KEY ISSUES AND CHALLENGES

 From the interpretation it is clear that the facewash is mostly used by the people who
belongs to the age group of 20 to 24, and the people who are more than 35 years are
not using the product.

 33.3 % of the people are not aware of the Neutrogena facewash and it will lead to the
increase of market share of other popular brands.

 Only some people are willing to use the product in the future which will become a
threat to the product as the number of customers for the product will decrease.

 Only less than 50% of the people think that the product is very good and only these
people will suggest others to use this product the rest of the people will not suggest
this particular facewash to others.

 Most of the people got the information through others and Neutrogena facewash need
to focus more on television ads and other magazine advertisements in order to
increase the sales of the product.

 Most of the people are starters of using this particular facewash and so they will not
be aware of the long term benefits of this product.

 When the product is compared with other brands only a few percentage of the people
rated the product as very good and the rest of them think the product is average,
which will be a problem for the brand.

 Recommendation of the product is an important factor in the promotion process.in the

case of Neutrogena facewash, only less than 50 % of the people are willing to
recommend the product to others.

 Most of the people are in the opinion that they will not buy the product in the future
and some are not sure whether they will use the product in the future, these are all
problems which will affect the positioning of the product in the market when there are
strong competitors for the product.

 The people are in the opinion that the facewash is average and only a few people think
the product as very good and the overall response of the people show that only few
people will be considering to buy the product in the future.
SUGGESTIONS
 The product should be made in such a way that it can be used by the people who
belongs to the elderly category. The skin tone of the aged people should also be given
attention.
 The popularity of the brand when compared to others is very low and measures should
be taken to increase the brand popularity.
 The promotion process should be in such a way that the people should be tempted to
use the product in the future. Exciting offers can be made on the facewash which will
provoke the customers to buy the facewash in the future.
 Word of mouth is an important factor through which the popularity the brand can be
increased and the people should be made more aware of the benefits of the brand.
 The television advertisements should be more focussed as the ads have an important
role in the promotion of the product.
 The percentage of using the product in the future is less and promotion activities
should be made so that more and more people will use the product in the future and
will recommend it to others. It can include the offers like price reduction, or other
offers like giving a product free for the purchase of certain facewash etc.