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Strengths:
NCL’s strengths are its resources and capabilities that can be used as a basis for developing a co
mpetitive advantage.
Nishat Group is the largest group in Pakistan in terms of sales, which wereapproximately Rs.16 b
illion (US$ 400 million equivalent) last year.
NCL is in businesses namely power generation and textile.
Our textile division, Nishat Chunian has a spinning capacity of 144,803 spindleslocated in 5 units.
Due to having setups at difference locations, we have a benefit of utilizinginfrastructure like roa
ds, electricity load, BMR etc)
The product range is 100% cotton yarn, ranging from 6/1 to 30/1 in carded yarns andfrom 12/1 t
to 100/1 in combed yarns.
In addition to the above we are also in core spun stretch yarns of 2 and 3 ply yarns andslub yarn
s. The total capacity is 59 million lbs of yarn per annum.
The weaving capacity is 293 air jet looms wider width.
The fabric is being exported to various companies in Hong Kong, Japan, Korea, USA,
South Africa, India and Europe.
The company believes in product innovation and has successfully leveraged its strengthin yarn m
anufacturing to make a variety of fabrics.
NCL timely adds value to its product like addition of dying facility and home textilemanufacturig
(mention the year of operations)
Sales comprises more than 80% as export which saves in taxation
Internal cost controls
Most optimum cost of financing and exploration of for-ex transactions like hedging and
forward booking NCL Textile Industry is an Independent & Self-Reliant industry.
Availability of abundant Raw Material helps to control costs and reduces the lead-
timeacross the operation.
Availability of Low Cost and Skilled Manpower provides competitive advantage.
Large varieties of cotton fiber are available and have a fast growing synthetic fiber industry.
NCL has large and diversified segments that provide wide variety of products.Growing Economy
and Potential Domestic and International Market.
NCL has Manufacturing Flexibility that helps to increase the productivity.
Qualified and skilled management
Health working environment
Produces greige fabric for apparel, sheeting, home furnishing and fancy items in 100% Cotton,
Polyester Cotton (PC) and Chief Value Cotton (CVC).
Fabric for apparel has been consistently catering to the demands of the export marketsas well as
the local garment industry.
In sheeting we have successfully made sheeting fabric with counts up to 400 threadsusing Ne 10
0/1. This high-count fabric is one of its kind and of unmatched quality.
With rising demand for fancy items, NCL has also ventured into producing items like
slub yarn fabric and stretch fabric.
NCL now ranks among the first rate stretch fabric producers in the national and the
international market
US$ 235 million, which will give, guaranteed substantial returns to the shareholders
Weaknesses
The absence of certain strengths may be viewed as a weakness. For example, each of the following may
be considered weaknesses:
Opportunities
The external environmental analysis may reveal certain new opportunities for profit andgrowth. Some e
xamples of such opportunities include:
Threats
Changes in the external environmental also may present threats to the firm. Someexamples of such thre
ats include:
Competition from other developing countries, especially China.
Continuous Quality Improvement is need of the hour as there are different demand patterns all
over the world.
Elimination of Quota system will lead to fluctuations in Export Demand.
Threat for Traditional Market for Power loom and Handloom Products and forcingthem for prod
uct diversification.
Geographical Disadvantages.
International labor and Environmental Laws.
To balance the demand and supply.
To make balance between price and quality