Learning activity 3

Evidence: Getting the hidden message

Look at the following advertisements and answer the questions:

Fuente: SENA

Questions Answers

A cleaning product
What is being advertised?
Xtreme LPQ

Why is a different color used in the product’s is used to highlight the

name? product name

the ad is not very explicit,

What hidden messages does the ad seem to
it is not known what LPQ
have?
is,

The ad is attractive says

Does the advertisement use emotional appeal? If
explicitly what it is for and
yes, how? If no, how could it?
how the product will help
you.
 It is not honest, since it
Is product’s description honest? Why or why not? does not give clarity of
what the product is about

The ad says what is

necessary about the
product, but it is not
What do you think or conclude about the ad?
explicit what it does, how
it can be used, how it can
make your life easier.

Fuente: SENA

Questions Answers
a drink of mineral water
What is being advertised?

Why is a different color used in the product’s Is used to highlight the

name? product name

It is a drink to be healthy
What hidden messages does the ad seem to
 have?

If it is attractive, since the

image of meeting healthy
Does the advertisement use emotional appeal? If
people and the portrait of
yes, how? If no, how could it? mountains and nature,
indicates that it can be a
natural product
if it is honest, since it
indicates what the
Is product’s description honest? Why or why not? product is about and what
it is made for.

The product is a drink of

What do you think or conclude about the ad? natural origin, which
indicates what it is made
for.

When you finish your work, send the file to your instructor through the platform
as follows:

1. Click the title of this evidence.

2. Click Examinar mi equipo and look for the file in your computer. Make sure
the file is attached.
3. Leave a comment for the instructor (optional).
4. Click Enviar.

Note: This evidence is an individual activity. Remember to check the learning

guide in order to know if you have done all the assigned activities, know how to
develop them and deliver them correctly.

Criterios de evaluación
Analiza los elementos de la alfabetización mediática desde una perspectiva
crítica, utilizando el vocabulario y la gramática requerida.