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Stakeholder Mapping
Disciplines > Change Management > Stakeholders in Change > Stakeholder Mapping
Building the map | Stakeholder power | Opposition and support | The dynamics of change | See also
Mapping of stakeholders in change can be a useful tool to understand the support and opposition you will get for a planned change.
Opposition Support
Active opponents Passive opponents Fence-sitters Passive supporters Active supporters
High
Stakeholder
Medium
Power
Low
Stakeholder power
Stakeholders all have power, whether it is the formal power invested in a position of authority or it is social power of being able to persuade others to support
or oppose the change.
Those with higher power are likely to be your most useful supporters or most dangerous opponents -- thus power analysis helps you prioritize your focus on
stakeholders.
See also
The nature of opposition, The nature of support, Power
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