Sustainable Tourism Plan for Narra, Palawan 2019-2028

SUSTAINABLE TOURISM DEVELOPMENT PLAN
FOR NARRA, PALAWAN
2019-2028
Prepared by the
MUNICIPAL TOURISM DEVELOPMENT AND PROMOTIONS OFFICE
and the TOURISM PLANNING COMMITTEE
July 2018
FOREWORD
Driving growth of tourism industry in Palawan for the past and recent years calls the Municipality of Narra
to fully realise its potential in tourism sector. The role of tourism as an engine for economic growth of our
municipality is recognize as it generates income and provides employment opportunities for the community. As
tourism promising to dominates the market, it is timely to put in order our resources for its future use. Evidently, we
relied in natural resources as our main assets. And if these assets could not be properly utilized, we cannot achieve
what tourism could brings for a better living.
We believed that tourism in the coming years will be the major driver for socio-economic development of
our municipality. In order to realize this preceding statement, I formed a planning body specifically tasked to
carefully craft our local tourism development plan. This plan is anticipated to ensure the competitiveness of our
tourism industry in local and national level. We envisioned that Narra will be a model for low carbon and green
destination in Palawan as guided by fundamental precepts of sustainability. Herewith, a “Sustainable Tourism
Development Plan” or STDP was prepared to guide the local government, private sector, community and other local
stakeholders in tourism development. Sustainable tourism means providing self-sustaining and long-term livelihood
for the community, protect the environment and promotes culture, and upholds the rights and dignity of people,
including women, children and persons with disabilities.
This technical product has been designed to act as an avenue for an inclusive growth in tourism. The plan
highlighted the need for tourism policylegislation and regulatory framework, tourism infrastructure programs,
tourism product development through convergence program, capacity development, marketing, investment, and
environmental management.
We hope that this blueprint will find our way in our quest to achieve a higly sustainable tourism sector. We
congratulate the Municipal Tourism Development and Promotions Office and Tourism Planning Committee, who
collaborated as technical working group in crafting this imperative piece of development.
LUCENA DIAZ-DEMAALA
Municipal Mayor
Chairperson, Tourism Planning Committee
ACKNOWLEDGEMENT
This Sustainable Tourism Development Plan is a product of a detailed analysis, research,
and multi-sectoral collaboration.
We would like to acknowledge and express the gratitude to Hon. Lucena Diaz-Demaala,
Municipal Mayor and Chairman of Tourism Planning Committee, for her invaluable support to
make this essential undertaking a possible one.
To Hon. Crispin O. Lumba Jr. and the rest of the Sangguniang Bayan members, for their
active input to make the legislation in tourism a more dynamic and competitive.
To private sectors and the community for being our colleague in shaping Narra’s tourism
industry into a competitive destination in Palawan and in MIMAROPA region.
Furthermore, we extend our commendation to Department of Tourism and its attached
agency, the Tourism Promotions Board who undertake peer review in this STDP. Their technical
expertise shared in TWG contributed greatly to become realistic and viable this undertaking.
TABLE OF CONTENTS
FOREWORD ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF TABLES vi
LIST OF FIGURES vii
LIST OF ACRONYMS AND ABBREVIATIONS viii
TOURISM COUNCIL RESOLUTION ENDORSING THE PLAN x
SANGGUNIAN RESOLUTION/ ORDINANCE ADOPTING THE PLAN xi
I. BACKGROUND OF THE SUSTAINABLE TOURISM DEVELOPMENT PLAN

Rational for Development of a Sustainable Tourism Development Plan 1
The Tourism Development Areas 2
Tourism Map 3
Objectives of the Sustainable Tourism Development Plan 4
Outputs of the Sustainable Tourism Development Plan 4
II. NARRA TOURISM SITUATIONER

Tourism Product Portfolio 5
Accommodations 20
Other Tourism Facilities and Services 20
Existing Tourism Markets 20
Geo-Physical Characteristics 21
Topography 21
Climate and Temperature 22
Other Infrastructure 22
Socio-economic environment 23
III. TOURISM DIRECTION

Narra Tourism Vision 25
Stakeholder’s Goal 26
Strategic Issues and Challenges 27
Strategic Action and Approach 30
IV. TOURISM DEVELOPMENT FRAMEWORK

The Tourism Policy, Legislation and Regulatory Framework 31
The Tourism Infrastructure Program 34
The Tourism Product Development through Convergence Program 42
The Capability Building Programs 44
The Tourism Marketing Plan 56
The Tourism Investment Plan 59
The Environmental Management Plan 62
V. IMPLEMENTATION PLAN
Implementation Strategies 68
VI. MONITORING AND EVALUATION SCHEMES

Strategic Evaluation Framework 89
APPENDICES
LIST OF TABLES
Table Page
1 Accommodation Establishments Profile 20
2 Other Tourism Facilities and Services Profile 20
3 Guest Arrival from Tourist Attractions 21
4 PPAs for Tourism Policies, Legislation and Regulatory 33
Framework
5 PPAs for Tourism Cluster I 34
6 PPAs for Tourism Cluster II 37
7 PPAs for Tourism Cluster III 41
8 PPAs for TPD through Convergence Programs 43
9 Capacity Building Assessment Matrix 45
10 Capacity Development Plan 51
11 PPAs for Tourism Marketing 58
12 PPAs for Tourism Investment Plan 61
13 PPAs for Environmental Management Plan 66
14 Tourism Project Profile 68
15 Prioritized Tourism Project 81
16 Monitoring and Evaluation Sheet 90
17 Monitoring and Evaluation Strategy 91
18 Annual/End-of-Term Accomplishment Report for the 93
Municipality of Narra
LIST OF FIGURES
Figure Page
1 Narra Tourism Map 3
2 Essence of Narra’s tourism vision 25
3 Strategic Evaluation Framework 89

LIST OF ACRONYMS AND ABBREVIATIONS
AE Accommodation Establishment
CBST Community-Based Sustainable Tourism
DENR Department of Environment and Natural Resources
DOST Department of Science and Technology
DOT Department of Tourism
EMP Ecotourism Management Plan
LGU Local Government Unit
M&E Monitoring and Evaluation
MEO Municipal Engineering Office
MENRO Municipal Environment and Natural Resources
MTDPO Municipal Tourism Development and Promotions Office
NGO Non-Government Organization
NTDP National Tourism Development Plan
PPAs Programs, Projects, and Activities
STDP Sustainable Tourism Development PLan
SWOT Strenght, Weaknesses, Opportunities, Threats
TIEZA Tourim Infrastructure Enterprise Zone Authority
TPB Tourism Promotions Board
TPC Tourism Planning Committee
TPD Tourism Product Development
TWG Technical Working Group

TOURISM COUNCIL RESOLUTION ENDORSING THE PLAN
SANGGUNIANG BAYAN RESOLUTION ENDORSING THE PLAN
CHAPTER I
BACKGROUND OF THE SUSTAINABLE TOURISM DEVELOPMENT PLAN
Rational for Development of a Sustainable Tourism Development Plan
Tourism comprises the activities of persons travelling to and staying in places outside
their usual environment for not more than one consecutive year for leisure, business and other
purposes not related to the exercise of an activity remunerated from within the place of visited.
Tourism development and promotion are among the functions of Local Government
Units (LGUs) as mandated by the Local Government Code of 1991 (RA 7160). As local
governments shifted to more participatory forms of development governance, they were also
encouraged to enjoin other stakeholders in local tourism development and promotion.
LGUs are essential stakeholders in the implementation of tourism policies, plans and
programs, including the National Tourism Development Plan (NTDP). The key role of LGUs is
recognized under RA 9593 that identifies shared responsibilities of national and local
governments including: national and local tourism development planning; collection and
reporting of local tourism information including the inventory of tourist resources, status of
tourism plans, visitor arrival statistics, the supply of tourist facilities and services in a locality,
etc.; implementation of a system of accreditation and standards for tourist enterprises;
designation of tourism officers; establishment of tourist information and assistance centers; and
classification of tourism sites.
To respond in the provision of the National Tourism Act of 2009 (RA 9593) for the
preparation and implementation of a local tourism development plan, the Municipality of Narra
has prepared a sustainable tourism development plan that will provide a detailed blueprint for
tourism developments in the municipality.

The formulation of this Sustainable Tourism Development Plan (STDP) was led by
Municipal Tourism Development and Promotions Office (MTDPO) in collaboration with
Tourism Planning Committee (TPC) who formed the Technical Working Group (TWG).The
Programs, Projects, and Activities (PPAs) were based on recommendations laid out during
several rounds of workshop session with the Tourism Planning Committee (TPC). The TPC has
been an active partner in the development of this plan, contributing expertise, advice and
resources to all aspects of its development.
Tourism has to be sustainable, thus, the context of principles of sustainable tourism as
economically viable, environmentally sound, culturally appropriate, and socially, just, humane
and gender equitable that promotes inclusive growth is substantial in this tourism development
plan.
Through the Sustainable Tourism Development Plan, Narra will develop clusters better
designed to encourage tourists to visit more attractions, increase their length of stay, and
expenditures. The cluster approach is envisioned to maximize efficiency and inclusiveness in the
Narra tourism programs.
The Tourism Development Areas
The Municipality of Narra is divided into 23 barangays. The location of the local tourism
development plan is focused on barangay with existing, emerging, and potential tourist
attractions. The identified barangays that were covered of this plan are barangay of Poblacion,
Panacan, Antipuluan, Estrella Village, Malatgao, Dumanguena, San Isidro, Princess Urduja,
Aramaywan, Caguisan, and Burirao.

Tourism Map
Figure 1. Narra Tourism Map

Objectives of the Sustainable Tourism Development Plan
1. To adopt sustainable tourism principles promoting inclusive growth.
2. Provide a detailed roadmap to guide the LGU in the implementation of strategies and actions
identified in the STDP.
3. Assist the private sector in determining the location of viable tourism investments.
Outputs of the Sustainable Tourism Development Plan
The completion of this undertaking is expected to provide the following outcome:
1. Conducive policy and regulatory framework.
2. Tourism infrastructure programs for existing, emerging, and potential tourism products.
3. Tourism Product Development.
4. Human resource development plan for tourism stakeholders.
5. Marketing and promotion programs for Narra as a tourism destination.
6. Investment programs for tourism.
7. Environmental Management Plan.

CHAPTER II
NARRA TOURISM SITUATIONER
Tourism Product Portfolio
The lush forest, abundant mountains and plentiful farms geared up the municipality for
3F’s approach- Farm, Forest and Falls. Nestled by the second highest mountain in Palawan, the
Mount Victoria, home to the Cockatoo Capital of the World, the Rasa Island Wildlife Sanctuary,
and named as the Rice Granary of Palawan, Narra envisioned as the Eco-Adventure and Farm
Tourist Destination in Palawan.
Existing tourist attractions
The following are the existing tourist attractions in Narra:
1.Estrella River Falls
Estrella River Falls is located in Barangay Estrella Village, a 30-minute ride from town
center, and can be accessible by any land transport service. The cold and fresh water from the
waterfalls made the attraction a favorite summer getaway of tourist. Layering more than 64
waterfalls, it designed for a two level adventure: one day trekking crossing diverse falls
formation up to 14th falls, and the four days trekking bridging the 64th falls.
14th Falls of Estrella 64th Falls of Estrella
2. San Isidro Hot Spring
A cozy environment and
warm water will welcome you once
you visit theSan Isidro Hot Spring
located in south of Narra.
According to the study of Dr Carlo
A. Arcilla, a Professor from the UP
National Institute of Geologicsl
Science, San Isidro Hot Spring is a
natural, free flowing alkaline water.

3. Batang-batang River
Batang-batang River is the hub of river camping activity in the municipality. It is located
in Sitio Mariwara, Bgy. Princess Urduja. River camp, the newest point of interest in Narra, is a
two days activity offering a thrilling river crossing in a crystal clear water of Batang-Batang
river. At present, only swimming and camping are the offered activities at the site.
4. Atabay Lake
Atabay Lake is considered as one of the major climb among the mountaineering
attraction in Narra. Measuring about700-800 meters above sea level (MASL), Atabay Lake can
be reached for two to three days of hiking experience. The five hectares is surrounded by verdant
trees and lake.
5. Sultan Peak and Falls
Sultan Peak and Falls is a three-day mountaineering experience (ascent and descent)
measuring about 300 feet jaw dropping scene. There are river crossing along the trail. You"ll
witness the crystal clear water bordered by abundant greenery that makes the place more quiet
and relaxing. The campsite is situated close to Sultan Falls.
5. The Teeth
The Teeth is the ultimate mountain adventure in Narra that takes about four or more days
of climbing. The trail is surrounded with abundant forest featuring various kinds of flora. The
summit offers a picturisque view of the West Philippine Sea, the Municipality of Quezon and on
the opposite side is the Sulu Sea and the municipalities of Aborlan, Narra, and Sofronio
Espanola.
6. Rasa Island Wildlife Sanctuary

Rasa Island is not a tourism
enterprise but a conservation project
which promote ecotourism. Aside from
Philippine Cockatoo, 103 other bird
species are recorded from Rasa, among
them threatened ones like grey-imperial
pigeon, Mantananiscops owl and Blue-
headed racquet-tail. It is rich in marine
life like short-finned pilot whales, two
species of sea turtles and dugong are
recorded but very rare.

7. Arena Island Resort
Arena Island is a four-hectare private island resort situated in Bgy. Panacan. It sits on a
thriving coral reef, home to a diverse marine life and resources. The island defines itself as an
untouched paradise. Enjoy the pristine waters while snorkeling and diving and experience life at
private sanctuary.
Emerging tourist attractions:
1. Trident Old Man-made Lake

Trident Old Man-made Lake is situated in the Upper part of Barangay Poblacion and
Malinao, Narra, Palawan. It is 96 kilometers away from Puerto Princesa City. The Trident Old
Mine-Site is an old mining site for chromites which is being operated by Trident Mining and
Industrial Corporation way back 1990’s. However, the mining operation was ceased in 1991 for
some financial and environmental issues dealt by the mining company.
After a decade of no activity in the area, the vegetation was regenerated and forest was
able to rehabilitate. The crater, which was the center of the mining operation gradually, became a
lake, and the mine tunnels turned into natural caves.
2. Inuman Banog Falls
Inuman Banog Falls is accessible 45-minute ride by any land transport service going to
Sitio Buong and an almost 1.5 hours of hike to the falls. It is located in Bgy. Dumanguena. The
falls seize the interest of local tourists because of its natural beauty and its refreshing and cold
water.
3. Princess Tamina Island
Princess Tamina or formerly known as Emelina Island is a private island located at Bgy.
Caguisan. It is a 15-minute boat ride either from Panacan Pier or Caguisan coastline area. The
island is currently on process of development as island resort, putting up accommodation
facilities, and other activities.
4. Lagoon Recreational Park and Boating Area

Lagoon Recreational Park and Boating Area is located closely at the Municipal Hall of
Narra. The Lagoon Center usually hold trainings, conferences, meetings, etc.The body of water
surrounded the area is a habitat of carp and tilapia, which made the fish feeding as an interesting
activity in the lagoon. The landscaped street provides rest area with limited public facilities such
as parking area, scenic area, food stalls, and comfort rooms.
5. Antipuan (La Vista) Beach
Antipuluan (La Vista) Beach is being developed by private sectors since the location is
owned by private individuals. Accommodation facilities and bars are among the establishments
in the area. The beach is ideal for the proposed water sports festival.
Potential tourist attractions

1.MAPBAHEILA
MAPBAHEILA is a good example of community-based project organized and managed
by community stakeholders of Malatgao. The area is surrounded by mangroves, as shows their
initiative in mangrove tree planting to protect and conserve the environment. This is also a
perfect place for river cruising activity since the estuary of Malatgao River can be found at the
area.
2. Pakidug Falls
Another falls has been discovered and seen to have a potential to be a tourist attraction in
Narra. Pakidug Falls, located at Estrella Village is reachable by any land transport vehicle for 30-
minute and 1-hour hike from jump-off point. The unspoiled paradise is surrounded of greenery
and its cold water makes the place more refreshing.

3. Trident Old Pier
Trident Old Pier is located at
Bgy. Panacan, a few meters away from
the new port. The walls were still
remained. It is an ideal place for sunset
viewing and birdwatching. The local
government eyeing the restoration of
this pier into a tourist attraction by
establishing more facilities.
4. Borbon Beach
Borbon Beach is part of Bgy. Panacan. The beach is ideal area for birdwatching owing to
its strategic location, a few meters away from the Rasa Island. During breeding season, tourists
who were not allowed to enter Rasa Island just to look for Cockatoo are advised to visit the
Borbon Beach. Before sunset, Philippine Cockatoos are usually returned in the island after an
hour of staying in the mainland to look for Malunggay as one of their source of food.
6. Taritien BFAR
Taritien BFAR is located in
Bgy. Taritien. It takes an almost 30-
minute ride through any transport
vehicle from town proper. It is
managed by the Department of
Agriculture under Bureau of Fisheries
and Aquatic Resources. The area has
fish pond and habitat
7. Katala Ecology Information
Biodiversity Conservation (KEIBC)
The KEIBC is serve as venue for
conservation education with local
communities, academe and tourists. The
site encompasses a total land area of
2.18ha donated by the municipal
government of Narra. The area is
surrounded by pastures and paddy
fields, with the Victoria Range as
spectacular backdrop.
8. Southern Group of Islands
The majority of the island situated in Southern portion of the municipality is not
completely develop, no existing facilities, and no one who took the management and operation,
except for the private islands. However, the islands have its own beauty and have potential for
development. These islands are the Taru Island, George Island, Banking Island, Cudil Island, and
Tagpuan Island.
Tagpuan Island
Events and Festivals
1. Palay Festival
Palay Festival is an annual celebration every 3 rd and 4th Week of October dedicated for
the bountiful harvest of farmers. The celebration highlights the recognition for the outstanding
and vital contribution of farmers in our society. During the event, various activities are organize
to showcase the talent, ingenuity, and gratitude of the inhabitants for abundant harvest in the
year.
2. Katala Festival
Katala Festival is also an annual celebration in the town as we claim the exemplary
recognition as Katala Capital of the World. The event is jointly organized by Katala
Foundation, Inc. and the Local Government of Narra. This festival highlights the conservation
program of the municipality in Philippine Cockatoo. Various activities were conducted and it
participated by different local government agencies, academe, and the community.
3. Paskuhan sa Narra
The Local Government of Narra
yearly organized a celebration of
Yuletide Season with a week-long event
named as Paskuhan sa Narra. The event
usually opens after the first mass of
Simbang Gabi with the opening of giant
Christmas tree and fireworks display at
the Narra Centerpoint.

Accommodations
There are 17 accommodation establishments (AEs) in Narra which consist of four beach
resorts, one island resort and 12 other types of AEs. The table below illustrates the total number
of rooms and direct number of employment.
Table 1: Accommodation Establishments Profile

Type of Accommodation Number of Rooms Direct Employment
Beach Resort 31 25
Island Resort 7 3
Pension house and lodge 115 26
Total: 153 54
*as of December 2017
Other Tourism Facilities and Services
The Table 2 shows the number of other tourism-related establishments in Narra. Records
reveal the following facts:
Table 2: Other Tourism Facilities and Services Profile

Type of Establishments Number of Establishments
Restaurant and Dining Places 13

Transportation 5
Shopping Centers /market 4
Banks 4
Ticketing agency 14
Souvenir shops/pasalubong 2
Total 42
Existing Tourism Markets
The table below showed the tourist arrival in Narra, Palawan from 2013 to 2017. It can be
gleaned a substantial increase from a total of 23, 671 tourist way back 2013, to 101, 073 tourist
on 2017.A considerable increase of tourist arrivals was a result of increasing demand in
mountaineering activity as well as in Estrella Falls.

Table 3: Guest Arrival from Tourist Attractions
Year Tourist Arrivals
2013 23,671
2014 47,618
2015 68,177
2016 86,044
2017 101, 073
Geo-Physical Characteristics
Geographical Location
The municipality of Narra is strategically situated in Southern Palawan, belonging to
MIMAROPA Region. It lies between 9º05’ north latitude and 118º30’ east longitude. It is 96
kilometers away from Puerto Princesa City. The municipality is bounded in the north by the
municipality of Aborlan, in the east by Sulu Sea, in the south by the municipality of Sofronio
Española and in the west by the municipality of Quezon.
Territorial Jurisdiction
The total land area of the municipality is 83.229.84 hectares which is 3.18% of the total
land area of the province of Palawan. Included in the mainland territory of Narra is nine (9) other
islands namely Arena, Rasa, Emelina, Linda, Gitana, Bengawan, Banking, Jorge and Cudil.
Barangay Subdivision
Narra is subdivided into twenty three (23) barangays. Fourteen (14) of these barangays
are located in the coastal area engaged mainly in fishing. The rest of the nine (9) barangays are
devoted in agriculture. It has a total of 125 puroks/zones/districts.
Topography
The eastern part of Narra is coastal plain. It is gently sloping from 0 degree to 03 degrees.
It is devoted for coconut plantation, settlement and open area. It covers 6,199 hectares equivalent
to 7% of the total land area of Narra. Going west at the middle part of the municipality is the
agricultural land. It is moderately sloping from 04 degrees to 18 degrees. It covers 30,596
hectares equivalent to 37% of the total land area of Narra.
Way up in the western portion of the municipality is steeply mountainous with slope of
19 degrees to 50 degrees. This is mainly forest land covering 45,436 hectares equivalent to 56%
of the total land area of Narra.
Climate and Temperature
The climate in Narra is highly favorable to agriculture. The rainy season starts on May
and continue up to February. Dry season is experienced during the month of March
and April. The temperature varies depending upon the terrain and vegetation.
Other Infrastructure
Power and Electrification
The power supply of Narra is 24/7 being provided by National Power Corporation
(NAPOCOR) and distributed by Palawan Electric Cooperative, Inc. (PALECO) covering its
twenty three (23) barangays.
Communications
Wireless communication in the whole municipality is being provided by Smart Tele-
communications and Globe Telecommunications. Philippine Postal Corporation provides the
mail services together with two private courier. Internet services are available in the municipality
through internet cafés and various free WIFI zones. Booking and ticketing offices for domestic
flights and sea travel are also available.
There are presence of radio stations in the municipality. The stations provide news,
information and entertainment to the entire municipality of Narra.

Water Resources
Narra Palawan Waterworks and Sewerage Association (NPWSA) provides majority of
the water supply of barangay Poblacion, Panacan and Panacan 2. The new established Narra
Water Supply System (NWSS) also provide the majority of the water supply in all barangays.
Both water supply system offers level 3 services. However, far-flung communities relied on
ground water such as tube wells and the likes.
Sewage and Solid Waste Disposal Facilities
Waste segregation is being implemented in Narra under its MENRO. The municipal
government collects the residential and commercial wastes within barangay Poblacion, Panacan
and Panacan 2. Other barangays implement their own collection and disposal system. Most
residential wastes produced in Narra are biodegradable such as dry leaves, cuttings of trees,
animal wastes and the like are either buried or made into compost. Non-biodegradable wastes
such as scrap metals, plastic, empty cans and bottles are bought by junkshops. Industrial wastes
produced by rice mills, mineral extraction, food processing and the like are being disposed in
conformance with environmental regulations. Use of plastic bag is prohibited around Narra
Public Market.
Socio-economic Profile
Revenue Sources
Narra is classified as a first class municipality. It has total revenue of P 253,757,179.58 in
2016. The largest source of revenue is the internal revenue allotment (IRA) P 211,668,996.00 or
83.41%, real property tax P 2,652,152.19 or 1.05%, other local taxes P 15,707,158.64 or 6.19%,
non-tax revenue P 16,593,570.05 or 6.54% and share from national wealth P 7,135,302.70 or
2.81%.
Employment
Being an agricultural municipality, majority of the population is working as farmers and
farm workers 41,639 or 52%, 13,613 or 17% are self-employed or private practitioner, followed
by fishermen and fisherfolks 12,812 or 16%, 6,405 or 8% are laborers or construction workers
and others such as government and private employment, etc. 5,605 or 7%.
Labor Force and Employment
The labor force of the municipality is 43,113 or 61% of the total population. The male
labor force is 23, 958 (55.57%) and the female labor force is 19, 155 (44.43%). The total urban
labor force is 10,700 while those in the rural barangays are 32,412.
CHAPTER III
TOURISM DIRECTION
Narra Tourism Vision
By 2028, Narra will be a Model for Low-Carbon and Sustainable Destination in
Palawan promoting Nature and Eco-Adventure and Farm-Tourism experience.
Figure 2. Essence of Narra’s tourism vision
A model destination for environmentally-

friendly travel and sustainable tourism.
Model
Utilizing Wastewater Management and

Low-Carbon Refuse, Solid Waste Management,
Water Efficiency, and Energy
Efficiency.
Economically viable, environmentally

sound, culturally appropriate, and
Sustainable socially, just, humane and gender
equitable.
A tourist destination known for its

promotion for economic, social and
Destination
cultural, and environmental dimensions
in tourism development.
A place where the low-carbon and

sustainable destination will be develop.
Palawan
Encourage tourists to visit the
municipality.
Promoting
A segment of tourism products

Nature and comprising of parks and gardens,
Eco-Adventure natural attractions, wildlife attractions,
and eco-adventure
Develop farm-tourism in Narra which

is dubbed as the Rice Granary of
Farm-tourism
Palawan, in order to align in the key
priorities of DOT’s for tourism.
An authentic travel experience seize by

tourists during his/her visit in Narra.
Experience
Stakeholder’s Goal
 Formulate a strong policy, legislation and regulatory framework for tourism.
 Improve infrastructure facilities.
 Develop competitive tourism products to diversify offerings.
 Strengthening institutional capacity.
 Marketing tourism products.
 Create a conducive environment for tourism investment
 Promote environmental protection and awareness.

Strategic Issues and Challenges
1. Lack of Tourism Policy, Legislation and Regulation
As we view the tourism sector as emerging player for economic development of the
municipality, it seems that tourism policy is inadequate to guide all tourism development,
operations, and management to meet the sustainable tourism we envisioned to take place. In
addition, even though we acknowledge the active support of the legislative body of our local
government, legislations and regulations passed and implemented is insufficient to ensure that
our LGU is a quality tourism destination. The national system of standards for tourism
enterprises shall be integrated in this plan. If there is existing policy or regulation being
employed, for instance, revisiting those policies and legislation matters is necessary to update
policies to conform in the present demand.
2. Inadequate site infrastructure
The guest satisfaction sometimes depends on facilities and services the destination has.
These can be categorized as primary tourist facilities and services that are necessary for the stay
of guests for, at least, one overnight or 24 hours such as hotels and resorts, travel trade outfits,
tour guides, etc., secondary tourist facilities and services that may not be necessary for guests’
stay but reinforces or supplements the primary facilities and services more satisfying guest
experience and lastly support tourist facilities and services that a destination must have that
assures safety, security, comfort, and convenience of guest during their stay. However, most
attractions have limited facilities and infrastructure to support the basic needs of the tourists.
Most attractions are struggling in poor road condition, little to no available facilities, and poor
management of the existing facilities among other common issues.

3. Limited number of competitive tourism products
Most tourists typically visit to destination not only for a sole attraction but also to others.
The presence of diverse tourist attractions has power to impress the tourist’s mind in his/her
decision-making whether to visit the place or not. At the level of LGU Narra, availability of
existing tourist attractions are limited only despite of the presence of potential attractions. The
municipality is strategically surrounded by natural assets that may harness for tourism; however,
most of it is not ready to accommodate the influx of tourist.
3. Lack of capacity building for tourism stakeholders
Customer service is vital in tourism industry. A good service may create a long lasting
impact to visitors. Today, the number of skilled workforce and equipped for tourism business
operation in the municipality remained one of the challenging aspects that need a strict attention
and consideration in this long-term plan. Human resource development is necessary in order to
equip the personnel in tourism in delivering quality service in tourism markets. Based from
baseline data, trainings for front office personnel, housekeeping, and community guides were
already provided by the MTDPO through the aid of partner government agency. However, the
result of capacity assessment made by the Technical Working Group revealed that such trainings
conducted are not ample to situate the workforce in a competitive industry. As a result, a
capacity development plan was developed to address such issues.
4. Limited strong marketing program
An effective marketing and promotion effort play a significant role in the increase of
tourist arrival and tourism receipt. Most success destination comes from a careful planning of
appropriate marketing programs to reach their target market. The LGU Narra kicked off some
strategies to promote its own tourism assets, but in fact it is limited to target a greater percentage
from total arrivals in Palawan, and spur domestic tourists.
5. Lack of coherent local framework for tourism investment
Given the fact that we will engage on the cycle of developing in the world of tourism, we
need investors to realize our tourism programs for development. The primary source of
infrastructure financing in local government remains to be the public budget. For local projects,
the Development Fund, as mandated by the Local Government Code (RA No. 7160) is the main
source for financing various infrastructure projects. Another source for municipal level is the
Municipal Development Fund. However, the copious number of tourism projects explicitly
incorporated under this plan is very inflexible to realize if we will only rely in the government
funds given the idea that LGU infrastructure projects is not only for tourism but also to other
sectors. In addition, under the LGU Financing Policy Framework of 1996, LGU is supposed to
veer away from dependence on the national government and strengthen effective partnerships
with the private sector. It is in this area that Public-Private Partnership can play a complementary
role in tourism development. Nonetheless, the challenge for LGU is that PPP are complicated,
risky, and time-consuming to develop and implement as it requires a more critical intervention.
The municipality has limited program on how to bring forth prospective investors in Narra when
it come to tourism investments. There are numerous funding sources as mentioned yet the local
government has little knowledge on how to tap those funding institutions whether a public,
private or international for funding assistance.
6. Inadequate policies and tools for environment protection and conservation
Environmental challenges in the Philippines has been paid increasing attention since the
closure of Boracay and growing concern over water pollution and other environmental problems
faced by El Nido. Those environmental woes may not impossible to happen in Narra given the
different environmental threats. To prevent the Municipality of Narra from going the paved way
of Boracay and other related tourist destinations facing similar problems, a sustainable tourism
was eyed to avert such issues, thus giving it priority in this plan.
Strategic Actions and Approaches
Based from several rounds of consultations made by the TWG, in carrying out the
abovementioned issues, it is necessary to strengthen the support and commitment of tourism
stakeholder at the LGU level. This comes from the development of a rational tourism strategy for
the benefit of the community, the environment, and the tourism industry in general. The six key
development strategic directions are:
1. Formulation of tourism policy, legislation and regulation.
2. Improve infrastructure facilities.
3. Develop competitive tourism products to diversify offerings.
4. Develop human resource capacities.
5. Provide an effective and powerful strategic marketing program.
6. Creating conducive environment for tourism investment.
7. Promote environmental protection and awareness.

CHAPTER IV
TOURISM DEVELOPMENT FRAMEWORK
The Technical Working Group conducted a site evaluation and problem identification
activities last February 9, 11, and 13, 2018 in the identified potential, emerging and existing
tourist attractions in the municipality. These activities were conducted for inventory of tourism
assets and determine issues and problems affecting tourism that need appropriate Programs,
Projects, and Activities.
The strategic issues and challenges in our tourism sector were determined and
enumerated in the previous chapter, as well as the brief presentation of actions and approaches.
In this chapter, the six priority areas were bit by bit discussed along with PPAs formulated:
1. Tourism Policy, Legislation and Regulatory Framework
Tourism development should be guided by a strong policy and practical guidelines for
appropriate exploitation of resources. It involves a cautious conduct of planning and research and
supportive legislative body in formulating tourism ordinances. The standards of the DOT will be
adopted by the LGU Narra through an LGU ordinance (see Annex I). Table 4 presents initial
feasible approaches to be undertaken to support a tourism policy, legislation and regulatory
framework.
a. Sustainable Tourism Development Plan
The Sustainable Tourism Development Plan is the blueprint of all tourism development
for the municipality. It was already crafted by TWG, thus, the task remained is the
implementation and updating of this STDP which is the responsibility of LGU, and all tourism
stakeholders. The monitoring and evaluation of PPAs will be carried out by the Tourism
Planning Committee (TPC).
b. Site Development Plan
The Site Development Plan will provide a more realistic and practical guidelines for the
sustainable development of tourism products and infrastructure. While the STDP played as
broad-spectrum tourism policy framework, on the other hand, the Site Development Plan covers
the planning and development system of a particular attraction that is intend to develop for
tourism enterprise. All proposed tourism product development will have an area-specific
development plan based on the best practices of tourism sustainability. It is also recommended to
formulate a conceptual proposal for funding assistance of Tourism Enterprise Zone (TEZ).
c. Ecotourism Management Plan (EMP)
Ecotourism is a form of sustainable tourism within a natural and cultural heritage area
where community participation, protection and management of natural resources, culture and
indigenous knowledge and practices, environmental education and ethics as well as economic
benefits are fostered and pursued for the enrichment of host communities and satisfaction of
visitors. The development of EMP provides a management plan for a comprehensive direction
for ecotourism development in Narra. In view of highlighting a nature-based and community-
based tourism in our tourism product portfolio, it is well-timed to formulate an EMP that will
promote ecotourism for poverty eradication and environment protection. This will be realized
through the supervision of Protected Area Superintendent (PASU), and involvement and
participation of LGU concerned departments and other stakeholders.
d. Local tourism ordinances/resolutions formulation
The support of legislative branch in tourism is vital by means of formulating ordinances

or resolutions to strengthen policies and regulations for tourism industry. As initial drive for the
implementation of this undertaking, a resolution adopting this plan should be approve in the
Sangguniang Bayan to jumpstart tourism development in our jurisdiction. Moreover, other legal
issues confronting tourism sector may need to consider for review of the Sangguniang Bayan to
take proper course of action.
Table 4: PPAs for Tourism Policies, Legislation and Regulatory Framework

Programs, Projects and Lead/Responsible Resource/Budget Implementation
Activities Agency and Requirement Details
Strategic Partners
1. Sustainable Tourism MTDPO P 50,000.00 2019-2021
Development Plan TPC
2. Site Development Plan MTDPO P 100,000.00 2019-2021

TPC
3.Ecotourism Management DENR P 50,000.00 2019-2021

Plan PAMB
MTDPO
4.Local Ordinances and SB --- 2019-2028
Resolutions MTDPO
a. Resolution adopting the
Sustainable Tourism
Development Plan
b. Resolution reclaiming the
supervision, management
and operation of Bato-Bato
Hot Spring from Barangay
Bato-Bato to Municipal
Government of Narra
c. Resolution securing deed
of donation of Borbon
Beach from the owner
d. Ordinance prescribing
fees and charges to all
tourist attractions.
e. Ordinance re tourism
project administration and
management especially for
CBST projects.
f. Ordinance recommending
the utilization of green
architecture for tourism
buildings.
g. LGU Ordinance
Prescribing Tourism
Standards
2. The Tourism Infrastructure Program
A Tourism Cluster is a group of Tourism Sites (TSs) that have geographical proximity
and/or common thematic attributes. Tourism Sites (TSs) are more specific places that may have
natural and cultural significance, attractive landscape, where activities take place, or are suitable
for tourism development.
There are three suggested Tourism Clusters as discusses below, based on the notion that
in Narra, you can enjoy nature adventures from mountain peaks to ocean deep.
Tourism Cluster I
Tourism Cluster I is categorized as Mountaineering Cluster featuring different
mountaineering sites within Mt. Victoria Range namely: Batang-batang River, Atabay Lake,
Sultan Peak and Falls, and The Teeth.The table 5 presents suggested programs, projects, and
activities appropriate for the development of mountaineering tour.
Table 5: PPAs for Tourism Cluster I

Name of Issues and Concerns Programs and Timeframe for
Attraction/Site Projects Development (in
Years)
1. Mt. Victoria Poor road condition. Concreting of road 2019-2021
Jump-Off Point from National
Highway to jump-off
point through
Tourism Road
Infrastructure
Program (TRIP).
Absence of Construction of
information and information and 2019-2021
briefing area. briefing area at the
jump-off point.
Absence of jump-off Installation of Mt. 2019-2021
marker. Victoria marker.
Absence of Installation of 2019-2021
administrative sign. administrative sign.
Absence of signs. Installation of 2019-2021
directional,
interpretive, and
restrictive signs.
Absence of parking Designation of 2019-2021
area. parking area.
Absence of source of Installation of solar 2019-2021
energy. energy.
Absence of water Installationof water 2019-2021
supply system. supply system.
Absence of Barangay Activation of
Material Recovery Barangay Materials 2019-2021
Facility (MRF) at the Recovery Facility
jump-off point. (MRF) at the jump-
off point.
Absence of comfort Construction of 2019-2021
rooms. comfort rooms.
2. Batang-batang Absence of attraction Installation of 2019-2021
River marker. attraction marker.
administrative,
directional,
interpretive, and
restrictive signs.
Limited tourism Develop additional 2019-2021
activities. activities as follows:
a. Water
rafting/tubing
b. Rock climbing
3. Atabay Lake Absence of attraction Installation of 2019-2021
marker. attraction marker.
administrative,
directional,
interpretive, and
restrictive signs.
Limited tourism Develop lake boating 2019-2021
activities. as additional activity.
4. Sultan Peak and Absence of Installation of 2019-2021
Falls attractions marker. attractions marker.
administrative,
directional,
interpretive, and
restrictive signs.
5. The Teeth Absence of attraction Installation of 2019-2021
marker. attraction marker.
administrative,
directional,
interpretive, and
restrictive signs.
Tourism Cluster II
Tourism Cluster II is categorized as Narra Inland Cluster. It is divided into three (3) sub-
clusters based on their linkages with each other. The Northern Cluster is composed of Estrella
Falls Park, Pakidug Falls, MAPBAHEILA, InumanBanog Falls, and Taritien BFAR. The Central
Cluster is composed of Trident Man-made Lake, Borbon Beach, Trident Old Pier, Lagoon
Recreational and Boating Area, and Antipuluan Beach. Lastly, theSouthern Cluster is composed
of Bato-Bato Hot Spring, Aramaywan Beach, and Caguisan Beach. The table below shows
required improvement for inland attractions in the municipality.

Table 6: PPAs for Tourism Cluster II
Name of Issues and Programs and Projects Timeframe
Attraction/Site Concerns for
Development
(in Years)
Northern Inland Cluster
1. Estrella River Absence of food Establishment of food court. 2022-2024
Falls Park court.
Absence of life Construction of life guard tower. 2022-2024
guard tower.
Obsolete design of Improvement of cottages design 2022-2024
cottages and other and other facilities.
facilities.
Limited carrying Expansion of riverside picnic area. 2022-2024
capacity of
riverside picnic
area.
Limited activities Development of tourism-related 2022-2024
available. activities as follows:
a. Floating bamboo
b. Canopy hanging bridge
c. Zipline
d. Other tree top adventures
Absence of Activation of Barangay MRF. 2022-2024
Barangay MRF.
Lack of develop- Develop nature trail. 2022-2024
ment for nature
trail up to 14th and
64th falls.
2. Pakidug Falls Poor road Concreting of road from Estrella 2022-2024
condition. Village junctionto Pakidug Falls
through TRIP.
Absence of signs. Installation of directional, 2022-2024
interpretive, and restrictive signs.
Absence of Installation of attraction marker. 2022-2024
attraction marker.
Absence of Construction of receiving and 2022-2024
receiving and information area.
information area.
Absence of tour Construction of tour guide post. 2022-2024
guide post.
Barangay MRF.
Absence of Construction of comfort rooms. 2022-2024
comfort rooms.
Lack of Develop nature trail. 2022-2024
development of
nature trail.
3. MAPBAHEILA Poor road Concreting of roadthrough TRIP. 2022-2024
condition.
attraction marker.
information area.
guide post.
Barangay MRF.
Absence of paddle Procurement of Tourism Fiber 2022-2024
boats boat to be Glass Paddle Boat.
used for proposed
firefly watching
activity.
Limited tourism Development of tourism-related 2022-2024
activities. activities as follows:
a.Floating restaurant
b.Paddle Boat Firefly Watching
c.Picnic and camping areas under
Aroma Forest
d. Traditional hook and line
fishing experience
e. Pick and cook mud crab
4. InumanBanog Poor road Concreting of road from Rizal, 2022-2024
Falls condition. Aborlan to InumanBanog Falls
through TRIP.
attraction marker.
information area.
guide post.
No available Construction of cottages. 2022-2024
cottages.
Absence of Activation of Barangay MRF at 2022-2024
Barangay MRF at the jump-off point.
the jump-off point.
Absence of Construction of comfort rooms. 2022-2024
comfort rooms.
5. Taritien BFAR Poor road Concreting of road from National 2022-2024
condition. Highway to Taritien BFAR
through TRIP.
Limited carrying Development of housing research 2022-2024
capacity of laboratory.
research
laboratory.
Limited capacity of Improvement of multipurpose 2022-2024
multipurpose room. room.
Central Inland Tour
1. Trident Man- Poor road Concreting of road from Lapu- 2019-2021
made Lake condition. lapu St. to Trident through TRIP.
attraction marker.
information area.
guide post.
No available Construction of cottages. 2022-2024
cottages.
Absence of Activation of Barangay MRF at 2022-2024
Barangay MRF at the jump-off point.
the jump-off point.
Absence of biking Construction of mountain biking 2022-2024
trail. trail.
2. Borbon Beach Poor road Concreting of road leading to 2022-2024
condition. BorbonBeach through TRIP.
Absence of bird Construction of Bird Tower 2022-2024
tower in the site.
Presence of open Establishment of sanitize fish 2022-2024
air fish drying area. drying area.
3. Trident Old Poor road Concreting of road from Panacan 2022-2024
Pier condition. Road to Trident Old Pier through
TRIP.
Limited activities a. Development of baywalk from 2022-2024
Panacan Pier to Trident Old Pier
b. Restoration of Trident Pier.
c. Construction of facilities.
d. Installation of mono scope for
bird watching
4. Lagoon Improvement of a. Improvement of children’s Park. 2022-2024
Recreational Park Lagoon Theme b. Construction of standard stalls
and Boating Area Park. for food courts.
c. Installation of Narra’s emblem
such as: Carabao, Katala, Pitcher
Plant, etc.
d. Improvement of theme park’s
landscaping.
e. Improvement of theme park’s
lighting
5. Antipuluan (La Poor road Concreting of road from National 2022-2024
Vista) Beach condition. Highway to Antipuluan (La Vista)
Beach through TRIP.
Southern Inland Cluster
1. Bato-Bato Hot Dilapidated Improvement of cottages, 2022-2024
Spring condition of reception area, landscaping, rest
existing facilities rooms and grilling area.
and amenities.
Signs are not Installation of directional, 2022-2024
standard. interpretive, and restrictive signs.
Limited activities Develop additional activities as 2022-2024
follows:
a. Massage or spa
b. Restaurant
Absence of private Construction of private hot tubs 2022-2024
hot tubs
2. Aramaywan Poor road Concreting of road from National 2022-2024
Beach condition. Highway to Aramaywan Beach
through TRIP.
Absence of wharf Construction of wharf at Barangay 2022-2024
Aramaywan
3. Caguisan Poor road Concreting of road from National 2022-2024
Beach condition. Highway to Caguisan Beach
through TRIP.
Tourism Cluster III
Tourism Cluster III is categorized as Island Tour Cluster. This cluster is divided into two
(2) sub-clusters based on the geographical settings, the northern and southern group of islands.
The northern group of islands iscomposed of Arena Island, Princess TaminaIsland, and Rasa
Island Wildlife Sanctuary, while the southern groups of islands are theTaru Island, George
Island, Banking Island,Cudil Island, and Tagpuan Island. Sad
Table 7: PPAs for Tourism Cluster III

Name of Issues and Concerns Programs and Projects Timeframe
Attraction/Site for
Development
(in Years)
Northern Island Cluster
1. Rasa Island Absence of renewable Installation of solar energy. 2019-2021
Wildlife Sanctuary source of energy at
the site.
Absence of solid Solid Waste Container. 2019-2021
waste container.
Absence of Landscaping 2019-2021
landscaping
development.
2. Arena Island Privately owned.
3. Princess Tamina Ongoing development of the island.
Island
Southern Island Cluster
1.Taru Island Absence of attraction Installation of attraction 2025-2028
marker. marker.
Limited activities. Develop additional activities 2025-2028
as follows:
a. Kayaking
b. Snorkeling
c. Diving
2. George Island Privately owned
3. Banking Island Privately owned
4. Cudil Island Absence of cottages. Construction of cottages. 2025-2028
Absence of attraction Installation of attraction 2025-2028
marker. marker.
Absence of comfort Construction of comfort 2025-2028
rooms. rooms.
as follows:
a. Kayaking
b. Snorkeling
c. Diving
5. Tagpuan Island Absence of cottages. Construction of cottages. 2025-2028
Absence of attraction Installation of attraction 2025-2028
marker. marker.
Absence of comfort Construction of comfort 2025-2028
rooms. rooms.
as follows:
a. Kayaking
b. Snorkeling
c. Diving
3. Tourism Product Development through Convergence Program
Collaboration with other government agencies is essential tool to accomplish timely and
efficiently the proposed tourism projects given the fact that we are not only the key player for
this endeavor, but yet, a multi-sectoral collaboration. In this setting, a convergence programs
will be pursued to link and promote stronger institutional partnership among national, regional,
and local tourism stakeholders.
Table 8: PPAs for Tourism Product Development through Convergence Programs

Name of Issues and Concerns Programs and Timeframe for
Attraction/Site Projects Development
(in Years)
1. Inland and Island No tour packages Convergence with 2022-2028
Hopping Tour develop. DOT in developing
Package. tour packages.
Convergence
2. Janivas Farm and Few activities Convergence with 2022-2028
other potential farms intended for DA, Municipal
for farm-tourism development and Agriculture Office,
promotion of farm and other
tourism. instrumentalities in
development of
comprehensive farm –
tourism sites.
3. Batang batangRiver, Limited development Convergence with 2019-2021
Intik River, in potential rivers for DOT in Inclusive
Dumaguena River, tourism as recreation Local Growth (ILoG)
Malatgao River activity. through River
Tourism project.
4. Tourist One Stop No designated area Convergence with 2025-2028
Shop and specifically designed DTI in establishing
Information Center for tourists to Narra Tourist One
accommodate their Stop Shop (travel
needs. cafes, pasalubong
center, and etc.) and
Information Center
5. Katala Park No landmark establish Convergence with 2025-2028
for Katala. DENR, TIEZA,
RIWS, and KFI in
establishing Narra’s
Katala Park
6. Water Sports Established an annual Convergence with 2025-2028
Festival event for water DOT in developing a
activities. Water Sports Festival.
7. Tourism Research Limited attention in Convergence with 2019-2028
tourism research. PSU Narra, SFJC, and
other national high
schools (offering
tourism-related tracks
to K to 12) to develop
4. The Capability Building Programs
The implementation of this plan requires various skills and competencies and should be
supported with a capacity building program that will cater to the LGU implementers, local
communities including the indigenous group, and other tourism stakeholders. Capacity building
shall include providing training to all concerned individuals and entity to equip them to promote
and manage the sector with professionalism and passion. This will be pursued by the MTDPO in
partnership with DOT and its attached agencies, other local government agencies, the academe,
private sector, and the community.
Capacity Assessment
A capacity development is necessary in part of the tourism development plan to help
hone the stakeholders and implementers of this undertaking. For a successful implementation of
this TDP, an individual as well as the organization is being prepared to equip them with
necessary knowledge, skills and attitudes.Through an in depth capacity assessment made by the
TWG, a capacity building assessment matrix was completed as provided in the table below.This
data were also used to develop a more detailed capacity intervention plan which will be
discussed in the following pages.

Table 9: Capacity Building Assessment Matrix
Priority Programs, Perceived Skills/Knowledge Capacity Building Priority Capacity Building Target
Projects and Gaps Intervention Intervention Stakeholders
Activities (PPAs) Recommended to
Address Gaps
1.Develop Community members are not Conduct of Formal CBST Orientation and Community
Community-Based well-equip in managing Training and Study Project Management stakeholders
Sustainable Tourism tourism-related business and Tour Seminar
projects customer service
Lack of culinary workshop Conduct of Community Based Tourism Community
conducted. workshop Kulinarya Workshop stakeholders
2. Develop a Farm owners has limited Conduct ofFormal Farm Tourism Orientation MTDPO
competitive farm- knowledge in upgrading Training and Study and Study Tour Municipal
tourism sites agricultural lands into agri- Tour Agricultures Office
tourism Farm owners
3. Develop products Lack of technical expertise in Conduct of Workshop on Circuit MTDPO
to diversify tourism circuit development and workshop Development and TPC
offerings management. Management
No training and workshop Conduct of training Workshop on Tour MTDPO
conducted for development and workshop Packaging and Costing Tourism
of tour package for inland, stakeholders
island, and mountaineering
tour.
Lack of knowledge on ILoG Conduct of Workshop on Inclusive MTDPO
Project. workshop. Local Growth (ILoG) TPC
through River Tourism Tourism
stakeholders
No available training Conduct of training Training in Desgning Gifts MTDPO
designed for gift and and Souvenir DTI-Narra
souvenir crafting Community
tourism
stakeholders
Indigenous People
Students
Limited training on Events Conduct of training Events and Festival MTDPO
and Festival Management Management Training and LGU Narra Festival
Product Development Secretariat
Katala Foundation,
Inc.
RIWS
4. Development of Limited growth of MSME. Conduct a seminar- Workshop on MSME MTDPO
MSME Programs workshop. Development DTI
BPLO
TPC
5. Capacity Building Lack of seminar for local Conduct a seminar. Tourism Marketing MTDPO
on Tourism branding. Educational Seminar on TPC
Marketing Local Branding, Image, and Tourism
Unique Selling Point stakeholders
6. Capacity Building Lack of familiarity about Conduct a seminar. Seminar on Investment Laws SB
on Tourism investment laws and and Incentives. MTDPO
Investment incentives. MPDO
BPLO
TPC
Tourism
stakeholders
Lack of promotion activities Conduct of Workshop on Investment MTDPO
for investment. workshop. Promotion Activities MPDO
BPLO
TPC
Limited familiarity on how Conduct of Training-Workshop on SB
to source out funds from workshop. Financing Tourism Projects MTDPO
public and private sectors to MPDO
finance tourism projects BPLO
TPC
Tourism
stakeholders
Limited awareness on the Conduct of Raising Investment- SB
concept of investment- workshop. Readiness Level MTDPO
readiness. MPDO
BPLO
TPC
Tourism
stakeholders
7. Empower Little stress and Conduct a series of Climate Change Adaptation MTDPO
community to build a consideration on climate workshop and and Mitigation Workshop Tourism
resilient municipality change practical seminar stakeholders
No active involvement of Conduct a training Training on Disaster Risk MTDPO
tourism stakeholders in Reduction MDRRMO
Disaster Risk Reduction Tourism
training conducted by stakeholders
MDRRMO
8. Institutional Limited awareness on Conduct a Tourism Industry MTDPO
Governance tourism-related policies and workshop vis-à-vis Development in the Context SB members
programs. various laws and of theLGUs TPC
institutions on
tourism
development and
promotion (e.g RA
9593, Local
Government Code,
Ecotourism Policies
and Laws, Cultural
Preservation
Policies, among
others) and
International
Agencies and
Institutions with
Tourism
Development
Programs
(UNWTO,
ASEAN, BIMP)
Limited legal and regulatory Conduct of Tourism Legislation and Office of the
framework for sustainable seminar-workshop Regulation Municipal Mayor
tourism development. about formulation SB Members
of legal and MPDO
regulatory DILG
framework and MTDPO
involvement of TPC
private sector and
local communities
in tourism
development
activities- roles and
rights of tourists,
businesses, tour
operators and other
stakeholders.
Limited policies and Conduct of Strengthen Public-Private Office of the
strategies in public and seminar-workshop Partnership Municipal Mayor
private sector on development of SB Members
policies and MPDO
strategies involving DILG
PPP, raise MTDPO
awareness on TPC
benefits of
partnership,
stimulate
confidence and
building of trust to
increase
competitiveness,
and creation of
coordinating body
designed for a more
streamlined and
coordinated
approach in project
implementation.
Limited evaluation of value Conduct of Value Chain Analysis and MTDPO
chain. workshop on Local Economic MTDPO
evaluation of the Development BPLO
tourism value chain TPC
structure in the
community and
draft action plan to
enhance impact
from tourism, and
preparation of
business plans for
project intervention
in each chain.
9. Improved skills of Front office staff are not Conduct of training Training on Front Office All front office
community and well-equip in proper front Operations staff of tourism-
tourism stakeholders office procedure related
(Tourism Industry establishments
Skills Program) operated in Narra
Lack of capacitated Conduct of training Training on Housekeeping MTDPO
housekeepers. Housekeeping staff
No trainings conducted for Conduct of training Training on Food and MTDPO
F&B. Beverage F&B staff
Community guides are not Conduct a series of Community Tour Guiding MTDPO
DOT accredited mountain training for Training (Mountain Guides) Mountain guides
guides accreditation
Limited training for tourist Conduct of Crisis Management & MTDPO
safety Orientation and Tourist Safety and Security PNP-Narra
Training Seminar
Little attention in future Conduct of Workshop on Recovery MTDPO
problems workshop Techniques Tourism
stakeholders
Drivers are not prepared for Conduct of Training for Tourist Drivers MTDPO
tourism operations Training as Tourism Frontliners Tourism-related
establishments
drivers
Drivers
10. Tourism Limited tourism awareness Conduct of Tourism Awareness Seminar MTDPO
Awareness of stakeholders awareness seminar Tourism
stakeholders
11. Improve gender Tourism stakeholders little Conduct of seminar Gender and Development in MTDPO
parity and equality stress in designing Tourism Tourism
interventions that can ensure stakeholders
tourism projects benefit
women and men equally
Table 10: Capacity Development Plan
Tourism Sectoral Goal Priority Capacity Target Target No of Desired Outcome Resource/Budget Implementation
Building Office Staff Participants Requirements Details
Intervention
1. Development of CBST Orientation Community 20 Knowledge of P80,000.00 2019-2021
Community-Based and Project stakeholders community about CBST. (2 days)
Tourism Projects Management
Seminar Perceived knowledge of
the community in
business operations
Skills acquired in
delivering quality
service.
Community Based Community 20 Trained communities in P80,000.00 2019-2021

Tourism Kulinarya stakeholders delivery of food services, (2 days)
Workshop craftsmanship, taste and
quality.
2. Develop a Farm Tourism MTDPO 20 Developed farm-tourism P80,000.00 2019-2021
competitive farm- Orientation and DA concept for Narra. (2 days)
tourism sites Study Tour Farm owners
3. Develop products to Workshop on MTDPO 40 A well-designed circuit. P120,000.00 2019-2021
diversify tourism Circuit TPC (3 days)
offerings. Development and
Management
Workshop on Tour MTDPO 40 A competitive tour P35,000.00 2019-2021
Packaging and TPC package design. (1 day)
Costing
Inclusive Local MTDPO 40 Developed river tourism P120,000.00 2019-2021
Growth (ILoG) TPC products. (3 days)
through River
Tourism
Training in MTDPO 50 A competitive souvenir P142,000.00 2019-2021
Designing Gifts DTI-Narra products design, and (3 days)
and Souvenirs Community trained producer of such
tourism item.
stakeholders
Indigenous
People
Students
Events and MTDPO 80 A well-designed events P138,000.00 2019-2021
Festival LGU Narra and festival (2 days)
Management Festival
Training and Secretariat
Product Katala
Development Foundation,
Inc.
RIWS
4. Development of MSME MTDPO 20 MSME developed. P80,000.00 2019-2021
MSME Programs Development DTI (2 days)
Programs Seminar Tourism
stakeholders
5. Capacity Building on Tourism MTDPO 40 LGU brand, image and P90,000.00 2019-2021
Tourism Marketing Marketing TPC USP developed. (1 day)
Educational Tourism
Seminar on Local stakeholders
Branding, Image,
and Unique Selling
Point
6. Capacity Building on Seminar on SB 50 Perceived knowledge of P94,000.00 2019-2021
Tourism Investment Investment Laws MTDPO LGU and private sectors (1 day)
and Incentives MPDO on legal issues and
BPLO aspects of tourism
TPC investment .
Tourism
stakeholders
Workshop on MTDPO 40 Planned tourism P90,000.00 2019-2021
Investment MPDO investment promotion (1 day)
Promotion BPLO activities.
Activities TPC
Training- SB 50 Acquired different P94,000.00 2019-2021
Workshop on MTDPO strategies to mobilize (1 day)
Financing Tourism MPDO financial resources to
Projects MBO fund tourism projects and
TPC writing an effective
Tourism tourism project proposal.
stakeholders
Raising SB 50 Increased preparedness, P94,000.00 2019-2021
Investment- MTDPO attractiveness and (1 day)
Readiness Level MPDO sustaining capability of
BPLO an area for tourism
TPC investments.
Tourism
stakeholders
7. Empower community A series of MTDPO 40 Action Plan that ensures P120,000.00 2019-2021
to build a resilient workshop and TPC tourism industry of Narra (3 days)
municipality. practical seminar Tourism contributes in reducing
on Climate Change stakeholders global warming condition
Adaptation and through establishing a
Mitigation low carbon destination.
Training on MTDPO 50 A plan of action to P115,000.00 2019-2021
Disaster Risk MDRRMO enhance the capacity of (5 days)
Reduction Tourism the community to cope
stakeholders with the hazards and
minimize the impacts of
disasters.
8. Institutional Tourism Industry MTDPO 40 LGUs involved in P88,000.00 2019-2021
Governance Development in TPC tourism development (2 days)
the Context of were capacitated.
theLGUs
Tourism MTDPO 45 Formulated a legal and P92,000.00 2019-2021
Legislation and MPDO regulatory framework for (2 days)
Regulation TPC sustainable tourism
development.
Strengthen Public- MTDPO 50 Developed PPP policies P96,000.00 2019-2021
Private Partnership MPDO and strategies. (2 days)
TPC Raised awareness on
Tourism partnership benefits.
stakeholders Created coordinating
body.
Value Chain MTDPO 45 Evaluated tourism value P92,000.00 2019-2021
Analysis and Local MPDO chain structure. (2 days)
Economic TPC Drafted action plan.
Development Business Plan
preparation.
9. Improved skills of Training on Front MTDPO 30 Equipped front desk P104,000.00 2019-2021
community and tourism Office Operation Front Office officers. (3 days)
frontliners (Tourism staff
Industry Skills Program) Training on MTDPO 30 Equipped housekeeping P104,000.00 2019-2021
Housekeeping Housekeepin staff. (3 days)
g staff
Training on Food MTDPO 30 Equipped F&B staff. P104,000.00 2019-2021
and Beverage F&B staff (3 days)
Community Tour MTDPO 70 DOT Accredited P347,700.00 2019-2021

Guiding Training Community community guides. (7 days)
(Mountain Guides) guides
Crisis MTDPO 50 Prepared PNP and P96,000.00 2019-2021
Management & PNP “tanod” personnel for (2 days)
Tourist Safety and travel safety and
Security Seminar Security.
Workshop on MTDPO 30 Trained all concerned P80,000.00 2019-2021
Recovery Tourism public and private (2 days)
Techniques stakeholders tourism enterprise about
strategies and available
instruments for the
recovery of tourism
destination.
Training for MTDPO 50 Trained drivers in P94,000.00 2019-2021
Tourist Drivers as Driver preparation for the (1 day)
Tourism development of tourism
Frontliners industry in Narra.
10. Tourism Awareness Tourism MTDPO 40 Well-informed tourism P90,000.00 2019-2021
Awareness TPC stakeholders in social, (1 day)
Seminar Tourism economic and
stakeholders environmental impacts of
tourism.
11. Improve gender Seminar in Gender MTDPO 40 Increased knowledge and P90,000.00 2019-2021
parity and equality. and Development TPC skills of tourism sector (1 day)
in Tourism Tourism and applied GAD tools in
stakeholders policymaking, and
business operation.
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5. The Tourism Marketing Plan
The Local Government level, private sector, non-government organizations as well as the
community is encourage to work collectively to promote Narra as tourism destination in
Palawan. The LGU has sole responsibility to promote the whole tourism industry of Narra while
private individual task is to promote his/her own tourism products and services. To ensure that
everyone will benefits from tourism, the Local Government Unit will adopt a unified marketing
strategy with other government agencies in promoting Narra as tourism destination.
The Local Government Unit of Narra recognizes the function of Department of Tourism
and its attached agency, the Tourism Promotions Board, in promoting the Philippine’s
Destination. With this milieu, the LGU Narra will build up a strong linkage with DOT-TPB for
their assistance in promoting Narra as tourism destination in regional, national and international
tourism arena. This plan will call on potential communications and designing firms as well as
advertising agencies to submit their bid for an effective brand campaign through the assistance of
DOT-TPB. This brand will capture the essence of Narra as an attractive destination for tourism,
investments, services, and trade.
This STDP employed the clustering approach which believed have better promotional
impact compared to other tourism strategies stipulated in the Tourism Guidebook for Local
Government Units. This strategy increase the number of visitors to all attractions in the particular
cluster and provide a more rewarding travel experience in view of the fact that tourists will visit
not only one attraction but encourage to visit at least three attractions within a cluster.From a
number of different types of tourism strategies option as set in the guidebook, the Cluster
Strategy is the apt approach to achieve the objectives for the tourism industry of Narra.
Clustering increases the economic viability of attractions, and offers the tourist value-for-
69
moneydestinations. A popular version of the cluster strategy is the tourism circuit.Attractions
within the circuit should not be separated by longdistances. A visitor should be motivated to visit
all the places within thecircuit.Tourist circuits are used as a strategy to increase the total number
ofvisits to all the destinations within the circuit as well as provide touristswith a more rewarding
experience and value for money by providing amix of attractions and activities in a
destination.Develop principal packages based on distinctive elements of thedestination, and the
market which you want to attract (e.g., adult,family or short-stay market as against long- stay
market).
The Marketing Strategy
a. Image of the LGU as a Tourism Destination.
Narra is envisioned to be Low-Carbon and Sustainable Tourist Destination promoting
Nature and Adventure and Farm Tourism.
b. Target Markets
Based from existing and potential tourism products portfolio, the target markets identified
are the following:
 Mountaineers
 Local tourist
 Foreign Tourist
 Bird enthusiast
70
c. Promotional Tools
Table 11: PPAs for Tourism Marketing
Programs & Activities Lead/ Resource/Budget Implementation

Projects Responsible Requirement Details
Agency and
Strategic
Partners
1. Printed Updating Municipal MTDPO P 100,000.00 2019-2021
Materials Tourism Brochure
2. Audio- 1. Narra’s Tourism MTDPO P300,000.00 2019-2021

Visual official song and
Materials music video
2. STDP MTDPO P50,000.00 2019-2021
Informational Video
3. Public Include LGU Narra MTDPO 2019-2021

Relations in several conduct of TPB
Philippine Tourism
Destination Inventory
of Tourism
Promotions Board
Public-Private LGU Narra 2019-2021
Partnerships in Tourism
tourism marketing stakeholders
Collaborate with MTDPO
Wild Bird Club of the DENR
Philippines to RIWS
promote Rasa Island WBCP
Wildlife Sanctuary.
4.Advertising Installation of MTDPO P100,000.00 2019-2021
promotional LED CAAP-
screen in PPC Puerto
International Airport Princesa City
showcasing Narra.
Creation of brand MTDPO P300,000.00 2019-2021
campaign DOT
TPB
Communicat
ons,
designing
firm, and
advertising
agencies
71
5. Exhibition Participate in MTDPO P300,000.00 2019-2021

Attendance different Travel PTDPO
Exhibits & DOT-
Exposition in Region IV
Provincial, Regional, MIMAROP
and National Level. A
DOT Central
Office
Participate in Road MTDPO P300,000.00 2019-2021
Shows, Business & TPB
Sales Missions
6. Internet LGU Narra Tourism MTDPO P100,000.00 2019-2021
and social Website DOST
media
LGU Narra MTDPO 2019-2021
Facebook,
Twitter,Instagramand
other social media
account
6. The Tourism Investment Plan
Tourism is a viable economic activity in the Philippines generating a direct contribution
of 8.2% in GDP in 2016. This is forecast to rise by 8.6% in 2017. Eyeing the impact of tourism
in economic growth in national even in local, the TWG included the Tourism Investment Plan as
one of the priority areas in this STDP to strengthen investment promotion of the tourism industry
of Narra. It is anticipated from the growing demand of tourism sector that Narra will compete
among frontrunner municipalities when it comes to tourism investment, as it unlocks vast
opportunities for tourism development. In order to arrive at the realm of investment, an effective
program should need to be formulated to make investing in Narra more competitive and worth-
invested. Investors, both existing and prospective should be informed about the economic
environment of the municipality. The local government initial action should formulate an
investment-friendly policies and procedure. As identified in the previous chapter the challenging
72
factor on part of LGU to where to source out funds needed to implement those tourism projects,
it is prepared below the various investment fund sources for tourism development:
1. Municipal LGU Funds- from the 20 per cent Development Fund of the Municipality and other
sources;
2. Provincial LGU Augmentation- from the 20 per cent Development Fund of the province
allocated for tourism project development;
3. National Agency Programs- from programs of the Land Bank of the Philippines, Philippine
National Bank, and other financial institutions; Bottom Up Budgeting Program of Department of
Tourism and other government agencies, Tourism Infrastructure Enterprise Zone Authority
(TIEZA) funding assistance;
4. Government Financing Institutions- ODA programs/ Grants in Aid- from the UNDP, USAID,
JICA, AUSAID, NZAID, CIDA, European Union (EU), Embassy Projects, and other foreign
funding agencies;
5. Private (Business) Sector Investment- from the tourism investors whether individual or
corporate, financing by private commercial banks;
6. Joint Ventures, BOT, BOO, other modalities- in cooperation with private investors, the LGU
or other government agencies may venture into tourism development through the use of different
investment modalities mentioned.
A table below was prepared to a much detailed action to be taken to strengthen
investment campaign.
73
Table 12: PPAs for Tourism Investment Plan

Programs & Activities Lead/ Resource/ Implementation
Projects Responsible Budget Details
Agency and Requirement
Strategic
Partners
1. Investment Develop policies MTDPO --- 2022-2024
Policies and procedures on Sangguniang
tourism investment. Bayan
BPLO
MPDO
2. PPP for Call for PPP Center PPP Center P100,000.00 2022-2024
Tourism in providing LGU Narra
Investment technical assistance
& advisory services
in PPP projects,
policy
improvements,
capacity
development
trainings, and
management of
Project
Development
Monitoring Facility
(PDMF)
3. Investment Tourism Investment MTDPO P50,000.00 2022-2024
Kit Plan TPC
Tourism Investment MTDPO P50,000.00 2022-2024

Portfolio TPC
Tourism Business MTDPO P50,000.00 2022-2024
Plan DENR
3. Investment Tourism Investment MTDPO P200,000.00 2022-2024
Awareness Forum MPDO
BPLO
TPC
Financing
institutions
Tourism
stakeholders
Prospective
investors
74
4. Investment Investment MTDPO P100,000.00 2022-2024

Communicati webpage under DOST
on Narra Tourism
website
7. The Environmental Management Plan
The development of this STDP recognizes that tourism impacts our economy,
community, and most especially the environment. Diversification of tourism products is mainly
dependent on the availability of natural assets. Tourism activities brought positive effects
particularly in economic sector; however, it can also create negative impacts on the environment.
The role of environment in formulating this plan is very significant, thus, it is recommended that
management and development of tourism shall be in accordance with the internationally
accepted principles. It simply means the conservation and sustainable use of biodiversity,
providing opportunities for communities to sustain their well-being, adherence to inclusive
growth, and conservation awareness. Adopting an appropriate policy and best environmental
management practices among National Government, LGUs, NGOs, and others who are
committed in safeguarding our environment, must be replicated and carried out to mitigate such
negative impacts. Herewith are suggested management measures in order to address such issues
in environment.
a. Formulating guidelines to achieve a low-carbon and sustainable destination.
The Philippine government has become concerned with the negative impacts brought by
tourism following the closure of Boracay as tourist destination. The United Nation World
Tourism Organization (UNWTO) looks to eliminate carbon footprint created by tourism, while
the Department of Tourism encourage to promote sustainable tourism. In this context the local
tourism industry of Narra aligned its plan to be a low-carbon destination and make a sustainable
75
tourism. Plans should be formulated and a proper execution of programs shall be monitor and
evaluate to met those objectives.
b. Regulating tourism development through the issuance of permits.
Development limitations are recommended to prevent unnecessary degradation of the
environment brought by tourism development. It already sets the limits of development for
obvious development possibilities. Examples include setting up of structure at the base of
waterfalls, building of structures that will affect the aesthetic value of the sites, and limited or no
entry to sensitive areas.
A stern implementation of Environmental Impact Assessment (EIA) is required before
final approval of project. The DENR DAO# 25 determines the coverage of projects that requires
EIA. This includes the environmentally critical projects with significant potential to cause
negative environmental impacts including mining. Projects inside protected areas, including
tourism projects may require EIA. Likewise, anti-pollution control devices have to be installed
before permits are issued. Smoke belching vehicles should be denied permit to operate. For
restaurants, sanitation services should be satisfactory. New building sites can be chosen to avoid
cutting of centennial trees or virgin forests.
c. Visitor Management
The World Tourism Organization defines Carrying Capacity as “the maximum number of
people that may visit a tourist destination at the same time, without causing destruction of the
physical, economic, socio-cultural, environment and an unacceptable decrease in the quality of
visitor’s satisfaction”. On the other hand, Limits of Acceptable Change defines as the degree of
change or impact that will be tolerated for the resource or the visitors.
76
A tourist destinations or attractions sometimes surpassed its carrying capacity limits.
Uncontrolled visitors may create negative impacts in the area. This may results to crowded sites,
increase garbage and litter, decrease number of flora and fauna, etc. There are tools that have
been developed to find solutions for overcrowding or over-use of tourism sites. The DENR shall
tasked for ecotourism sites, while MTDPO for other tourism attractions, in preparing for
guidelines in determining the carrying capacity of the site.
d. Sustainable Infrastructure Design
Tourism infrastructure should intermingle with its surroundings, harmonizing
infrastructure design with ecological processes and natural beauty. As the word “sustainable” is
often used throughout the contents of this plan, This STDP strongly encourage the LGU Narra
and private companies to use green architecture principles in designing and constructing tourism
projects. Green design will help enhance the use of natural elements in architecture, thus
maximizing the use of natural light, wind ventilation, local materials and minimizing the useof
electricity and water.
BERDE Program was established by the Philippine Green Building Council (PHILGBC)
as an appropriate response to the Philippine building industry’s need to proactively address the
negative impacts of climate change.
At the national level, BERDE has been used as a model in developing policies and
programs for green building and sustainability for the building sector. At the level of LGU Narra,
BERDE Program is highly suggested to use as part of our policy to ensure the environmental
performance of projects spelled out in our STDP.
e. Environmental Education
It is very important that our stakeholders value our environment so that future generations
77
may also enjoy it. Environmental awareness should be done in the communities and
stakeholders. Awareness is an important activity to educate the communities and tourists for
protection and conservation of our environment.
f. Environmental Monitoring
Community participation is essential in the utilization and protection of the natural
resources. Convergence environmental monitoring with DENR, PAMB, other agencies, and
other NGO shall be managed to spread out the intensive monitoring. A campaign for awareness
could also materialize. There are numerous relevant tourism laws and policies being
implemented by the National Government Agencies. However, some of these laws were
neglected to follow; thus, a strict implementation of those policies and laws should take into
consideration.
 National Integrated Protected Areas Systems Act of 1992 (Republic Act 7586)
 Philippine Clean Water Act of 2004 (Republic Act 9275)
 Philippine Clean Air Act of 1999 (Republic Act 8749)
 Ecological Solid Waste Management Act of 2000 (Republic Act 9003)
 Toxic Substances and Hazardous and Nuclear Wastes Control Act of 1990 (RA 6969)
 Environmental Impact Assessment (DENR-Department Administrative Order(DAO #25)
 Philippine Mining Act of 1995 (Republic Act 7942)
 Revised Forestry Code of the Philippines (Presidential Decree 705)
 Wildlife Resources Conservation and Protection Act (Republic Act 9147)
 National Environmental Awareness and Education Act of 2008 (Republic Act 9512)
 Moratorium on Logging (Executive Order #23)
 National Greening Program (Executive Order #26)

78
 Climate Change Act of 2009 (Republic Act 9729)
 Convention on Biological Diversity
 DAO 2013 – 19 Guidelines on Ecotourism Planning and Management in Protected Areas
 LGU ordinances
Table 13: PPAs for Environmental Management Plan
Programs & Activities Lead/Responsible Resource/ Implementation

Projects Agency and Budget Details
Strategic Partners Requirement
Waste Demand Formulation of MTDPO P300,000.00 2019-2028
Management plans and DENR
and Waste revisiting MENRO
Conservation existing plans NWSS
Plan, Solid NWD
Waste PALECO
Management
Plan, Water
Demand
Management
and Water
Conservation
Plan, Energy
Efficiency and
Conservation
Plan.
2. Regulating Strict MTDPO --- 2019-2028
tourism implementation DENR
development of EIA MENRO
through the
issuance of
permits
3. Visitor Formulation of MTDPO P50,000.00 2019-2021
Management Visitor DENR
Management
Plan
4. Sustainable Implementation Sangguniang Bayan --- 2019-2028
Infrastructure of Green MTDPO
Design Architecture for MPDO
Tourism MEO
TPC
79
5. Adoption of MTDPO P50,000.00 2019-2021

Environmental whole-school DENR
Education approach in TPC
environmental Academe
education (in
schools),
Capacity-
building for
marginalized
communities
and other
stakeholders (in
communities),
Education of
the general
public (through
media), and
Explanations to
visitors when
they are in a
tourism site.
6. Development of MTDPO --- 2019-2028

Environmental monitoring and DENR
Monitoring evaluation TPC
system, and
conduct a strict
implementation
of the
monitoring
system.
80
CHAPTER V
IMPLEMENTATION PLAN
Implementation Strategies
Short-term development (2019-2021) would focus on the formulation of Site
Development Plans and preparation of local manpower for the tourism industry. At the same
time, Tourism Cluster I shall be developed. The medium term phase (2022-2025) would involve
completing the improvement of other existing attractions belonging to Tourism Cluster II and
develop potential attractions included in such cluster. Simultaneously, programs for tourism
investment will be commencing at this stage. The long-term phase (2025-2028) will consider the
development of Tourism Cluster III and programs and projects for convergence approach.
Programs for environmental management will be from 2019-2028.
Table 14: Tourism Project Profile
Project Name Brief Description Estimated Project

Cost (Php)
Tourism Policy and Regulatory Framework
1. Sustainable Tourism A blueprint for tourism development P50,000.00
Development Plan which covered the tourism policy and
regulatory framework, product
development and tourism infrastructure,
human resource development, marketing
and promotion, tourism investment, and
environmental management.
2. Site Development Plan An area-specific development plan which P100,000.00
set detailed policies and guidelines for the
development of a particular attraction or
tourism product.
3. Ecotourism Ecotourism policies and guidelines for the P50,000.00
Management Plan development of nature-based and
community-based tourism projects.
4. Local Ordinances and Ordinances and resolutions which will ---
Resolutions support the competitiveness of tourism
industry in the market.
81
Tourism Infrastructure Program

1. Tourism Cluster I- Mountaineering Cluster
1. Concreting of road. Concreting of 7.7 kilometer road from P202,250,000.00
National Highway to Sitio Mariwara, bgy.
Princess Urduja through Tourism Road
Infrastructure Program (TRIP).
2. Construction of Serve as information and briefing area for P1,000,000.00
information and briefing mountaineering tour at the jump-off point..
area.
3. Installation of Mt. Serve as landmark at the jump-off point. P50,000.00
Victoria marker.
4. Installation of Installation of administrative sign which P15,000.00
administrative sign. includes the construction of all
mountaineering sites information board,
boundary markers, and signs for facilities.
5. Installation of Installation of uniform signs which P10,000.00
directional, interpretive, provides direction, warning, etc.
and restrictive signs.
6. Parking Area. Put up a parking area at the site. P20,000.00
7. Installation of Solar Establish energy by using solar. P50,000.00
Energy.
8. Installation of water Establish a supply of water for personal P20,000.00
supply system. use.
9. Barangay MRF at Segregate waste disposal properly by ---
jump-off point. providing MRF at the site.
10. Construction of To provide comfort rooms at the jump-off P200,000.00
comfort room. point.
Batang-Batang River
1. Installation of Batang- Serve as landmark at Batang-Batang P50,000.00
Batang River marker. River.
administrative, provides direction, warning, etc.
directional, interpretive,
3. Development of water Development of water rafting/tubing and P250,000.00
rafting/tubing and rock rock climbing as additional activities.
climbing.
4. Construction of Establishment of comfort rooms for men P200,000.00
comfort room. and women.
Atabay Lake
1. Installation of Atabay Serve as landmark at the Atabay Lake. P50,000.00
Lake marker.
82
3. Development of lake Establish a boating activity as additional P100,000.00

boating activity. things to do at Atabay Lake.
Sultan Peak and Falls
1. Installation of Sultan Serve as landmark at Sultan Falls and P80,000.00
Falls marker and Sultan Sultan Peak.
Peak marker.
The Teeth
1. Construction of The Serve as landmark at The Teeth. P70,000.00
Teeth marker.
2. Tourism Cluster II- Northern Inland Cluster
Estrella Falls
1. Construction of food Designated area for eating. P1,500,000.00
court.
2. Construction of Designated area for life guard. P80,000.00
lifeguard tower.
3. Cottages Enhance existing facilities. P3,500,000.00
enhancement.
4. Expansion of riverside Expansion of riverside area to P3,500,000.00
picnic area. accommodate mass number of visitors.
5. Development of Develop additional activities in the area. P2,000,000.00
floating bamboo, canopy
hanging bridge, zipline
and tree-top adventure.
6. Material Recovery Segregate waste disposal properly by ---
Facility providing MRF at the site.
7. Development of Develop nature trail going to 14th and 64th P300,000.00
nature trail falls such as falls marker, uniform signs,
wooden bridge, rest area hut, among
others.
Pakidug Falls
1. Concreting of road Concreting of road from Estrella Village ---
junction to Pakidug Falls through TRIP.
83
2. Installation of signs. Installation of signs for direction, warning, P50,000.00

etc.
3. Installation of marker. Serve as landmark at Pakidug Falls. P 50,000.00
4. Construction of Serve as receiving area for guest and P1,000,000.00
information area.
5. Construction of tour Designated area for tour guide. P80,000.00
guide post.
6. Material Recovery Segregate waste disposal properly by ---
comfort rooms. and women.
8. Development of nature Develop nature trail going to Pakidug P200,000.00
trail. Falls.
MAPBAHEILA
1. Concreting of road Concreting of road through TRIP.
2. Installation of signs. Installation of uniform signs which P30,000.00
provides direction, warning, etc.
3. Installation of marker. Serve as landmark at MAPBAHEILA P50,000.00
4. Construction of Serve as receiving area for guest and P1,000,000.00
information area.
guide post.
6. Material Recovery Segregate waste disposal properly by
8. Fiber glass paddle Procurement of one fiber glass paddle boat P300,000.00
boat. for river cruise activity.
9. Development of Development of floating restaurant, paddle P2,000,000.00
additional activities. boat firefly watching, picnic and camping
areas under aroma forest, traditional hook
and line fishing experience, and pick and
cook mud crab
Inuman Banog Falls
1. Concreting of road. Concreting of road from Rizal, Aborlan to
Inuman Banog Falls through TRIP.
3. Installation of marker. Serve as landmark at Inuman Banog Falls. P50,000.00
4. Construction of Serve as receiving area for visitors and P1,000,000.00
information area.
guide post.
84
6. Construction of Provide resting areas for visitors. P200,000.00

cottages.
Taritien BFAR
1. Concreting of road. Concreting of road from National
Highway to Taritien BFAR through TRIP.
2. Development of Develop research laboratory for fisheries P1,000,000.00
housing research and aquatic.
laboratory.
3. Improvement of This project includes the extension of P1,000,000.00
multipurpose room. multipurpose room for seminars,
workshops, training session and meetings.
3. Tourism Cluster II- Central Island Cluster
Trident Man-made
Lake
1. Concreting of road. Concreting of 8 kilometer road from Lapu- P208,500,000.00
lapu Avenue to Trident through TRIP.
3. Installation of marker. Serve as landmark at Trident Man-made P50,000.00
Lake
4. Construction of Serve as receiving area for visitors and P1,000,000.00
information area.
guide post.
cottages.
8. Mountain Biking Trail Construction of mountain biking trail. P1,000,000.00
Borbon Beach
1. Concreting of road. Concreting of road leading to Borbon
Beach through TRIP.
2. Construction of bird Provide a designated area for bird P300,000.00
tower. watchers.
3. Establishment of Provide sanitize fish drying for fishermen P100,000.00
sanitize fish drying area. in Borbon.
Trident Old Pier
1. Concreting of road. Concreting of road from Panacan Road to ---
Trident Old Pier through TRIP.
2. Development of This project is the development of P2,000,000.00
baywalk from Panacan baywalk from Panacan Pier to Trident Old
85
Pier to Trident Old Pier. Pier. It involves the construction of

facilities, putting up coffee shops, stall,
ect. Restoration of trident pier, and
installation of monoscope for bird
watching.
Lagoon Recreational
Park and Boating
1. Improvement of This project includes the improvement of P1,500,000.00
Lagoon Theme Park. children’s park, construction of standard
stalls for food courts, installation of
Narra’s emblem like Carabao, Katala,
Pitcher Plant, etc., improvement of theme
park’s landscaping and lightning.
Antipuluan (La Vista)
Beach
1. Concreting of road. Concreting of road from National ---
Highway to Antipuluan (La Vista) Beach
through TRIP.
Bato-Bato Hot Spring
1. Improvement of This project includes the improvement of P2,000,000.00
existing facilities cottages, reception area, landscaping, rest
rooms and grilling area.
3. Development of Development of massage or spa and P300,000.00
additional facilities. restaurant.
4. Construction of Private hot tubs will be constructed. P500,000.00

private hot tubs
Aramaywan Beach
1. Concreting of road Concreting of road from National
Highway to Aramaywan Beach through
TRIP.
2. Construction of wharf Construction of wharf at Aramaywan P1,000,000.00
coastline which will serve as docking area
for boats as islad hopping tour will be
operated.
Caguisan Beach
1. Concreting of road Concreting of road from National ---
Highway to Caguisan Beach through
TRIP.
Tourism Cluster III- Northern Island Cluster
Rasa Island Wildlife
Sanctuary
1. Installation of solar Establish energy by using solar. P50,000.00
86
energy.
2. Establish Solid Waste Put up solid waste container. P20,000.00
Container.
3. Landscaping Improvement of the atmosphere. P50,000.00
Taru Island
1. Installation of marker. Serve as landmark at Taru Island. P50,000.00
2. Development of This project includes the development of P100,000.00
activities. kayaking, snorkeling, and diving.
Cudil Island
cottages.
2. Installation of marker. Serve as landmark at Cudil Island. P50,000.00
Tagpuan Island
cottages.
2. Installation of marker. Serve as landmark at Tagpuan Island. P50,000.00
Tourism Product Development through Convergence Program
1. Inland and Island This project involves the development of P300,000.00
Hopping Tour Package inland and island hopping tour packages
through the technical assistance of DOT.
Activities to be undertaken are the conduct
of assessment, trainings and workshop.
The creation of tour package will be
realize after the full development of the
sites, and readiness of the locality in terms
of facilities and services needed of a
visitors.
2. Farm-tourism sites This project involves the development of P300,000.00
farm-tourism sites through the assistance
of DOT, DA, and support of farm owners.
As initial step for this project, a training-
workshop will be conducted, and
assessment in the potential farm-tourism
sites. After the conduct of the said
activities, the LGU and its partner
agencies will grant assistance for farm
owners for the development of the project.
87
3. Inclusive Local This project includes the development of P300,000.00

Growth (ILoG) through river for tourism through the assistance of
River Tourism project DOT. An assessment of the rivers will be
followed by a training-workshop through
the technical assistance of partner agency.
4. Narra Tourist One This includes the development of travel P5,000,000.00
Stop Shop and cafés, pasalubong center and information
Information Center center strategically located at the town
center.
5. Narra’s Katala Park The proposed development of Katala Park P5,000,000.00
will serve as awareness landmark for the
conservation program of Narra in
Philippine Cockatoo. This will be also
additional site to visit in the municipality.
6. Water Sports Festival The development of Water Sports Festival P5,000,000.00
is envisioned to take place in Antipuluan
(La Vista) Beach after the full operation of
private business.
Capability Building Programs
1. CBST Orientation and This training is intended for community P80,000.00
Project Management who will manage the proposed CBST
Seminar projects. At the end of the training, the
participants are expected to acquire
knowledge on community-based
ecotourism concept, basic business
operation, and customer service.
2. Farm Tourism The training will equip the MTDPO and P80,000.00
Orientation and Study DA staff, and selected farm owners in the
Tour development and management of farm-
tourism sites. This training includes
background and familiarization about
farm-tourism and study tour for
benchmarking in existing farm-tourism
sites in Palawan.
3. Workshop on Circuit This training involves the development P120,000.00
Development and and management of circuit as strategy to
Management increase visits to all attractions within the
circuit.
4. Workshop on Tour One component of this training is to P35,000.00
Packaging and Costing develop a competitive tour package along
with reasonable cost. This training
involves modeling a tour package for
Narra with appropriate cost.
5. Inclusive Local This training will capacitate the public and P120,000.00
Growth (ILoG) through private sector in tourism on developing
River Tourism ILoG Project which promotes river as
88
tourism attraction. It includes the

discussion about the concept of river
tourism, how it will be develop and
manage, and
6. Training in Designing This training will discuss the importance P142,000.00
Gifts and Souvenirs of gift and souvenir items to tourist
experience and provides hands-on training
for community, IPs, and selected students
in designing souvenir items homemade for
Narra.
7. Events and Festival The training covers the events P138,000.00
Management Training management planning, making impactful
and Product proposal, managing events, understanding
Development creative thinking approaches to generate
new ideas for events and festivals, and
practical team building skills.
8. MSME Development It involves the concept of MSME P80,000.00
Programs Seminar development utilizing tourism industry as
a model, reviewing MSMED Plan, MSME
relevant laws, A Guide to Registering
Your Business, Trade Promotion,
Financing Facilitation, and Investment
Promotion.
9. Tourism Marketing This seminar on tourism marketing will P90,000.00
Educational Seminar on facilitate the LGU of Narra in building its
Local Branding, Image, image, brand and USP in the market.
and Unique Selling Point
10. Seminar on The seminar on laws and incentives for P94,000.00
Investment Laws and tourism investment includes information
Incentives dissemination to policymakers, LGU and
private sector about investment climate of
the municipality.
11. Workshop on This training will propose activities to P90,000.00
Investment Promotion strengthen investment promotion in
Activities tourism sector of Narra.
12. Training-Workshop The topic Financing Tourism Projects P94,000.00
on Financing Tourism intend to provide scheme the LGU to
Projects where to allocate resources or source out
the funds needed for the implementation of
this plan.
13. Raising Investment- This workshop will develop a plot for the P94,000.00
Readiness Level LGU to increase their preparedness,
attractiveness, and sustaining the
capability of an area for tourism
investment.
14. Seminar on Climate This workshop will foster tourism P120,000.00
89
Change Adaptation and stakeholders in adapting and mitigating

Mitigation climate change.
15. Training on Disaster Disaster Risk Reduction training will P115,000.00
Risk Reduction guide tourism stakeholders to prepare the
tourism sites for any disaster, cope with
the hazards, and minimize impacts.
16. Tourism Industry This workshop provides the LGU a P88,000.00
Development in the knowledge about various laws and
Context of theLGUs institutions on tourism development and
promotion.
17. Tourism Legislation The workshop will equip the LGU to P92,000.00
and Regulation formulate a strong legal and regulatory
framework for tourism.
18. Strengthen Public- This seminar will encourage the beneficial P96,000.00
Private Partnership role of private sector in tourism
development. It will strengthen the shared
responsibility of public and private sector
to promote tourism industry.
19. Training Workshop This training provide the participants of P92,000.00
on Tourism Value Chain the concept of the value-chain
Analysis and Local development
Economic Development
20. Training on Front Provide training about phone call service, P104,000.00
Office Operation customer service, handling daily
transactions, stress management, basic life
support, and personality development.
21. Training on In this training, housekeepers will have a P104,000.00
Housekeeping technical understanding of the tools and
equipment used, housekeeping techniques,
22. Training on Food and Provide training for F&B staff to ensure P104,000.00
Beverage the delivery of standard quality of service
of any tourism-related establishments.
23. Community Tour A 7 days of specialized training for P347,700.00
Guiding Training community guides (mountain guides) as
(Mountain Guides) one of the basic requirements for DOT
accreditation for community guides.
24. Crisis Management This seminar will train tourist police and P96,000.00
& Tourist Safety and “tanod” to respond in any tourist related
Security Seminar case, basic principles of tourist safety,
basic report writing, media relations, first
aid and basic life support, overview of
Incident Command System, ICS
Planning/Practical exercises, Immigration
Laws and Procedures, PNP SOP on Crisis
Incident Management, and CIM Practical
exercises.
90
25. Workshop on This workshop addresses the strategies and P80,000.00

Recovery Techniques available instruments for the recovery of
tourism destination. It discusses and trains
the advantages and suitability of different
recovery strategies and the wide array of
possible techniques and instruments.
26. Training for Tourist Tourist drivers will undergo training about P94,000.00
Drivers as Tourism communication skills, attaining customer
Frontliners delight and basic first aid as part of harm
reduction skills.
27. Tourism Awareness Tourism Awareness focus on defining P90,000.00
Seminar what tourism is and unlock various
terminologies used in the industry, identify
the factors affecting the tourism industry,
reviewing of RA 9593 and the National
Tourism development Plan, identifying the
various tourism assets, facilities, services
and potentials of the site or locality,
looking into the economic impact of
tourism to the regional economy, be aware
of the ACES in tourism, and the 4Fs in
tourism service delivery, be acquainted
with the new trends in tourism
development, specially on Green Tourism;
and lastly draw ideas in sustainable
tourism development of the community.
28. Seminar in Gender This seminar covers the discussion about P90,000.00
and Development in Magna Carta for Women (RA 9710),
Tourism Republic Act 9262 or an Act Defining
Violence Against Women and Their
Children prohibits sexual abuse,
psychological violence, treating women
and children as sex objects, human
trafficking, etc. also applies to the tourism
industry, and best practices
promoting gender sensitivity.
Tourism Marketing Programs
1. Updating Municipal Updating of local tourism brochure P100,000.00
Tourism brochure
2. Narra’s Tourism Compose of lyric and music video P300,000.00
official song and music showcasing Narra as tourist destination.
video
3. STDP informational This informational video captured the P50,000.00
video concept of the STDP of Narra. This will be
played for tourism awareness campaign of
LGU.
91
4. Include LGU Narra in Endorse the Municipality of Narra as

several conduct of tourist destination for TPB in their conduct
Philippine Tourism of Philippine Tourism Destination
Destination Inventory of Inventory to keep abreast on latest offering
TPB of Philippine tourism to ensure diversity in
products being marketed by TPB.
5. Public-Private Encouraging PPP in tourism marketing. ---
Partnerships in tourism
marketing
6. Collaborate with Wild Encouraging bird organizations to promote ---
Bird Club of the RIWS.
Philippines and other
organizations to promote
Rasa Island Wildlife
Sanctuary.
7. Installation of At least two units of LED screen is P100,000.00
promotional LED screen propose to install in PPC International
in PPC International Airport as one of marketing strategy to
airport showcasing Narra make visible the municipality of Narra as
as tourist destination. tourist destination to tourist arriving at
Puerto Princesa.
8. Participate in different Attendance in different travel exhibits. P300,000.00
Travel Exhibits &
Exposition in Provincial,
Regional, and National
Level.
9. Participate in Road Attandance in Road Shows, Business & P300,000.00
Shows, Business & Sales Sales Mission.
Missions
10. LGU Narra Tourism Narra Tourism website shall include P300,000.00
Website overview of Narra, tourism product
portfolio, tourism investment, tourism
policies, articles, etc.
11. LGU Narra Creation of fb page, twitter, instagram, and ---
Facebook, Twitter, other social media platforms.
Instagram and other
social media account
Tourism Investment
1. Investment Policies Formulation of investment policies to ---
make tourism investment more
competitive.
2. PPP for Tourism Kick off of PPP for Tourism Invesment P100,000.00
Investment through the assistance of PPP Center
3. Tourism Investment Formulation of investment plan which P50,000.00
Plan shall incorporate all policies for
investment, opportunities in tourism
92
investment, investment communications,

among others.
4. Tourism Investment This paper provides a detailed presentation P50,000.00
Portfolio of all opportunities and benefits for
tourism investment in the municipality.
5. Tourism Business Plan A business plan will provide the details of P100,000.00
the products and services, analysis of the
industry, marketing strategy, business
structure, financial projections, monitoring
and evaluation which shall be distributed
to all potential investors.
4. Tourism Investment Awareness Seminar and round-table P100,000.00
Forum discussion to strengthen the investors and
stakeholders.
6. Investment webpage Creation of webpage which will provide P100,000.00
under Narra Tourism detailed information about tourism
website investment in Narra through online.
Environmental Management
1. Formulation of Formulation of Waste Demand Manage- P300,000.00
environmental plans. ment and Waste Conservation Plan, Solid
Waste Management Plan, Water Demand
Management and Water Conservation
Plan, Energy Efficiency and Conservation
Plan.
2. Regulating tourism Strict implementation of EIA. ---

development through the
issuance of permits
3. Visitor Management Formulation of Visitor Management Plan. P50,000.00
4. Sustainable Implementation of Green Architecture for ---
Infrastructure Design Tourism
5. Environmental Adoption of whole-school approach in P50,000.00
Education environmental education (in schools),
Capacity-building for marginalized
communities and other stakeholders (in
communities), Education of the general
public (through media), and Explanations
to visitors when they are in a tourism site.
6. Environmental Develop monitoring and evaluation ---

Monitoring system, and conduct a strict
implementation of the monitoring system.
Table 15: Prioritized Tourism Project
Priority areas for Project Name Estimated Cost Timeframe Implementing Office
development (Php)
2019-2021
2022-2024
2025-2028
Tourism Policy, 1. Sustainable Tourism Development P 50,000.00 MTDPO, TPC
Legislation and Plan
Regulatory 2. Site Development Plan P 100,000.00 MTDPO, TPC
Framework 3.Ecotourism Management Plan P 50,000.00 MTDPO, TPC, DENR
4.Local Ordinances and Resolutions SB, MTDPO
Tourism
Infrastructure
Program
Mountaineering Cluster
Mt. Victoria jump-off 1. Concreting of road. P202,250,000.00 MTDPO, DOT, DPWH
point6. 2. Construction of information and P1,000,000.00 MTDPO, MPDO, MEO
briefing area.
3. Installation of Mt.Victoria jump-off P50,000.00 MTDPO, MPDO, MEO
point marker.
4. Installation of administrative sign. P15,000.00 MTDPO, MPDO, MEO
5. Installation of directional, interpretive, P10,000.00 MTDPO, MPDO, MEO
6. Parking Area P20,000.00 MTDPO, MPDO, MEO
7. Installation of solar energy. P50,000.00 MTDPO, MPDO, MEO
8. Water supply system. P20,000.00 MTDPO, NWSS
9. Materials Recovery Facility MTDPO, Bgy. Princess
Urduja
10. Construction of comfort room. P200,000.00 MTDPO, MPDO, MEO
Batang-Batang River 1. Installation of attraction marker. P50,000.00 MTDPO, MPDO, MEO
Camp 2. Installation of directional, interpretive, P10,000.00 MTDPO, MPDO, MEO
3. Development of water rafting/tubing P250,000.00 MTDPO, MPDO, MEO
and rock climbing.
4. Construction of comfort rooms. P200,000.00 MTDPO, MPDO, MEO
Atabay Lake 1. Installation of attraction marker. P50,000.00 MTDPO, MPDO, MEO
3. Procurement of boat. P100,000.00 MTDPO, MPDO, MEO
Sultan Peak and Falls 1. Installation of attractions marker. P50,000.00 MTDPO, MPDO, MEO
The Teeth 1. Installation of attraction marker. P50,000.00 MTDPO, MPDO, MEO
Northern Inland Cluster
Estrella Falls 1. Establishment of food court. P1,500,000.00 MTDPO, MPDO, MEO
2. Construction of life guard tower. P80,000.00 MTDPO, MPDO, MEO
3. Improvement of cottages design and P3,500,000.00 MTDPO, MPDO, MEO
other facilities.
4. Expansion of riverside picnic area. P3,500,000.00 MTDPO, MPDO, MEO
5. Development of floating bamboo, P2,000,000.00 MTDPO, MPDO, MEO
canopy hanging bridge, zipline and other
tree top adventures.
6. Materials Recovery Facility. MTDPO, MPDO, MEO
7. Development of nature trail. P300,000.00 MTDPO, MPDO, MEO
Pakidug Falls 1. Concreting of road. MTDPO, DOT, DPWH
3. Installation of attraction marker. P 50,000.00 MTDPO, MPDO, MEO
4. Construction of receiving and P1,000,000.00 MTDPO, MPDO, MEO
information area.
5. Construction of tour guide post. P80,000.00 MTDPO, MPDO, MEO
6. Materials Recovery Facility. MTDPO, Bgy. Estrella
Village
8. Development of nature trail. MTDPO, MPDO, MEO
MAPBAHEILA 1. Concreting of road. MTDPO, DOT, DPWH
3. Installation of attraction marker. P50,000.00 MTDPO, MPDO, MEO
information area.
7. Materials Recovery Facility. MTDPO, Bgy. Malatgao
8. Procurement of Tourism Fiber Glass P300,000.00 MTDPO, MPDO, MEO
Paddle Boat.
9. Development of floating restaurant, P2,000,000.00 MTDPO, MPDO, MEO
paddle boat firefly watching, picnic and
camping areas under Aroma Forest,
traditional hook and line fishing
experience, and pick and cook mud crab.
Inuman Banog Falls 1. Concreting of road. MTDPO, DOT, DPWH
3. Installation of attraction marker. P50,000.00 MTDPO, MPDO, MEO
information area.
6. Construction of cottages. P200,000.00 MTDPO, MPDO, MEO
7. Materials Recovery Facility. MTDPO, Bgy.
Dumanguena
Taritien BFAR 1. Concreting of road. MTDPO, DOT, DPWH
2. Development of housing research P1,000,000.00 MTDPO, BFAR
laboratory.
3. Improvement of multipurpose room. P1,000,000.00 MTDPO, BFAR
Central Inland Cluster
Trident Man-made 1. Concreting of road. P208,500,000.00 MTDPO, DOT, DPWH
Lake 2. Installation of signs. P30,000.00 MTDPO, MPDO, MEO
3. Installation of marker. P50,000.00 MTDPO, MPDO, MEO
information area.
6. Construction of cottages. P200,000.00 MTDPO, MPDO, MEO
7. Materials Recovery Facility. MTDPO, Bgy. Poblacion
8. Mountain Biking Trail P1,000,000.00 MTDPO, MPDO, MEO
Borbon Beach 1. Concreting of road. MTDPO, DOT, DPWH
2. Construction of bird tower. P300,000.00 MTDPO, DENR
3. Establishment of sanitize fish drying P100,000.00 MTDPO, DENR
area.
Trident Old Pier 1. Concreting of road. MTDPO, DOT, DPWH
2. Development of baywalk from P2,000,000.00 MTDPO, MPDO, MEO
Panacan Pier to Trident Old Pier.
Lagoon Recreational 1. Improvement of Lagoon Theme Park. P1,500,000.00 MTDPO, MPDO, MEO
Park and Boating Area
Antipuluan (La Vista) 1. Concreting of road. MTDPO, DOT, DPWH
Beach
Bato-Bato Hot Spring 1. Improvement of existing facilities. P2,000,000.00 MTDPO, MPDO, MEO
2. Installation of signs. P30,000.00 MTDPO, MPDO, MEO
3. Development of additional facilities. P300,000.00 MTDPO, MPDO, MEO
4. Construction of private hot tubs P500,000.00 MTDPO, MPDO, MEO
Aramaywan Beach 1. Concreting of road MTDPO, DOT, DPWH
2. Construction of wharf P1,000,000.00 MTDPO, MPDO, MEO
Caguisan Beach 1. Concreting of road MTDPO, DOT, DPWH
Northern Island Cluster
Rasa Island Wildlife 1. Installation of solar energy. P100,000.00 MTDPO, MPDO, MEO
Sanctuary 2. Establish Solid Waste Container. P20,000.00 MTDPO, MPDO, MEO
3. Landscaping P50,000.00 MTDPO, MENRO,
MPDO, MEO
Southern Island Cluster
Taru Island 1. Installation of marker. P50,000.00 MTDPO, MPDO, MEO
2. Development of activities. P100,000.00 MTDPO, MPDO, MEO
Cudil Island 1. Construction of cottages. P200,000.00 MTDPO, MPDO, MEO
Tagpuan Island 1. Construction of cottages. P200,000.00 MTDPO, MPDO, MEO
Tourism Product 1. Inland and Island Hopping Tour P300,000.00 MTDPO, DOT, PTDPO
Development through Package
Convergence 2. Farm-tourism sites. P300,000.00 MTDPO, DOT, DA,
Program PTDPO
3. Inclusive Local Growth (ILoG) P300,000.00 MTDPO, DOT, PTDPO
through River Tourism project
4. Narra Tourist One Stop Shop and P5,000,000.00 MTDPO, DOT, TIEZA,
Information Center DTI
5. Narra’s Katala Park P5,000,000.00 MTDPO, DOT, TIEZA,
DENR
6. Water Sports Festival P5,000,000.00 MTDPO, DOT, TIEZA,
DENR
7. Tourism Research MTDPO, Academe
Capability Building 1. CBST Orientation and Project P80,000.00 MTDPO, DOT, DTI
Programs Management Seminar
2. Farm Tourism Orientation and Study P80,000.00 MTDPO, DOT, PTDPO,
Tour DA
3. Workshop on Circuit Development P120,000.00 MTDPO, DOT, PTDPO
and Management
4. Workshop on Tour Packaging and P35,000.00 MTDPO, DOT, PTDPO
Costing
5. Inclusive Local Growth (ILoG) P120,000.00 MTDPO, DOT, PTDPO
through River Tourism
6. Training in Designing Gifts and P142,000.00 MTDPO, DOT, DTI
Souvenirs
7. Events and Festival Management P138,000.00 MTDPO, DOT, TPB,
Training and Product Development
8. MSME Development Programs P80,000.00 MTDPO, DOT, DTI,
Seminar
9. Tourism Marketing Educational P90,000.00 MTDPO, DOT, TPB,
Seminar on Local Branding, Image, and
Unique Selling Point
10. Seminar on Investment Laws and P94,000.00 MTDPO, DOT, PTDPO
Incentives
11. Workshop on Investment Promotion P90,000.00 MTDPO, DOT, PTDPO
Activities
12. Training-Workshop on Financing P94,000.00 MTDPO, DOT, TIEZA,
Tourism Projects PTDPO
13. Raising Investment-Readiness Level P94,000.00 MTDPO, DOT
14. Climate Change Adaptation and P120,000.00 MTDPO, MDRRMO
Mitigation Workshop
15. Training on Disaster Risk Reduction P115,000.00 MTDPO, MDRRMO
16. Tourism Industry Development in the P88,000.00 MTDPO, DOT
Context of the LGUs
17. Tourism Legislation and Regulation P92,000.00 MTDPO, DOT
18. Strengthen Public-Private Partnership P96,000.00 MTDPO, DOT
19. Value Chain Analysis and Local P92,000.00 MTDPO, DOT
Economic Development
20. Training on Front Office Operations P104,000.00 MTDPO, DOT
21. Training on Housekeeping P104,000.00 MTDPO, DOT
22. Training on Food and Beverage P104,000.00 MTDPO, DOT
23. Community Tour Guiding Training P347,700.00 MTDPO, DOT
(Mountain Guides)
24. Crisis Management & Tourist Safety P96,000.00 MTDPO, DOT
and Security Seminar
25. Workshop on Recovery Techniques P80,000.00 MTDPO, DOT
26. Training for Tourist Drivers as P94,000.00 MTDPO, DOT
Tourism Frontliners
27. Tourism Awareness Seminar P90,000.00 MTDPO, DOT
Tourism Marketing 1. Updating Municipal Tourism Brochure P100,000.00 MTDPO
Programs 2. Narra’s Tourism official song and P300,000.00 MTDPO
music video
3. STDP Informational Video P50,000.00 MTDPO
4. Philippine Tourism Destination MTDPO, TPB
Inventory
5. Public-Private Partnerships in tourism MTDPO
marketing
6. Collaborate with Wild Bird Club of the MTDPO, WBCP
Philippines to promote Rasa Island
Wildlife Sanctuary.
7. LED screen in PPC International P100,000.00 MTDPO, CAAP
Airport
8. Creation of brand campaign P300,000.00 MTDPO, DOT, TPB,
Communications,
designing frim, and
advertising agencies.
9. Participate in different Travel Exhibits P300,000.00 MTDPO, DOT, TPB
& Exposition in Provincial, Regional,
and National Level.
10. Participate in Road Show, Business P300,000.00 MTDPO, TPB
& Sales Missions
11. LGU Narra Tourism Website. P100,000.00 MTDPO, DOST
12. LGU Narra Facebook, Twitter, MTDPO
Instagram and other social media
account.
Tourism Investment 1. Investment Policies MTDPO, Sangguniang
Bayan, BPLO, MPDO
2.PPP for Tourism Investment P100,000.00 PPP Center, LGU Narra
3. Tourism Investment Plan P50,000.00 MTDPO, TPC
4. Tourism Investment Portfolio P50,000.00 MTDPO, TPC
5. Tourism Business Plan P50,000.00 MTDPO, DENR
6. Tourism Investment Forum P200,000.00 MTDPO, MPDO, BPLO
7. Investment webpage under Narra P100,000.00 MTDPO, DOST
Tourism website
Environmental 1. Waste Demand Management and P300,000.00 MTDPO, DENR, MENRO,
Management Waste Conservation Plan, Solid Waste NWSS, NWD, PALECO
Management Plan, Water Demand
Management and Water Conservation
Plan, Energy Efficiency and
Conservation Plan.
2. Strict implementation of EIA. MTDPO, DENR
3. Visitor Management Plan P50,000.00 MTDPO, DENR
4. Sustainable Infrastructure Design --- SB, MTDPO, MPDO,
MEO, TPC
5. Environmental Education P50,000.00 MTDPO, DENR, TPC,
Academe
6. Environmental Monitoring --- MTDPO, DENR, TPC
CHAPTER VI
MONITORING AND EVALUATION SCHEMES
The aim of the monitoring and evaluation (M&E) schemes is to report on the
progress and performance of the strategic action programmes based on a set of stated
targets, goals and objectives using indicators. The M&E provides a mechanism for the
Municipal Tourism Development and Promotions Office and Tourism Planning
Committee to assess the efficiency and effectiveness in the implementation phase of
STDP.
Strategic Evaluation Framework
Figure 3 shows the framework of the strategic evaluation process. The framework
provides a series of guide questions in evaluating an implemented strategy.
Figure 3. Strategic Evaluation Framework
Does
Determine Establish Measure Take
predetermined performance
what to performance corrective
standard. match
measure. action.
standards?
STOP
Monitoring and Evaluation Sheet
A sample monitoring and evaluation sheet is provided below for proper
documentation.
Table 16: Monitoring and Evaluation Sheet
Monitoring Sheet No:
Name of Program, Project and Activity Cluster:
Budget Allocation Approved Budget Budget Expended as of Monitoring

Date
Monitoring Period Date Evaluator/s:
Success Actual Constraints Other Recommendations

Indicators Accomplishments Encountered Findings
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Descriptive Summary Of Evaluation Narrative Status Of PPAs

Table 17: Monitoring and Evaluation Strategy
Goals and Success Indicator Targets per Data Source to Collection Frequency Responsibility
Objectives Indicator Assess Methods
Performance
1. Formulate Sustainable At least 3 site Hard copy of Document Every six TPC
policy, legislation development plan, site development Site review months
and regulatory development plans, plans formulated Development
framework for ecotourism every year, EMP Plan from
tourism management plan, local should be MTDPO.
ordinances and formulated before Hard copy of
resolutions adopted. 2021 ends, and EMP.
there should be Files from
local Sanguniang
ordinances/resolut Bayan office.
ions adopted
every year.
2. Improve Proposed infrastructure Infrastructure Annual Document Yearly TPC
infrastructure programs developed programs listed in Accomplishment review
facilities. implementation Report
plan should be
realized
according to the
specific
timeframe for
each project.
3. Develop PPAs in Tourism 6 tourism Annual Document Yearly TPC
competitive Product Development products Accomplishment review
tourism products area developed and developed at the Report
to diversify positioned in the end of 2028.
offerings industry.
4. Strengthening Capability building Implemented Annual Document Yearly TPC
institutional programs formulated. Priority Capacity Accomplishment review
capacity. LGU, community, Building Report
academe, private sector Intervention at the
capacitated. end of 2021
Training needs
assessment.
5. Marketing Printed materials, Implemented Annual Document Yearly TPC
tourism products. audio-visual materials, PPAs for tourism Accomplishment review
public relations, marketing at the Report
advertising, exhibition end of 2028.
attendance, internet and
social media effectively
implemented.
6. Create a Formulated investment Implemented all Annual Document Yearly TPC
conducive code, prepared of these PPAs at Accomplishment review
environment for investment portfolio the end of Report
tourism and business plans, medium-term
investment conducted investment phase.
forum, and
implemented
investment webpage.
7. Promote Tourism enterprise, 100% tourism Monitoring Document Yearly TPC
environmental programs, and projects enterprise, reports review
awareness. compliance to ongoing programs
environmental laws, and projects
EIA strictly complied in
implemented, Visitor environmental
Management Plan in laws, formulated
place, local ordinance
on green architecture
formulated, and
environmental
education conducted.
Table 18: Annual/End-of-Term Accomplishment Report for the Municipality of Narra
Programs, Outcome/ Target Accomplishment Beneficiary Coverage Project Actual Remarks
Projects, Sector Area Cost Disbursement
Output
Activities (Php)
Indicators

Sustainable Tourism Plan for Narra, Palawan 2019-2028

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Sustainable Tourism Plan for Narra, Palawan 2019-2028

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SUSTAINABLE TOURISM DEVELOPMENT PLAN

FOR NARRA, PALAWAN

MUNICIPAL TOURISM DEVELOPMENT AND PROMOTIONS OFFICE

and the TOURISM PLANNING COMMITTEE

what tourism could brings for a better living.

destination in Palawan as guided by fundamental precepts of sustainability. Herewith, a “Sustainable Tourism

including women, children and persons with disabilities.

collaborated as technical working group in crafting this imperative piece of development.

This Sustainable Tourism Development Plan is a product of a detailed analysis, research,

and multi-sectoral collaboration.

make this essential undertaking a possible one.

industry into a competitive destination in Palawan and in MIMAROPA region.

Furthermore, we extend our commendation to Department of Tourism and its attached

I. BACKGROUND OF THE SUSTAINABLE TOURISM DEVELOPMENT PLAN

II. NARRA TOURISM SITUATIONER

III. TOURISM DIRECTION

IV. TOURISM DEVELOPMENT FRAMEWORK

VI. MONITORING AND EVALUATION SCHEMES

1 Accommodation Establishments Profile 20

2 Other Tourism Facilities and Services Profile 20

3 Guest Arrival from Tourist Attractions 21

4 PPAs for Tourism Policies, Legislation and Regulatory 33

5 PPAs for Tourism Cluster I 34

6 PPAs for Tourism Cluster II 37

7 PPAs for Tourism Cluster III 41

8 PPAs for TPD through Convergence Programs 43

9 Capacity Building Assessment Matrix 45

10 Capacity Development Plan 51

11 PPAs for Tourism Marketing 58

12 PPAs for Tourism Investment Plan 61

13 PPAs for Environmental Management Plan 66

14 Tourism Project Profile 68

15 Prioritized Tourism Project 81

16 Monitoring and Evaluation Sheet 90

17 Monitoring and Evaluation Strategy 91

18 Annual/End-of-Term Accomplishment Report for the 93

1 Narra Tourism Map 3

2 Essence of Narra’s tourism vision 25

3 Strategic Evaluation Framework 89

CBST Community-Based Sustainable Tourism

DENR Department of Environment and Natural Resources

DOST Department of Science and Technology

DOT Department of Tourism

EMP Ecotourism Management Plan

LGU Local Government Unit

M&E Monitoring and Evaluation

MEO Municipal Engineering Office

MENRO Municipal Environment and Natural Resources

MTDPO Municipal Tourism Development and Promotions Office

NGO Non-Government Organization

NTDP National Tourism Development Plan

PPAs Programs, Projects, and Activities

STDP Sustainable Tourism Development PLan

SWOT Strenght, Weaknesses, Opportunities, Threats

TIEZA Tourim Infrastructure Enterprise Zone Authority

TPB Tourism Promotions Board

TPC Tourism Planning Committee

TPD Tourism Product Development

TWG Technical Working Group

BACKGROUND OF THE SUSTAINABLE TOURISM DEVELOPMENT PLAN

Rational for Development of a Sustainable Tourism Development Plan

encouraged to enjoin other stakeholders in local tourism development and promotion.

etc.; implementation of a system of accreditation and standards for tourist enterprises;