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Contest Prizes Ideas

10 Contest / Giveaway Prizes Ideas

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Contest Prizes Ideas 10 Contest / Giveaway Prizes Ideas Created by UpViral

The 3 pillars of a good incentive

Reward should have (perceived) Value

Make sure that whatever you are offering has value to your audience.

Our rule of thumb is if they

wouldn’t buy it, they won’t share for it either .

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Reward should be Exclusive

other

way of getting the reward

There

should

be

no

besides sharing.

For example: if they can get

the same PDF with a quick

Google search, they’ll do that instead.

Has to be socially accepted to talk about

If they’re not comfortable talking about your topic on Facebook, it won’t be as

effective. Pick a topic that’s

socially accepted to talk about.

about your topic on Facebook, it won’t be as effective. Pick a topic that’s socially accepted
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Cash Rewards

Cash Rewards is a popular and simple to use Prize and works in every

niche. However, it’s not an effective method especially in the long run.

All participants come in for money and there’s no assurance they’re going

to come back and buy from you later. Even if they return it will probably

be for another Cash Prize instead of your product.

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you later. Even if they return it will probably be for another Cash Prize instead of
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Your Product

A Free Product as part of your giveaway has dual benefits. Not only you

are giving something for Free but being your own product , you can word-

of-mouth of customers from the winner. The winner is most likely to

brag about winning contest and the product within their friends and

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circles.

winner is most likely to brag about winning contest and the product within their friends and
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Customized Gift

Customized Gift Items works great but only if these gifts are

specific, unique and is not (or not easily) available in open

market. To get best results, try designing merchandise that

is very relevant to your audience and is a hard to find item.

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results, try designing merchandise that is very relevant to your audience and is a hard to
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Discount Coupons

You can incentive your winners with physical and e-discount coupons. Discount

Coupons have lesser perceived value as the customer still has to pay an amount, so

you better prepare them with sizable amounts like 50% or more so that the audience

feels they’re worthy rewards. Discounts Coupons can be for;

Your own product

For a related product.

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worthy rewards . Discounts Coupons can be for; • Your own product • For a related
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Event Tickets

Event Tickets is another prize that can be given away in a contest /

giveaway. The tickets can be for a;

Musical Concert

Sports Match or a

Recreational Event

Trade Show or Business Conference

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Musical Concert • Sports Match or a • Recreational Event • Trade Show or Business Conference
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E-Book

Giving out valuable information is always a good incentive.

Guide / reports

Cheat sheet / handouts

Toolkit / resource list

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Etc

good incentive. • Guide / reports • Cheat sheet / handouts • Toolkit / resource list
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Software

If you’re a software company, giving a reward like early and full access would

definitely be a huge catch! However, make sure that you give away software

that is highly related to your audience. The given out software can either be;

Your own or one that is highly relevant to your audience.

Typical downloadable software or a SaaS

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Your own or one that is highly relevant to your audience. • Typical downloadable software or
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Webinar

A webinar gives you the opportunity to continue to reach your target group when

the broadcast is over, since each webinar can also be watched afterwards. This

enables you to increase both the reach and the impact of your message.

If you can create a value-rich Webinar for your audience, that could be a good

incentive for them to get their hands on.

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a value-rich Webinar for your audience, that could be a good incentive for them to get
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Membership Perks

Giving out Memberships Perks and Upgrade’s is a good tactic especially if

most of them are on limited membership plan. The urge for an upgraded

membership will motivate them to participate and share the contest. Some

examples of membership perks can include;

1 / 3 months off the membership cost

50% discount on annual plan

Added and free of cost top-up facilities with the current plan.

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• 50% discount on annual plan • Added and free of cost top-up facilities with the
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Training

Handing out e-trainings or training literatures is a great way to build trusted

audience. Not only you are giving something of great value but also lure your

visitors to come back to your for more of that.

You can give away training in the form of;

Video Training

Documented Presentations / Training Material

Software based training.

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• Video Training • Documented Presentations / Training Material • Software based training. Created by UpViral