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Grice‟s Cooperative Principles in News Reports of Tehran Times- A Descriptive-

Analytical Study
[PP: 66-74]
Mohsen Qassemi
Roya Sedigh Ziabari
Department of Foreign Languages, Islamic Azad University, Shahroud Branch
Iran
Reza Kheirabadi
Organization for Educational Research and Planning (OERP)
Iran
ABSTRACT
Since in modern day most of the information is conveyed through written communication, and
media play a significant role in the conveyance of hot issues of the day, the language of the news has
attracted the attention of both media researchers and linguists for decades. This descriptive-analytical
study aimed to compare the adoption and violation of Grice‟s (1975) cooperative principles (CPs) in
news reports published in Tehran Times and identify which of these four CPs (quality, quantity,
manner, and relation) has been violated most and which of them has been violated least. In this regard,
120 news stories were selected randomly from the newspaper Tehran Times, in which the adoption and
violation of these CPs were studied by two independent raters. Ten reports were selected from
whatever published in the 12 months. Results revealed that maxim of quality was violated most, and its
highest amount among five news categories was related to social news. Also, findings showed that
maxim of relation was violated least, and the lowest amount among five news categories was related to
cultural news, that the second highest violated maxim was the maxim of quality, and that in total
maxims in the economic and social news were profoundly violated compared to the other three news
categories. Findings of this study can be used by EFL learners and teachers as well as report writers in
multimedia.
Keywords: Grice’s Cooperative Principles, Tehran Times, Media Research, News Reports, Maxims
ARTICLE The paper received on Reviewed on Accepted after revisions on
INFO 14/01/2018 23/02/2018 23/04/2018
Suggested citation:
Qassemi, M., Ziabari, R. & Kheirabadi. R. (2018). Grice‟s Cooperative Principles in News Reports of Tehran
Times- A Descriptive-Analytical Study. International Journal of English Language & Translation Studies.
6(1).66-74.

1. Introduction Grice‟s (1975) CPs consisting of the


Sometimes, we know how to start and quality, quantity, manner, and relation
end a conversation with others; however, maxim are amongst the most essential
few people can illustrate what is principles in the pragmatics (Brown, 1989;
indispensable to have a conversation going Davies, 2008; Mukaro, Mugari, &
smoothly. Grice (1975) noticed that Dhumukwa, 2013; Yule, 2013). Since in
language is an innovative and flexible pragmatics, the chief purpose of
system that makes communication possible, communication is considered to be the
but for the communication to be both interchange of data. People usually
possible and successful, it should enjoy collaborate with each other to express their
specific characteristics. He (1975) suggested meanings and implicit connotation of their
that in a commonplace discussion, both statements. Consequently, all things being
speakers and hearers share a set of CPs. The identical, conversations are cooperative
CP itself is defined as follows, “make your endeavors which are based on a standard
conversation contribution such as is ground and track a communal determination.
required, at the stage at which it occurs, by Grice‟s (1975) work on CPs led to the
the accepted purpose or direction of the talk emergence of pragmatics as a separate
exchange in which you are engaged” (Grice, discipline within linguistics (e.g.,
1975, p. 45). This connotes that speakers do Darighgoftar & Ghaffari, 2012; Hadi, 2013;
not have to convey data that speakers can Jia, 2008; Yunxiu, 2012; etc.)
assume that hearers already know.
Grice‟s Cooperative Principles in News Reports… Mohsen Qassemi, Roya Sedigh Ziabari & Reza Kheirabadi

In his Logic and Conversation, Grice enough amount of information (quantity),


(1975) analyzed cooperation as involving and directly address target consumers
four maxims. He held that speakers should (relation). However, to find out a piece of
give enough and not too much information if English news which follows all maxims is
they want to follow the maxim of quantity, not an easy task.
that they are genuine and sincere, speaking At times, reporters or the publishing
truth or facts if they want to follow the organization do violate the maxims of CP.
maxim of quality, that utterances are relative For instance, reporters are more used to
to the context of the speech if they want to vagueness (about economic and political
follow the maxim of relation, and that reports) and lack of quantity (in sports news)
speakers try to present meaning clearly and to skillfully and technically present existing
concisely, avoiding ambiguity if they want matters or social issues in front of readers.
to follow the maxim of manner. His CPs are Additionally, readers are also permitted to
based on the assumption that language users comprehend or appreciate the news item
implicitly agree to collaborate by making from their perspectives. Therefore, using
their contributions to the conversation as is vague language, lack of data, or lack of
compulsory by the current stage of the talk precision, news becomes more reasonable in
or the direction towards which it goes. the eye of reporters and their organization.
In fact, CP is meant to designate what Consequently, the collaboration of speakers
indeed occurs in a discussion. That is, while and hearers involved in a conversation (here,
speaking, we commonly have something writers and readers) is just the outset to
like CP and its maxims in mind to guide and make sense of what is uttered. If the speaker
lead us, though subconsciously. Speakers try (reporter) aims at misleading the hearers
to utter things which are accurate, relevant, (readers), or the speaker (reporter) does not
as well as informative enough in a have enough amount of information or
transparent manner. Hearers will on the simply does not want to continue
other hand attempt to deduce what is said to conversation, Grice‟s CP can also serve as
them in this way. Sometimes, a speaker will “an attempt to explain how communication
usually be aware of the possible implicatures succeeds in the face of violation of the
of his speech, and if he does not want the maxims (Jiang, 2000, p. 43). Kheirabadi and
hearer to interpret it in some specific way, Aghagolzadeh (2012, p. 1) stated that “the
s/he will make it plainly clear that s/he does criteria by which the news editors and
not mean that specific implicature journalists decide about the newsworthiness
(Channell, 2000). of an event or story, widely known as news
Grice‟s theory of CP is essentially the values, have been one interesting aspect of
theory about the way in which people make news production process especially for
use of language to have better critical discourse analysts.”
communication. Pan (2012a, p. 3) stated that Vagueness is an intrinsic
Grice formalized “his observation in this distinguishing feature of a language and is
way, say, when we talk we try to be unavoidable in communication because not
cooperative,” and additionally elevated this any natural language is capable of making a
idea into the so-called CP. By his proposal, sufficiently accurate statement of anything.
speakers try to send an unambiguous It is believed that a statement is vague where
message “within the context of any there exist possible states of things
particular conversation, and hearers assume concerning which it is intrinsically indefinite
that speakers are doing this. The principle and that all language is more or less vague.
involves both parties knowing and using the Channell (2000) argued that types of vague
rules of conversation which Grice called language include vague additives, vague
maxims.” words, and vague implicature. By the
English news can be regarded as a linguistic features of news, vague language
type of written conversation, in which can be categorized into three types, namely,
reporters play the role of the speakers, while hedges, vague words, and vague implicature.
the readers are the addresses (hearers). Hedges are the core of the vague language.
Henceforth, to become more in effect, Hedges are defined as a word or phrase
reporters are believed intentionally not to “whose job is to make things fuzzier or less
obey a rule, law, or custom the four maxims fuzzy.
of cooperative principle. Consequently, There exist certain kinds of
English news should be reported more terminologies speakers use to spot that they
clearly (manner), truthfully (quality), give may be at risk of not fully obeying the

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principles. Yule (2000, p. 38) called these in the movie entitled „Before Sunset.‟
kinds of expressions as “hedges”. For Findings indicated that there were four
example: “I am not sure if this is right…” or maxims disobeyed in scene one and two.
“As far as I know…” to respect the maxim Their dishonest response caused the implicit
of quality and many of us may use this connotations that the speakers used mostly.
cliché expression” So, to cut a long story When the speaker disobeyed CPs, the
short,…” to respect the quality maxim in the listeners still got the communication behind
communication process. Many of such the utterances, so that mostly conversation
phrases and sentences can be seen in news still worked well. Zhu (2009) investigated
stories as well: CPs in oral English teaching and concluded
To sum up, that CPs could neatly illustrate what is
There are no more details about this news … literary meaning and its implication in a
(Quantity maxim) communication. Applying CPs in spoken
The official sources announced that … English teaching can be conducive to
No one takes the responsibility of this report developing student‟s communicative
… competence which is viewed as the eventual
It is heard that … (Quality maxim) objective of oral English teaching.
On this subject, we interview … (Relation Pavlíčková (2011) tried to offer an
maxim) insight of the way in which language
To clarify the news I talk to … (Manner operates in the legal setting. He analyzed the
maxim) language of the law which is based on the
The chief determination of this study of acts and bills (legislative texts), and
investigation was to scrutinize the cases of contracts, agreements, last wills and
adoption and violation of Grice‟s maxims in testaments, affidavits and other deeds (legal
a corpus consisting of 120 news reports documents). In the article, he focused on
(taken from the last series of newspaper pragmatics of the language of the law,
Tehran Times) to determine which type of particularly on the problems of transmission,
maxims are adopted most and which was status and quality of messages in the legal
violated and which of them was adopted setting, and the nature of the language of
least. law, the relationships which exist between
As mentioned before, the discourse of law and language, as well as examined legal
the English news in Iranian context has not communication in light of Grice‟s CP and
been investigated as it deserves. In this looked for causes that violate these CPs.
regard, the present study can be noteworthy Pan (2012a) aimed at probing into the
in that it is among the first attempts aiming linguistic basis involved in the process of
at paving the ways for analysis of the language humor from the perspective of
English news in Iranian context in light of Grice‟s CP and intended to reveal the
Grice‟s CPs. Another point which adds to relation between creation of humor and
the importance of this research is that it is violation of cooperative principle, and then
done in English news which is not the give critical comments on Grice‟s
official language of Iran but attracted the cooperative principle, which mainly focuses
attention of many people especially the on limitations Grice‟s cooperative principle.
youth and students. Verbal humor as a genre of linguistics
2. Literature Review interaction often emerges in daily
There are some studies dealing with conversation. Pan (2012b) aimed to analyze
CP in different written or spoken certain samples selected from some English
communication which sought to explore the newspapers using Grice‟s CP to determine
extent to which writers (speakers) adopted that vague language can effectively stand
or violated the CP. A few are presented here out the accurateness of the English
as examples to which the researcher stuck newspapers. Subsequently, findings revealed
(Dale & Ryde, 1996; Halaman, 2010; that vague language helps and reinforces the
Hamidi, 2009; Lee, 2010; Lumsden, 2008; imaginative properties of news items which
Warner, 2001; Wharton, 2002; Zor, 2006), cannot be directly expressed by the precise
some research studies were found to do a number or exhaustive information in English
comparative study on application of Grice newspapers.
maxims in different news types Keshvardoost (2014) in a descriptive
(Keshvardoost, 2014). study aimed to compare the adoption and
In another study, Pratiwi (2008) violation of Grice‟s CPs in sport and
explored the non-observance of Grice's CPs political news in American media and

Cite this article as: Qassemi, M., Ziabari, R. & Kheirabadi. R. (2018). Grice‟s Cooperative Principles in News
Reports of Tehran Times- A Descriptive-Analytical Study. International Journal of English Language &
Translation Studies. 6(1).66-74.
Page | 68
Grice‟s Cooperative Principles in News Reports… Mohsen Qassemi, Roya Sedigh Ziabari & Reza Kheirabadi

identify which of the four principles were appropriate scope by connecting it with
violated most and which least. In this regard, various English advertisements. Based on
she selected 100 news stories randomly from the observance and non-observance of CP,
American Newspapers and News Agencies the author scrutinized a large number of
and the adoption, and violation of these English advertisements and concluded that it
maxims was studied in those stories. The is a foremost characteristic of advertising
findings revealed that Grice‟s CPs were language to produce implicatures by
more adopted in political news compared to intentionally not obeying the maxims of CP.
sports news and among these maxims, the Li believed that advertising, as the essential
principle of manner was most violated in part of the social language, has directly
both sports and political news. According to affected people‟s daily lives and work
the results, the principle of quality was most through many ways, and uses all kinds of
adopted in sports news, and the principle of techniques to entice the consumers‟
relation was most adopted in political news. attention.
Sobhani and Saghebi (2014) aimed at Thakur (2017, p. 1) “strongly believes
examining new ways of comprehension of in Black‟s (2006) remark that Grician
the speakers‟ non-cooperative attitudes and Maxims of conversational cooperation have
violation of CPs in real Iranian a considerable degree of relevance for the
psychological consulting session. The processing of literary discourse on the
database consisted of recorded conversations innermost level of character-to-character
between a male psychotherapist and his interactions.” Hence, he aimed to prove the
patients during therapy sessions. After way in which analytical dimension of
analyzing their language using literary studies can be expanded by
conversational implicature and the involving Grice‟s (1975) pragmatic stylistic
occurrences of the violation of CPs, they theory of CPs and discovers the way in
found that the acknowledgment of which the fictional discourses could be
conversational implicature is indispensable better comprehended by reconstructing
for comprehension of speakers‟ non- inferential chains of interpretation along
cooperative attitudes and their violation of with numerous issues of inferences in the
one or more CPs. Furthermore, they dialogic discourses of the characters from
concluded that the message people intend to Vikram Seth‟s magnum opus A Suitable
deliver is not wholly contained within the Boy. He believed that CP contributes to
words they use, but it also hinged upon the contextualization of the text, provides
way in which hearers interpret the message interpretative possibilities that elucidate the
considering context and implicated meaning. way in which people draw inferences from
Finally, findings showed instances when the conversation, and hints to interpretations of
purpose was to miscommunicate within this how direct and indirect discourses are
sophisticated social context intentionally. worked in literary works of fiction. He
Tajabadi, Dowlatabadi, and Mehri (2017, p. 1) found that the real value and
(2014) in a study entitled „Grice‟s richness of CPs lie not in obeying them but
cooperative maxims in oral arguments: The in breaching them and that the “major
case of dispute settlement councils in Iran‟ motivation for violating the requirements of
concentrated on the application of Grice‟s these maxims are related to characters‟
CPs in oral arguments with the intention of socio-cultural concerns such as politeness,
figuring out what cooperative maxims are tact, social power, and taboos and also to the
more frequently observed and what is more inter-personal factors like various cross-
frequently violated by Persian speakers purposes, attitudes, personal tensions,
engaged in oral disputes in Iranian Dispute conflicts, etc.”
Settlement Council. To this end, they Fang and Xin (2017) argued that in all
recorded, transcribed, and analyzed three the language communication activities,
council meetings in Isfahan branch. Their there is a tactic understanding between
findings showed that quantity and relation speakers and hearers to attain a definite
were the two maxims more frequently objective; and both sides should put up with
violated during the disputes, and the maxim the principle. They studied the CPs in
of „quality‟ and „manner‟ were the ones Nirvana in Fire which was released in 2015.
most followed. It revolves around a young man Lin Shu
Recently, Li (2015), in a research on who is devoted to revenging for his father
the observance and non-observance of CP in and Chi Yan Army. They mainly used the
English advertisements, expanded its theory of CPs and implicature to analyze the

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dialogue in Nirvana in Fire. After analyzing perspectives especially in recent years,


the selected examples, the character, the desired attention was not paid to the news
plot, and the theme could be better reports published in Iranian newspapers
understood. Due to the limitation of the published in the English language taking
material and the competence of the author, into account the vast number of language
the selected examples were mainly classical learners and potential English newspaper
examples, and they analyzed maxims of readers. Hence, this study endeavored to
violating CPs to help readers better answer the following research questions:
understand the characteristics of the What type of news among all news
characters and the development of the plot. adopted the Grice maxims more and which
Zebua, Rukmini, and Saleh (2017) in a of Grice‟s CPs are violated most and which
pragmatic study aimed at investigating the of them are violated least in corpus
violation and flouting of CPs used by male consisting of 120 news columns released in
and female participants in the Ellen Tehran Times? And which of the four
DegeneresTalkshow. They differentiated Gricean maxims was violated most and
between violation and flouting of maxims. which was violated least in news reports
They argued that violation occurs when the publish in Tehran Times during one year?
maxims are deliberately manipulated in such 3. Methodology
a way that the speaker misleads the The corpus was selected from the
interlocutor, in contrast the flouting occurs latest daily news published in 2017. To have
when individuals intentionally do not apply a homogenous corpus, 10 news columns
the maxims to persuade their listeners to from newspapers published in each month
derive the hidden meaning behind what is were selected. To have a reliable data, the
said. To collect data, they used the corpus was analyzed by two independent
descriptive qualitatives to the utterances of raters. In the selection of news columns, care
16 guest stars which is divided into 8 males was taken to incorporate only news columns
and 8 females. The data for this research is with a length of 150 to 500 words.
taken from six episodes in the newest edition Additionally, in the selection of news
in 2016. Results revealed that male columns, researchers tried to have an almost
participants mostly did the flouting than a homogenous number of columns in the
violation. From the overall of violation and categories of social, sports, economic,
flouting, quantity maxim is dominantly political, and cultural news. Corpus analysis
flouted by male participants. Male did this descriptive-analytic research study,
participants mostly used exaggerated the results were obtained using this formula:
statement to convey their opinion which is Pi=(Fi/Ni).100
too strong and appears worse than what it Where Pi is relative frequency, Fі is
really is. They gave more explanations in absolute frequency, and Ni is the total
order to satisfy the audience and to confirm frequency of data. The data was selected
the real information toward the negative randomly from Tehran Times Newspaper,
thinking of audience at the previous time and after that, the adoption and violation of
while the female participants dominantly Grice CPs were tested in this corpus. This
violate the maxim of relevance. And finally, study was based on Grice‟s CPs which
female participants tended to sidestep described the way in which people interact
talking about something by changing the with each other (Grice, 1975, 1989, 2001).
topic of conversation and not giving well The detailed four underlying maxims
responses to the partner. are as follows:
In a recently published research, Quantity: a contribution should be as
Igwedibia (2018) sought to determine the informative as is required for the
degree to which CPs could be applied to the conversation proceed. It should be neither
reading of the selected poems of Lorde. He too little, nor too much.
also aimed to discover the extent to which 1) Make your contribution as informative as
Lorde‟s selected poems obey or disobey is required.
these maxims. Findings showed that Audre 2) Do not make your contribution
Lorde in some of her poems violated the more informative than is required.
maxims as well as adhered to them both in Quality: speakers should be truthful. They
the same breath. should not say what they think is false or
Although there are a number of studies make statements for which they have no
considering the violation of maxims and CPs evidence.
in different genres and from various 1) Do not say what you believe to be false.

Cite this article as: Qassemi, M., Ziabari, R. & Kheirabadi. R. (2018). Grice‟s Cooperative Principles in News
Reports of Tehran Times- A Descriptive-Analytical Study. International Journal of English Language &
Translation Studies. 6(1).66-74.
Page | 70
Grice‟s Cooperative Principles in News Reports… Mohsen Qassemi, Roya Sedigh Ziabari & Reza Kheirabadi

2) Do not say that for which you lack Quality 25.34


adequate evidence. Manner 21.34
Relation: speakers‟ contributions should Based on Table 2, it can be
relate clearly to the purpose of the exchange. understood that quality maxim was violated
1) That is to say; participants should speak most and the maxim of relation was violated
out something to be relevant to the topic. least among all.
Manner: speakers‟ contributions should be Table 3: Violation of Grice Maxims in Economic
perspicuous. News
1) Avoid obscurity of expression. Cooperative Principle Percentage of
2) Avoid ambiguity. Violation
3) Be brief. Relation 12.11
Quantity 15.39
4) Be orderly.
Quality 34.21
(Grice, 1975, p. 47)
Manner 33.30
4. Data Analysis and Results
According to Table 3, it is easily
In this section, the data based on the
understandable that the maxim of manner
corpus extracted from the news columns
was mostly violated and the maxim of
which were checked and counted one by one
relation was violated least.
are presented. Due to a large amount of data Table 4: Violation of Grice Maxims in Social
and lack of space in this section, only a few News
examples are presented here (one sample Cooperative Principle Percentage of
from each type of news). Some samples of Violation
the violation of Grice‟s CPs in the Relation 11.53
newspaper Tehran Times in 2017 which are Quantity 9.39
included as data collection corpus among all Quality 35.91
reports published in that year are presented Manner 34.67
in Appendix A. As data in Table 4 shows, the maxim
Considering this report and taking into of quality and manner were violated highly,
account the belief of non-state statisticians and the two maxims (relation and quantity)
about the rate of inflation in Iran, it can be were violated less.
concluded that the report violated the maxim Table 5: Violation of Grice Maxims in Cultural
of quality in providing readers with correct News
information on the inflation rate. Since some Cooperative Percentage of Violation
highly qualified non-state statisticians hold Principle
that the inflation can be calculated through Relation 9.28
different formulas, and the reporter just Quantity 20.12
stuck the statement by one official without Quality 35.37
Manner 12.90
regarding the ambiguity of such an inflation
rate. It is believed that in case of inflation As data in Table 5 shows, the maxim
rate officials almost always try to show a of quality was highly violated, and the
small picture of the whole reality by taking maxim of relation was violated least.
into consideration only part of what is
necessary to consider.
Table 1: Violation of Grice Maxims in Sports
News
Cooperative Principle Percentage of
Violation
Relation 10.23
Quantity 15.43
Quality 12.82
Manner 11.36
As can be understood from Table 1,
the maxim of quantity was violated most in
sports news, and relation maxim was Figure 1: Percentage of violation of maxims in
violated least. news columns
Table 2: Violation of Grice Maxims in Political Results revealed that maxim of quality
News was violated most, and its highest amount
Cooperative Principle Percentage of among five categories of news was related to
Violation
social news, that maxim of relation was
Relation 11.92
violated least, and the lowest amount among
Quantity 15.12

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five categories of news was related to published news based on the CPs and its
cultural news, that the second highest maxims of quality, quantity, relation, and
violated maxim was the maxim of quality, manner proposed by Grice (1975). From the
and that in total maxims in economic and examples of the news, it can be understood
social news were highly violated compared that the reporters do not always want to
to the other three categories of news. Based express their persuasive force by the literal
on Figure 1, it can be concluded that the meanings of language. Sometimes, they try
maxims of manner and quality were violated to make use of words (e.g., implicit, vague,
more than the other two, and maxims of etc.) to attract reader‟s interest and
relation and quantity were violated less inspiration by somehow fabricating,
(except for the maxim of quantity in sports manipulating, showing one side while hiding
news). other, interpreting the news for some party
5. Discussion and Conclusion and against other, etc.
In a study conducted by Keshvardoost 6.Limitations of the Study and
(2014), the results revealed that the Grice‟s Suggestions for Further Research
CPs were more adopted in political news In this experimental research, due to
compared to sports news and among these wanted or unwanted limitations imposed on
maxims, the maxim of manner was most the researchers, only 120 reports were
violated in both sports and political news. included. Therefore, it is suggested that
By the results, the maxim of quality was interested researchers include a larger
most adopted in sports news, and the number of reports and investigate the
principle of relation was most adopted in violation of maxims in them. Additionally,
political news. The findings of this study are the researchers only included the reports
partly in line with her findings; however, from one newspaper. Hence, to obviate this
there are some differences in the results of limitation, other researchers can include data
these two research studies. from different newspapers and compare and
Simin, Bahadori, and Bagherzade contrast the news released in them.
(2016) aimed to examine the use of maxim Moreover, in this study, the corpus included
of quantity by Persian speakers from both the reports in one year. It seems that
genders in dissimilar contexts to close their extending the time span would provide a
conversations. Results displayed that Iranian more reliable data on the violation of
male and female speakers employed the maxims in newspaper reports. Last but not
maxim of quantity differently in dissimilar least, it should be noticed that this study
contexts regarding the formality features. focused on the written news released in a
Findings also exposed that male speaker's newspaper. To provide a better picture of the
used more maxim of quantity in informal violation of Grecian maxims, further
contexts whereas female speakers used more research should take into account both oral
maxim of quantity in formal contexts to end and written reports and compare and
their conversations. Our findings in this contrast the data if necessary.
study, irrespective of gender, are in line with
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Cite this article as: Qassemi, M., Ziabari, R. & Kheirabadi. R. (2018). Grice‟s Cooperative Principles in News
Reports of Tehran Times- A Descriptive-Analytical Study. International Journal of English Language &
Translation Studies. 6(1).66-74.
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Grice‟s Cooperative Principles in News Reports… Mohsen Qassemi, Roya Sedigh Ziabari & Reza Kheirabadi

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International Journal of English Language & Translation Studies (www.eltsjournal.org) ISSN:2308-5460


Volume: 06 Issue: 01 January-March, 2018
Page | 73
International Journal of English Language & Translation Studies (www.eltsjournal.org) ISSN:2308-5460
Volume: 06 Issue: 01 January-March, 2018

Zebua, E., Rukmini, D., & Saleh, M. (2017). Appendix:


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Cite this article as: Qassemi, M., Ziabari, R. & Kheirabadi. R. (2018). Grice‟s Cooperative Principles in News
Reports of Tehran Times- A Descriptive-Analytical Study. International Journal of English Language &
Translation Studies. 6(1).66-74.
Page | 74

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