Gucci (/ˈɡuːtʃi/, GOO-chee; Italian pronunciation: [ˈɡuttʃi]) is an Italian luxury brand

of fashion and leather goods.[2][3][4] Gucci was founded by Guccio Gucci in Florence, Tuscany, in
1921.[5] Gucci generated about €4.2 billion in revenue worldwide in 2008 according
to BusinessWeek and climbed to 41st position in the magazine's annual 2009 "Top Global 100
Brands" chart created by Interbrand;[6] it retained that rank in Interbrand's 2014 index.[7]Gucci is also
the highest-selling Italian brand.[6]
Gucci operates about 278 directly operated stores worldwide as of September 2009, and
it wholesales its products through franchisees and upscale department stores.[8] In the year 2013, the
brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World's Most
Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4
billion as of May 2015.[9] As of January 2015, the creative directoris Alessandro Michele.
With beginnings at the end of the 19th century, the Gucci[10][11][12][13] company became one of the
world’s most successful manufacturers of high-end leather goods, clothing, and other fashion
products. As an immigrant hotel worker in Paris and later London, young Guccio Gucci (1881–1953)
was impressed with the luxurious luggage he saw urbane guests bring with them at the Savoy Hotel.
Before leaving, he visited the manufacturer, H.J. Cave & Sons. Upon returning to his birthplace
of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop
in 1920 that sold fine leather goods with classic styling. Although Gucci organized his workrooms for
industrial methods of production, he maintained traditional aspects of fabrication. Initially, Gucci
employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion,
machine stitching was a production method that supported construction.
Together with three of his sons, Aldo Gucci (1905–1990), Vasco Gucci (1907–1975), and Rodolfo
Gucci (1912–1983), Gucci expanded the company to include stores in Milan and Rome as well as
additional shops in Florence. Gucci's stores featured such finely crafted leather accessories as
handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature
pattern.
The company made handbags of cotton canvas rather than leather during World War II as a result of
material shortages. The canvas, however, was distinguished by a signature double-G symbol
combined with prominent red and green bands. After the war, the Gucci crest, which showed a
shield and armored knight surrounded by a ribbon inscribed with the family name, became
synonymous with the city of Florence.
Aldo and Rodolfo Gucci further expanded the company's horizons in 1953 by establishing offices in
New York City. Film stars and jet-set travelers to Italy during the 1950s and 1960s brought their
glamour to Florence, turning Gucci's merchandise into international status symbols. Movie stars
posed in Gucci's clothing, accessories, and footwear for lifestyle magazines around the world,
contributing to the company’s growing reputation.

Gucci Shop on Strøget in Copenhagen, Denmark

Gucci Store on Fifth Avenue in New York City

Gucci Store on the Las Vegas Stripin Las Vegas

Gucci Store in Toronto, Canada

Gucci's distinctive lines made its products among the most frequently copied in the world in the early
2000s. Pigskin, calf, and imported exotic animal skins were subjected to various methods of
fabrication. Waterproof canvas and sa