SYNOPSIS

Name: chinmay Gautham

USN No: 18MBARB131

Mentor: Mr. Umesh chandra

“EVOLUTION OF THE BUSINESS POTENTIAL AND FINDING THE WAYS TO

ENHANCE ACQUISITION AND REVENUE IN SECURITY SYSTEM SURVEILLENCE
AT FORTUNE MARKETING”

Purpose of the study:

The research provides an opportunity to demonstrate application of his/herhelps the student to

devote his/her skill to analyze the problem to suggest alternative solutions, to evaluate them
and to provide feasible recommendations on the provided data.

It helps Student to understand Marketing activities and promotional activities involved in

both B2B and B2C market.

Objectives:

 Direct sales of security product (Both B2B and B2C marketing and
Promotional activities)

 To evaluate the business potential of Security Systems in market.

 To discover ways to enhance acquisition & revenue.

 To Understand Competitor analysis and to Study of consumer

behaviors

 To find out the market penetration of Security Systems

Key Questions or Research Questions

 Describe organization's existing culture and how/where it may vary from our mission,
vision, and values.
 Identify areas of strengths and best practice, as well as potential risks and
opportunities for improvement in marketing.
 Understand and rank the drivers of engagement, satisfaction and team effectiveness.

Hypothesis:
1. The sources of data collection are limited in this research.
2. The primary data will be collected in limited area.
3. Time limitation will be there.
4. The respondent may be biased

Research Methodology

Type of Research

Engaging examination has been utilized to direct the overview which encourages us to get a
more grounded comprehension of the issue in hand. Unlike expository research where the
specialist utilizes statistical data points which is as of now accessible to touch base at a
solution, descriptive research incorporates reviews and certainty discovering inquiries like
meetings and discourses with the partners keeping in mind the end goal to land at a superior
conclusion and answer for the issue.

Data Collection

Information Collection encourages your group to evaluate the soundness of your procedure.
To do as such, you should recognize the key quality attributes you will quantify, how you
will gauge them, and what you will do with the information you gather. Information
Collection is just getting ready for and acquiring valuable data on key quality attributes
delivered by your procedure. In any case, just gathering information does not guarantee that
you will acquire important or sufficiently particular information to disclose to you what is
happening simultaneously.
 Primary Data

Information Collection encourages your group to evaluate the wellbeing of your procedure.
To do as such, you should recognize the key quality attributes you will quantify, how you
will gauge them, and what you will do with the information you gather. Information
Collection is simply getting ready for and acquiring helpful data on key quality attributes
delivered by your procedure. In any case, just gathering information does not guarantee that
you will get applicable or sufficiently particular information to disclose to you what is
happening simultaneously. The information gathered for first time is known as essential
information. Information was gathered from the workers of Puma store and influencing them
to top off the survey

Primary Data

Through the distributor, runners & feeders.

Secondary Data

The information which has been as of now gathered by somebody is known as auxiliary
information:

Auxiliary information:-

Through online, various official websites of the companies. Journals and magazines

PROPOSED CONTENT

Chapter 1: Introduction to company profile

 History of CCTV Surveillance.

 About the company
 Vision
 Mission
 Product Details
 Chapter 2: Report on work profile

 Weekly report

Chapter 3: Review of literature

Chapter 4: Research methodology

Chapter 5: Data analysis

Chapter 6: Findings

Chapter 7: Conclusions and recommendation

WORK PLAN:

As I’m working under marketing team it is helpful for my study to analysis and understand
the marketing and promotional practices.

 Channel team handling (Daily reporting of runners and feeders).

 Appointment of runners within coverage area.

 Dimensioning of retailers as per norms to be completed.

 Mapping as per net work Need to identify within full Network / partial
network / no network.

 Identification of potential which is low penetrated in terms of customer

base and list of same to be communicated to distributor, DSO, and
runners for en chasing the sales.

 Direct sales of Security surveillance Products(both B2B and B2C

MARKET), Field work and networking.