Go For Offset Prints If You Want High Quality Images!

Printing is an age-old tradition which has seen rapid revolution at the advent of modern
technology. Offset printing has made quite a stride ever since it was invented in mid-19th
century in England.
In today’s technology-driven world, offset printing and digital printing are the two most
popular printing processes with both having their own advantages and disadvantages.
What is offset printing? Offset printing is the traditional method of printing which uses etched
plates (usually made of aluminium) that spreads ink onto a rubber roller which in-turn passes
the ink to the printable material.
The process of offset is known as lithographic, which uses repulsion of oil and water. It is
known as offset because the ink is not applied directly on to the printing material.
One of the major negatives of offset printing is that it takes more time and also expensive
compared to digital printing which uses drums called electrostatic rollers to apply ink on to the
paper sheets. Whereas on the advantages side, this is the method used for mass-production of
printing materials. The main advantage of offset printing is that it produces high and consistent
print/image quality. For any volume of job, be it small, medium or large, offset printers can be
approached.
Offset printing can give you clean and sharp images and can even type matter more quickly
than letterpress printing. This is due to the presence of rubber drum which smoothens the
texture of the printing place.
Every business requires the services of offset printing. You may require a huge quantity of
catalogues to be printed, or want some glossy marketing material to be supplied to clients, or
require high volume of reports or public relation material, offset printing can be the right
choice for you.
With the advent of computer and internet, digital printing has gained popularity among urban
masses, but offset printing still holding the ground due to various advantages. Though digital
printing offers fast and convenient printing option, the colour quality is not as high as offset
printing.
Benefits of Offset Printing:
• Cost-effective and convenient to print large quantities
• Better colour contrast and resolution
• Can be printed on various surfaces such as paper, vinyl etc.
• Wide range of colours can be chosen

Quality and colour reproduction are the unassailable part of offset printing. If you want to
have perfect looking prints for your brochure, invitation cards, handouts, reports or any other
printing job, go for offset printing.

Emerald Press in Sydney has been providing print-related services for several years for both
business and personal applications.

Contact us for all your printing needs. https://emeraldpress.com.au