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Quiz: Entrepreneurships 12 Quiz: Entrepreneurships 12

You can sub-segment according to age & sex of buyers, according to time of the day the You can sub-segment according to age & sex of buyers, according to time of the day the
product is most brought and makes a puppy sales summary tabulation. product is most brought and makes a puppy sales summary tabulation.
Case 3: Selling of Puppies Case 3: Selling of Puppies
A researcher observed and recorded the following data in a pet shop selling puppies. A researcher observed and recorded the following data in a pet shop selling puppies.
1. Girl, aged 12, bought one puppy at 3pm 1. Girl, aged 12, bought one puppy at 3pm
2. Three girls, aged about 18, bought four puppies at 6pm 2. Three girls, aged about 18, bought four puppies at 6pm
3. Girl, aged 8, bought one puppy at 4pm 3. Girl, aged 8, bought one puppy at 4pm
4. Man, aged 24, bought two puppies at 1pm 4. Man, aged 24, bought two puppies at 1pm
5. Couple, man and wife aged about 30, bought four puppies at 8am 5. Couple, man and wife aged about 30, bought four puppies at 8am
6. Boy, aged 14, bought two puppies for friends at 3pm 6. Boy, aged 14, bought two puppies for friends at 3pm
7. Three boys, aged about 18, bought five puppies at 6pm 7. Three boys, aged about 18, bought five puppies at 6pm
8. Girl aged 5 asked mom to buy her one puppy at 11am. Mom aged 27, bought one puppy 8. Girl aged 5 asked mom to buy her one puppy at 11am. Mom aged 27, bought one puppy
for herself for herself
9. Two teenagers, boy and girl aged about 15, bought two puppies at 1pm 9. Two teenagers, boy and girl aged about 15, bought two puppies at 1pm
10. Six children (3 girls & 3 boys) about 16, bought six puppies at 12 noon 10. Six children (3 girls & 3 boys) about 16, bought six puppies at 12 noon
11. Women aged 28, bought two puppies at 9am 11. Women aged 28, bought two puppies at 9am
12. Man, aged 30, bought four puppies at 10am 12. Man, aged 30, bought four puppies at 10am
13. Three boys, aged 13, bought five puppies at 4pm 13. Three boys, aged 13, bought five puppies at 4pm
14. It is an interview by a facilitator of a small group of people that normally lasts for an hour 14. It is an interview by a facilitator of a small group of people that normally lasts for an hour
and a half up to three hours. and a half up to three hours.
15. It is constructed by marking the frequencies on the vertical axis with a dot corresponding 15. It is constructed by marking the frequencies on the vertical axis with a dot corresponding
to the values on the horizontal axis. to the values on the horizontal axis.
16. One of the best ways of gathering data about customers in their natural setting without 16. One of the best ways of gathering data about customers in their natural setting without
having to interact or talk to them. having to interact or talk to them.
17. A kind of devices that used to record events for later analysis. 17. A kind of devices that used to record events for later analysis.
18. Where the respondents are randomly selected from a population such as in the lottery 18. Where the respondents are randomly selected from a population such as in the lottery
method? method?
19. The systematic design, collection, analysis and reporting of data and findings relevant to 19. The systematic design, collection, analysis and reporting of data and findings relevant to
a specific marketing situation when facing the company. a specific marketing situation when facing the company
20. Important market information can only be obtained by conducting a good market 20. Important market information can only be obtained by conducting a good market
research. research.
21. Each bar is proportional in width to the range of values within a class and proportional in 21. Each bar is proportional in width to the range of values within a class and proportional in
height to the number of items falling in a class. height to the number of items falling in a class.

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