Contest Prizes Ideas

10 Contest / Giveaway Prizes Ideas

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 The 3 pillars of a good incentive

Reward should have Reward should be Exclusive Has to be socially accepted

(perceived) Value There should be no other to talk about

Make sure that whatever way of getting the reward If they’re not comfortable
you are offering has value to besides sharing. talking about your topic on
your audience. For example: if they can get Facebook, it won’t be as

Our rule of thumb is if they the same PDF with a quick effective. Pick a topic that’s

wouldn’t buy it, they won’t Google search, they’ll do socially accepted to talk

share for it either . that instead. about.

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 1 Cash Rewards
Cash Rewards is a popular and simple to use Prize and works in every

niche. However, it’s not an effective method especially in the long run.

All participants come in for money and there’s no assurance they’re going

to come back and buy from you later. Even if they return it will probably

be for another Cash Prize instead of your product.

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 2 Your Product
A Free Product as part of your giveaway has dual benefits. Not only you

are giving something for Free but being your own product , you can word-

of-mouth of customers from the winner. The winner is most likely to

brag about winning contest and the product within their friends and

circles.

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 3 Customized Gift
Customized Gift Items works great but only if these gifts are

specific, unique and is not (or not easily) available in open

market. To get best results, try designing merchandise that

is very relevant to your audience and is a hard to find item.

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 4 Discount Coupons
You can incentive your winners with physical and e-discount coupons. Discount

Coupons have lesser perceived value as the customer still has to pay an amount, so

you better prepare them with sizable amounts like 50% or more so that the audience

feels they’re worthy rewards. Discounts Coupons can be for;

• Your own product
• For a related product.

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 5 Event Tickets
Event Tickets is another prize that can be given away in a contest /

giveaway. The tickets can be for a;

• Musical Concert
• Sports Match or a
• Recreational Event
• Trade Show or Business Conference

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 6 E-Book
Giving out valuable information is always a good incentive.

• Guide / reports

• Cheat sheet / handouts

• Toolkit / resource list

• Etc

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 7 Software
If you’re a software company, giving a reward like early and full access would

definitely be a huge catch! However, make sure that you give away software

that is highly related to your audience. The given out software can either be;

• Your own or one that is highly relevant to your audience.

• Typical downloadable software or a SaaS

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 8 Webinar
A webinar gives you the opportunity to continue to reach your target group when

the broadcast is over, since each webinar can also be watched afterwards. This

enables you to increase both the reach and the impact of your message.

If you can create a value-rich Webinar for your audience, that could be a good

incentive for them to get their hands on.

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 9 Membership Perks
Giving out Memberships Perks and Upgrade’s is a good tactic especially if

most of them are on limited membership plan. The urge for an upgraded

membership will motivate them to participate and share the contest. Some

examples of membership perks can include;

• 1 / 3 months off the membership cost
• 50% discount on annual plan
• Added and free of cost top-up facilities with the current plan.

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 10 Training
Handing out e-trainings or training literatures is a great way to build trusted

audience. Not only you are giving something of great value but also lure your

visitors to come back to your for more of that.

You can give away training in the form of;

• Video Training
• Documented Presentations / Training Material
• Software based training.

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