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Employee Engagement
historical experience within the same time period. Members of a generational cohort
share important life experiences such as starting school, entering the workforce, and
retiring at similar age, and they also experience memorable historical events at a similar
developmental stage (Park & Gursoy, 2010). According to Murphy (2007) a generation
shares a common set of formative events and trends—headlines and heroes, music and
mood, parenting style and education system. As they grow older, they learn and grow.
They adjust their behaviors and build their skills. But they generally do not radically
change the way they view the world. In addition, because each of the generations came
of age in a distinct and unique era, each has its own perspective on such critical
Just a few years ago, generations were separated at work by rank and status. In hierar-
chical organizations, the oldest employees filled executive positions, the middle-aged
held mid-management jobs, and the youngest worked on the front lines. People weren’t
likely to rub elbows on a daily basis with those in other age groups.
Generations
In a nutshell, it’s the times in which they were born and raised. While every
individual is unique, people born in a certain era tend to share certain attitudes, values,
and behaviors because they experienced the same significant events during their
formative years (HHS, 2012). Most employers have a workforce that includes three
generations: Gen Y, Gen X, and the Baby Boomers. Gen Y ranged from the age of 22 –
34, they have high leisure work values, preferring a job that provides more vacation time
than older generations, and despite of their lower work centrality they have higher
expectations about promotions and pay raises in the workplace (Park & Gursoy, 2010).
Next generation is the Gen X which age is 35 to 47 years old. Murphy (2007) said that
Gen Xers tend to be self-reliant. They enjoy achieving measurable results and stream-
lining systems and processes. They also will seek out and stay with flexible, results-
old, Baby Boomers perceived work to be a crucial part in one’s life more strongly than
younger generation. They are found to be loyal and committed to their organizations,
generations because they believe hard work pays off (Park & Gursoy, 2010). Thus,
these individual factors among each generation suggest an influence to levels of job
difference theory postulates that some variability in job satisfaction is due to individual’s
Job satisfaction refers to how employees feel about their compensation, benefits,
motivating employees to work harder, who is motivating them to work harder and what
conditions are motivating them to work harder. Organizations have recognized that in
order to stay competitive it is not enough to focus just on the factors important to
employee satisfaction at work, but it is necessary to engage employees. Many studies
Based on Park and Gursoy (2010) study, the concept of work engagement
was first conceptualized as being situated at the opposite end of the continuum of job
shown its significant effects on work-related attitude and behavioral outcomes such as
job satisfaction, turnover intention, and performance through its mediating role between
engagement which also associates with commitment. This commitment has three types,
first is the affective commitment in which the extent of employees wants to remain with
organization lies on how they care about the organization and is willing to exert effort on
its behalf on this point Gen Y is a distinct group to this because they are confident, they
engage more to team work and achieving. Second, continuance commitment is the
extent to which employee believes he must remain with the organization due to time,
expense and effort he has already put into it, hence, Baby Boomers has the same
perspective since they are in the retiring age but they are very goal oriented,
organization is highly attributed to them, as Gen X value work life balance; they handle
several theories on job satisfaction, there is a prominent one fall into a broad category
argue that job satisfaction is caused by or perhaps actually is the inverse of one or more
discrepancies between the perceived nature of the job and some other state. The less
the discrepancy, the more satisfied the employees are. Needs, wants or desires,
interests, values, expectations and/or belies about what would be fair could determine
the other state and this can be regard on the experience such discrepancies between
what they have on their jobs about the amount of autonomy and variety on their jobs,
the nature of the supervision and co-workers, the types of skills they use on their jobs
among others.
Reference
Company.
http://scholarworks.umass.edu/cgi/viewcontent.cgi?article=1196&
context=gradconf_hospitality
leadership/Documents/managing-todays-multigenerational-workforce.pdf
Heneman III, H. & Judge, T. (2010). Staffing organization 6th Ed. USA:
multigenerational_workforce.pdf
Walsch, F. et. al. (2013). Are generational differences in the workplace driving
winter2013/WC2013_Presentations