Business Management Planning

Project Name: : Mobile Phone Sale In Myanmar

Product Detail: :Touch Screen and Low Cost mobile phone
Phone parts will be imported from Thailand
Project Vision :To achieve the top spots and best brand name
in Myanmar Smartphone Industry within 3years
Project Mission :We strive to create the highest quality products at
the lowest possible prices in order to provide people access to the
necessary tools and services that connect them to the world and,
ultimately,their dreams
Industry Analysis by Porter Five Forces For Thailand branded low cost phone sale in
Myanmar
Threat of New Entrance
Capital requirement is very high to compete in the mobile phone market.Our
brand name is new and well not known but products are more attractive design and high
technology than our products.So we will wait trust and time from customer.OurIndustry
is 70% Opportunity and 30% Threat.
Threat of Substitue
Our product is easily to substitute more expensive product.And our product is
low cost and high tech.Most of myanmar people like Thai product.It have good quality.
Our industry is 80% opportunity and 20 % threat.
Bargaining power of Buyers
Today it is a digital world.So Every person must have smart phone.Increasing
buyer volume,increased price sensitivity and Low prouct differentiation.So,Our industry
is 80% opportunity and 20% threat.

Bargaining powers of suppliers

We have Large number of substitute inputs from Thailand.There have high
competition among supplier.Volume is critical to suppliers.Therefore we will get 80%
opportunity and 20% threat.

Threat of Established Rivals or (Competitior Analysis)

Some Smart Phones from Chinese in Myanmar market have quality issue at low
cost phones.So We have make brand identity first and we will produce cheap products
with good quality and advanced technology to get 80% opportunity and 20% threat.

Power of Complement
Here are so many complementary products or service which like social media
platform;banking service,Transportation servise that using mobile phone,mobile
entertainment app and Customer can buy hire purchase from us.We will give after sale
service for 1year.So our industry is 80% opportunity and 20% Threat.
Environmental Analysis by Pestel for Thailand branded low cost phone sale in Myanmar

Political
Pestel Analysis is Macro environmental analysis tools and it helps to analyze
the investing market and provide bird-eye view.Nowadays,Our government walk to the
democracy way.So policy are changing at everything.And then they provide and force to
make the business in Myanmar.So we will get 90% opportunity and 10% threat.
Economic
Nowadays myanmr people income is middle high and economic is boom in
Myanmar.Out products prices will match economy status.
Social
At the digital age;everybody have one or more mobile phones.So Our industry
is 90% opportunity and 10% threat.
Technological
21st Century,Technology is influencing at the everything and important for
electronic devices.We will make our product with innovative design and advanced
technology in the market.We have 90% opportunity and 10% threat.
Enviromental
We will make CSR project for environment statisfy around the project.We will
reduce environmental issues at least for our products.So, 90% opportunity and 10%
threat.
Legal
We will obey Government Labor Law and corporate with Labor Union.And make
safety and health for Labor according to Country Policy.

SWOT Analysis
Strength
Provide long list of functions at much lower costs;eg touch
screen,camera,wireless,FM,ultra long lasting battery life.Regional Languages
support,Myanmar and other ethnic Calendars.Our Phones have dual sim/triple
sim.Innovation and design.Low production costs.
Weakness
Our products is newly and use advertising costs to know brand identity to current
market.It is weakness for financial problem.
Opportunity
Low Prices and Good Quality phones are in high demand,hence will present
growth opportunity for us.Growing Smart phone market in Myanmar.
Threats
We will compete low cost Chinese products,rapid technological change and price
wars.
 ANALYSIS O&T of SWOT
Tools Opportunity % Threat%

New Entrants 70 30

Substitues 80 20

Power of buyers 80 20

Power of Supplier 80 20

Established Rivals 80 20

Power of Complements 80 20

Political 90 10

Economics 80 20

Social 90 10

Technology High Low

Legal 80 20

Enviromental 90 10
Marketing Strategy of Mobile Phone Sale(Using the Ansoff Metrix)

We must use Diversification Strategy because our mobile is newly products and new
market
The Mckinsey 7 S Strategy

Analysis of the company to

McKinsey’s 7S Frame Work

Strategy
Firstly mainly based low income people for cheap and good quality mobile
phones.Long term Our company will produce high tech and innovation design for middle
and high class.
Structure

Systems
Our company’s long-term growth prospects depend on smooth running of a wide
range of systems. These include employee recruitment and selection system, team
development and orientation system, transaction processing systems, customer
relationship management system, business intelligence system, knowledge
management system and others.We conducts regular evaluation of its processes and
systems to find and use opportunities for improvements with positive implications on the
bottom line.
Shared Values
The core values of our company are human resources,mutual prosperity,becoming
the best,leading changes and pursuing management.
Style
Direct Leadership and Autocratic for our company.
Jobs’ Leadership style can be described as entrepreneurial
Focus on creating an innovation and product driven company
Direct control & Deep involvement in everythin at company
Motivation through inspiration & fear
Staff
We will need 300 hundreds employees and They have work hard,innovation
thinking,management and etc.
Skills
They must have mobile phone knowledge,IT,HR,Business,Financial, Marketing,
Production Mangement and other requirements