ACCELERATING

SALES AND MARKETING FORCE

ABOUT CANVASSCO
‣ Market Intelligence
‣ Data Analytics
‣ Marketing in Actions

© Canvassco 2019
BUSINESS MATCHMAKER -
ABOUT CANVASSCO
© Canvassco 2019 2
Quick Facts
Established: 2013
Capabilities: Market Intelligence, Market Research, Database Marketing, Social Media Marketing, Partner Search and B2B
Event Management
Industry Focus: We apply our practice in various industries including retail, logistics, industrial, healthcare, financial and
banking, tech-startup, IT & software, professional services and etc
Staff: We have about 13 senior staff who are Project Managers, Social Media Managers, Business Analysts, Market
Researchers, Designer, Project Co-ordinators

Our Clients
The majority of our clients are Regional Head Quarter (RHQ) or global companies who are looking to expand their
business in South East Asia. We do all small or large-scale project to build relationships with our clients who are eager to
do great things. Below are some of our clients we work with:

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BUSINESS MATCHMAKER -
OUR SERVICES
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 OUR SERVICES
Our service coverage ranges from defining sales and marketing strategies to lead generation.

MARKETVIEW LEADGEN DIGITALMEDIA

CUSTOMISED
BUSINESSDEV MATCHMAKER SOLUTIONS

MARKET RESEARCH MARKET INTELLIGENCE CONCEPT TEST

EMAIL MARKETING CONTENT MARKETING CUSTOMER DATABASE PARTNER SEARCH

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MARKETVIEW - A FULL BUSINESS CYCLE
CUSTOMISED MARKET RESEARCH, MARKET INTELLIGENCE,
CUSTOMER ANALYSIS SOLUTIONS.

KEEP & GROW

Customer
COMPETITION Satisfaction
Survey

GROWTH Market share Customer

analysis,
Loyalty

Customer
Market Marketing
Behaviour,

Positioning
Strategy

START-UP Product-Market 

Competitor’s Key Account
Fit Test,

Feasibility growth strategy

Analysis

Market Barriers,

Study,
SWOT analysis
Product
Marketing Portfolio
IDEA Market Competitor
Strategy,
Strategy

Opportunity Profiling

Idea Generation,
Analysis
Customer
Competitive
Business Model,
 Segment
Business Strategy
Value Proposition Strategy
Development

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MARKETVIEW
KEY QUESTIONS:
WHAT TRENDS ARE DRIVING A MARKET AND OFFERING AN OPPORTUNITY FOR GROWING
A BUSINESS?

Key questions to be answered… Project Methodology Timeline

What’s market size and growth for my Desk research and in-depth
Market Size and business? discussion with key opinion
Growth
What are growth drivers and barriers? leaders

Distribution What are typical channels for In-depth interviews with

Channel Analysis distribution? who are key distributors? distributors / importers
8 - 10
How market is segmented? What’s weeks
In-depth interviews with key
Customer Analysis customer purchasing behaviour? What’s
customers
important to their decision making
process?
What are competitive advantages? who In-depth interviews with
Competitive
are my competitors? what’s their market customers and key opinion
Environment
share? leaders
Market What’s segment I should focus? what 1-2
Opportunity should be my business priority to Business analysis
optimise growth strategy with available weeks
Analysis
resources?
Strategic What options do I have to grow my 1-2
Business analysis
Recommendations business? weeks

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BUSINESSDEV - MARKET DEVELOPMENT
FOUR STEPS APPROACH TO LAUNCH NEW PRODUCT

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BUSINESSDEV
KEY QUESTIONS:
HOW CAN I KICKSTART MY NEW BUSINESS UNIT?

Key questions to be answered… Project Methodology Timeline

Market Desk research and in-
What’s market size and growth for my new 6-8
Opportunity depth discussion with
business? how big is my addressable market? weeks
Analysis key opinion leaders
Who is my most potential customers? what are Quantitative research 6-8
Value Proposition
benefits to attract potential customers? how to with customers and
Development weeks
communicate to them? influencers
What should be my new product / service
Sales and Workshop and in-depth 2
positioning in relation to key competitors?
Marketing Plan discussion with clients weeks
What’s 4Ps for my new business?
Design Brand How’s our logo for new branding look like? 4
Identify (Logo, what should be the key message we send out Brand identity design
to a market? weeks
Website and
marketing Structured sales
Sales Lead Who is going to be early adopter for my new 1 -4
approach to verify
Generation product/service? How can I kickstart sales? weeks
potential early adopter
Is the sales and marketing plan going to be 4-5
Pilot Test and
successful? What’s going to be my Marketing Brand identity design
Marketing ROI weeks
ROI? how can I measure the impact?

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LEADGEN
BUILD B2B LIST OF TARGETED PROSPECTS. 

CUSTOMISED CONTACT INFORMATION FOR YOUR SALES AND MARKETING DATABASE 

Set Criteria for Develop 
 Conduct Telephone Send Email to Verify Build Customised
Targeted Prospects Discussion Guide Interview Contact Information Database

Gather desk research
information to build up
an exhaustive list of
companies who are in
the automotive tier 2
and 3 companies and
filter for those who meet
the client’s qualifications
Develop 10 minutes Find out target audience We shall send thank you Based on the telephone
discussion guide to be who are in a targeted email and include a snap interview and email
used during the short professional. For shot about the client’s interaction with
telephone interview example, purchasing information. There will be prospects, we shall build
(based on the clients manager, engineer, c- a follow up call to track if an Excel database that is
request on information level executive, the target audience has customised for your
required in the database operational manager and received the email business based on your
etc requirements

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LEADGEN
OVERVIEW WORK PROCESS; FROM THE START TO THE END…

Keep
record

No

Discuss with
clients on leads Issue
 Commission? Yes
Client requests on Build Broad list Source:
qualifications Yes/No
LeadGen Solution Quotation of Database Business Directory
from industry
association and
registered company
Construct database
Telephone
scripts

1st attempt

No - recontact the targeted companies Make Phone

calls to targeted
2nd attempt
companies
3rd attempt

Able to reach out to

Internal Database
the right person?
Yes Send Email to Yes No
Finalise the database Keep
Yes/No test if its valid Yes/No
and send to a client record
contact details

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LEADGEN
HOW CAN I ACCELERATE MY SALES TO ACHIEVE TARGET?

Key questions to be answered… Project Methodology Timeline

How can i exhaustively gather all 4

B2B Customer
customer contact and build my contact Desk research
Database weeks
database?
Shortlisting Based on the broad list of customer 4
Short telephone interview with
Qualified database I have, how can I know they
purchasing department weeks
Customers are my potential customers?
I can’t get detail of key contact persons Launch market campaign to 4-6
Market Campaign who are decision maker for my engage with potential
products/services customers weeks

Meeting scheduling and 3/6/9/12

Reach-out to What should I do if I don’t have enough
faceto-face meeting for months
Target Customers staff to visit customers?
introduction subscriptions
3/6/9/12
I would like to keep in touch with my Inbound marketing and content
Lead Nurturing months
potential customers, what should I do? marketing
subscriptions
Is the sales and marketing plan going to Inbound marketing, content 3/6/9/12
Account-Based
be successful? What’s going to be my marketing and marketing months
Marketing (ABM) Marketing ROI? how can I measure the automation subscriptions
impact?

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MATCHMAKER - PARTNER SEARCH
IDENTIFY DISTRIBUTOR'S QUALIFICATIONS THAT WOULD FIT WITH YOUR GROWTH STRATEGY
A business relationship is always a part of an equation for B2B growth in South East Asia. We organise
business matchmaking event to introduce our clients to qualified distributors. We also search, assess and
facilitate meetings between our clients and their potential local distributors. 

Telephone Interview In-depth Interview

Broad list qualification Conduct face-to-
screening based on Assessment
Set Criteria and face in-depth
Measurement partnership interview with Scoring on
Scale and Build qualification criteria. potential partner to capability Shortlisted
Potential Partner The telephone assess their based on Partners
Database using discussion will be capabilities for best assessment
Desk Research supplemented with fit with your matrix
the email/fax assess objectives of the
their interest in partnership
potential partnership.

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MATCHMAKER - PARTNER SEARCH
HOW CAN I FIND LOCAL PROSPECTS FOR BUSINESS PARTNERSHIP?

Key questions to be answered… Project Methodology Timeline

What companies would fit with my criteria for 2

Develop List of
potential partners? how many of those Desk research
Potential Partner weeks
companies could be in our prospect list?

Shortlist Potential Who would be interested in our potential Telephone interviews and 4
Partner partner opportunity? official email invitation weeks

Assessment and In-depth interview with 4

How can I know if interested candidates are
profiling potential potential partners to
strategic fit with my company? weeks
partner assess their capabilities

Business Event If I would like to launch my business event 4

Business event organiser
Organiser locally, what should I do? weeks

I would like to get to know local business 4

Business Tour / Project co-ordination and
environment, how can I know where is
Visit local market expertise weeks
hotspots?
I would like to meet my prospect partners 1-2
Meeting
and might need help to co-ordinate for Project co-ordination
Facilitation weeks
meeting setup, how can I do this?

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MATCHMAKER -WHAT WE DO

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BUSINESS EVENT ORGANISER -
MEETING FACILITATION
We do business matchmaking event. This solution
works well with an industry association that would like
to help their business members to expand business
to South East Asia. We take your requirement of a
type of partnering companies you are looking for, we
organise an event and manage all invitation process
to ensure that each of business member meets with
potential partners for partnership opportunity
discussion. 

(1) Recommend appropriate date & time and venue

(2) Manage all invitation process to invite potential stakeholders

(companies and organisation)

(3) Design relevant graphic and marketing materials required for an

event

(4) Manage all registration processes

(5) Moderate and run an event

(6) Gather feedbacks and recommend for the next step

© Canvassco 2019
 BUSINESS TOUR
Accelerate your knowledge about local market in action
We organise a business tour for you to have a
comprehensive direct experience with a market in South
East Asia. A business tour will be customised based on
your interests; for example, to visit key retailers, a
pharmaceutical warehouse, hospitals, factory or a
government agency. A business tour usually takes  a one-
full-day.

We take your requirement and search for locations that

would best fit with your interest. Along the way, we also give
you a brief information about market condition, regulation
and answer any question you have for business
development in a local market.A business tour usually
takes a one-full-day. We take your requirement and search
for locations that would best fit with your interest. Along the
way, we also give you a brief information about market
condition, regulation and answer any question you have for
business development in a local market.

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HERE ARE 

OUR PAST EXPERIENCE
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POTENTIAL PARTNER LIST DEVELOPMENT
Then, we build a potential ‘early adopter’ customer database

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WRAP UP REPORT (1/2)

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WRAP UP REPORT (2/2)

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ASSESSMENT AND PROFILING POTENTIAL PARTNER
We conduct in-depth interviews with shortlisted
potential partners to gather detail information for
the assessment such as their company size,
salesforce capability, technical capability,
distribution network, competitiveness, financial
strength, logistics and warehouse facility,
aftermarket capability and etc. 
 
Information gather from potential partners will be
analysed and scored to test its strategic fits with
our client. We have developed our assessment
criteria, weighting system and calculation
methodology that can be customised to help you
identify potential partners that are  strategically fit
with your organisation.

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ORGANISE B2C/B2B EVENTS
ORGANISE B2C/B2B EVENTS
To create marketing impact on the bottom lines
To create marketing impact on the bottom lines

B2B Matchmaking
Event in Jakarta
Participated by over 100
key manufacturers,
retailers and distributors
for housewares products

Product launch at
dealer’s location
The event at dealer's locations
to introduce new product to end
users. The event leads to retail
market development and
generate sales.

© CANVASSCO 2016
© CANVASSCO 2019 6
23
ORGANISE B2C/B2B EVENTS
ORGANISE B2C/B2B EVENTS
To create marketing impact on the bottom lines
To create marketing impact on the bottom lines
B2B Matchmaking
Event in Jakarta
Participated by over 100 key manufacturers, retailers
and distributors for housewares products

Product launch at
dealer’s location
The event at dealer's
locations to introduce new
product to end users. The
event leads to retail market
development and generate
sales.

© CANVASSCO 2019
© CANVASSCO 2016 24
7
PROJECT RECAP
Quick recap for the First Turkish Electrical and Electronic Sector B2B Matchmaking Event

| QUICK RECAP
A total of 37 Indonesian companies with 98 meeting
during the event and 5 meetings on the following day
after the event. Turkish companies were met with on
average 7 Indonesian companies.

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PROJECT RECAP
TURKISH PARTICIPANTS
Quick recap for the Multi Sectoral Business Forum and Bilateral Business Meeting

| QUICK RECAP
A total of 32 Indonesian companies with 63 meeting during
the event ,1 meetings on the following day after the event
and 4 meeting via conference call. Turkish companies were
met with on average 7 Indonesian companies.

About Us
Ekonomik Sistem Gıda Tarım ve
Orman Ürn. Nak. Gem. San. Tic.
Ltd. Şti. had been founded by Mr.
Kadir İLDENİZ in Mersin in 2000
and is providing its services to
fruit and vegetable industry with
the annual output of 25 thousand
tons per annum. As one of
Turkey’s leading companies in the
fresh fruit and vegetable sector,
© Canvassco 2019 Ekonomik Sistem is realizing a 26
large part of its exports from the
PROJECT RECAP
Quick recap for the Natural Stone Sector Business Matchmaking Event Kuningan, Jakarta

| QUICK RECAP
In total of 21 Indonesian companies met 11 Turkish
companies with 95 meeting during the event and
22 meetings on the following day after the event.
Turkish companies were met with on average 10
Indonesian companies.

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PROJECT RECAP
Quick recap for the 2nd Electrical and Electronics B2B Matchmaking Event

| QUICK RECAP
INDEX
meeting with more than 100 meetings during the
INDEX
A total of 45 Indonesian companies join the event.
There were 33 Indonesian companies join the B2B
ARZUM ELEKTRİKLİ EV ALETLERİ SAN. VE TİC. A.Ş.

event and 2 meetings on the following day after the EKİNLER ENDÜSTRİ
event. Turkish companies were met with on ARZUM averageELEKTRİKLİ EV ALETLERİ SAN. VE TİC. A.Ş.
8-12 Indonesian companies, only Punteks were met ELKİMA TRANSFORMER

INDEX
6 Indonesian companies. EKİNLER ENDÜSTRİ
EMKO ELEKTRONİK
The opening ceremony attended by Mr Burak Ali
ELKİMA TRANSFORMER
Karacan as Acting Ambassador of Turkey for FEDERAL ELECTRIC
I n d o n e s i a , M r s . S h i n t a K a m d a n i aEMKO
s Vi cELEKTRONİK
e FOREND

INDEX
Chairwoman KADIN, Mr Mehmet ARZUM ELEKTRİKLİ EV ALETLERİ
Kavaklioglu as SAN. VE TİC. A.Ş. 6
Vice President of TET and Mr Murat Taskin PUNTEKS
as ELECTRIC
EKİNLER ENDÜSTRİ
FEDERAL 8
Commercial Counsellor of Turkish Embassy SİMFER İÇ VE DIŞ TİCARET A.Ş.
FOREND
ELKİMA TRANSFORMER 10
TEKSAN
ARZUM ELEKTRİKLİ
EMKOEV PUNTEKS
ALETLERİ
ELEKTRONİK SAN. VE TİC. A.Ş. 6 12
ÜNKA KABLO
FEDERAL ELECTRIC
EKİNLER ENDÜSTRİ SİMFER İÇ VE DIŞ KABLOLARI
ÜNTEL TİCARET A.Ş.
SAN. VE TİC. A.Ş. 8
14

FOREND
ELKİMA TRANSFORMER TEKSAN 10 16

PUNTEKS 18
EMKO ELEKTRONİK ÜNKA KABLO 12
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PROJECT RECAP
Quick recap for The Machinery and parts sector B2B Matchmaking Event

| QUICK RECAP
A total of 45 Indonesian companies join the event.
There were 24 Indonesian companies join the B2B
meeting with more than 88 meetings and several
business deals during the event. Turkish companies
were met with on average 2- 6 Indonesian
companies, except SIMAKSAN.

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PROJECT RECAP
55 Exhibitors conducted Natural Stone B2B meeting services. In total, there were 154 meetings during the event.

Number of meeting conducted

80 73

60
48

40 33

20

DAY 1 DAY 2 DAY 3

DAY OF NUMBER OF MEETING

EVENT
1 48
2 73
3 33

TOTAL 154

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 1 Day - BUSINESS TOUR
Visiting 3-4 key retail spots or major industry players

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OUR TEAM

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 CONTACT US

CANVASSCO IN THAILAND
Pornprapun Sriyotha

Account Director
email: contact@canvassco.com
Tel: +662 627 3081 to 9

CANVASSCO IN INDONESIA
Ira Sustrini

Account Director
email: indonesia@canvassco.com
Tel: +6221 2985 8088

For more detail :

www.canvassco.com

© Canvassco 2019