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FIELD STUDY REPORT

On

“A Comparative study on Himalaya


Cosmetic Product in Lucknow”

Towards partial fulfillment of

Bachelor of Business Administration (BBA)

School of Management, Babu Banarasi Das University, Lucknow

Submitted by
Abdul Rahim Khan
3rd Semester
Roll No- 1170671004

Session 2018-2019

School of Management

Babu Banarasi Das University

Lucknow

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DECLARATION
I hereby declare that the field work entitled of “A Comparative study on

Himalaya Cosmetic Product in Lucknow” submitted to the BABU BANARASI

DAS UNIVERSITY, Lucknow is a record of an original work done by me under

the guidance of Mr. Vimal Chandra Verma (College Guide) and this field study

report is submitted in the partial fulfillment of Bachelor in Business

Administration.

Abdul Rahim Khan

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ACKNOWLEDGEMENT

With great pleasure and a deep sense of gratitude I hereby acknowledge everyone
who provided me with their help, assistance and sustained support without which,
even if I have had done this work, it would not have been as it has turned out to be.
Their enlightened feedbacks and directions can be sensed as the project moves on.

I am sincerely thankful to my college guide, Mr. Vimal Chandra Verma who


provided me with all the theoretical and practical inputs for my project. Without his
thoughtful support this project would not have been completed.

Primary data collection for the project was done with the help of management
students from BBDU Lucknow. I thank them all for their valuable time and
considerate assistance.

Abdul Rahim Khan

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PREFACE

Field Study Report is an important part of the Management studies. It bears

immense important in the field of Business Management. It offers the student to

explore the valuable treasure of experience and an exposure to real work culture

followed by the industries and thereby helping the students to bridge gap between

the theories explained in the book and their practical implementations.

Field Study plays an important role in future building of an individual so

that we can understand the real world in which he has to work in future. The

theories greatly enhance our knowledge and provide opportunities to blend

theoretical with the practical knowledge where researcher gets familiar with certain

aspect of research. I feel proud to get myself to do Field Study at topic “A

Comparative study on Himalaya Cosmetic Product in Lucknow”.

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Table of Content

Declaration

Acknowledgement

Preface

1. Introduction to the Topic

2. Company Profile

3. Objectives of the study

4. Research Methodology

5. Data Interpretation & Analysis

6. Findings

7. Suggestion

8. Conclusion

Bibliography

Annexure

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INTRODUCTION

Eighty years ago, on a visit to Burma, Himalaya’s founder, Mr. M. Manal, saw

restless elephants being fed with a root to pacify them. The plant from which this

was taken is Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he

had it scientifically evaluated. After extensive research, Serpina, the world’s first

anti-hypertensive drug, was launched in 1934.

This legacy of researching nature forms the foundation of Himalaya’s operations.

Himalaya uses the tools of modern science to create pharmaceutical-grade

ayurvedic products. We have pioneered research that has converted Ayurveda’s

herbal tradition into a complete range of proprietary formulations dedicated to

healthy living and longevity. Today, these products have found acceptance with

medical fraternities and serve the health and personal care needs of consumers in 67

countries.

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COMPANY PROFILE

The Himalaya Drug Company was founded in 1930 by Mr. M. Manal


with a clear vision to bring Ayurveda to society in a contemporary form and to
unravel the mystery behind the 5,000 year old system of medicine. This included
referring to ancient ayurvedic texts, selecting indigenous herbs and subjecting the
formulations to modern pharmacological, toxicological and safety tests to create
new drugs and therapies.

Eighty years ago, on a visit to Burma, Mr. Manal saw restless elephants
being fed with a root to pacify them. The plant from which this was taken is
Rauwolfia serpentina. Fascinated by the plant's effect on elephants, he had it
scientifically evaluated. After extensive research, Serpinaâ, the world's first anti-
hypertensive drug, was launched in 1934.

The legacy of researching nature forms the foundation of Himalaya's


operations. Himalaya has pioneered the use of modern science to rediscover and
validate ayurveda's secrets. Cutting edge technology is employed to create
pharmaceutical-grade ayurvedic products. As a confirmation that Himalaya is
dedicated to providing the highest quality and consistency in herbal care, the
Company was awarded an ISO 9001:2000 certification in 2003.

Since its inception, the company has focused on developing safe, natural
and innovative remedies that will help people lead richer, healthier lives. Today,
Himalaya products have been endorsed by 300,000 doctors around the globe and
consumers in 67 countries rely on Himalaya for their health and personal care
needs.

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OBJECTIVES OF THIS STUDY

Primary Objective

To study on Consumer Behaviour on Himalaya Cosmetic Products in


Lucknow division.

Secondary Objectives

1. To find out the company’s position in the market.


2. To find channel of distribution of Himalaya cosmetic products.
3. To find out the promotional activities of both.
4. To analyze the consumer behavior towards cosmetics.

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RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research


problem. Information can be collected from only a part of population. It is possible
for the researcher to collect more elaborate information from the few sampling units
in Lucknow than from the large population which can be taken as representation of
the universe.

RESEARCH DESIGN:
 The researcher prepared research design that states the conceptual structure
within which the study should be conducted and the studies descriptive in
nature. The researcher used descriptive study to describe the awareness
among the doctors and chemist with regard to Himalaya cosmetic products,
its demand, efficiency, brand image and its features.

SAMPLING:
 According to Crisp the fundamental idea of sampling is that, “If a small
number of items or a whole (called a universe or population) the sample
will tend to have the same characteristics and to have them in
approximately the same proportion as the universe.
 Sampling is an essential part of all scientific procedures. The researcher
collected and summarized the data more quickly through sampling.
Sampling gives the researcher scope for collecting more accurate
information.

SAMPLING UNIT:
 The researcher selected the sampling unit as respondents who are retailers
or dealer or consumer of Himalaya in Lucknow.

SAMPLING SIZE:
 The researcher has taken 100 in case of consumers as the sample size for
collecting accurate information and the researcher feels that it is large
enough to depict the universe.

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SAMPLING METHOD:
 It is quite impossible to meet one and all or to collect the information from
the whole population. Therefore the researcher has adopted the non
probability sampling method. Under this method the sampling units are
selected according to the convenience of the researcher.

DATA COLLECTION:
 The researcher collected only primary data among consumers of Himalaya
at different regions in Lucknow to find out the level of awareness of
demand based on prescription and its features in various angles.
 Secondary data was collected using internet and books.

PRIMARY DATA:
 The data collected for a purpose or for a particular problem in original
known as primary data. The researcher adopted various methods to obtain
the first hand information. The consumers are considered a main source of
information as they can furnish important and original information
regarding demand of Himalaya cosmetic products based on its efficiency
and its features.

SECONDARY DATA:
 Secondary data means data that are already available researcher collected
data from the published sources. The various sources for obtaining
secondary data are internet and libraries.

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METHOD OF DATA COLLECTION:
 As survey is best suited for descriptive research the researcher gathered
information directly from individual respondents through personal
interviews and questionnaire methods. The interview is structured where
the researcher asked questions in a sequence and prescribed manner.
Therefore the researcher to learns about the respondent’s awareness of
Himalaya and there is lesser degree of inaccuracy in survey method.

QUESTIONNARIE
 The researcher collected the primary data through an effective tool known
as questionnaire. It consists of fifteen questions printed in a definite order
and the researcher followed the prescribed sequence of these fifteen
specific questions and it is referred to as structured. The structured
questionnaire consists of both open-ended and close-ended type questions.
The researcher used the main tool “Questionnaire so that easy comparison
is possible because of same questions to the respondents

SURVEY METHOD:
 Survey method helps in finding out information on attitudes, feelings,
beliefs, past and intended behaviors, knowledge, personal and on the
descriptive items. They also provide evidence of association. This has been
found to be the appropriate methodology for these reasons and therefore is
chosen for the purpose of this research.

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DATA ANALYSIS & INTERPRETATION

Table 1: Consumers who deals in Himalaya

%
RESPONSE

Himalaya 30

Patanjali 70

Consumer%
Himalya Patanjali

30%

70%

Interpretation: Among 100 consumers in the different area of my project region


70% consumers are chosen Patanjali as comparison to Himalaya cosmetic product..
This shows that Patanjali is highly reputed in pharmacy sector, and it has good
demand in the market.

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Table 2: Rating of Himalaya Cosmetics -

Category Himalaya Patanjali

Best in class 25 30

Good 5 10

Moderate 8 12

Not Good 6 4

35

30

25

20
Himalaya Rating
15 Patanajali Rating
10

0
Best in Class Good Moderate Not Good

Interpretation: 25% of the consumers have rated Himalaya best among the
available herbal cosmetic, while only 7% said that it is not good. The consumer
who rated Himalaya not good are mostly in the rural areas. In other hand 30%
consumer rated Patanjali herbal cosmetics best among the available herbal
cosmetics, while only 3% said that it is not good

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Table 3: Product Efficiency-

Category Himalaya Patanjali

Best in Class 15 20

Good 20 25

Immediate Response 4 6

Slow Response 5 5

30

25
25

20 20
20

15
15

10
6
5 5
5 4

0
Best in Class Good Immediate Response Slow Response

himalaya patanjali

Interpretation: According to consumers Patanjali products are more efficient in


comparison to Himalaya product .

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Table 4: Satisfaction level with the behaviour of Himalaya consumers

Himalaya Patanjali

Category % Response % Response

Very much 25 35

Yes 10 15

Not Good 8 7

40
Very Much, 35
35

30
Very Much, 25
25

20
Yes, 15
15
Yes, 10
10 Not Good, 8
Not Good, 7

0
Very Much Yes Not Good

Interpretation: Most of the customers are highly satisfied with the behaviour of
representative of Himalaya.

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Table 5: Demand Type-

Himalaya Patanjali

Demand Type % %

Prescription Based 10 15

Own Demand 20 30

Suggestion Based 11 14

30

25

20

15 himalaya
10 patanjali
5
0

Prescription Based
Own Demand
Suggestion Based

Interpretation that more than 15% demand is based on the prescription made by
doctors, and 30% by own demand and 14% based on suggestion in the case of
Patanjali and in the case of Himalaya 10% demand Is based on perception, and 20%
by own demand and 11% are suggestion based.

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Table 6: Satisfaction of Himalaya consumers

Category Himalaya% Patanjali%

Price 45 55

70 30
Margin

65 35
Discounts

60 40
Gifts

Reason of Satisfaction

80

70

60

50

40 Himalaya
patanjali
30

20

10

0
Price Margin Discounts Gifts

Interpretation: Reasons for satisfaction of the consumers depend upon the


location, size, and availability of shop and mainly upon the nature and personality
of the consumer. They are highly satisfied with the margin and discounts given by
the company to them.

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Table7: According to age group-

Age Group Himalaya Patanjali


Consumer% consumer%

0 – 20 60 40

21 – 40 45 55

41 – 60 40 60

61 – Above 30 70

80

70

60

50

40 Himalaya
Patanjali
30

20

10

0
0-20 21-40 41-60 61-Above

Interpretation: According to the customer asking for the Himalaya are mainly in
the age group of 0-20 and Patanjali in the age of 61-above.

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Table8: product genuinely -

Product Respondent%

45

Himalaya

55

Patanjali

Product

Himalaya

Patanjali

Interpretation: During the survey Patanjali have more genuine product than
Himalaya.

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Table9: Consumer behaviour towards promotional activity

Product Respondent%

Himalaya 35

Patanjali 65

Product

Himalaya
Patanjali

Interpretation: According to consumers Patanjali have better promotional activity


than Himalaya

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Table10: Product effectiveness

Product Respondent%

Himalaya 40

Patanjali 60

Respondent%
70

60

50

40

30 Respondent%

20

10

0
Himalaya Patanjali

Interpretation: According to consumers Patanjali products are more effective than


Himalaya

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Table11: Consumer who switch due to some reason

Product Respondent%

Himalaya 65

Patanjali 35

Respondent%

Himalaya
Patanjali

Interpretation: 65% consumer switches to Patanjali herbal cosmetic product.

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FINDINGS

 70% consumers are chosen Patanjali as comparison to Himalaya herbal

cosmetic product.. This shows that Patanjali is highly reputed in Pharma

sector, and it has good demand in the market.

 25% of the consumers has rated Himalaya best among the available herbal

cosmetic, while only 7% said that it is not good. The chemist who rated

Himalaya not good are mostly in the rural areas. In other hand 30%

consumer rated Patanjali herbal cosmetics best among the available herbal

cosmetics , while only 3% said that it is not good

 Most of the customers said that Himalaya gives good result but not more

than Patanjali.

 Most of the customers are highly satisfied with the behavior of

representative of Himalaya.

 During the survey consumers told that more than 15% demand is based on

the prescription made by doctors, and 30% by own demand and 14% based

on suggestion in the case of Patanjali and in the case of Himalaya 10%

demand Is based on perception, and 20% by own demand and 11% are

suggestion based.

 Reasons for satisfaction of the consumers depend upon the location, size,
and availability of shop and mainly upon the nature and personality of the
consumer. They are highly satisfied with the margin and discounts given by
the company to them.

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 According to consumers Patanjali have better promotional activity than
Himalaya
 According to consumers Patanjali products are more effective than
Himalaya
 65% consumer switches to Patanjali herbal cosmetic product.
 During the survey Patanjali have more genuine product than Himalaya.

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SUGGESTIONS

 Himalaya (Both) should organize campaign for general awareness of end


consumers, because the consumers demand for the medicines based on the
suggestions and on their own wish or knowledge.

 Himalaya (Both) should also target market in remote areas. Because in


remote areas people generally use herbal cosmetics based on their own
knowledge or on the chemist suggestion.

 The company can lure the consumers with some gifts or some special offer
by achieving a fixed sales target. In villages or in the less developed area
chemist are generally treated as a doctor. They can suggest their customer
for the Himalaya herbal cosmetic products.

 The executives of the company should also target the consumers in the
villages The executives should be always in touch with doctors who are not
prescribing Himalaya or Patanjali or, not the core doctors for the company.

> The executives should try to motivate them by giving exiting gift to
them or, having a facility of good commission on sales made through them.

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CONCLUSION

A customer who deals in Himalaya or Patanjali are highly satisfied with their
product. According to the survey the customers who are consuming cosmetic
product are satisfied with the result. Although Patanjali is an Ayurvedic product its
effect is slow but it is effective for long time. Most of the customer rated it as a
average use of cosmetic is good.

Before I conclude my project on a highly esteemed organization, I would


like to submit public opinion in this favour. The pattern of job performance and the
quality of product is highly appreciated by the consumers. I would like to
congratulate entire Himalaya for having gained this superb popularity, excellent
impression and magnificent image among the herbal cosmetics lovers.

So, consumer behaviour towards Patanjali herbal cosmetic product is more positive
than Himalaya cosmetic products.

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BIBILIOGRAPHY
BOOKS & AUTHORS:

 Marketing Management: Philip Kotler


 Marketing Research: B.S. Goel
 Marketing Management: Saxena Rajan
 Marketing Research: Memoria & Memoria
 Marketing Management: Kumari Ramaswamy Nama
 Marketing: Gandhi J.C.
 Sales Management: Cundiff, Still

JOURNALS & MAZAGINES:

 Business World
 Company Journals
 Pioneer
 Himalaya’s Diary
 The Economic Times
 The Financial Express
 The Hindu
 The Times of India

WEBSITES:

 Google
 www.himalayahealthcare.com
 Wikipedia

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QUESTIONNAIRE

Name :______________________________________________
Age: ______________________________________________
Gender: ______________________________________________
Occupation: ______________________________________________

1. Do you prefer in Himalaya or Patanjali Product?


(a) Himalaya (b) Patanjali
2. How do you rate the Himalaya or Patanjali Company?

(a)Best in class (b) Good


(c) Moderate (d) not good
3. How do you rate the product efficiency?

(a) Best in class (b) Good


(c) Immediate response (d) slow response
4. Why do you like Himalaya or Patanjali product?

(a) Low cost (b) Highly efficient


(c) Easily available (d) easy in use

5. Are you satisfied with the behavior of the Himalaya or Patanjali people?
(a) Very much (b) Yes
(c) Not good

6. What is the mode of demand made by the customers for Himalaya or Patanjali
herbal cosmetic products?
(a) Prescription by doctor (b) Own demand
(c) Suggestion by other consumers

7. What is the demand of product?

(a) High selling (b) Low selling


(c) Average selling`

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8 . Who is your closest competitor among these?

(a) Dabur (b) Baidyanath

(c) Zandu (d) Himani

9 Are you satisfied with Himalaya or Patanjali cosmetic product?

Factors Highly Satisfied Neutral Dissatisfied


Satisfied

Price

Margin

Discounts

Gifts

10. Which age group is your effective customer?

(a) 0 – 20 (b) 21 – 40

(c) 41 – 60 (d) 61 and Above

11. According to you which product is more genuine?

(a) Himalaya (b) Patanjali

12. Which brand has better promotional activity?

(a) Himalaya (b) Patanjali

13. How do you rate the product effectiveness?

(a) Highly effective (b) Low effective

14. Have you ever use Himalaya or Patanjali cosmetic product?

(a) Yes (b) No

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15 why have you switch to Himalaya herbal cosmetic product?

(a) High cost (b) Not satisfied

(C) Prescribed by doctor (d) No Effectiveness

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