5 Trends in Artificial Intelligence That Are Changing The Way We Work - Workfront

9/9/2018 5 Trends in Artificial Intelligence that Are Changing the Way We Work | Workfront
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5 Trends in Arti cial Intelligence that Are Changing the Way We
Work
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Economic growth in the U.S. could increase from 2.6% to 4.6% by the year 2035
because of arti cial intelligence technologies. That’s according to an Accenture
report cited by CNBC.
While this may sound far-fetched and futuristic, the truth is that AI is already
in ltrating today’s workplaces in dozens of subtle ways.
See "5 Work Automation Prophecies from 3 Futurists" to see how thought
leaders think AI will in uence the o ce of the future.
You may not have many robots on sta , but you’re surely bene tting from
technology that collects data, makes sense of what’s happening, and either takes
action or makes recommendations to human operators.
https://www.workfront.com/blog/5-trends-in-artificial-intelligence-that-are-changing-the-way-we-work 1/10
Eighty-four percent of businesses see the use of AI as essential to

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competitiveness,
user experience and while half By
analytics. view it as “transformative,” says Tata Consultancy
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Services’ Global Trend Study, predicting that AI’s greatest impact will be in nance,
marketing,
preferencesHR, and
click customer
on “read more”. service.
Here are ve AI functions that are already transforming the way we work and that I
believe will have a huge impact on the workplace of the not-too-distant future.
1. People Analytics
Would you be surprised to nd out that automobile companies are harnessing AI to

study patterns of unplanned absences and then pre-scheduling extra sta when
people are likely to take time o ? Or that some IT and HR departments are
analyzing email metadata to understand why some employees are more
productive than others?
Or that a high-tech company developed an analytics model that can accurately

predict which job candidates are likely to lie, cheat, or commit crimes—so
managers can avoid hiring them?
The Deloitte Insights’ 2016 Global Human Capital Trends report, the source for all
of these case studies, didn’t specify whether that last model can root out sexual
harassers, but that’s a technology that would surely gain traction today, given the
“Weinstein e ect” that’s sweeping through one industry after another.
The Deloitte report suggests that more and more human resource leaders are
turning to data-driven insights to reduce risk and improve decision-making in both
talent management and organizational performance.
In fact, the number of companies who felt ready or somewhat ready for this kind of
“people analytics” rose by a third in just one year, from 24% in 2015 to 36% in 2016.
Machines aren’t doing the interviewing or making any nal judgment calls about
hiring, promoting, or ring employees, but arti cial intelligence is capable of
parsing, analyzing, and transforming data into more actionable formats.
The This
report states:
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"Businesses have recognized they need data to gure out

what makes people join, perform well in, and stay with an
organization; who will likely be successful; who will make
the best leaders; and what is required to deliver the
highest-quality customer service and innovation.
"All of this can be directly informed by people analytics."
Clearly, this a ects more than just the HR team. The use of arti cial intelligence in
talent management, employee performance, and recruiting will a ect basically
anyone who has a job.
2. Algorithmic Website Personalization
Whether a company serves a B2B or a B2C audience, and whether or not its
services are primarily web-based or digital in nature, the importance of any
company’s website can’t be overstated. And website personalization is poised to
change everything.
How does arti cial intelligence t in here? It can monitor your website analytics
every second of the day and enable content customization based on a user’s
location, demographics, online behavior/history, and other factors.
Not all website personalization is created equal, of course. According to the Trends
in Personalization survey, algorithmic personalization and machine learning are
usedThis
bywebsite
just 20% of organizations surveyed. This is also called 1-to-1 marketing,
uses cookies to improve
and user
a good explanation
experience canBybe found here.
and analytics.
Rule-based
preferences targeting of more”.
click on “read broader groups
is far more common, with 67% of
companies currently making use of this tactic, which relies on AI to gather and
parse data but is far less automated and advanced.
Algorithmic personalization is still a new frontier for many organizations. If the 32%
of respondents who say they have plans to use algorithmic personalization in the
next year really follow through, that will represent a 50% increase over the
previous year.
Meanwhile, 24% say they have no such plans and 43% aren’t sure, suggesting
some unfamiliarity with the concept and practice.
3. Automated Customer Service
As technology marches on, companies who have the ability to anticipate customer
needs will enjoy a huge competitive advantage over those who don’t.
Businesses already collect a staggering amount of data from customers, keeping

track of their browsing habits, purchases, customer-service inquiries, and even in-
person visits to brick-and-mortar locations.
In some retail spaces, facial-recognition technology is already in use to pro le

customers (age, ethnicity, gender), track their movements, and sometimes even
identify VIP shoppers who have joined loyalty programs so customized
experiences can be served up to them. The Guardian reports that 59% of U.K.
fashion retailers use some form of facial recognition.
There’s so much data, in fact, that it’s becoming increasingly challenging to know
what to do with it.
That’s where AI comes in. Arti cial intelligence can use that data to more quickly
solve customer-initiated concerns and even anticipate issues before they occur.
“Much of the data is locked away in separate departmental silos,” writes Je Foley
in cmswire.com.
"Without it, employees repeat tired scripts and enforce

redundant policies which ignore what they should already
know.
"Analytics technologies can comb through that data, pulling

out insights and guiding decision-making, so employees
deliver timely, relevant customer service."
4. Copy Creation
For complex, in-depth writing projects, I rmly believe humans are irreplaceable
and always will be. But what about the copy that no one wants to write anyway?
AI is already capable of translating a column of numbers (like a nancial report or

sports scores) into a simple news article or press release. It can also create
internal reports out of raw sales data, craft basic product descriptions from
manufacturer-provided copy, and generate social media posts from blogs and
other long-form content.
This is good news for nance departments who are more comfortable with math
equations than English grammar—and marketers who’d rather focus on innovative
campaigns than churning out ller copy.
And it’s music to tech companies’ ears, especially those who’d like to transform
collected data into readable text that’s customized for individual users on a large
scale.
For example, rather than displaying a grid of
numbers, a workout-tracking app
could personalize
preferences click oncontent along these lines:
“read more”. “You lifted 10% more weight than last
week, and each workout was 20% longer. Congratulations!”
5. Automated Resource Management
As every manager knows, it’s not easy to gure out team schedules, weigh the
impact of new projects against current priorities, and assign individual tasks in a
way that keeps everyone busy and all workloads in balance.
It takes deep concentration, a few hours of uninterrupted time, dozens of ongoing

emails, and regularly scheduled meetings. And then you have to start over
whenever a project gets derailed or something new is dropped in your lap.
What if AI could take this soul-crushing process o your plate? Now it can.
Workfront recently introduced AI-enabled resource management within its work

management software. This means that the tool will automatically allocate
unassigned tasks to those who are most available and relevant to the work, giving
you nal say whether to use or override the recommendations.
You’ll not only reduce the top two distractions—email and meetings—that keep
workers from focusing on their most important priorities, you’ll also be able to
say "yes" to the right work at the right time, innovate faster, and keep team
workloads in balance.
This protects top performers from getting overloaded with work while nudging
underperformers to step up their game.
Plus, you’ll get a handy scapegoat: “Oh it wasn’t me that put you on that project;
Workfront could see that you have more time available than Steve, so you were
assigned. I’m con dent you can pull it o , but let me know if you need any extra
support.”
Free theusesHumans
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“We’re goingToto modify
seecookies
huge productivity gains as humans are freed up not to do
the same old thing again, and again, and again,” said author and futurist James
Wallman in a recent Workfront webinar. “I think there’s going to be a owering of
creativity as well.”
That’s a comforting thought, given the gloom-and-doom prophecies that often

accompany any discussions of AI entering the workforce.
I, for one, am looking forward to seeing more advances in automation, arti cial
intelligence, and machine learning. I’d love to let go of the mindless, repetitive
aspects of my job and focus on the complex, messy, unpredictable, exciting work
only a human can do. Wouldn’t you?
See "3 Things Knowledge Leaders Better be Doing Now to Reach the Future of
Work Automation" to learn how you can prepare for the future workplace.
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9/9/2018 5 Trends in Artificial Intelligence that Are Changing the Way We Work | Workfront

user experience and analytics. By

Eighty-four percent of businesses see the use of AI as essential to

Would you be surprised to nd out that automobile companies are harnessing AI to

Or that a high-tech company developed an analytics model that can accurately

"Businesses have recognized they need data to gure out

"All of this can be directly informed by people analytics."

2. Algorithmic Website Personalization

3. Automated Customer Service

Businesses already collect a staggering amount of data from customers, keeping

In some retail spaces, facial-recognition technology is already in use to pro le

"Without it, employees repeat tired scripts and enforce

"Analytics technologies can comb through that data, pulling

AI is already capable of translating a column of numbers (like a nancial report or

5. Automated Resource Management

It takes deep concentration, a few hours of uninterrupted time, dozens of ongoing

Workfront recently introduced AI-enabled resource management within its work

That’s a comforting thought, given the gloom-and-doom prophecies that often

Get Blog updates straight to your inbox

Enter your business email

clicking “I agree” you are consenting to

This website uses cookies to improve

5 Ways to Keep Cross-Functional Teams Functioning

WHAT ARE YOU WAITING FOR?

GET YOUR FREE DEMO

WHY WORKFRONT SOLUTIONS PRODUCTS ABOUT US

SECURITY IT Fusion Contact Us

Blog preferences click on “read more”.

Workfront Corporate Ofﬁce

Privacy Policy Security Terms of Service

Copyright © 2018 Workfront, Inc. All Rights Reserved.

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