Philippine Christian University

Philippine Christian University
SENIOR HIGH SCHOOL DEPARTMENT

Dasmariñas Campus
FACTORS THAT INFLUENCE THE BEHAVIOR OF SELECTED GRADE 12

ABM STUDENTS TOWARDS PURCHASING DIFFERENT PRODUCTS IN
PHILIPPINE CHRISTIAN UNIVERSITY – DASMARIÑAS,
A.Y. 2017 -2018
An Undergraduate Thesis
Presented to
The Faculty of the Senior High School Department
City of Dasmariñas, Cavite
In Partial Fulfillment
of the Requirements in Research Project
Submitted by:
Oiveros, Lorraine A.
Ornales, Kate Audrey S.
Ostria, Camille B.
Nartea, Justine Ira T.
Ancla, Gazelle Noreen
Guerero, Jona
Canuel, Kien Jeshua
Dacuno, Bryan
Submitted to:
Mr. Ardin A. Susana
Dasmariñas Campus
Chapter 1
Background of the Study
Introduction
Target markets are fragmenting as today’s students are increasingly selecting in product
choice. Understanding the student’s behavior can make difference between success and failure in
student’s behavior. This study focuses on the behaviors of students towards purchasing of different
product in Philippine Christian University, Dasmariñas Cavite, within the overall framework of
this research and the knowledge of students in their behaviors. This study places particular
emphasis on the conceptual student’s behavior and how these factors impact the students.
The preferred commodities of the students based on their prioritized needs and wants, the
students prevailing buying behavior and the buying problems. They want to buy a product that
satisfied with their money. The time and effort that they consumed with their short break really
affects their behavioral status. Some of the students bring their own food and buy buy in the food
stall. The State Government of Victoria (2016) said that the school canteens and other school food
services are important educational resources. They have an important role in the provision of food
to students and the school community as well as being an integral part of the school environment.
Students considered as a consumer and customer because they have an ability to purchase
a product within the school. They have a power what they want to buy and what behavior can
express before and after purchased the product. The income that they received from their parents
is not enough for buying food. They are satisfied and dissatisfied when purchasing different
products. Some of them are accept the conditions and terms in school. They buy products that
exact for their money.
The other factors that influence the behaviors of students towards purchasing of products
are the following familiarity and the name of the food items were less likely to be chosen. The
students were more likely to choose a food that they tried before. On the other hand, being
unfamiliar with a food including not recognizing the name was presented as a barrier to choosing
that food. J Nutri Health (January 2016) said that the primary ingredient was a positive use for
choosing to eat food for example one of the student mentioned: “I would eat new food if I saw
something I like on it, such as blueberry topping. Therefore some of the students will be able to
purchase a new product of food depending on the ingredient the seller will put in the food.
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Food choice is contemporary societies is, inevitably, a buying decision. Food is a product
that is consumed, like so many other goods and service. Nowadays many students choose their
food themselves, which attracts attention not only from companies that develop products and
advertising for that segment, but also organization concerned with their nutrition. In choosing a
certain food for a meal, an individual should first recognize it, identify it, and classify it as
appropriate or not for consumption, according to his or her habits (cultural and nutritional, among
others). In this way, far beyond biogenic factors, food choice relates to various socio-
environmental factors (McNeal, 2002). In capitalist economies children have great autonomy as
consumers (Oliveira, 2003) and, according to Camargo (2010), consumer behavior should be
studied broadly, starting with the consumer's interactions and seeking to understand his or her
relationship with the environment. Children are positioned in the consumer marketplace, and shop
by themselves, especially for school lunch and snacks, making food decisions according to various
influences.
Another factor is the affordability of the food, depending on what price it was put on to.
Some depends on the recommendation they got from the seller and their fellow Grade 12 ABM
students of Philippine Christian University. The iResearch Services (April 2018) stated that
consumer can be broadly classified as the decisions and the actions that influence the behavior of
the consumer. Group influence, in this case one of the primary influential group which is
classmates, have the greater influence on purchasing decisions of a consumer. For instance mass
liking the same food product by its affordability and worthiness over expensive yet not satisfying
to their likeness.
One of another factor is Personal influence, although not all Grade 12 ABM students have
the same preferences when buying a product from the food stalls inside the canteen. It is possible
that some students can buy the food because of the affordability of the product for the low price.
The personal view and opinion of the consumer pertaining to the satisfaction and worth of the food
can become dominant influencing factor. The personal likes and dislikes of the consumer exert
greater influence on the end of the purchase made by a consumer.
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STATEMENT OF THE PROBLEM:
1. What are the behaviour of the student towards purchasing different products in PCU?
2. What are the different problems encountered by selected students in purchasing different
products at PCU?
3. What kind of a customer are the students when buying different products?
4. What are the benefits that the students will set after knowing the different behaviour in
purchasing product?
5. Does the price of the product can satisfy the student’s appetite?
SCOPE AND LIMITATIONS:
The scope of this study is about the behaviors of the student towards the high pricing of the
different product of every food stall with in the vicinity of Philippine Christian University - Dasmarinas
Campus.
This study is not only focusing on behavior but also the reaction, thoughts, and point of view of
the students about the issue and the different problem that they encountered in purchasing product at
PCU.
The researchers wanted to know if the product that the students bought can satisfies their needs
and wants. The researchers also wanted to know the benefits to students of knowing the different
behavior in purchasing product.
The limitation of this study is only for the Philippine Christian University and its selected student
Grade 12 ABM students. This study is based on the issue of this university not for the other school.
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Significance of the Study

This study aims to help those people who are connected to the problem. The result of this
research will be a great benefit to the following:
Students – this will help students to understand and change their behavior towards purchasing
different products in Philippine Christian University. Students may also know the different
behavior of other affected students.
ABM Students – this study is a great beneficiary to those students who are taking up Accountancy
and Business Management Courses. They will know that every consumer have different behavior
and learn how to segment customers to have a better long term costumer relationship for their
future business.
Parents – the parents of the students are also a beneficiary in this study. Parents will have the
knowledge of knowing about the products that their children is buying and giving a proper amount
of allowance.
Food Stalls Vendor – the result of this research could serve as their guide book. Vendors or sellers
will aware for the different behaviors of the customers. This will help them change the product
quality and the way they interact to their consumers.
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CHAPTER 2
Review of Related Studies and Literature
This study includes the review of related studies and literature entitled factors that affects
the behavior of selected ABM students towards purchasing different products.
PARAPHRASED:
Many people have generic buying decisions. These are the people that will buy a product
of their old things are broken and it comes with a process. The example os this is a broken washing
machine, consumer will be having an investigation or research about new washing machines in
the market, check their features, benefits of using it, their decision of buying. After purchasing that
product, consumer response to that product is also an issue, if the consumer like the product there
will be chances that they will buy that brand in the future.
ANALYSIS:
Consumers that have this buying behavior usually buy things that need only a replacement.
Instead of purchasing second products, they will investigate new products that are in the market.
Buying behavior can affect future purchase because of the feedback of the consumer about that
product and brand.
PARAPRHASED:
According to the article of Environment Theory of Buying Behavior, the buyers can buy
based upon the situation. They have ability to purchase the product using different buying
behavior. For example, they want to eat peanuts as a snack and cravings but it is not consider
buying it when you are trying to impress a new friend. Sometimes, we want to buy it want we want
especially in foods but it depends on our environment and situation. Then, we compare prices in
different stores when we purchasing juice or water, but after a long day you want to grab the first
bottle you see at a store at higher price.
ANALYSIS:
Environmental Theory of Buying Behavior focuses on the behavior of the buyer in terms
of purchasing different products based upon the situation. It is important to apply these behaviors
to know what behavior they can use in buying different products. There is a change when they buy
because of the environment that they have.
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PARAPRHASED:
Internal influences the consumers buying decision; these are the consumer that is making
a choice or selection based on their own lifestyle and the way they think. Some people that love
shopping will go examine shops on to the last and will start comparing prices before making a
purchase. There are also that will look for affordable products but still have quality and does not
mind if the brand are not original. The people around them can also affect their buying behavior;
if a certain product is mostly used by everyone there is a possibility that consumers that have
internal buying behavior will purchase the product.
ANALYSIS:
Consumer lifestyles have a big influence in buying a product. People that have a big budget
are purchasing products that are affordable. Environment also influences consumer buying
decisions, most consumer buy products if that product is being used by every one of if that certain
product is popular in that community. Comparing product quality and prices are involved in this
buying behavior.
PARAPRHASED:
According to the cultural theory of buying behavior that cultural can affect the buying
behavior that the cultural can affect the buying behavior of the individual. It is based on the person's
culture of their values and beliefs towards the context of a certain community. These values and
belief lead to some buying behaviors. For example, your social class based on your occupation,
income and education that you may influence the buying behavior of your group member such as
family, friends, at work or at school. There is one leader that may share or influence over the
buying behavior of others because of interaction and specialized ideas of your personality.
ANALYSIS:
Cultural Theory of Buying Behavior emphasizes that cultural is important because it can
affects the buying behavior of the buyers or individual. It based on the person's culture like values
and beliefs in a certain community.
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PARAPHRASED:
Deriving satisfaction, even physiological pleasure, from being perceived as a person
belonging to an admired social class is powerful stuff in the hands of marketers. Consumers may
compromise basic needs to be perceived as someone "in the know”. It’s the reason high-profile
designer clothing, gold versus a green credit card and foreign sports car rather than an American-
made sedan imbues shoppers with a sense of power and belonging to segment of the society
considered elite or privileged. A consumer orders an expensive brand of vodka at a bar even though
she can't tell the difference between that brand and the house pour. Appeal to folks of
discriminating taste and unlimited access to money, and you'll reach more folks on the other end
of the continuum with your brand message.
ANALYSIS:
Satisfaction from having most expensive brand that a consumer bought can make them
feels like they are in the elite class even if they really cannot afford it that much. Most of the
millennial and Gen 'Z' are being exposed to high or elite class of products, if a person has that
expensive brand it could increase their self-esteem and make them rich or a middle class in others
perspective.
PARAPHRASED:
Exposure is a powerful stuff. The Decision-making among the shoppers gets more difficult
when they are given more than seven choices. According to the scientists that have examined the
process of how consumers make their choices. Translate that number to seven "impressions" on
consumer’s effort to market a brand of athletic shoe. A customer sees a billboard, heard from a
radio commercial, catches a glimpse of a shoe in a print ad, overhears a rave about a review about
the gym review and reads a tweet from someone who just bought a pair of shoes. While theorists
may differ on the number of exposures a consumer must receive before making a buying decision,
if multiple brand exposures didn't do the job, marketers would likely to have abandoned this
strategy long ago.
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ANALYSIS:
Exposure is proven to be one of the powerful stuff in form of advertising, it is the cause
why some products are on trend because of how they were reviewed or advertised, it is also the
way marketers have their ideas they can innovate their products and compete with other products,
exposure from the first buyers can have a huge impact depending on the product. Customers
nowadays are interested on what they see or heard on the internet, especially for the millennial and
gen 'z' whose more active on social media.
PARAPHRASED:
You see an hourglass. Your neighbor sees the outlines of two individuals. Your work is to
urge both individuals to purchase your company's brand athletics shoe. Smart marketers know that
getting to a consumer's keen reactions is difficult, but once activated the chances of changing over
want to deal increment. A few shoppers can be persuaded of a shoe's restrictiveness since they
sense it won't be on advertise for long, strengthening the urge to buy it presently. You'll be able
offer other buyers the same match of shoes by engaging to their one of a kind recognition;
demonstrate, for illustration, that the shoe's development is so predominant; investing more on it
than competitors shoes is defended Figure out a consumer's recognitions and it's conceivable to
control their buying choices.
ANALYSIS:
When customers buy your products, they purchase much more than physical objects. But
Successful marketing involves building a brand with sensory and emotional triggers and then
working daily to reinforce the image that your brand triggers in the hearts and minds of customers
so it is important to get their perception towards your product. Because Customer perception has
a direct impacts to a business because it can attract new customers and also it has the capacity to
maintain good relationships with current customers. To get consumer’s perception businessman
need to put in mind that the purchaser not only want a good quality, but also by getting a good
value. That value isn’t just judged by the product or service they are purchasing, but by the
availability and usability of the customer service that supports it.
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PARAPHRASED:
Buyer is highly sensitive while making decision and marketing is providing necessary
information and knowledge about the product or service. Consumers are also influence by social
and psychological elements like society, family, personal motivation and learning. The practical
consumer use personal thinking and experience to response repetitive buying. The self learning
helps to reduce the buying options and narrow down the substitutes available in market. Modern
companies have adopted the customized marketing techniques to understand the thinking and
decisions making standards. Cognitive learning helps the buyer to remember the previous purchase
each time when buyer will use own experience to make decision. Satisfied consumer will not go
for information search which comes after problem recognition and other step in decision making.
Marketers can influence post purchase decision by positive learning.
ANALYSIS:
As a marketer, you spend an inordinate amount of time figuring out how to grab the attention of
consumer, and there`s no shortage of a new marketing theories being introduced regularly by
academicians and industry veterans. That state, the language may change and the analogies may
put new spins on old realities, but the fact is, consumer behavior hasn`t change a whole lot since
marketers began tracking it and using it to sell ideas, products and the occasional bridge.
PARAPHRASED:
Financial products and services are requiring to more understanding of consumers. It also
needs to develop conceptual framework together with service marketing to deal with individual
consumer. As explained it`s become more challenging for the marketers to understand, satisfy and
influence the consumer to use financial services. By focusing on customer experience, strong
perception and service quality can influence the decision making and supplier choice
ANALYSIS:
Wants are often describe as good, ideas and services that fulfill the need s of on individual
consumer from product in buyer behavior becoming an. They tend to use product and services
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PARAPRHASED:
Consumer buying behavior is not new since it has been practiced and known years ago.
The latest marketing strategies give attention on consumers buying behavior. The main goal of
marketing is to grow, become productive and make best use of their market share. Consumer's
decision making process is critical, highly sensitive and based on learning experience. The papers
explain and elaborate the consumer's psychological factor specifically in learning and its effect on
buying pattern. Learning has been explained through the help of theories, using black box and
stimuli response theory. The black box discusses the consumer's decision making process and
factors that affect buying decision. In addition to this, model also highlights the market stimuli,
market environment buyers' stimuli and the buyers' response. These internal and external factors
aim to have impact in purchasing pattern of every single consumer.
ANALYSIS:
The study explains the consumer buying behavior as marketing strategies which involved
consumer's decision making based on learning experience. It focuses on psychological factor
specifically in learning and its effect on buying pattern. Different theories were discussed to
elaborate the consumer's decision making process and factors that affect buying decision. These
theories and factors will serve as a basis to identify the purchasing pattern of every single
consumer.
PARAPRHASED:
Consumer behavior studies individual groups when they are selecting or purchase products.
Solomon (2004) stated that they seek items to satisfy their needs. Consumer buying patterns used
to solve because it is locked deep in consumer mind. (Karde et al. 2011 p-8; Kotler and Armstrong
2010 p.160) According to Kardes et.al (2011) consumer can be classify to individual and
organizational consumers. Individual consumer used to satisfy themselves by buying their needs
or they buy products to satisfy other. These individual can come from different backgrounds, ages
and life stage. A consumer buying behavior is influenced by cultural, social, personal and
psychological factors. Consumer behavior is part of human behavior by studying it, marketers can
estimate on how they behave no making purchasing decisions (Kotler and Armstrong 2010, p.160)
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ANALYSIS:
Consumer buying behavior can solved problems when they purchased or select different
products, because their minds are working on how they will respondents on a product. Based on
different people, every consumer behavior can be categorized in different factors. They can adopt
it with the environment they have or behaviors that are naturally comes from an individual
consumer. Every people have different background or experiences that can define them as a
consumer.
PARAPHRASED:
According to Gordon et al. (1995); Gleason and Suitor 2003 for there to be an influence on
a pupil’s nutritional status regular participation in school-meal programmers is necessary. The
participation in most schools is optional. It is of increasing importance to provide meals that are
acceptable to pupils in order to encourage them to use the canteen regularly or otherwise the pupils
will consume unhealthy foodstuff. The impact of the consumption and availability of healthy and
unhealthy food stuffs. The impact of the consumption and availability and healthy and unhealthy
food concluded that the higher the availability of a type of food, higher the consumption. So in this
co text it easily says that service quality and consumer satisfaction are particular importance.
ANALYSIS:
The way to satisfy the needs of a student towards a healthy food is in the hand of the school.
They need to participate in school-meal programs for them to have knowledge towards choosing
of foods rather healthy foods that the students need to have a satisfaction. Also student decide
every day whether to eat at school or elsewhere.
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PARAPHRASED:
School catering is the new venture, and it is an early stage of development. Adequate school
catering is quite problematic in the course of the everyday life of the school. Some of the barriers
are lack of professional know-how in the schools and of concrete regulations, the problem of
acceptance of school-meal programmers among the older pupils based on ZMP/CMA 2015. There
are different types of catering systems such as cook hold, outside preparation of cook-chill and
cook-freeze that differ in the nutritional value of the specific regulations, providing adequate
school catering is quite difficult of the problems are numerous.
ANALYSIS:
Based on the article there is so many barriers that the school faced in preparing the food in
the school canteen and the lack of knowledge in how they were going to prepare the foods for the
student. In the case, if the school is not satisfied because of the food that came from the school
canteen. They satisfaction cannot reach by the school canteen in choosing the food they want.
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SYNTHESIS:
In these study, researchers collected different theories that is connected to our topic.
Consumer buying behavior has something to do with learning experience and focuses in
psychological factor or how consumer’s decision affects buying a product. Theory of perception
is knowing a costumers wants, example of this when a new product is introduce to the market, a
lot of consumer have their own comments about it and companies can know it and will develop
the product based on what the consumer wanted to maintain a good customer relationship. Theory
of exposure is known as a powerful stuff especially in advertising, Introducing new product to the
market by advertising have a big impact to the customers buying behavior because they were given
more choices in choosing what to purchase. Theory of Social Status is a study of Costumers
Financial life, But as of these generation consumers does not care if a product is expensive as long
as that product or brand is known in the market they will still purchase it because it increases their
self-esteem and make them rich in their own perspective. Cultural Theory of Buying Behavior
studies that the consumer’s behavior towards buying is because of their culture, values or belief.
Environmental Theory of Buying Behavior focuses on the buying behavior of a customer that is
based only on a situation; example of this is when a customer just wanted to impress their friends.
Internal Theory of Buying Behavior is a consumer’s lifestyle and how they think, these buyers
mostly compare prices of a product and it should be affordable, they also purchases a product if a
brand is known but in low prices which are class A’s or a Fake product, this study also states that
environment have a big impact in buying behavior. Generic theory of Buying Behavior talks about
a consumer being a practical buyer, because they only replace their own product if its broken, but
instead of replacing it into a new one some of consumer that have this buying behavior chose to
buy second hand product for it is cheaper and can still work but still there are consumer that have
this buying behavior would like to buy a new product but have low prices. School Catering studies
of how school canteens having a problem in serving their food, and the lack of knowledge about
it, some school canteen serve microwave oven foods that differs nutrition which is breaking the
regulation in providing healthy and nutritious food for students.
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CONCEPTUAL FRAMEWORK:
INPUT PROCESS OUTPUT
 Gender  Weighted Mean  To know the

 Age  Chi- Square result if the price
 Products  Survey of the products
 ABM Students Questionnaire can affects the
behaviour of the
selected ABM
Students.
Based on diagram, the researchers had conducted their study in order to know if the prices
of the product in different food stall can affect the buying behavior of the students. However, there
are some variables
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HYPOTHESIS:
Null: There are no possible factors between the Grade 12 ABM Students and the different
purchasing products that affect the behavior.
Alternative: There is a possible factor between the Grade 12 ABM Students and the different
purchasing products, researchers going to conduct a method by producing Seminars and
Evaluation. These two factors will answer the following question:
Seminar:
1. Will the different seminars be knowledgeable and understandable enough to learn about
how to handle a business and make it successful?
2. Who will attend the different seminars?
3. Can the different theories conducted by the researches help?
Evaluation:
1. Is the theories conducted by the researches can help the business evaluations with survey
and provided questionnaires?
2. Will it help the other owners learn on how to improve and strengthen their business?
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DEFINITION OF TERMS:
To guarantee that there will be an efficacious result of the research as well as a well-
directed methods, analysis, interpretation and data gathering, the researchers try to let the readers
know that they are conscious of the structure, purpose and key concepts of the terminologies
residing along with their study some of these are as follows.
ABM Student – this is the person who is taking the academic strand ABM. They are the business
minded students and persons who buys the product.
Products – it is a substance that is manufactured or refined for sale and something produced by
physical or intellectual effort. It is also something that is produced or influenced by a particular
environment or experience. It is a thing that canteen or food stalls used to sell.
Consumer – people who purchases or buy the products and an end user, and not necessarily a
purchaser, in the distribution chain of a good or service. It is a person who consumes and uses the
products.
Canteen – a place or building that sells different products at school such as foods and a place
where drinks and entertainment are provided for soldiers at a military base or camp. Then, students
can buy and eat foods.
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CHAPTER 3
METHODOLOGY
This chapter presents research methodology and information on the research study
including the research design, respondents, locale, duration, sampling technique, research
instrument and data gathering procedure used by the researchers.
Research Design
The researchers used the descriptive method in order to gather information. According to
Leed and Ormrod (pg.B6), descriptive research is a type of research involves either
identifying the characteristics of an observed phenomenon or exploring possible association
amount ywo or more phenomena. The researchers choose this kind of method to provide an
accurate and valid representation of the factors or variables that pertain relevant to the research
question. And the researchers wanted to know the factors that affect the behavior of selected ABM
students towards purchasing different products in PCU.
Research Locale
This study was conducted at Philippine Christian University Dasmariñas, this was the place
where students are selected to know their perspective about the behavior in purchasing different
products.
Research Purposive Technique
The researcher use purposive technique in selecting the respondents, these students selected have
knowledge and desired characteristics to answer the questions for the researcher.
Researcher Instrument
The research instrument that the researcher used in this study was a self- conducted survey
questionnaire. They choose this kind of research instrument to know and measure the behavior of
Grade 12 ABM students in purchasing of products inside the campus of PCU- Dasma.
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The researcher prepared one questionnaire which is validated by Mr. Ardin Susana,
Research 2 adviser of SH Dep. of PCU- Dasma. The researchers used English language in the
study questionnaire for them to understand the instructions and statements clearly and for them to
answer it accurately based on what they are experiencing or observe when purchasing a product
inside the PCU- Dasma.
The respondents were asked to tick the appropriate boxes that are composed to their
answers in a 5-point like scale (1- strongly disagree, 2- disagree, 3-neutral, 4- agree and 5-strongly
agree). Each scale has equivalent meaning, 1- Strongly disagree, means that respondent strongly
oppose to the statement, 2- Disagree, means the respondent opposes to the statement, 3- Neutral,
means the respondent doesn’t disagree nor agree to the statement, 4- Agree, means the respondents
agrees with the statement, and 5- Strongly agree, means the respondent strongly agree with the
statement.
Data Gathering Procedure
In order to collect data, the researcher used a survey questionnaire that can provide and
strengthen their need evidences for the researchers study. The researcher used primary and
secondary data that can help them to gather information with concrete and liable information.
Primary data is good to use in research study because the information is directly came from the
respondents and in the other hand the secondary data help the research to verify and justify if the
gather information from primary data is correct or gave right information.
Statistical Analysis of Data
In this study, the researchers used statistical tool such as weighted mean and chi-square.
Weighted mean:
A weighted mean is a kind of average. Instead of each data point contributing equally to
the final mean, some data contributing equally to the final mean, some data points contribute more
”weight” than others. If all the weights are equal, then the weighted mean equals the arithmetic
mean (the regular “average” you’re used to). Weighted means are very common in statistics,
especially when studying populations.
Formula:
Σfx/n
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∑= The sum
f = The weights
x = The value
To use the formula:
Multiply the numbers in your data set by weights. Add the numbers in Step 1 up. Set this
number aside for a moment. Divide the numbers you found in Step 2 by the number you found in
Step 3.
Chi-square:
It is used to determine if there is a significant relationship between two nominal variables.
The frequency of each category for one nominal variable is compared across the categories of the
second nominal variable.
Formula:
x2= (O−E) / E
2
To use the formula:
First we have to calculate the expected value of the nominal variables by using this formula:
x2= Chi- square
O = Observed frequencies
E = Expected frequencies
n = Total number
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CHAPTER 4
In this chapter the results of the study are presented and discussed with reference to the aim
of the study, which was to determine the factors that influence the behavior of selected ABM 12
students towards purchasing different products.
I. Context of the Results
In this chapter, results regarding the research title, “Factors that affects the Behavior of selected
ABM Students towards purchasing different products in Philippine Christian University-
Dasmariñas Campus S.Y 2018-2019 were given interpretations, analysis and synthesis.
The researchers used two statistical methods such as the weighted mean and chi
square which tested the samples answer in the survey and to ensure the validity and
reliability of the study.
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Gender of the Selected SHS students of PCU

Dasmarinas
Male
Female
25
The pie graph above indicates the number of gender who participates in the study. There
are 30 selected Grade 12-ABM students who were chosen to be the sample out of the
whole population, 17% of the samples are males which equivalent to 5 male students and
the remaining 83% were females which is equivalent to 25 female students.
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Weighted Mean
- The weighted mean is a type of mean that is calculated by multiplying the weight
(or probability) associated with a particular event or outcome with its associated
quantitative outcome and then summing all the products together. It is very useful
when calculating a theoretically expected outcome where each outcome shows a
different probability of occurring
STATEMENTS
I. BEHAVIORS OF STUDENTS TOWARDS PURCHASING DIFFERENT
PRODUCT
Survey Questionnaires 5 4 3 2 1 Weighted Interpretation

Mean
Most of the
students are
1. I am satisfied with the 5 14 11 0 0 Agree
satisfied with
product that stalls the product that
offered stalls offered.
Most of the
students are
2. I only purchase the 7 16 6 1 0 Agree
agree that they
product I need. purchase the
product that they
need
Most of the
students are
3. Checking all the stalls 12 12 6 0 0 Agree
agree that they
before buying the check all the
product. stalls before
buying the
product.

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STATEMENTS
II. DIFFERENT PROBLEMS ENCOUNTERED BY THE STUDENTS IN
PURCHASING DIFFERENT PRODUCTS

Mean
Most of the
students are
1. The product is too 5 18 5 1 1 Agree
agree that the
Expensive product in food
stalls is too
expensive.
2. I ate food that is 2 3 9 6 10 Strongly

already spoiled Disagree
3. The seller has a bad 4 7 6 10 3 Neutral

attitude towards the
Consumer
Dasmariñas Campus
STATEMENTS
III. KINDS OF STUDENTS AS CONSUMER IN BUYING DIFFERENT
PRODUCTS

Mean
Most of the
students are
1. I look at the Product 10 16 4 0 0 Agree
agree that they
that is enough for my look first the
Budget product that is
enough for their
budget.
Most of the
students are
2. I’m willing to wait 6 17 7 0 0 Agree
agree that they
for the product that I willing to wait
purchased for the product
that they
purchased.
Most of the
students buy
3. I just buy what I want 3 3 10 4 0 Agree
what they want
even if it is expensive even if it is
expensive.
Dasmariñas Campus
STATEMENTS
1V. BENEFITS THAT THE STUDENTS WILL GET IN KNOWING THE DIFFERENT
BUYING BEHAVIORS

Mean
Most of the
students are
1. I am able to know the 13 10 7 0 0 Agree
agree that they
Do’s and Don’ts will know the
when it comes to DO’s and
Purchasing a Product Don’ts when
they purchasing
product.
Most of the
students are
2. To be a practical 11 13 6 0 0 Agree
practical buyer
buyer when they
purchasing
product.
Most of the
students are
3. I choose the Product 13 10 7 0 0 Agree
agree that they
based on my cravings will choose the
product based
on their
cravings.

Dasmariñas Campus
STATEMENTS
V. THE PRICES OF THE PRODUCT CAN SATISFY THE STUDENTS APPETITE

Mean
Most of the
students are
1. Quality and Quantity 15 12 3 0 0 Agree
agree that
is a must when in quality and
buying a product quantity is a
must when
buying a
product.
Most of the
students look for
2. I look for another 8 18 4 0 0 Agree
another option
option that can meet that they meet
my satisfaction of my their satisfaction
appetite of their appetite
Most of the
students are
3. I choose the product 13 8 9 0 0 Agree
agree that they
based on my cravings will choose the
product based
on their
cravings.

Dasmariñas Campus
Interpretation
Based on our research data gathered by the researchers, most of the selected 12
(Accountancy, Business and Management) ABM students of Philippine Christian University
agreed about the factors that influence their behavior towards purchasing products from the food
stalls at PCU SHS department. It depends on how the product is being served to them and it
depends to their budget or allowance that their parents gave to them although the product is
expensive, the students know how to manage their money when it comes to purchasing a product
from food stalls at PCU SHS department.
Dasmariñas Campus
Chi- square
- Chi-Square tests were used in this study to validate the statements in the survey
Questionnaires. The test used a df of 4 which result to acquire 9.488 as comparison if the
statement is valid or invalid
1. I am satisfied with the product that stalls offered
Respondents 5 4 3 2 1 Total
Male 3 2 0 0 0 5
Female 12 7 5 1 0 25
Total 15 9 5 1 0 30
5- Strongly Agree
Respondents 0 E O-E (O-E)2 (O-E)2/E
Male 3 2.5 0.5 0.25 0.1
Female 12 12.5 -0.5 0.25 0.02
4- Agree
Male 2 1.5 0.5 0.25 0.1
Female 7 7.5 -0.5 0.25 0.02

Dasmariñas Campus
3- Neutral
Male 0 0.83 -0.83 0.69 0.83
Female 5 4.17 0.83 0.69 0.17
2- Disagree
Male 0 0.17 -0.17 0.03 0.18
Female 1 0.83 0.17 0.03 0.04
1- Strongly Disagree

Male 0 0 0 0 0
Female 0 0 0 0 0
2. The product is too Expensive
Male 2 3 0 0 0 5
Female 3 15 5 1 1 25
Total 5 18 5 1 1 30

Dasmariñas Campus
5- Strongly Agree
Male 2 0.83 1.17 1.37 1.65
Female 3 4.17 -1.17 1.37 -2.8
4- Agree
Male 3 3 1 1 0.33
Female 15 15 1 1 0.07
3- Neutral

Male 0 0.83 -0.83 0.69 0.83
Female 5 4.17 0.83 0.69 0.17
2- Disagree

Male 0 0.17 -0.17 0.03 0.18
Female 1 0.83 0.17 0.03 0.04

Dasmariñas Campus

Male 0 0.17 -0.17 0.03 0.18
Female 1 0.83 0.17 0.03 0.04
3. I look at the Product that is enough for my Budget

Male 3 1 1 0 0 5
Female 7 15 3 0 0 25
Total 10 16 4 0 0 30
5- Strongly Agree
Male 3 1.67 1.33 1.77 1.06
Female 7 8.33 -1.33 1.77 0.16
4- Agree
Male 1 2.67 -1.67 2.79 1.04
Female 15 13.33 1.67 2.79 0.21

Dasmariñas Campus
3- Neutral

Male 1 0.67 0.33 0.11 0.16
Female 3 3.3 -0.33 0.11 0.03
2- Disagree
Male 0 0 0 0 0
Female 0 0 0 0 0

Male 0 0 0 0 0
Female 0 0 0 0 0
4. To be a practical buyer
Male 4 0 1 0 0 5
Female 7 13 5 0 0 25
Total 11 13 6 0 0 30

Dasmariñas Campus
5- Strongly Agree
Male 4 1.83 2.17 4.71 2.57
Female 7 9.17 -2.17 4.71 0.51
4- Agree
Male 0 2.17 -2.17 4.71 2.17
Female 13 10.83 2.17 4.71 0.43
3- Neutral

Male 1 1 0 0 0
Female 5 5 0 0 0
2- Disagree

Male 0 0 0 0 0
Female 0 0 0 0 0

Dasmariñas Campus

Male 0 0 0 0 0
Female 0 0 0 0 0
5. I look for another option that can meet my satisfaction of my appetite

Male 2 3 0 0 0 5
Female 6 15 4 0 0 25
Total 8 18 4 0 0 30
5- Strongly Agree
Male 2 1.33 0.67 0.45 0.34
Female 6 6.67 -0.67 0.45 0.07
4- Agree
Male 3 3 0 0 0
Female 15 15 0 0 0

Dasmariñas Campus
3- Neutral

Male 0 0.67 -0.67 0.45 0.67
Female 4 0.33 0.67 0.45 0.36
2- Disagree
Male 0 0 0 0 0
Female 0 0 0 0 0

Male 0 0 0 0 0
Female 0 0 0 0 0

Philippine Christian University

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Philippine Christian University

SENIOR HIGH SCHOOL DEPARTMENT

FACTORS THAT INFLUENCE THE BEHAVIOR OF SELECTED GRADE 12

A.Y. 2017 -2018

STATEMENT OF THE PROBLEM:

SCOPE AND LIMITATIONS:

Significance of the Study

Review of Related Studies and Literature

 Gender  Weighted Mean  To know the

second nominal variable.

To use the formula:

x2= Chi- square

I. Context of the Results

Gender of the Selected SHS students of PCU

Survey Questionnaires 5 4 3 2 1 Weighted Interpretation