DHANLAXMI BANK

Dhanlaxmi Bank Ltd is an old private sector bank headquartered in Thrissur

city, Kerala, the "Cultural Capital of Kerala". It is headed by Amitabh
Chaturvedi, Managing Director and CEO of the bank. The bank is focusing
mostly on Southern states like Karnataka, Tamil Nadu, Andhra Pradesh and
Kerala. In 2009, bank started a brand transformation initiative which will
include changing the logo and related branding treatment across all its customer
touch-points. Dhanalakshmi Bank Ltd was incorporated on 14th November
1927 by a group of enterprising entrepreneurs at Thrissur city, the "Cultural
Capital of Kerala" with a capital of Rs 11,000 and 7 employees. It became a
Scheduled Commercial Bank in the year 1977. It has today attained national
stature with 181 branches and 26 Extension Counters spread over the states of
Kerala, TamilNadu, Karnataka, AndhraPradesh, Maharashtra, Gujarat, Delhi
an d West Bengal.

Name change
The bank has also changed its name from Dhanalakshmi Bank to ‘Dhanlaxmi’
Bank which will have a new corporate identity retaining the core values of trust
and heritage built by the bank. FITCH, a leading international branding and
design consultancy had designed the new identity for the bank.

The Dhanlaxmi Bank has deployed technology widely as an instrument for

enhancing the quality of customer service. It has introduced Centralised
Banking Solution (CBS) on the Flex cube Platform at all its branches for
extending anywhere/anytime/anyhow banking to its clientele through multiple
delivery channels. The bank has set-up a state-of-the-art Data Centre in
Bangalore, to keep the networked system operational round the clock. A
Disaster Recovery Centre is also operational at Thrissur for meeting various
contingencies.
Partnerships
The Dhanlaxmi Bank has an agreement with Bajaj Alliance Insurance Company
Ltd, as their corporate agent. The bank is also a depository participant of NSDL
(National Security Depository Limited) offering Demat services through select
branches.

Vision and mission

"To become a strong and innovative bank with integrity and social
responsibility and to maximize customer satisfaction and the satisfaction of its
employees, shareholders and the community”

Achievements, Affiliations and Milestones

Achievements

• Serviced business worth Rs. 12,155 corers as on 31 March 2010,

comprising deposits worth Rs. 7098 crores and advances worth Rs. 5056
crores.
• Earned a net profit of Rs. 23.30 crores for the financial year ended 31st
March 2010, with a capital adequacy ratio of 12.99% (Basel II) during the
same period.
• Put in place the Real Time Gross Settlement (RTGS) and National
Electronic Fund Transfer (NEFT) systems to facilitate large value
payments and settlements online in real time, on a transaction-by-
transaction basis.
• Set up NRI Boutiques (Relationship Centres) across nine locations in
Kerala and Tamil Nadu, with plans to open specialized NRI outlets at
potential locations with emphasis on impeccable service levels.
 • Dispensed Micro Credit among private and public banks in Kerala, the
Bank's outstanding under micro credit was Rs. 270.62 crores at the end of
March 2009.
• Attained ISO 9001-2000 certification for the Bank's corporate office at
Thrissur and industrial finance branch at Kochi.

Affiliations

Major Exchange Houses

• UAE Exchange Centre LLC

Al Ahalia Money Exchange Bureau

Foreign Correspondent Banks

Deutsche Bank Trust Company Americas

Wachovia Bank NA - A Wells Fargo Company
Commerzbank AG
National Westminister Bank PLC

Insurance Partner

Bajaj Allianz

Milestones

1927 - Founded on 14 November, 1927, at Thrissur, Kerala

1975 - Set up the first branch outside the home state of Kerala, at Chennai
Mount Road

1977 - Designated as Scheduled Commercial Bank by the Reserve Bank of

India (RBI)

1980 - 100-strong branch network

1986 - Total business of Rs. 100 crores

1996 - First public issue. Total business of Rs. 1,000 crores

2000 - Installed the first ATM

2002 - First Rights Issue

2002 - Platinum Jubilee year

2007 - Total business of Rs. 5,000 crores. 80th Anniversary year

2008- Total business of Rs. 7,500 crores. Second Rights Issue

2009/10- Expanded branch network to 270 branches. Total business surpassed

Rs. 12,000 crores.

Financial Inclusion Initiatives

• Surpassed the RBI's benchmark of priority sector lending of 40% by

advancing Rs. 1,409 crores as at March end 2010, representing 43.61%.
• Surpassed RBI's recommended norm of 18% advances with respect to
agricultural credit by lending Rs.601.99 crores as at March end 2010,
representing 18.62%.
• Outstanding of Rs. 477.14 crores were under weaker sections,
representing 10.31% as against the RBI benchmark of 10% as at March
end 2010.
• Outstanding in the area of micro credit totalled Rs. 270.62 crores as at
March end 2010.
• Credit facilities availed by SHGs stood at Rs.60.97 crores as at March
end 2010.
• Kissan Credit Cards for Rs. 3.82 crores were issued to 1200 farmers as at
March end 2010.
• Opened 1,00,010 ‘no-frills’ accounts with outstanding of Rs. 23.46 crores
as at March end 2010, as part of financial inclusion initiatives