SUMMER TRAINING PROJECT REPORT

On

“A Study on Sales and Promotion Strategies of

Revival Infratech India Private Limited, Lucknow”

Towards partial fulfillment of

Master of Business Administration (MBA)
School of Management, Babu Banarasi Das University, Lucknow

Submitted by
Shams Tabrej Khan
IIIrd Semester
Roll No. 1170672118

Under Guidance of
Mr. Himanshu Pandey
(Assistant Professor)
School of management
BBDU, Lucknow

Session 2018-2019
School of Management

Babu Banarasi Das University

Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India

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 ACKNOWLEDGEMENT

I feel deeply indebted towards Manager, Revival Infratech India Private Limited who

has guided me in this project. It would have not have been possible to make such an

extensive report without the help, guidance and input from them.

I would firstly like to express my gratitude toward Dean Prof. Dr. Sushil Pande of

school of management and faculty guide Mr. Himanshu Pandey (Assistant Professor)

for having shown much of flexibility and guiding in such a way that I really learning the

subject all the time . He helped me in deciding the project topic. He showed a lot of

openness in h is approach and I would like to thank him for his support in a way that

has lead to proper & effective learning.

Last but not least I am great full to all my family members & my friends for being my

side always. Without their help and motivation it wouldn’t have been possible to

complete my project.

Shams Tabrej Khan

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 PREFACE

It was a privilege for me to work in a reputed organization. This has given us an

opportunity to work in a truly professional environment where team work score over

individual effort, where there is a helpful atmosphere. A well planned, properly

executed and evaluated training helps a lot in inoculating good work culture. The project

on “A Study on Sales and Promotion Strategies of Revival Infratech India Private

Limited, Lucknow” has been made to facilitate effective understanding about the

marketing aspects.

The project training has provided me an opportunity to gain practical

experience, which has helped me to increase my sphere of knowledge to a greater extent.

I have tried to summarize all our experience and knowledge acquired up till now, in this

report. This project is a keen effort to obtain the expected results and fulfill all the

information required.

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 EXECUTIVE SUMMARY

Revival Infratech India Private Limited was established as a result of a dream, shared

by its visionary founders. A dream that was to, radically improve the lifestyle standards

of the citizens by building world class real estate solutions.

Understand consumer behavior and knowing consumer may say one thing but do

another they may not be in touch with their deeper motivations. They may respond to

influence that change their minds at last minutes studying consumer provides clues for

new product features prices, channels, messages and other marketing mix elements.

OBJECTIVE OF THE STUDY

• To study and understand the buying behaviour of consumer for Revival Infratech

India Private Limited In Lucknow City.

• To know the knowledge level of customer regarding the products offered by

Revival Infratech India Private Limited available in the market .

• To have an idea about parameters consumer consider while buying the products

of Revival Infratech India Private Limited.

I have used Descriptive research design for this study.

In this project sampling unit consisted of the Customers of Revival Infratech India

Private Limited, Lucknow.

For the purpose of research Simple random sampling technique was used.

The survey was carried out on 100 respondents.

Based on the report and analysis the following key points can be concluded:

 Builders are emerging their projects in order to expand their market and giving

better options for investment.

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 Much of the organized activities need to be implemented in this industry as they

are not a prime choice of customers. Various reasons for this are – High Rates,

Govt. Regulations, and Lack of certain Amenities etc.

 Customers are looking at various choices available to them in Developer

Apartments and Societies and they are on their prime choice for housing. This is

due to advantages offered like – Low Cost, Power & Water Back-Up, Easy loan

schemes etc.

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 TABLE OF CONTENT

S. No Particulars From To

1. Certificate

2. Acknowledgement i i

3. Preface ii ii

4. Executive Summary iii iv

5. Introduction to the Topic 1 40

6. Part I Company Profile 41 73

7. Objective of the study 74 75

8. Research methodology 76 79

9. Data analysis & interpretation 80 91

10. Findings of the study 92 94

11. Part II Suggestions & recommendations 95 97

12. Conclusion 98 99

13. Limitations 100 101

14. Bibliography 102 103

15. Annexure

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INTRODUCTION

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 INTRODUCTION TO THE TOPIC
The importance of consumer sales promotion in the marketing mix of the

soft drink category throughout the world has increased. Companies spend

considerable time in planning such activities. However, in order to enhance

the effectiveness of these activities, manufacturers should understand

consumer and retailer interpretations of their promotional activities. The

study here pertains to consumer’s perceptions regarding sales promotion.

Some past researches have suggested that promotion itself has an effect on

the perceived value of the brand. This is because promotions provide

utilitarian benefits such as monetary savings, added value, increased quality

and convenience as well as hedonic benefits such as entertainment,

exploration and self-expression.

Broadly speaking most of the companies using Marketing Mix which

includes…

Price

Place (Channel of Distribution)

Product

Promotion

These are the four basic pillar of marketing mix. Most of the marketing

strategies are built on the basis of these criteria.

Promotion is one of the important elements of marketing mix. There are so

many elements of promotion such as …

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 Advertising

Direct Marketing

Public Relations

Sales Promotion

Traditionally, sales Promotions have been used by marketer to increase

sales in the short term. However, in the last few decades this

communication tool has evolved and now is considered from a strategic

point of view. For this reason, it is necessary to realize new studies in this

area and study how consumers evaluate sales promotions.

Sales promotions have grown in both importance and frequency over the

past few decades. Although an accurate estimate for total sales promotions

expenditures does not exist, we can be sure that the trend is up.

Sales promotion serves three essential roles: It informs, persuades and

reminds prospective customers about a company and its products. Even the

most useful product or brand will be a failure if no one knows that it is

available. As we know, channels of distribution take more time in creating

awareness because a product has to pass through many hands between a

producer and consumers.

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Therefore, a producer has to inform channel members as well as ultimate

consumers about the attributes and availability of his products. The second

purpose of promotion is persuasion. The cut throat competition among

different products puts tremendous pressure on their manufacturers and they

are compelled to undertake sales promotion activities. The third purpose of

promotion is reminding consumers about products availability and its

potential to satisfy their needs.

From these elements Sales Promotion is the element which is in the focus of

this project. Further Sales Promotion is quite broad term it includes …

 Consumer Oriented Sales Promotion

 Trade Oriented Sales Promotion

Sales Promotion from the Consumers point of view

Long-term impact

In order to understand ability of the promotions to increase long-term sales,

respondents were asked about continuity of purchase of a brand after the

withdrawal of promotion. Majority of the respondents indicated that they

would not continue. But some of said they would. Thus, it could be

inferred that promotions in this category (low involvement products) might

encourage trial and brand switching but not long term loyalty.

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Preference of Schemes:

Price off was the most preferred type of scheme. Maximum customers’

ranked price-offs as number one or two.

Perceived Quality:

Majority of respondents had a perception that the quality of the

promoted brands remained the same during promotion, while some of them

felt that it was inferior to before. It can be inferred that promotions were not

leading to negative brand quality perceptions. It is found that some

customer strongly preferred to buy their regular brand and said that sales

promotion would not weaken their loyalty towards the brand.

Sales promotion from the retailer’s point of view:

Perceptions on Scheme Preference

It was found that retailer perceived price offs as a better form of sales

promotion activity. Price offs in their opinion had relatively a greater

impact compared to any other form of sales promotion activity like Bonus

packs, Premium, Contests etc. Retailers preferred price offs the most, then

bonus pack, premium, contests, in order of importance.

Perceptions about Buying Roles

Retailers viewed that the person who came to the shop (who may be a maid,

son, daughter, daughter-in-law and child) was the decider of a toilet soap

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brand and not the Income provider (e.g. head of the family). It could be

inferred that visibility of information about the sales promotion activity at

the point of purchase could result into the purchase of a promoted brand.

Perceptions about their role in decision-making

Retailer had relatively very low influence in affecting choice. It could be

inferred that visibility and awareness about the scheme were the critical

success factors so that pull could be created.

Perceptions about Response to Sales Promotion Offers

They believed that younger age-groups were more experimental in nature,

amenable to trying new brands, and sought/looked for or asked whether

there were any) sales promotion schemes running on any toilet soap at the

time of purchase.

Perceptions about Communications of Sales Promotion Schemes

Retailers perceived that role of word of mouth and television advertising

played an important part in providing information inputs to consumers

regarding sales promotion activities.

Dealer-Retailer Dynamics

At the time of sales promotion activities, dealers had tendency to push

unwanted stocks onto the smaller retailers. In fact these retailers preferred

to stock variety of brands and wanted payment for shelf and window

display to increase traffic into their store. However, supermarkets and big

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retailers were pampered and given special services and given better margins

and better allowances.

Margins

It was found that in sales promotion schemes margins varied from 6 to15%

depending of the size of the retail outlet, bargaining power of a retailer,

quantity ordered by him etc. Mostly margins were linked to size of the

volumes that were ordered.

Nature of POP

Retailers indicated that most of the POP (Point of Purchase) materials were

meant for brand advertisement and not for giving information regarding the

schemes. Thus it could be inferred that company’s follow up was not

adequate.

Servicing during duration of Scheme

In stock-out situation during the running of the sales promotion schemes,

smaller retailers had to wait for replenishment of stocks till the next

scheduled weekly visit by the dealer salesman but big retailers were

serviced on telephonic request for replenishment of stocks. This clearly

indicated the disparity in treatment.

Gifts for Retailer motivation

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Companies at times were rewarding retailers by giving free gifts like

thermos flasks or clocks if they sold more than certain quantity in a given

period. Companies were making a half-hearted effort to motivate retailers.

Perceptions about mass media announcements

Retailers viewed that whenever sales promotion scheme was announced on

TV, it created pull and they were more than willing to stock such brands.

Hence there was very little awareness leading to unsold stock till 6 months.

Handling Problems

Many a time’s retailers had to handle various sales promotion offers

simultaneously in a category and also across categories and there was no

formal communication planning either from the dealer or the company.

Remembering each offer and handling was a problem especially for a small

retailer which was often an as one-man show.

Why do Sales promotion schemes affect sales?

There are three mechanisms behind these facts. It is Purchase quantity,

Brand switching and Category expansion.

First, consumer can increase the quantity they buy just because the product

is on sale.

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Second, consumers are inducing to purchase another brand different from

the one they would have purchased when there is no promotional incentive.

Finally, consumer’s total consumption of the product category is increased

by the promotion. However, in the long term this positive effect may be

diluted because a promotional campaign has no permanent effect in the

sales of the firm

Sales Promotion Strategy

Sales are the lifeblood of a business, without sales there would be no

business in the first place; therefore it is very important that if a business

wants to succeed, it should have a sales promotion strategy in mind. The

primary objective of a sales promotion is to improve a company’s sales by

predicting and modifying your target customers purchasing behavior and

patterns.

Sales promotion is very important as it not only helps to boost sales but it

also helps a business to draw new customers while at the same time

retaining older ones. There are a variety of sales promotional strategies that

a business can use to increase their sales, however it is important that we

first understand what a sales promotion strategy actually is and why it is so

important.

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A sales promotion strategy is an activity that is designed to help boost the

sales of a product or service. This can be done through an advertising

campaign, public relation activities, a free sampling campaign, a free gift

campaign, a trading stamps campaign, through demonstrations and

exhibitions, through prize giving competitions, through temporary price

cuts, and through door-to-door sales, telemarketing, personal sales letters,

and emails.

The importance of a sales promotion strategy cannot be underestimated.

This is because a sales promotion strategy is important to a business

boosting its sales.

When developing a sales promotion strategy for your business, it is

important that you keep the following points in mind.

 Consumer attitudes and buying patterns

 Your brand strategy

 Your competitive strategy

 Your advertising strategy

Other external factors that can influence products availability and pricing

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There are three types of sales promotion strategies:

 A push strategy

 A pull strategy

 A combination of the two

A Push Strategy:

A ‘push’ sales promotion strategy involves ‘pushing’ distributors and

retailers to sell your products and services to the consumer by offering

various kinds of promotions and personal selling efforts. What happens here

is that a company promotes their product/services to a reseller who in turn

promotes it to another reseller or to the consumer. The basic objective of

this strategy is to persuade retailers, wholesalers and distributors to carry

your brand, give it shelf space, promote it by advertising, and ultimately

‘push’ it forward to the consumer. Typical push sales promotion strategies

include; buy-back guarantees, free trials, contests, discounts, and specialty

advertising items. PepsiCo use such type of strategy for maximum time

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A Pull Strategy:

A ‘pull’ sales promotion strategy focuses more on the consumer

instead of the reseller or distributor. This strategy involves getting the

consumer to ‘pull’ or purchase the product/services directly from the

company itself. This strategy targets its marketing efforts directly on the

consumers with the hope that it will stimulate interest and demand for the

product. This pull strategy is often used when distributors are reluctant to

carry or distribute a Pepsi product. Typical pull sales promotion strategies

include; samples, coupons, cash refunds or rebates, loyalty programs and

rewards, contests, sweepstakes, games, and point-of-purchase displays.

A Combination of Two Strategies:

A ‘combination’ sales promotion strategy is just that; it is a

combination of a push and a pull strategy. It focuses both on the distributor

as well as the consumers, targeting both parties directly. It offers consumer

incentives side by side with dealer discounts.

The Short term Impact of Promotions:

Let’s have look at the impact of promotions on purchase behavior during

the promotional period i.e. the week or the month when the promotion was

being run. The majority of the empirical studies have focused on the impact

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of promotions in the short term. The key findings across the studies are

discussed below.

Temporary price reductions (price off) substantially increase sales:

There is ample evidence to show that promotions lead to dramatic increases

in sales of promoted brand in the short term. Studies have consistently

reported high sales effects and high price elasticity of brands which are on

promotion. The economic rationale for the promotional response is clear –

temporary price cuts increase the value of the product to the consumer and

it leads to immediate action. Sales boost can be quantified on the basis of

brand switching, primary demand expansion and consumer stockpiling

during a promotion.

Sales Promotion leads to brand substitution with the product category:

The sales ‘bump’ during the promotional period into sales due to brand

switching, purchase time acceleration and stockpiling. Studies on brand

switching have shown that brand switching effects within a category are

asymmetric such that promotions on higher quality brands impacts weaker

brands disproportionately. During a promotion, higher quality brands

induce a large number of consumers to switch to them as compared to lower

quality brands. One explanation advanced for this finding by researchers is

that large share brands have higher brand equity and attract switchers more

than low share brands

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Sales Promotion leads to purchase acceleration/stockpiling effects:

In response to a promotion, consumers may buy more quantity of the

product category or buy at an earlier time than usual (purchase acceleration

effect). If consumers buy extra quantity during a promotion or earlier than

normal, then they are not in the market to buy products once the promotion

is over. Thus purchase acceleration is demonstrated through

A lengthening of inter purchase times after a promotion. Purchase

acceleration was more likely to be exhibited in increased purchase quantity

than in shortened inter purchase times. Results showed that consumers

mostly made up for the large quantity purchased by waiting longer until

purchasing again. Results indicated that heavy users tended to accelerate

purchases more than light users. There was negligible difference in the

acceleration propensities of high versus low income groups.

Sales Promotion leads to primary demand expansion for a category:

While it was traditionally assumed that consumption rates remain

fixed during and after a promotion, but from this project I came to know

that promotions also have a primary demand expansion effect. When a

primary demand expansion occurs, promotion induced increase in purchase

quantities does not significantly extend the time till the next purchase in the

category occurs, thus indicating that there has been an increase in

consumption promotions induced consumers to buy more and consume

faster. It is found that promotion induced inventory temporarily increased

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consumption rates within the category e.g. in categories such as bacon,

salted snacks, soft drinks and yogurt exhibited primary demand expansions

as a result of promotion while bathroom tissue, coffee, detergent and paper

towels exhibited stockpiling only.

Sales Promotions affect sales in complementary and competitive

categories:

From this project it is found that promotion not only increases sales

of main product but it also lead to increase in sales of complementary

categories. Found strong cross relationships between products of the

promoted product category indicating brand substitution behavior. They

stated that retail price promotions work as a form of implicit price bundling

whereby the consumer surplus is transferred from the promoted item to non

promoted items. Also found that retail price promotions create significant

complementary and substitution effects within the store.

The Long term Impact of Promotions:

Strategies are builds to reap the benefits for longer period of time; same is

true in sales promotion strategies. Let us see impact of promotions effort

and study the impact over a longer time period e.g. 4-6 months or even a

few years after a sales promotion campaign.

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The result showed that consumer promotions for leading brands of

established packaged products had no after-effects on the brand’s sales or

repeat buying loyalty. The extra sales of a brand while promoted came

virtually all from the brand’s existing long-term customer base for which

the experience of buying the promoted brand was nothing new.

It is found that although the short term effects of promotions are strong;

these promotions rarely exhibit long term effects. It is observed that each

sales component generally lacked a permanent effect and the effect of

promotion was short lived and increase in promotions affected consumers’

stockpiling decisions in the long run. They found that the combined short

and long-term elasticity of promotions was zero. The stockpiling induced

by a promotion was essentially offset by reduced demand in the long term.

Thus increased sales were more a result of sales borrowed from the future

than increased consumption.

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COMPANY
PROFILE

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 COMPANY PROFILE

Revival Infratech India Private Limited

Basic Information

Real Estate / Builders /

Nature of Business
Contractors

 Non Profit Organization

 Association
Additional  Service Provider
Business  Manufacturer

Company CEO Mohd Ubaid

Legal Status of Sole Proprietorship

Firm (Individual)

Statutory Profile

GST No. 09AAGCR2280Q2ZP

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About Revival Infratech

"Everyone's development with everyone is your home"

Assistance Homes is a scheme launched by Revival Infratech India Private Limited. The

beneficiaries of low income group will be benefited. Keeping in view the needs of the

low income group, Revival Infratech India Pvt Ltd has taken important steps to give

Uttar Pradesh's capital Lucknow the benefit of the Indian Government's ambitious plan

"Everyone with all development and its housing".

Under this Revival Infratech India Pvt. Ltd. is making its land the dream of its roof at

very low prices. Such a dream which is our only goal. A policy in company policies that

every citizen of India should appreciate. Everyone wants their own roof to be so. Today,

it is not in the fate of everyone to get their roof in the time of dearness. In order to fulfill

this, our company is full of all the duties and understanding of its responsibilities, such a

project is going to move towards Homes.

Our Aim

Revival is the only goal of Infratech India Pvt Ltd to start Homes. That the family of

their own land could not fulfill the dream of their roof yet for any economic reasons, the

family could easily fulfill their dream of Maken. All of us know that every family

desires a happy future for their loved ones. Happy future ie good medical facility, clean

atmosphere, 24 hour power supply, strong education system etc. Who does not want. All

these requirements meet you in Uttar Pradesh's capital Lucknow. Because of this the

people of Uttar Pradesh are searching for their accommodation in other places of India

today in Lucknow. Because today Lucknow city is the fastest growing city of Uttar

Pradesh. Today, here you have every facility with five-star hotel, metro rail,

international hospital and school, which at one time was available only in select cities of

India.

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For this reason, the price of land and Makan in Lucknow city is skyrocketing today.

Because of this, a large number of people are forced to stay on rent because they can not

take the expensive land and houses of the city of Lucknow.

Revival Infratech India Pvt Ltd has set a target to end this gap. Under which he is

constructing Homes for only and only minor income groups.

A third of the population of Metro City Lucknow could still see the dream of getting

their mark due to the lack of it, but the goal of fulfilling this is to make 2 lakh people

home by at least 2022, the IC work style has been prepared which is complete To be

done.

Our Goal

"Development of everyone is everyone's place in our home" Another goal of our

Government of India, Hon'ble Prime Minister, Narendra Modi, has said that he has been

willing to give his own house to every Indian by 2022. Under this, many sadi schemes

are also being run, which is being used by lakhs of people.

Revival Infratech India Pvt. Ltd. has also set up Homes to support this social obligation.

Because the interpretation of a developed country comes from basic facilities. In today's

era, Maken's own self provides economic strength besides basic amenities.

People of this dream! Own home yourself

Why is your own house necessary?

In today's fast-paced economic era every person is running for his family. Whatever

needs to be said to fulfill her needs for the upliftment of her family, she comes to town

in search of good employment. Due to economic weakness, he can not afford to buy

expensive housing and leads to rental house. He gives a good portion of his hard earned

money in rent. It does not get any benefit from it.

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One can do this hard work only till his body is strong. There is an opportunity in every

person's life that comes when the person feels the need of his house. That is why by the

time you can work firmly, you should fulfill your dream of your own house because

these steps are the foundation for a healthy future for you and your family.

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 INDUSTRY PROFILE

Lucknow city is a major economic and cultural centre and this has fueled

demand for real estate in several areas.

Graph Showing Major Players in Real Estate in Lucknow City-

Major players

Others
Tulsiani Ansal API
7%
13% 22%

Eldeco
15%
Shalimar
25%
Omaxe
18%

The following graph shows the major players in real estate in Lucknow city,

which states that-

Shalimar covers 25% of the real estate market in Lucknow, followed by

Ansal Api which covers 22%. Then comes Omaxe and Eldeco, which are

nearby competitors.

Then, it is followed by Tulsiani which covers 13% of the market and the

other small major players covers only 7% of the market.

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 Major Players Of Real Estate in Lucknow City

1) ANSAL API-

VISION OF ANSAL API

To fulfill growing aspirations of our customers by:

 Building world class real estate solutions

 Redefining lifestyle standards.

IDENTITY

The color Red stands for RAJA/REGAL. It stands for passion, heat,

energy, dynamism & purity. It exhibits group’s rich heritage.

Black occurs when an object absorbs all the other colors. Black is

significant to the group as it represents the proposed amalgamation of

all group companies into “Ansal API”, thereby creating the new and

vibrant Sushil Ansal Group.

The Slogan, Building Lifestyle since 1967, encapsulates the Group’s

heritage and vision in creating a better life for Indians in various

sphere like- homes, offices, places of entertainment, hotels, shopping

malls & educational institutions.

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ANSAL API was established as a result of a dream, shared by its visionary

founders. A dream that was to, radically improve the lifestyle standards of

the citizens by building world class real estate solutions.

After four decades of spectacular growth Ansal API is at a stage where the

company has acquired immense experience, consolidated and established

assets- physical and intellectual and at the same time retained youthful

energy & zeal. With foundations entrenched in the solid bedrock of

technical expertise and financial stability its pinnacles are rising new

heights with foresight and innovations for future requirements of resurgent

India.

Ansal API as an organization can be best envisaged as a creator of man

made social infrastructure, where modern life blooms, in collaboration with

the environment. The ascent of Ansal API to the top of the Real Estate

acme is a direct product of Mr.Sushil Ansal's foresight and his dynamic

leadership. Ansal API, the corporate manned by professionals at all levels

with its strong base and lineage is now in a state of renaissance; all the

companies of Sushil Ansal Group will now be under one banner i.e. the

Ansal API.

The new "Ansal API" identity, is the first communicator of this phase of

resurgence, excellence and modernity. The rectangular shape signifies

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solidity, cohesiveness and strength, the red colour stands for passion, heat,

energy, dynamism & purity and the black colour signifies the proposed

amalgamation of Ansal Township and Projects Limited into Ansal

Properties and Infrastructure Limited. The slogan, ' Building lifestyles

since 1967', encapsulates their heritage and vision in creating a better life

for Indians in various spheres like - homes, offices, places of entertainment,

hotels, shopping malls and educational institutions.

Ansal API is focusing on ushering in new lifestyle ventures in cities like-

Greater Noida, Gaziabadh. Meerut, Agra, Lucknow, Batindha, Mohali,

Amritsar, Ludhiana, Jalandhar, Jaipur, Jodhpur, Ajmer, Sonepat, Panipat,

Karmal, Kurukshetra, Faridabad, Gurgaon to name a few.

It is said that actions speak louder than words and nothing highlights this

adage better than Ansal API's effort to give something back to the society

of which they are a part. Ansal API believes that today's children are

tomorrow's leaders and in order to hone their young minds, Ansal API has

forayed into the education sector with schools like the Chiranjiv Bharati

School at Palam Vihar and Sushant Lok, premier institutions like the Ansal

Institute of Technology and the Sushant Schools of Art and Architecture.

Ansal API in its endeavor to fulfill its duties to payback in form of green

cover for the society have created manmade verdant ambiance at projects

like the Aravali Retreat, Pushpanjali Farms, Satbari Farms.

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Ansal API plans to create an ambiance of peace and tranquility for the

people who have served their duties and are now in their dusk of life to

relax and enjoy their retirement by building old age homes.

Touching every facet of modern lifestyle with its signature of excellence,

Ansal API has changed the skyline of Lucknow with its versatile portfolio

of residential complexes, educational institutions, hotel and hospitality

avenues, shopping malls, farmlands and IT parks amongst others. With its

deep-rooted foundation of ethics and values, Ansal API continues to

conquer new horizons, thus pioneering and identifying new vistas of growth

for the real estate sector.

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 PRODUCT PORTFOLIO

1. COMMERCIAL

2. TOWNSHIP & GROUP HOUSING

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 3. RETAIL/MALLS

4. HOSPITALITY & ENTERTAINMENT

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5. IT PARKS/INDUSTRIAL PARKS/SEZs

6. EDUCATION

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7. FACILITIES MANAGEMENT

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SHALIMAR: AN ENDURING BRAND

Today the brand Shalimar in realty has become synonymous with quality,

luxury, style, modernity, comfort and convenience. A wide range of luxury

apartments, residential enclaves, modern offices, showrooms and state of

the art multi storey complexes have been imaginatively designed and

constructed under the name of the brand "Shalimar". Our wide and varied

portfolios have already grown to more than 50 lacs sq ft and we are

working resolutely on a further 100 lacs sq ft .Be it townships, residential

apartments, commercial complexes or entertainment centers our projects are

truly world class and have earned for us a nationwide recognition.

Shalimar Buildings: A Work Of Art

The real estate sector in Lucknow is growing at a rapid pace. The city

renowned for its urban manners, beautiful gardens, estoire poetry and

music, delectable cuisines and stately palaces is witnessing a renaissance

with the entry of Shalimar in construction projects undertaken in the

city.Being the capital of the most populous state and located almost in the

middle of the gangetic plains the city has grown into a well equipped ,well

developed and well connected major market of northern India with

numerous shopping malls,multiplexes,excellent infrastructural facilities,

head quarters of many big business and service corporations.Bio-

technology and information technology industry being set up in Lucknow is

rapidly emerging into a global hub for diverse commercial entities .In

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designing the buildings constructed under the Shalimar banner, special care

is being taken that these buildings offer contemporary standards of modern

amenities while maintaining a connect with the architectural and cultural

heritage of this city.

Shalimar: Inspiring Management

Mr. Sanjay Seth and Mr. Khalid Masood, our CMD and MD respectively,

are visionaries who have led the organization from the front under their

exceptional and pragmatic leadership. The group has consistently grown in

capability, influence and brand equity. They have been instrumental in

ushering a revolution in real estate through acquiring cutting edge

technology, introducing innovative new ideas, changing static mindsets and

never compromising on quality standards. The guidance and expertise

provided by the Board of Directors have been instrumental in helping the

group touch new horizons of brilliance in a short period.

Shalimar: A Culture of Quality

At Shalimar each individual is committed to maintaining quality standards.

We try to acquire and adopt the latest technology, management techniques,

best quality of materials in our projects. Each project is a learning

experience for us. Our continued success is based on the principles of total

quality management. Feedback from our valued customers has been a sense

of continuous improvement.

32 | P a g e
Shalimar: An Unrivalled Synergy

Most of all, the expertise and enthusiasm of the team members at Shalimar

has been our most precious asset. We have created a culture of nurturing

knowledge and skills of our employees. It is a long term strategy of

nurturing and growing the capabilities of the in-house human resource. We

have inducted the best HR practices in the organization and are firm

believers in the policy that happy workers build a successful organization.

Shalimar Projects In Lucknow-

Shalimar Corp Limited

Shalimar Grand

Shalimar World

Shalimar OneWorld Vista

Shalimar Mannat

33 | P a g e
 Shalimar Mannat

ELDECO GROUP

The Eldeco Group has been at the forefront of Real Estate development in

North India since 1975. The group is synonymous with timely and quality

delivery in a number of cities like Lucknow, Kanpur, Agra, Noida, Greater

Noida and other parts of NCR of Delhi. Carrying more than 35 years of

expertise in construction and real estate development, Eldeco has delivered

more than 150 projects spanning townships, high-rise condominiums,

industrial estates, malls and office complexes. In addition, 30 projects are in

various stages of active execution. The aggregate delivered area stands at

more than 20 million sq.ft with more than 25000 satisfied customers.

Currently apart from the towns mentioned above, Eldeco is developing

projects in Panipat, Sonepat, Ludhiana, Jhansi, Neemrana and Jalandhar.

34 | P a g e
The unique 1200 acres state-of-art Eldeco Sidcul Industrial Park at

Sitarganj, Uttarakhand is Eldeco's flagship project in the industrial sector.

Eldeco's transparent and principle driven business philosophy has been

widely recognized. The group's business activities rest on the principle of

high quality, superior construction technology and high consumer

satisfaction. Eldeco stands firm in its commitment to 'creating value and

cementing trust' and is headed towards ever-greater success.

The Group has two main companies:

Eldeco Housing and Industries Ltd. (EHIL): Incorporated in 1985, EHIL

has held an uninterrupted market leadership position in most major towns of

UP, most notably Lucknow and Kanpur. EHIL is listed on the Bombay

Stock Exchange and has had an uninterrupted dividend paying record since

inception.

Eldeco Infrastructure and Properties Ltd. (EIPL): Incorporated in 2000

to professionally undertake projects in the NCR, EIPL in recent years has

had rapid growth in other regions as well. EIPL is a closely held unlisted

company that also acts as the promoting company for many projects

specific special purpose companies.

History

35 | P a g e
The Eldeco group was founded in 1975 in Agra by S K Garg to

professionally undertake real estate and construction projects. The Eldeco

Group was formed with a vision to excel in this field on the ideals of timely

delivery, ethics in business and transparency.

1975 - 1984

ECPL undertakes real estate and construction projects

ECPL undertakes real estate and construction projects in Agra and other

towns of UP and gradually acquire a strong reputation for its fair and

transparent business practices.

1985

Eldeco Housing and Industries Ltd. (EHIL) goes public

Eldeco Housing and Industries Ltd. (EHIL) goes public and is listed on the

Bombay Stock Exchange. Public issue hailed by investors in Eldeco's

catchment area as a source of local pride.

1985 - 1993

36 | P a g e
Eldeco strengthens its position as the market leader

Eldeco strengthens its position as the market leader in UP. Establishes

strong presence in Lucknow developing amongst others, 300 acres in joint

development with Lucknow Development Authority - one of the first

instances of Public Private Partnership (PPP) in the country.

1993

O P Bajaj joins EHIL as co-promoter

O P Bajaj, a prominent Agra based businessman and erstwhile client and

friend of S K Garg, joins EHIL as co-promoter. The added financial and

business muscle allows the group to add many more projects to its portfolio

in the next few years.

1996

Pankaj Bajaj joins as a promoter director on the board of EHIL

Pankaj Bajaj, son of O P Bajaj, joins as a promoter director on the board

of EHIL. His background includes a B Com. (Hons.) with distinction from

Shri Ram College of Commerce (1993), Delhi, an MBA from IIM

Ahmedabad (1995) and a short stint as a management consultant advising

MNCs on their entry strategy in India.

1996 - 1999

37 | P a g e
The Group expands its operations in Lucknow and Kanpur

The Group expands its operations in Lucknow and Kanpur. Business focus

is on development of large scale residential projects.

2000

Pankaj Bajaj forms a new company EIPL

Pankaj Bajaj forms a new company, Eldeco Infrastructure and Properties

Ltd. (EIPL). EIPL's focus is to undertake large projects in the NCR of Delhi

and other states of North India.

2000-2004

EIPL expands rapidly in the NCR of Delhi

EIPL expands rapidly in the NCR of Delhi with a number of successful

residential projects especially in the Noida and Greater Noida region. EHIL

continues its leadership position in Lucknow and Kanpur.

2005-2008

38 | P a g e
Eldeco group expands rapidly with the integrated township format

Eldeco group expands rapidly with the integrated township format to

Sonepat, Panipat, Ludhiana and Jalandhar. One of largest Industrial Parks in

the PPP format- 1200 acres in Sitarganj, Uttarakhand- is undertaken by

EIPL. FDI partnership is tied up for township projects in Lucknow and

Jalandhar.

2008

Och Ziff takes equity position in EIPL

One of the largest Hedge Funds Group in the world -Och Ziff- takes equity

position in EIPL

2008-2011

The Group focuses on execution of large scale projects

The Group focuses on execution of large scale projects in hand in the

aftermath of the worldwide financial crisis. Large scale deliveries are

achieved in Noida, Greater Noida, Lucknow and other locations.

2012

39 | P a g e
The Group looks for growth again

The Group enters Rajasthan with 2 large residential projects in Neemrana

2015

The group re-enters the Gurgaon market

The group re-enters the Gurgaon market with mid-income housing on

Sohna Road. Gives successful exit to FDI partners in Lucknow and

Jalandhar.

Ongoing Projects of Eldeco In Lucknow-

Eldeco City

Eldeco Shaurya

Eldeco Eternia

Eldeco Eden Park Estate

Eldeco Greenwoods

40 | P a g e
Eldeco Group

41 | P a g e
GOLF VIEW APARTMENTS - LUCKNOW

Golf View Apartments offer a panoramic view of the stunning Golf Course.

The Apartment offers its entire resident the pleasure of a well equipped club

with lavish indoor sport area.

Golf View Apartments are located within the secure precincts of Sushant

Golf City, which provide them the neighborhood dotted with elegant villas

& condominiums along with the best educational institutes, health care

facilities, banks, cyber cafe & commercial zones etc.

The apartments are situated away from the chaos of city still close to the

action, bang on the Lucknow – Sultanpur National Highway on Amar

Saheed Path – Ring Road that takes care of communicating woes.

42 | P a g e
OMAXE GROUP

Omaxe Limited is engaged in real estate activities. The company is

engaged in the business of providing infrastructure facilities,which include

housing and real estate development. Its segment include Real Estate,

Constructions and others. The real estate segment is engaged in promotion,

construction, development and sale of townships, residential, commercial

property and developed plots, among others. The construction segment is

engaged in the construction of property on behalf of clients. It has a range

of real estate portfolio involving developments of integrated hi-tech

townships, group housing projects, shopping malls, office spaces, shop cum

offices and hotel projects. Its project include Hazratganj Residency, Grand

Omaxe,The Lake, Celestia Grand, Royal Residency and Aananda. Its

projects are located in Lucknow, Chandigarh, Faridabad and Allahabad. It

has geographical presence across northern and central India operating in

over eight states approximately 30 cities.

Projects Of Omaxe in Lucknow-

Omaxe Heights

Omaxe R-II

Omaxe limited

Omaxe Hazratganj

Omaxe Avenue

43 | P a g e
Omaxe Group

44 | P a g e
Objectives of the
study

45 | P a g e
 OBJECTIVE OF THE STUDY

• To study and understand the buying behaviour of consumer for Revival

Infratech India Private Limited In Lucknow City.

• To know the knowledge level of customer regarding the products offered by

Revival Infratech India Private Limited available in the market.

• To have an idea about parameters consumer consider while buying the products

of Revival Infratech India Private Limited.

46 | P a g e
 Research
Methodology

47 | P a g e
 RESEARCH METHODOLOGY

(I) RESEARCH DESIGN

I have used Descriptive research design for this study.

Descriptive research is a study designed to depict the participants in an

accurate way. The three main ways to collect this information are: Observational,

defined as a method of viewing and recording the participants. Case study,

defined as an in-depth study of an individual or group of individuals

(II) SAMPLIE DESIGN

SAMPLE UNIVERSE: Lucknow

SAMPLE SIZE: A sample of minimum respondents was selected from Lucknow City.

An effort was made to select respondents evenly. The survey was carried out on 100

respondents.

SAMPLE UNIT: In this project sampling unit consisted of the Customers of Revival

Infratech India Private Limited, Lucknow.

SAMPLE AREA: Lucknow

SAMPLING TECHNIQUE: For the purpose of research Simple random sampling

technique was used.

SAMPLING FRAME: It consisted of various sources from where information about

the respondent is extracted. Mainly personal links and employees of Revival Infratech

India Private Limited, Lucknow are used for getting information about the respondents.

48 | P a g e
(III) TIME FRAME – 45 Days
The duration of study is 45 days and during the period, the following steps were

taken.

 Objectives were set and questionnaire was finalized

 Data were collected and recorded

 Data were analyzed and interpreted

 Reports were generated

(IV) DATA SOURCE

DATA COLLECTION SOURCE: Two methods have been used to collect the

relevant data, which are essential for the study, they are:

 Primary Data: data is collected to obtain desired information through

structured questionnaire.

 Secondary Data: it is compiled through books, magazines, newspapers and

internet etc…

(I) TOOLS OF PRESENTATION:

 STATISTICAL TOOLS TO BE USED: A structured questionnaires is used to

collect the data and data will be analyzed with the help of percentage table,

respective graph, bar graph and pie charts.

49 | P a g e
Project Research Type Descriptive Research

Data Sources Primary Data , Secondary Data

Research Approach Survey Method

Research Instrument Questionnaire

Data Analysis Logical analysis

Sampling Procedure Random Sampling

Sample Size 100 Respondents

Geographical Coverage Lucknow

Duration of the Survey 45 Days

50 | P a g e
Data Analysis
&
Interpretation

51 | P a g e
 Data Analysis & Interpretation

1.Why do customers prefer investment in Revival Infratech India Private

Limited over the other options?

(a) Less Risk factor-20

(b)Return on Investment-65

(c)Stable Investment-15

Preference for Real estate

Stable Risk factor

15% 20%

ROI
65%

Interpretation- From the above pie chart, it can be seen that majority

generally invest in Real estate because of large amount of return on

investment in this sector as in comparison to other forms of investment.

52 | P a g e
 2. What is the most significant aspect that investors look into while

investing in Revival Infratech India Private Limited companies?

a) Location -30

b) Price-20

c) Luxury-15

d) Government Approvals-35

Reason for Investment

Government
Approvals Location
24% 35%

Luxury
18%

Price
23%

Interpretation- From the above chart, it is concluded that government

approval is the prime thing that investors look into while investing in

real estate, after that location matters the most.

53 | P a g e
3.Which growth strategy is mainly adopted by Revival Infratech India

Private Limited in order to boost up their market?

(a)Property-specific website-20

(b)Buy Back Scheme-40

(c) Assured Return Scheme-30

(d)Opinion Leaders-10

Growth Strategy
Opinion Leaders
10%

Property Websites
20%
Assured Return
Scheme
30%
Buy Back Scheme
40%

Interpretation- From the above pie chart, it is concluded that buy back

scheme is the most effective growth strategy for the real estate companies.

54 | P a g e
4 . Which is the biggest pain point which customers has to face in Revival

Infratech India Private Limited market?

(a)Delay in land acquisition-45

(b)Not qualifying loans-25

(c)Distressed Inventory-10

(d)Risk of default-20

Challenges for customers

Distressed Risk of Default

Inventory 20% Delay in
10% Acquistion
45%

Not qualifying
loan
25%

Interpretation- From the above graph, it is concluded that about 45 % of

the problems arises for customers due to delay in land acquisition.

55 | P a g e
5.Which factor does investor look for while investing in Revival Infratech

India Private Limited business?

a)Stability in revenue-20

b) Past Delivered Projects-40

c) Expected rate of return on investment-25

d)Future outlook of the market-15

Factors affecting real estate

Future Outlook
1%

ROI Stability
29% 23%

Past delivery
47%

Interpretation- From the above pie chart, it is concluded that past

performance of the company matters the most while investment. Secondly,

the customers look for return on investment while investing in real estate

business.

56 | P a g e
 6. What do you think is the major concern of the builders for growth?

(a)Project funding-40

(b)Delay in obtaining sanctions-25

(c) Taxation Issues-15

(d) Advertising & Marketing-20

Concern for Developers

Advertising
20%
Project Funding
40%
Taxation Issues
15%

Delay in sanctions
25%

Interpretation- From the above pie chart, it is that about 40% of the

builders look for the project funding in order to boost up their growth.

57 | P a g e
7.According to you, which brand in the Revival Infratech India Private

Limited industry in Lucknow can give you tough competition?

a) Shalimar-35

b) Omaxe-20

c) Eldeco-15

d) Ansal API-30

Real Estate Companies

Ansal API Shalimar

30% 35%

Eldeco
15% Omaxe
20%

Interpretation- From the above graph, it is concluded that majority of

the employees think that Shalimar is the most competitive brand in the

industry.

58 | P a g e
8. What is the major change that demonetization has brought in the Revival

Infratech India Private Limited industry?

(a)Decline in demand-25

(b)Fair transactions-40

(c) Low Liquidity-20

(d) Terror Funding-15

Demonetization effect

Terror Funding
15% Decline Demand
25%
Low liquidity
20%

Fair transactions
40%

Interpretation-From the above pie chart,it is concluded that emonetization

has brought transparency on transactions and supported fair transactions.

59 | P a g e
9. What do you think which issue is being faced by real estate industry?

a) Approval and Procedural facilities-30

b)Lack of clear land titles-35

c) Lack of source of finance-25

d) High Input Cost-10

Major Issue

Input Cost
10% Approvals
30%
Finance
25%

Land Titles
35%

Interpretation- From the above pie chart, it is concluded that about 35

% of the employees think that major issue in real estate arises due to

improper land titles. .

60 | P a g e
10.Why people hesitate to invest in Revival Infratech India Private

Limited companies in Lucknow ?

a) Less ROI-10

b)Demand fluctuations- 15

c)Tax Issues-20

d)Late possession-30

e) Government obstacles-25

Problems in Real Estate

Less ROI
Governement
10%
Obstacles Demand
25% 15%

Tax Issues
Late possession 20%
30%

Interpretation- From the above pie chart, it is concluded that

majority of the employees believe that late possession being the main

problem for the customer to invest in real estate company.

61 | P a g e
11. Do you think RERA will leave its impact on Revival Infratech India

Private Limited companies in future?

a) Yes-65

b) No-35

Impact Of RERA

No
35%

Yes
65%

Interpretation- From the above graph ,it is concluded that About 65 % of

the employees believe that RERA will leave its impact on real estate

companies in future.

62 | P a g e
6) Table showing awareness in respondents about various schemes
offered by REVIVAL INFRATECH INDIA PVT. LTD..

Awareness No. of Respondents % of Respondents

Yes 67 67%
No 33 33%
Total 100 100%

Awareness of Respondents to Various

Schemes

33%
Yes
No

67%

The above table shows that maximum no. of respondents i.e. 67% were
aware about the various schemes offered by REVIVAL INFRATECH
INDIA PVT. LTD. whereas 33% of respondents were not aware about
various schemes offered by REVIVAL INFRATECH INDIA PVT. LTD..
REVIVAL INFRATECH INDIA PVT. LTD. is having good brand name in
the city, most of people prefer it.

63 | P a g e
7) Table showing duration of the year when normally respondents like
to purchases residential properties.

Month No. of Respondents % of Respondents

Jan to Apr 35 35%
May to Aug 13 13%
Sept to Dec 52 52%
Total 100 100%

Duration of Purchasing Resendential

Properties
35%

Jan to Apr
May to Aug
52% 13%
Sept to Dec

Above table shows that maximum no. of respondents i.e. 52% would prefer
Sept to Dec as the duration where as 35% respondents would prefer Jan to
Apr while 13% of respondents prefer May to Aug as the duration of the
year where they would like to purchase residential properties.

64 | P a g e
8) Table showing type of Residential property respondents would like
to Purchase.

Type No. of Respondents % of Respondents

1 BHK Flat 18 18%
2 BHK Flat 48 48%
3 BHK Flat 24 24%
4 BHK Flat 06 06%
Bungalow/Row house 04 04%
Total 100 100 %

Type of Resedential Property

4% 6% 18% 1 BHK Flat

24%
2 BHK Flat

3 BHK Flat

Bungalow/Row
house
48% Others

Above table shows that maximum no. of respondents that is 48% would like
to purchase 2 BHK Flat, whereas 24% respondents prefer 3 BHK Flat,
while 18% respondents prefer 1BHK Flat whereas 4% of respondents prefer
Bungalow/Row house and 06% respondents prefer others which include
Duplex, Terrace Flat, Attached Flat etc. for purchases of residential
property.

65 | P a g e
 9) Table showing mode of purchases of residential property
preferred by respondents.

Mode No. of Respondents % of Respondents

Home Loans 57 57%
Lum-sum 06 06%
Installments 33 33%
Others 04 04%
Total 100 100%

Mode of Purchase
4%
33%

Home Loans
Lum-sum
6%
57% Installments
Others

Above table shows that maximum no. of respondents i.e.57% would prefer
Home Loans whereas 33% of respondents would prefer Installments while
06% of respondents would prefer Lum-sum and 04% of respondents prefer
Others.

66 | P a g e
FINDINGS

67 | P a g e
 Findings

 The major factor that affects the Revival Infratech India Private

Limited industry in Lucknow is past performance of the company

and its delivered projects.

 Majority of the employees are positive about the future of the Revival

Infratech India Private Limited industry.

 It is concluded that government approvals is the prime thing that

investors look into while investing in real estate, after that location

matters the most.

 Majority of the investors generally invest in Revival Infratech India

Private Limited because of large amount of return on investment in

this sector.

 The past performance and future outlook of the company matters the

most while investment. Secondly, the customers look for return on

investment while investing in Revival Infratech India Private Limited

business.

 The most competitive brand in Lucknow for investing in real estate is

SHALIMAR which is followed by ANSAL API and OMAXE.

 Late possession and demand fluctuations in the market being the

main problem that real estate industries are facing now-a-days.

68 | P a g e
 About 65 % of the employees believe that RERA will leave its

impact on real estate companies in future.

 Changing rules and regulations of Government(related to approvals)

has led bad impact on Revival Infratech India Private Limitedmarket

in Lucknow.

 The major change that demonetization has brought into the real estate

market is bringing transparency in transactions.

 Project funding being the main issue that promoters have to face and

it act a a hindrance in real estate companies.

 Nationalized banks play a very important role in supporting and

enhancing the growth for Revival Infratech India Private

Limitedcompanies.

69 | P a g e
CONCLUSION

70 | P a g e
 CONCLUSION

The Revival Infratech India Private Limited industry is on upward slope

again. Many people are interested in investing in Revival Infratech India

Private Limited industry, as this industry is also providing them various

offers. Based on the report and analysis the following key points can be

concluded:

 Builders are emerging their projects in order to expand their market

and giving better options for investment.

 Much of the organized activities need to be implemented in this

industry as they are not a prime choice of customers. Various reasons

for this are – High Rates, Govt. Regulations, and Lack of certain

Amenities etc.

 Customers are looking at various choices available to them in

Developer Apartments and Societies and they are on their prime

choice for housing. This is due to advantages offered like – Low

Cost, Power & Water Back-Up, Easy loan schemes etc.

 Moreover Land Rates are very much high and thus the builder floors

are losing preference in economical housing.

 Slowly slowly the trend of commercial projects is being increasing in

the market.

71 | P a g e
 The expansion in the real estate industry shows the positive side and

the Investors are ready to invest in this industry.

 The major In-Locality factors which people consider while

purchasing the property are Quality of construction, Availability of

water and Pollution-free environment.

 In Lucknow major reasons other than affordability and location, to

purchase the property were proximity to workplace and healthy

environment.

72 | P a g e
RECOMMENDATION

73 | P a g e
 RECOMMENDATION

• Due to stiff competition in the market Revival Infratech India Private Limited

shall focus on the quality of homes provided and shall also try its best to meet

different kind of requirement of different buyers. Due to the current oversupply

situation in the market unitech shall resist from increasing price of its property.

• Revival Infratech India Private Limited shall help and lure the prospective

buyers by helping them in getting housing loans. It shall collaborate with some

popular banks for this purpose. These days even banks are more than willing to

provide home loans.

• Revival Infratech India Private Limited shall provide the right amount of

greenery in its housing complexes, as pollution free environment is a very

important factor that people consider while purchasing the property.

 Investors have high hopes from the real estate industry, even though they are

aware about the delays in the projects due to recession, still they are positive

about the future prospect of the real estate industry.

 The primary advice is that you need to put your customers’ needs first. While all

forms of marketing should encourage your audience to eventually do business

with you, your approach needs to be subtle and less self-serving. Your marketing

strategy should focus on humanizing your business and automating things when

you can.

74 | P a g e
LIMITATIONS

75 | P a g e
 Limitations of the study

 The scope of study is limited to the respondents are selected from in and around

Lucknow, U.P

The project is carried out for the period of 45 days only.

 Measurement of customer satisfaction is complex subjects, which uses non-

objectives method, which is not reliable.

 The sample unit was also 50 respondents.

 There may be some biased response from the respondents.

 Some respondents did not provide the full data.

 However, Mahindra and Mahindra Automobile showrooms are located in other

places i.e. locally and even in the neighboring states. Only opinion of

respondents of Lucknow city was consider for finding out the opinions of

respondents. The project is valid for the predefined area of work Lucknow (Uttar

Pradesh).

76 | P a g e
BIBLIOGRAPHY

77 | P a g e
 BIBLIOGRAPHY

Books :
 Kothari. C.R (2004): Research Methodology Methods & Techniques‟, New Age

International Publishers, New Delhi, 2nd Edition.

 Richard I. Levin, David S. Rubin (2004): „Statistics for Management‟, Prentice Hall of India

Private Limited, New Delhi, 7th Edition.

 Jayaram, N. and Sandhog, R.S. (1998), Housing in India - Problems, Policy

andperspectives, B.R. Publishing Corporation, Delhi.

 Jeffrey Gitomer (1998), Customer satisfaction is worthless: Customer loyalty is

priceless: How to make customers love you, keep them coming back and tell everyone
they know, Austin TX: Board Press.
 D.Fisher,Jeffrey(1993), “Real Estate Finance & Investment”, 14th Edition.

 Mcelroy, Kem(2004) , "ABC of Real Estate Investment", Rich Dad Advisors

 Hill, N.(1996), “Customer Satisfaction Measurement in Real estate”, Gower Press,

Aldershot, UK.

78 | P a g e
ANNEXURE

79 | P a g e
 Questionnaire

Name- Age-

Occupation-

E-mail ID-

1.Why do customers prefer investment in Revival Infratech India

Private Limited over the other

Options?

(a) Less Risk factor

(b)Return on Investment

(c)Stable Investment

2.What is the most significant aspect that investors look into while

investing in Real estate companies?

( a) Location

(b) Price

(c) Luxury

(d) Government Approvals

3.Which growth strategy is mainly adopted by real estate in order to boost

up their market?

(a)Property-specific website

80 | P a g e
 (b)Buy Back Scheme

(c) Assured Return Scheme

(d)Opinion Leaders

4 . Which is the biggest pain point which customers has to face in Revival

Infratech India Private Limited market?

(a)Delay in land acquisition

(b)Not qualifying loans

(c)Distressed Inventory

(d)Risk of default

5.Which factor does investor look for while investing in Revival Infratech

India Private Limited business?

a)Stability in revenue

b) Past Delivered Projects

c) Expected rate of return on investment

d)Future outlook of the market

6. What do you think is the major concern of the builders for growth?

(a)Project funding

(b)Delay in obtaining sanctions

81 | P a g e
 (c) Taxation Issue

(d) Advertising & Marketing

7.According to you, which brand in the Revival Infratech India Private

Limited industry in Lucknow can give you tough competition?

a) Shalimar

b) Omaxe

c) Eldeco

d) Ansal API

8. What is the major change that demonetization has brought in the Revival

Infratech India Private Limited industry?

(a)Decline in demand

(b)Fair transactions

(c) Low Liquidity

(d) Terror Funding

9. What do you think which issue is being faced by Revival Infratech India

Private Limited industry?

a) Approval and Procedural facilities

b)Lack of clear land titles

c) Lack of source of finance

82 | P a g e
d) High Input Cost

10.Why people hesitate to invest in Revival Infratech India Private

Limited companies in Lucknow ?

a) Less ROI

b)Demand fluctuations

c)Tax Issues

d)Late possession

e) Government obstacles

11. Do you think RERA will leave its impact on Revival Infratech India

Private Limited companies in future?

a) Yes

b) No

12 ) Are you aware of various schemes offered by REVIVAL INFRATECH

INDIA PVT. LTD.?

Yes No

13) If yes, what is your opinion about the scheme ?

Very Good Good Average

83 | P a g e
14. During which duration of the year normally would you like to purchase
residential properties?

Jan. to Apr. May to Aug. Sep. to Dec.

________________________________________________________

15. What type of residential property you would like to purchases?

1BHK Flat 2BHK Flat

3BHK Flat Bungalows/Row

House

Others

16. What will be your mode of purchase of residential property?

Home Loans Lum sum

Installments Others

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