has the world's biggest logistics network

In this example, DHL, the logistics company, highlight its advantage of being more accessible and
more easily to reach with the word "more" and "biggest". Those who read this advertisement will
have the impression that DHL is right choice for them because it has more locations to reach than
other companies

Compound Word

Compound words are colloquial in form, which will gives the readers a sense of closeness.
Compound words also allow more possibilities to create humorous effect.

Example:

better-than-leather-miracle-covering look at the oh-so-comfortable size give that oh-so-good-to-be

alive feeling
This advertisement is quite interesting by combining many words together, which sounds like
someone who is exclaiming his extol. Without doubt, it is impressive because of its creativity of
compound word and humorous effect

Syntactic features of advertisements

a. Imperative Sentence

Imperative sentences are often persuasive in that it arises the reads' impulse to buy the product.
Imperative sentences, beginning with the verbs, are forceful and tempting, which coincide with the
purpose of the advertisements.

Example:

Get fast downloads with no wires attached. (SmarTone, Hong Kong Telecom Company

Stop in at any Ford or Lincoln-Mercury dealer. (Ford, Car Company)

b. Disjunctive Clause

Disjunctive Clause is the exclusive syntactic features of advertisements in English newspaper and
magazines. Disjunctive Clause usually chops the sentences into several parts with the cohesive
device of full stop, dash, hyphen, semi-colon etc.By doing so, the advertisement is more condensed,
which will save the money for taking up too much space of the newspapers or magazines.

Example:

We strive to send you a vacation faster. Caring more about you. (SkyTeam, Flight Company

Adapted from: https://www.ukessays.com/essays/english-language/linguistic-features-of-

advertising-language-english-language-essay.php

Meaning Making Tasks

In this activity, you will be focused on analysing Advertisement text.

First, you will observe the Social Functions of Advertisement, to explain the differences and
similarities of the advertisements in term of the social function, to take and state the evidence
(expressions, sentences, paragraphs) in the fouradvertisements that explicitly provide evidences of
the topics, purposes,target readers, etc., meaningfully and to take and state the evidences
(expressions, clauses, sentences, paragraphs, etc.) in the four advertisements that implicitly provide
evidences of the topics, purposes, target readers, etc., meaningfully.

Second, you will observe the Text Structures of Advertisement, to identify the purpose: purpose
built of the advertisement, name of product, and users of the product or target readers, tagline, and
price.

Third, you will observe the the Lexicogrammatical Features of Advertisement, to mention the key
words/expressions/clauses/sentences and to mention the key grammatical features

In This activity, please observe the following videos to improve your understanding about
Advertisement text.

Assignment

Task: Submit to complete this assignment

In this activity, we will learn some interesting advertisements

Assignment

Task: Submit to complete this assignment

Part 1: Getting to know Advertisement

Incomplete activities

Observing the Social Functions of Advertisement

To explain the differences and similarities of the advertisements in term of the social function..
To take and state the evidence (expressions, sentences, paragraphs) in the four advertisements that
explicitly provide evidences of the topics, purposes,target readers, etc., meaningfully.

To take and state the evidences (expressions, clauses, sentences, paragraphs, etc.) in the four
advertisements that implicitly provide evidences of the topics, purposes, target readers, etc.,
meaningfully.

Observing the Text Structures of Advertisement

Purpose: purpose built of the advertisement

Name of product: Product names in advertising

Users: users of the product aortarget readers.

Tagline

Price

Observing the Lexicogrammatical Features of Advertisement

To mention the key words/expressions/clauses/sentences

To mention the key grammatical features

Part 2: Constructing Advertisement

Incomplete activities
1. To observe the Advertisement

2. To read a number of advertisement meaningfully

3. To write Advertisement