Chronicles

of Corporate Amazon Gift Cards

Amazon Gift Cards enhances the

gifting process for a housing loan company
Gifting is important in today's business environment and can have measurable effects
on customer loyalty, growth and referrals. Corporate gifting has become a huge part
of many companies and their culture. Gifting transcends the geographical gap as well as
reinforces the brand value. In 2016, a leading housing loan company was in search of
the perfect gifting program which met their requirements as well as brought about
customer satisfaction. Amazon Gift Cards approached the company with the proposition
to provide all required benefits.

THE CHALLENGE
For their Sales Force incentive program, both in house and outsourced sales personnel, the leading
housing loan company considered gifting options in the form of cash, gift vouchers and gift cards. They
acquired the services of various gift card and gift voucher providers. With cash they faced the issue of
handling and it also involved huge tax implications. The problem with physical products and other gift
vouchers was lack of pan India coverage of pin codes for deliverability which was essential because the
company has offices in tier 1, tier 2 and tier 3 cities across the country. Other gift voucher options.
Amazon offered a better value proposition which met all the issues and with additional services.

70 %
sales agents from tier 2 & 3 cities
Geographical
breadth
15K
pin codes

The company first went ahead with the personalized physical gift boxes. They carried out a pan
India activity and invited the winners in various events to distribute the same. They conducted 5 events
per quarter with a total of 20 events each year. Due to the high cost implementation and complications
of conducting year round events, they sought out for a simpler and effective option which did not
involve physical distribution of gift cards.

Total average spend by

the company was
` 40 lakhs
annually

Logistic & Operational

expenses of their guests
` 8-10 lakhs
 AMAZON CORPORATE GIFT CARDS’ APPROACH
Amazon approached the company with the instant gifting solution of E-Gift Cards. The company
started providing customer IDs via secure and protected files in the required format of the names of
the gift card recipients. Over time, the company initiated automated reports with beneficiary details
which in turn helped the company save on cost and manpower. Distribution of gift cards became easier
and trackable. The company’s sales team has been internally educated on the know hows on Amazon
Gift Cards and have been provided with helpful collaterals to solve most of the gift cards issues. The
24x7 customer support team at Amazon was an added benefit.

THE SUCCESS STORY

The employees were happy receiving Amazon Gift Cards as a gift. They were seamlessly able to order
and receive a variety of products across many categories online. Employees came back with positive
responses and affirmative feedback. Due to the impeccable service support for B2B teams, the
disbursement and procurement procedure was carried out smoothly.

2000
MAN HOURS SAVED
` 50 lakhs
ANNUALLY COST SAVING

` 50Lacs/quarter to `90-95Lacs/quarter
PAYOUT PER SCHEME HAS GONE UP

One such employee in the sales team at the company received an Amazon Gift Card worth Rs 20,000
and planned to purchase a television. Due to non-serviceability at his desired pin code, he opted to
convert his gift card to a Croma gift voucher and bought the desired television from the nearest Croma
store. Amazon also offers a wide choice of 125+ such brand vouchers.
To the company, the biggest attractive feature was Amazon’s pan India reach and the brand name for
its customers. Amazon has a wider customer reach, cataloging of products, and offline store vouchers.

2016
JAN – DEC
2017
JAN – JUNE

1.9Cr Volume of business

2.5Cr
 Customers speak

Amazon gift cards has provided all-India serviceability and

various brand vouchers as an option which makes it the perfect
gifting option. Our team performance has increased in the last
year and brought the attrition rate down.
- Manager at a leading housing loans company

The customer support at Amazon was very approachable and

effective to solve my issues. The Amazon Gift Card gave me the
option to pick from a large variety of products online as a gift
that I wanted.
- Recipient of the Amazon Gift Card

For more information visit:

www.amazon.in/corporategiftcards

or email
in-giftcardsales@amazon.com