GREETINGS FROM US

In 1932,more than 80 years ago, Coca-Cola was produced for the first time in
Indonesia. Since then, The Coca-Cola System has made important contributions to
the development of the country as an employer, investor, and caring member of
the community. We are proud of our heritage in Indonesia, and are very optimistic
about the future of the country, our industry and our business,driving us to
confirm, one more time, our unyielding commitment to Indonesia for the long term.

In 2013,the Coca-Cola System in Indonesia employs over 8,000 people, operating

out of 10 manufacturing facilities and over 100 distribution centers allover the
country, one of the broadest footprints of any food and beverage company. Our
system includes Coca-Cola Amatil Indonesia,the major bottling partner and largest
Australian investment business in Indonesia, operating since 1992,covering the
majority of the country, except for North Sulawesi which is served by Bangun
Wenang Beverages Company (BWBC), locally owned and operated by the Tenoch
family. In addition, we operate Coca-Cola Indonesia,a local service office of the
Coca-Cola Company, responsible for the marketing of our brands, and Commercial
Product Supply, maker of syrups and beverage basesfor products of The
Coca-Cola Company to serve Indonesia and other countries around the region,

We manufacture, sell and distribute more than 10 brands in Indonesia including

Sparkling Soft Drinks, Juices, Teas, Isotonic Drinks, Water, Energy Drinks, and
more, in more than 100 packaging formats and sizes, and we serve directly more
than 500,000 large and small retail outlets.

Our sustainability philosophy is anchored on our heritage, and the firm belief that
we rely on strong communities to have a strong business.Our responsibility to the
communities in which we operate includes the unsurpassed quality of our products,
our responsible marketing philosophy, our manufactunng environmental practices,
and the contributions we make to education, healthy-active living, women
economic empowerment, water replenishment, and clean water and sanitation
access.

This tremendous commitment is not only our history, it is our present and our
future. Over the past 2 years, the system has invested over US$ 300 million in
capital. CCA's Managing Director, Terry Davis, indicated to the Australian Securities
Exchange on the 19th February, 2013that "A mark of our confidence in Indonesia is
that we intend to progressively increase our investments there by nearly half a
billion dollars over the next 3-4 years." Muhtar Kent, CEO of The Coca-Cola
Company has expressed that "Indonesia is a critical market for our company as we
continue our journey to 2020".

Indonesia is in a journey of progress and development. The Coca-Cola System think

of ourselves as respected, trusted and leading members of the Indonesia business
community, and our goal is to build a sustainable businessthat will be a beacon of
optimism for all those who are touched by our brands, our products and our
people, for the next 100 years.

Thank you Indonesia!

TABLE OF CONTENTS

History of Coca-Colain Indonesia 01

Our Operations 03

Coca-ColaToday 04

About Coca-ColaAmatil Indonesia 05

About Bangun Wenang BeveragesCompany (BWBC) OS

About CommercialProduct Supply (CPS) 05

Investment& Economic Impacts 06
Marketing Activities 07

SalesOperations 08

Manufacturing& Production Activity 09

Commitment to Corporate SocialResponsibility& Sustainability 10

Water Stewardship 11

WasteManagement 12

Women Empowerment 13

Community Empowerment 14

Work Place 18

Active Healthy Living 19

ResponsibleMarketing 21
 1985
Indonesia Independence Day Coca-Cola
1973
1956 Fanta introduced
in Indonesia

1927
Coca-Cola is sold the first time in Indonesia

1977
Commercial Product Supply (CPS)

1971
Djaja Beverage Bottling
Company restarted production
after the revolutionary era
1932 in 1960$ and introduced Sprite

bottled Batavia, Indonesia

 2012
CO\
COCHalA:~~
2008
CCAI acquired a new manufacturing
in Cikedokan,Bekasi
plant

Minute Maid and Coke Zero

introduced in Indonesia
1992
Coca-Cola Amati1 Indonesia
started its operation in Indonesia 2013
Aquarius introduced in Indonesia

1986
Diet Coke introduced,
marking the first product
in cans in Indonesia
2011
Introduced Ades
in lightweight packaging
2002
Frestea introduced in Indonesia
Local bottled water Ades , acquired
1996
Coca-Cola started
its first production
in plastic bottles (PET)

Coca-Cola was introduced to Indonesia in 1927 and was locally

produced in 1932. After being shut down in 1942, Coca-Cola started
being produced again by the Indonesia Bottler Limited (IBL), a
national company founded by TH Ticoalu, Tatang Nana and Harry
Handoyo. The plant was producing 1,000-1,500 cases of Coca-Cola a
day, employing 25 people and supported by 3-7 distribution trucks.

Since the 1960s, a range of The Coca-Cola Company's products have

been introduced to the Indonesian market. And by 2000, 10 bottling
operations consolidated under Coca-Cola Amatil Indonesia.

02
 OUR OPERATIONS

Legend: I = Bottling Plants

RegionalC overageby Bottlers

II PT Bangun Wenang Beverages

10 Bottling Plant Locations: Medan, Padang, Lampung, Bekasi, Cikedokan, Bandung, Semarang, Surabaya, Denpasar, Manado
 BRAND AND PRODUCT PORTOFOLIO

•
We now produce and market 6 ready to drink categories with 14brands.

SPARKLINGBEVERAGESCATEGORY

-
STILLBEVERAGESCATEGORY(TEA,JUICE,ISOTONIC)

'§.@#d=\.I'
WATERCATEGORY ENERGYDRINKCATEGORY

Today, Coca-Cola beverages are produced and sold in the country by

the Company's two authorised local bottling partners:
Coca-Cola Amatil Indonesia (CCAI) has been
operating in Indonesiasince 1992and provides all
the company product variants, including bottled
water in all parts of the country except North
Sulawesi. CCAI owns and operates 9 bottling
plants, In: Cibitung, Cikedokan, Bandung,
Semarang, Surabaya, Bali, Medan, Padang, and
Lampung.
North Sulawesi is currently served by Bangun
Wenang Beverages Company (BWBC), which
operates a bottling facility in Manado.Owned by
Thenoch family, BWBC is now investing in
doubling its existing production capacities to
serve fast growing market in North Sulawesi.
We also have Commercial Product Supply
Indonesia (CPS). It focuses its activity in
producing beverage base for bottling
manufacturing plants. Beside Indonesia, CPS
also exports its products to neighboring
countries like Singapore,Australia,New Zealand,
Cambodia,Vietnam, and Thailand.
The Coca-Cola Company owns the trademarks
and provides the concentrate for its products to
the local bottling partner, and a local service
office, Coca-Cola Indonesia (CCI), focuses on
marketing the Company's brand locally.
I-
OJ
«
eGA
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o
COCA-COLA AMATIL
INDONESIA
Coca-ColaAmatil Indonesia CCCAI)is a leading
manufacturer and distributor of non-alcoholic
ready to drink beveragesand has been operating
in Indonesia since 1992. It manufactures and
distributes under license, the trade market
products of the Coca-ColaCompany.
CCAI'shead office is in Sydney,Australia,and the
Company is listed on the Australian Securities
Exchange.With a market capitalization of over
US$ 10.2billion, Coca-ColaAmatil CCCA),CCAI's
parent company, is one of Australia's 'Top-20'
listed companies.
CCA is one of the largest bottlers of non-alcoholic
ready to drink beverages in the Asia-Pacific
Region and one of the world's top 5 Coca-Cola
bottlers. CCA employs nearly 16,000 people and
has access to more than 270 million consumers
through over 690,000 active customers.
ABOUT BANGUN WENANG
BEVERAGES COMPANY (BWBC)
Bangun Wenang Beverages Company is a
family-owned bottling manufacturingcompany in
North Sulawesi.BWBC employs 387 employees
and now is operating 2 production lines.
Cater consumers in Gorontalo, Central Sulawesi
and Northern Sulawesiareas,BWBC is owned by
Thenochfamily and was establishedin November
27, 1981. BWBC produced its first bottles of
Coca-Colaon 1995 and has been The Coca-Cola
Company'sbottling partner for over 17years.
CCA has operations in six countries - Australia,
New Zealand,Fiji, Indonesia,PapuaNew Guinea
and Samoa and has a rich and diverse history
spanningover 100 yearsof operations.
CCAI employs over 8,000 Indonesiannationals
on a permanent basis and between 2,000 to
4,000 temporary staffs dependent on
seasonality across the country. A significant
number of external parties made up of
customers,suppliers and service providers also
derive their income from trading with CCAI.
CCAI currently has 9 manufacturing plants
acrossIndonesia;Cibitung, Cikedokan,Bandung,
Semarang,Surabaya,Bali, Medan, Padang,and
Lampung and operates with over 100
Distribution Centers across Indonesia. For
sourcing raw materials,servicesand non product
related items CCAI has over 2,500 suppliers
within its supply chain.
ABOUT COMMERCIAL
PRODUCT SUPPLY (CPS)
Commercial Product Supply operates under
Coca-Cola Indonesia and focuses its business
activities on producing various beverage base
products to supply to bottling manufacturing
plants.
Establishedin 1977in Cibinong, West Java, CPS
employs 35 employeesand is playing a vital role
in supplying beverage base products to CCAI
and BWBC in Indonesia as well as its other
customers in Singapore, Thailand, Cambodia,
Vietnam,Australia and New Zealand.
I INVESTM ENT &
ECONOMIC IMPACTS
The Coca-ColaSystem in Indonesiahas made
significant investments to build and
continually improve its business, including
new production facilities, wastewater
treatment plants, distribution systems and
marketing equipment.
Our business system directly employs over
8,000 local people and between 2,000 to
4,000 temporary staffs dependent on
seasonality across the country. In addition,
several independent studies have
documented that, by providing opportunities
for local enterprises, the Coca Cola business
also generates a significant employment
"multiplier effect." These studies also
demonstrate how the Coca Cola system acts
as a catalyst, generating revenues,
employment and know-how for a wide array
of local businessesthat either sell goods and
servicesto the Coca Cola system (suppliers),
or sell the Company'sproducts (retailers).
In Indonesia, we directly serve more than
500,000 retail customers in urban and rural
areas around the country, providing an
important meansof income and support for a
host of small-scale businesses and their
families.
CCAI has invested more than US$ 155million
in Indonesia in 2012,and expects to increase
investments in Indonesia by nearly half a
billion dollars over the next 3-4 years.
Investments have largely been directed to
infrastructure and capacity building and
increased support for our retailers through
cold drink equipments.
Some examples of
investments include: 2012
• Acquisition of a manufacturing facility
at Cikedokan
• Construction of 2 large scale
warehousesin Bekasiand Medan
• Commissioningof 3 production lines,
1in Medanand 2 at Cibitung
Over US$ 20 million invested in
innovative low energy consumption
coolers through 2012
Some examples of
investments include: 2013
• US$ 40 million investment in a new
production line and warehouse in
Semarangdue for completion October
• US$ 20 million investment in a new
production line for CSDin Surabaya,April
• US$ 30 million investment in a new
water line in Cibitung, April
• CCAI also plan to place a significant
number of cold drink equipment in the
market through 2013
BWBC is also increasing its investment,
looking at doubling its existing production
capacity to fulfill the demand of a fast growing
market in North Sulawesi.
As a system, we will be investing over US$
200 million of marketing expenditure over the
next 3-4 years and as the market grows, our
strategy will focus on creating economic and
employment opportunities across our supply
chain, investing in infrastructure, innovation,
and promoting sustainable communities
everywhere we operate.
I MARKETING
• ACTIVITIES
Marketing activities are our way to speak to our consumers. With missions to refresh the world and
inspire moments of happiness and optimism, we are connecting with our consumers in a creative,
fun, and responsible way.
I
SALES OPERATIONS
MARKET SHARE
Coca-Cola is the market leader in Carbonated
Beverages and Fruit Juices, it has a strong
presence in the Ready to Drink Tea category.
Successful in both the Traditional Market
through Direct Distribution, Wholesalers and
'Managed Third Party', Coca-Cola is also
successful in the Modern Trade with
distribution via Hypermarkets, Supermarkets
and more than 17,000Mini Marts.
CUSTOMERS AND
DISTRIBUTIONS
• Our product are sold in the majority of Indonesia's
approximately 1.5million beverage outlets.
• We generate economic support through 500,000
numbers of customers and 2,500 suppliers within
our supply chain.
Over 206,000 company owned coolers are placed
in the market. All of these coolers are equipped
with EMS,a device to reduce energy consumption
up to 35%.
• We operate over 1,200delivery trucks from over
100 distribution centres nation wide. We are
operating one of the largest distribution systems in
Indonesia.
• CCAI also helped create over 600 'Managed Third
Party' opportunities across the country for small
businessentrepreneurs wanting to sell beverages
I MANUFACTURING &
PRODUCTION ACTIVITY

PRODUCT QUALITY
We consider the consistent high quality of our
beveragesto be one of our businessesp ' rimary
assets. In each country where we produce our
beverages,the Coca Cola system adheres not
only to national laws on food processingand
labelling, but also to our own higher strict
standardsfor exceptionalquality.
in everything we do, from the selection of
ingredientsto the production of our beverages
and their delivery to the marketplace,we use
our specialised quality management system,
The Coca Cola Quality System,to ensurethat
we are offering consumers only the highest
quality products.
We alsoinvestedin establishingstate-of-the-art
quality assurancelaboratories in each plant to
ensure that all of our products are up to
requiredstandards.
All of our products have been HalalCertified.In
Indonesia, Coca-Cola products are locally
produced and have obtained halal certificates
PRODUCTION LINES
CCAI has a total of 35 production lines in 9
plants across Indonesia. BWBC has 2
production linesin its NorthernSulawesiPlant.
WASTE WATER MANAGEMENT
& REDUCED CARBON
FOOTPRINT
Our global goal is to safely return to
communities and nature the amount of water
equivalent to what we use in all of our
beveragesand their production by 2020. In all
of our factories, we ensure that 100% of the
wastewaterfrom our manufacturingoperations
is treated so stringently that the water can be
returned to nature at a level that supports
aquatic life.
We also invested in a technology called
"blow-fill" which enables us to redesign and
lightweight its entire carbonatedsoft drinksand
water PET bottle range. Crucially, blow-fill is
delivering against key sustainability goals in
both energy and water, enabling bottles to be
produced using less PET resin, or with more
recycled(post-consumer)resin.
 COMMITMENT
I TO CORPORATE
SUSTAI NABI LlTY
SOCIAL RESPONSIBILITY

The Coca-Cola System in Indonesia - CCI, CCAI,

BWBC and CPS - are committed to making a
&

holistic approach that is good for the environment,

lasting, positive difference in the world. We are
constantly innovating to make our business more
environmentally and economically beneficial to the
communities we serve.We believe that investing in
the economic, environmental and social
development of communities will help to protect
and develop a sustainable business.This is why we
define our commitment to sustainability into a
for the community and for the people (THE
WORLD-WE-ME equation).
It is a modern expression of our company's
heritage of caring about our people and our planet.
And it has been the foundation of Coca-Cola's
operating framework in implementing our
sustainability programs in Indonesia over many
decades.

THE WORLD WE ME

WATER WOMEN ACTIVE

• NewTree Replanting
•Water for Life
•"Cinta Air" Programs
WASTE MANAGEMENT
• Bali Beach Clean Up
•Women Education through HEALTHYLIVING
R.OLE Foundation • Piala Coca-Cola
•Customer Training & Borobudur •Coke Kicks
•Surfing
COMMUNITY
• Polyclinic & Zone-l RESPONSIBLE
Community Services MARKETING
•Coke Farm • Front of Pack Labeling
•Library Program • Nutrition Education
•Scholarship Program • Marketing To Children
and School Guidelines
WORKPLACE
•Graduate Trainee Program
•Competency Development
I~~~
,,~~,~
:~ p,~: :t~, Iv~ to0"' business, 0"' go,'" to
safely return to nature and communities an amount of water equivalent to what we use In all of our
beveragesand their production. Variousprograms are being implemented to reduce our impact and
minimizeour use.

ClNTA AIR PROGRAMS

NEWTREE REPLANTING
WATER REPLENISHPROJECT-
PROGRAM
0. SIBOLANGIT,NORTHSUMATERA
A project with WWF Indonesiato implement a
tree planting program in Citamiang protected A joint project with USAID Indonesia and a
forest in West Java in the upstream of Ciliwung local implementing NGO. The project is
river,a major river that cuts through the capital constructing 800 rain water infiltration/
city of Jakarta and a river where a large part of absorption wells over an area of approximately
the population depends on for their water 10 hectares of forest and community
supply. The program aimed at planting 2,400 residential areasand will bring direct benefit to
new trees over 5 hectaresarea. more than 2,500 people as well as indirectly
providing clean water accessto approximately
WATER FOR LIFE 7,500 people in the city of Medan. which is
Establishedin 2008, "Water for Life" program located close to Sibolangit. It is expected that
aims to overcome water crisis and improve the this project will directly replenish the ground
quality of life of our community in North East water table in the amount of 413 Million liters
Bali. As an essentialelement of life, we deliver annually. Total funding for this project is
nearly 8,000 liters of clean water per day and around US$225,000.
4,000 bottles of Ades per month to
communities that have no access to
groundwater and municipal sources. This
program partnering with East Bali Poverty
more than 1,500
h COMMUNITYWATER & h COMMUNITY WATER
0. SANITATION PROJECT-BEKASI 0. PROJECT-SINDANG PAKUWON

Respondingto the complex issueof malnutrition Sindang Pakuwon is located within the
in urban poor settlements, in 2011partnered with sub-watershed of Citarum and two main issues
Mercy Corps, implemented an integrated water identified in this community is the lack of clean
and sanitation program. The program has bene- water accessas well as sanitation facilities. Clean
fited 514 households with access to improved water system: a 3.3 kms gravity based clean
sanitation facilities; 1,158households have access water system was constructed to supply clean
to improved water facilities; and 942 school water to approximately 800 households or
children have access to hand-washing facilities. about 4,000 individuals.
In addition, community-based sludge removal
services (called 'Kedoteng') supporting Two communal septic tanks (CST) were
improved sanitation was implemented to cover constructed in the village to serve about 80
2,000 households with service.Total funding for households. Total funding for this project is
this project is around US$ 268,000. around US$100,000.
I~~~:"~,' ~~~o:~,~ ~O~'~~~"P people 10 rmrurruze their
waste and create economic opportunities in doing so. With a growing population and poor waste
managementcontrols acrossthe country,it was up to the industry to work with the government,local
communitiesand industry groups to protect the very sourceof existence.

BALI BEACH CLEAN UP

in
collaboration with Quiksilver Indonesia,started
the Bali Beach Clean Up (BBCU) program, to
reduce rubbish In Bali's coastal areas,
strengthens Indonesia's tourism industry, and
enhancerelationshipwith the local community.

Since 2008, we have created

opportunities to clean 9,7 km shoreline of
beachesdaily and have removed approximately
10,125tons of rubbish from Bali'siconic beaches.

We also encourage tourists and members of

community to volunteer and participate in our
beach cleaning events. The volunteering
opportunities have helped raise awareness
about the initiative. To date, thousands of
volunteers took part in keeping Bali beaches
clean.
I - ~m:~t'm:'~':'~~~:o~~e:t~~ todTahyey
ee pillars of the c om munities we serve As we grow our businessIn emerging mark ets,a
are the
significant proportion of our growth will be generated through small independentbusinesses,
many of which are owned or operated by women. By investing in their success,we invest in
our own.

CUSTOMER TRAINING & BOROBUDUR PROGRAM

Since2009, CustomerTraining Programhasbeen implemented
acrossCCAIoperations to enrich customerswith knowledge on
increasingsales.Supported by highly-skilled team, the session
is equipped by materials such as safe storage of products,
attractive promotions and outlet merchandising.

CCAI has also been working with the management of

Borobudur Temple to develop the services industry that
supports tourism and share profits back to support the
restoration of this site. Since2011w
, e have provided training to
more than 1,000 retailers and 264 temple staffs, majority of
them are women.

EDUCATION FOR WOMEN THROUGH R.O.L.E FOUNDATION

Working with R.OLE Foundation,CCAIhasbeen active in Women's Educationin the poorest
communities of Indonesia.Our focus is to provide basic education that enable women to be
placed back into the market in order to support their families. The ROLEfoundation also
provide literacy and environment education to our 74 BeachCleanUp workers on a week to
week basis.
I
COMMUNITY ~
EMPOWERMENT "A""A""A""A""AT""
We are a global company with local roots in every community where we do business.W e are committed
to fostering sustainablecommunities through wide-ranging programs geared to develop economies,
improve livesand create opportunities.

POLYCLINIC & ZONE-l COMMUNITY PROGRAM

POLYCLINIC
In an effort to keep employees fit and healthy,
+
CCAI has a polyclinic service in each
manufacturing plant. Eachyear, it offers medical
support program for more than 8,000 staffs and
25,000 staff dependents,as well as community
members surrounding our plants. This initiative
has been CCAI's longest running CSR
contribution to the community.

ZONE-l PROGRAM
Our Zone 1program focuseson nurturing the relationshipwith those communitiesthat directly touch
our manufacturing boarders. This involves activities that support their daily life such as providing
water,support for community and religiouseventsand basic medical needs.

COKE FARM
CokeFarmwasestablishedto convert idle landaround
our manufacturingfacilitiesinto productiveagricultural
landand generateincomefor farmersto improvetheir
economicbenefits.Locatedin and aroundour plantsin
Bandung,Semarang,and Lampung,CCAIcooperated
with expertsfrom non-profit organizationsin providing
trainings and assistancefor our farmers to further
advancetheir agriculturalskills. We also recycledtea
waste from the manufacturing process. With Coke
Farm, we continue to develop a model that help
improve community wealth opportunities and
promotesbehaviorto carefor our environment.
 ~
~
LIBRARY PROGRAMS ~M !lOundotWn
LEARNING LOUNGE PROJECT !7m1omaia
Learning Lounge was developed in partnership with Dewi Hughes International Foundation
(DHIF). The Lounge is specially designed to provide a modern welcoming space at malls for
urban youth to gather as a center for positive learning activities. It is equipped with books and
IT facilities providing a variety of information which is relevant to young people, such as
environment, healthy active living, skills building and inspirational materials. We have built 3
Learning Lounges in PlazaSemanggi, Istana Plaza Bandung and WTC MatahariSerpong.

PERPUSERU PROJECT
A nation-wide library development project in partnering with Bill and Melinda Gates
Foundation focuses on providing access to Information Technology hardware and software,
library staff training courses,and advocacy development at 40 district public libraries across
Indonesia.
SCHOLARSHIP PROGRAMS
VOCATIONAL STUDY
SCHOLARSHIP
Following the successof 2011Vocational Study
Scholarship program where 28 students in 3
institutions were supported, CC with the
support of TCC Foundation expanded the
program where it supports 52 students in 6
different institutions. The program is aimed at
supporting the creation of workforce that are
ready to contribute directly once they graduate
from their study. The target of the program will
be students who excel in their study but having
difficulty financiallyto support their education.
Aside from supporting the tuition, the program
also support students' development through
supporting life-skilltraining in Englishlanguage
that will help them in their future employment.
REGULAR STUDY SCHOLARSHIP
Since 2008, Coca-Cola Foundation Indonesia
has provided financial support to a number of
promising higher education students having
financial difficulties to support their study.
Annually CCFI provided scholarship to 40
students in 3 leading universities.Through CCFI
scholarship program, Coca-Cola System in
Indonesia is enhancing its contribution to the
betterment of Indonesian society, taking a
pro-active stance to fulfill its objective of
elevating the human resource quality of
Indonesia,as well as providing opportunity for
the qualified students to be recognized as
potential candidatefor the System'srecruitment
program.
I
WORK PLACE
One of our primary objectives is to maintain a well-managed and desired working
environment. We believe work should be a place of exploration, creativity and professional
growth-a place where people are inspired and motivated to achieve extraordinary results.
That is why People Development has been one of the central focuses of our management to
prepare a competent, dynamic and dedicated work force. Our goal is to provide an excellent
and satisfying service to our hundred of thousands customers.

NATIONAL GRADUATE
TRAINEE PROGRAM
CCAI has also been operating a National
Graduate Trainee Program. Over 300
participants have joined CCAI through this
program which is targeted at building the
capability of its middle management layers
and future company leaders. We determine
development consists of 70% on the job
experience, 20% exposure (case studies,
coaching, role models and mentoring) 10%
attending courses.
COMPETENCY DEVELOPMENT
We believe that good competency will
support the businessperformanceas a whole
by clarifying what's expected, as well as how
to develop and measure it. Competency
becomes the anchor of our employee
development on building knowledge, skill,
and behaviour required in a particular role.
For that reason, we feel the importance of
keeping all our employeeswell informed. Our
internal 'monthly' company magazine
Antarkita won the award for Best Internal
Magazine from the Indonesian Press
Associationfor 2012.
Also, as part of our commitment to people
development, within year 2012, we have
conducted around 19,403 Training Days for
employees.
recognize the health of our business is interwoven with the health and well-being of our consumers,
our associates and the communities where we operate. We do this by promoting active healthy living
programs to the communities that we serve through marketing and community programs that inspire
people to get active.

PIALA COCA-COLA

Piala Coca-Cola (PCC) is an annual football competition for high school students. It was first held in
2005 in greater jakarta area, and then it was expanded to Bandung city in 2007 and to Surabaya in
2009.Piala Coca-Cola has helped high school students to channel and showcase their talents in
football. Up to 2011,more than 19,040 high school students have participated in PialaCoca-Cola and
among them were Egi Melgiansyah and Dedi Kusnendar, now playas professional footballers in
national team.

In 2012,PialaCoca-Colaexpanded its scope by engaging 640 schools that comprises of 720 games in
20 cities. In 2013,we will expand this initiative to 2,000 schools in 30 cities around Indonesia,
engaging more than 32,000 high school students.
COKE KICKS
CCAI started "Coke Kicks" as its first soccer
development program in 2011.Partner up with
Asian Soccer Academy (ASA) Foundation, we
provide opportunities for local community
children to receive professional soccer training
and create moments of fun. Using sport as a
tool to promote active healthy living, this grass
roots soccer program has involved 6,149
children in 140 villages across Indonesia.

SURFING
Indonesia has the best surfing sites in the world.
It only seems sensible to promote active healthy
living by leveraging Indonesia'sbeautiful assets.

Mustofa Jeksen is a young man who is not afraid

to pursue his dream of being a professional
surfer. CCAI facilitates this dream for him. He is
now one of the aspiring young surfer in Indonesia
and has become a role model for his fellow
youths.
j ~h:~~O~iI~::f ~'~~O~:C::O~~~i~ nutrition
information for our products so they can make beverage choices that are in line with sensible,
balanced diet and active lifestyle. We also have a responsibility to respect and support our
consumers and communities with advertising and marketing that is tasteful, truthful and
responsible.We have conducted various programs actualizing these commitments.

FRONT OF PACK LABELING

Coca-Cola has a global commitment to include calories counts per serving on the front of
nearly all product packages as a move to increase consumers' awarenessabout the calorie
content of its beverages.The new labels seek to make it even easier for consumers to make
more informed decisions about the beverages they drink based on their own individual taste
preferencesand nutritional needs.

In 2010, Coca-Cola Indonesia is the first company in the beverage industry in Indonesia to
implement this initiative. By end of 2012,all of our products already havecalorie information on
the front packs.

NUTRITION EDUCATION PROGRAM

In attempts to educate consumers about Coca-Colaproducts,
Coca-Cola in Indonesia provides a science-based information
to consumers and stakeholders through a website called
Beverage Institute for Health and Wellness Indonesia at
www.beverageinstituteindonesia.org.

Global in scope, The Beverage Institute for Health &

Wellness (BIHW) is part of The Coca-Cola Company's
ongoing commitment to advance scientific knowledge,
awareness and understanding of beverages, and the
importance of an active, healthy and balanced lifestyle.
MARKETING TO CHILDREN & SCHOOL GUIDELINES POLICY
As the world's largest beverage company, we recognize the role of our products play in
consumers' lives. We are a conscientious company who responsibility markets our
beverages to people over 12years of age. Children under the age of 12will not be directly
targeted by any of our marketing messagesin traditional advertising media. They will not
be shown drinking any of our products outside the presence of a parent or a caregiver.
We also recognize classroomsare commercial-free zones. Every attempt will be made to
not commercially advertise in primaryschools.

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