T. A.

PAI MANAGEMENT INSTITUTE (TAPMI), MANIPAL

IT FOR BUSINESS
Programme: PGDM
Batch: 2018-2020
Term: 3
Course Name: IT for Business – ITS 5001
Credits: 3 (20 Sessions)
Course Instructor/s: Prof. Kedareshwaran Subramanian (Core), Prof. Gurudutt Nayak (Core),
Prof. Ashish Rathore (Core)

PART 1
INTRODUCTION
Information Technology (IT) has become an integral part of the business strategy of current day
organizations. As an enabler for attaining competitive edge, the role of technology in an
organization is indispensable spanning different functions and different levels of management.
The course is aimed at making the business management students recognize the importance of
IT in achieving the business objectives of an organization, classify different types of IT based
information systems (IS) that can be utilized across the organization’s value chain, and identify
the business implications of emerging technologies.

COURSE OBJECTIVES (CO)

The objectives of the course “Information Technology for Business” are to:
1. Familiarize students with the core concepts of IT based information systems.
2. Understand the different types of information systems that are used in organizations at
different decision making levels by different functions.
3. Understand the role of information systems in enhancing business processes and intelligence,
improving supply chain and customer relationships, and enhancing internal and external
collaborations.
4. Understand the various IS related processes such as developing and acquiring information
systems, and securing them.

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COURSE LEARNING OUTCOMES (CLO)
By virtue of the learning gained in this course, the student should be able to:
CLO 1: Develop a conceptual understanding of the essential building blocks of modern
information systems and its application in a given organizational scenario (PLG1).
CLO 2: Evaluating the different options available to develop and acquire information systems,
and securing them (PLG 2).
CLO 3: Develop entity relationship and data flow diagrams for a given operational scenario in
the context of information systems (PLG1).

PRESCRIBED TEXT BOOK(s)

Laudon, K. C., & Laudon, J. P. (2017). Management information systems: Managing the digital
firm (15th Edition), Pearson Education Limited. (TB)

OTHER READINGS AND REFERENCES

a. Applegate, L. M., Austin, R. D., & McFarlan, F. W. (2007). Corporate information strategy and
management: Text and cases. (7th Edition), McGraw-Hill Irwin. (RB1)
b. Turban, E., Volonino, L., & Wood, G. R. (2016). Information technology for management:
Advancing sustainable, profitable business growth. (10th Edition), Wiley Publications. (RB2)
c. George, J. F., & Valacich, J. S. (2017). Modern systems analysis and design (8th Edition).
Pearson Education Limited. (RB3)
d. Sumner, M. (2014). Enterprise resource planning (1st Edition). Pearson Educational Limited.
(RB4)

POLICY ON PLAGIARISM:

Plagiarism of any kind and to any extent would attract penalties. The assessment would be ‘zero’
for that particular component, with no further opportunity to improve. Repetition of the offence
would result in failure in the subject.

ASSESSMENT SCHEME AND WEIGHTAGE:

{a} MID-TERM & END-TERM

Evaluation Weightage (%) Duration (in minutes) Open/close Book CLO Tested

Mid-Term 20 120 Closed CLO1

End-Term 40 180 Closed CLO2

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 {b} OTHER ASSESSMENTS

Evaluation Unit of
S. No. Weight Time CLO
Item* Evaluation
Class Throughout -
1 Individual 10%
Participation
2 Assignment Group 10% After Session 6 -

3 Project Group 20% After Session 16 -

PART 2: SESSION PLAN

Additional
Session. Topic (s) Pedagogy Reading Reading &
References*
MODULE 1 : INTRODUCTION ; Sessions 1 – 6 (9 HRS)

1. IT in organizations Lecture Chap 1 (TB)

Chap 3 (TB)
Chap 1 (RB1): IT
2. IT as Business strategy Lecture Porter (1985): Info
Frameworks
and comp adv.
Lecture & Caselet# 1: KSRTC
3. IT Infrastructure Chap 5 (TB)
Case ETM
Modeling Data Flow Diagram
4. Exercise Chap 7 (RB3)
(DFD)
Modeling Entity Relationship
5. Exercise Chap 8 (RB3)
Diagram (ERD)
Modeling tables in a Database
6. Exercise Chap 9 (RB3)
Management Systems (DBMS)

ASSIGNMENT SUBMISSION (10%)

MODULE 2 : IS APPLICATIONS ; Sessions 7 – 16 (15 HRS)

Lecture & Caselet 2: Dominos

7. IT Applications in Organization Chap 2,6 (TB)
Case PULSE System
Enterprise Applications – ERP, Lecture & Chap 2,9 (TB) Caselet 3: Ranbaxy
8.
SCM Case Chap 1 (RB4) ERP

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 Moore Medical by
9. Enterprise Applications – CRM Case 1 Chap 2,9 (TB)
Andrew Mcafee
Enterprise Collaboration and Lecture &
10. Chap 2,11 (TB) Caselet 4: WebEx
communication technology Case

MID-TERM (20%)

E-Commerce: Digital markets,

11. Lecture Chap 10 (TB)
digital goods
E-Commerce: Types (B2B, B2C, Lecture & Chap 10 (TB)
12. Caselet 5: Zomato
G2C), M-Commerce Case Chap 8 (RB2)

PROJECT PROPOSAL SUBMISSION (5%)

Latest trends in IT – Cloud Lecture & Chap 5 (TB)

13. Caselet 6: NTT Data
computing Case Chap 2 (RB2)
Latest trends in IT –Social Tech Talk by Arpan
14. Case 2 Chap 7 (RB2)
Media Kar & Reema Aswani
Lecture & Chap 3 (RB2) Caselet 7: SEBI and
15. Latest trends in IT – Analytics
Case SAS
Deutsche Bank:
Pursuing Blockchain
16. Latest trends in IT – Blockchain Case 3
Opportunities (A) by
Applegate et. al.
PROJECT PRESENTATION & REPORT (15%)

MODULE 3 : MANAGING IS; Sessions 17 –20 (6 HRS)

Chap 4 (TB)
Lecture & Caselet 8: Google
17. Ethics in IT, privacy Mason (1986) –
Case Earth
PAPA model
Lecture &
18. Securing IT Chap 8 (TB) Caselet 9: HSBC
Case
IT project management, IT
19. Lecture Chap 13, 14 (TB)
project risks, outsourcing
Carr (2003): IT
20. Recap of course and wrap-up Lecture doesn’t matter &
responses
* Please refer to ‘Other readings & references’ as per the indicators a, b, c & d listed above the plagiarism
policy note.
# All caselets are from the text book and not more than 2 pages to stimulate brief discussions during lecture class.

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 PLO AND PLG MAPPING FOR THE COURSE
Addresse CLO
d by No.
PLG# Program Level Learning Goal
Course?
(Yes / No)
Application of Fundamentals
PLG1 Traits: Demonstrate application of functional / conceptual knowledge Yes CLO1
to business situations

Problem Identification and Solution

PLG2 Traits: Demonstrate ability to identify a problem, critically assess Yes CLO2
various alternatives and suggest appropriate solution
Integrative Thinking
Traits: Demonstrate ability to identify inter-linkages among functional NA
PLG3 No
areas within an enterprise and assess the impact of external
environment on its performance
Effective Communication
PLG4 No NA
Traits: Demonstrate proficiency in Oral and Written Communication

Ethical Responsibility
PLG5 Traits: Demonstrate awareness and assess impact of ethical behavior No NA
on business
Leadership
PLG6 Traits: Demonstrate capability to take leadership role in a business No NA
situation

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