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Men, on the other hand, had only a two contradictory-faced picture. They were
portrayed either as valiant princes or amusingly unintelligent old kings. Although the
first type is usually uninvolved and unassertive even when it comes to self-matters, he
is, however, characterised by handsomeness, bravery, as well as infallibility and
belonging to high social rank. These traits were attributed to all the princes in order to
make them worthy of beautiful damsels, the thing that led many Academics to call
them trophy-males (Bell, 1995). Snow White’s prince is one of the Disney models
incarnating the previously mentioned characteristics. In addition to this, princes
generally play sub-roles, appear less than female characters. Furthermore, the first
couple of animated movies (Snow White and the Seven Dwarfs & Cinderella), male
leads lack names, identities and dependent personalities beyond their materialistic
possessions and physical appearances. The following male leader in Sleeping Beauty,
Prince Philip, was the first to gain a name. Nevertheless, men in the second wave of
these tale movies witnessed a little progress. The Little Mermaid’s Eric had a little
personality, more individuality, appeared and interacted more, unveiling more sides in
his personality, beyond outer look and status (Dugar, 2013).
Masculine screen limitation gives what has been interpreted by many critics as a
type of misogyny. That is to say, to hold a grudge against men. Males play few roles.
What is more is the fact that these few roles are only secondary ones. Be it a prince
charming or unattractive old-aged, he still remains passive, not controlling and less
important than a female lead. All these portrayals contradict the traditionally
patriarchal definition of a man. Additionally, viewers often react only with the female
lead as she is the “main controlling figure” (Mulvey, p. 28, 1992). That beautiful
attractive female is , moreover, put in the centre of attention, the thing that has been
interpreted by many as an objectification for her, as the reason of pushing her forward
into the screen was only to give the viewers a sense of pleasure ( Mulvey, 1992).
1.12. Conclusion
To sum up, Disney’s animated movies are implicit advertisements having great
influence on the public’s opinions about gender roles. They comprised too much
gender stereotypes. In other words, the company’s animated tales depicted men and
women in traditional ways. Femininity was mainly represented by princesses who
displayed passivity, dependence, obedience, love, motherhood and marriage as a happy
achievement (Vint, 2007). Most of females were only in charge of domestic tasks such
as cleaning and taking care of animals. Meanwhile, men were the rescuers who are
meant to unfold the story’s events by performing the final rescue. On the other hand,
maleness was only evaluated through status and handsomeness. Evilness was
represented by a huge number of females. Old people were all depicted as asexual.
Besides this, other issues, related to genders, have been misrepresented, including
beauty standards and romantic relationships. These unbalanced portrayals led to the
raising of a polar dichotomy: misandry and misogyny. As a matter of fact, prejudices
between sexes have been growing as a consequence to the repeated exposure to these
stereotypes.