RIZAL TECHNOLOGICAL UNIVERSITY GRADUATE SCHOOL PAGE

CHAPTER V

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter presents the summary of all the findings gathered by the

researcher. It also includes the conclusions arrived at and the recommendations

made by the researcher. The study seeks to evaluate the role of consumption

value on purchasing decision of selected beauty products as perceived by the

consumers.

Summary of Findings

This chapter summarizes all the findings of the study on the role of

consumption value on purchasing decision of selected beauty products.

The researcher intended to answer the following research questions:

1. What is the demographic profile of the respondents?

1.1. Age Bracket

1.2. Educational Attainment

1.3. Civil Status

2. What are the factors relating to functional value?

2.1. Reliability

2.2. Price

2.3. Utility