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Mr.G.Gangadhar an enterprising young man of Dhavaleswaram town is presently engaged in helping his father in
pursuing their occupation- Agriculture looking after sugar cane fields.
Mr.Anatha Ramulu —his father, is a disciplined crop loan borrower of our branch located there. He is a respectable
gentleman of the town.
Mr.Gangadhar has completed B.Sc., Chemistry with good academic record. He has approached the bank with a
proposal to provide him a term loan & working capital assistance for setting up of a mini mineral water unit of a
capacity of 750,000 lts. Per annum.
He has pooled up Rs.3.00 lacs to start the venture. He has requested his friend and his classmate Mr.Bhagiradhi to
join him as a partner by contributing Rs.3.00 lacs. But Mr.Bhagiradhi preferred to provide him funds to the extent of
Rs.1.50 lacs as loan @ 12% p.a. than joining as a partner. With the amount of Rs.4.50 lacs on hand, he proposes to
acquire the machinery costing Rs.8.00 lacs and to install by incurring Rs.1.00 lac as preliminary expenses. DIC has
provided him space, shed, water, power etc., @ Rs.2000/- per month for infrastructure.
He has requested to provide a Term loan of Rs.5.00 lacs @ 15% p.a. and working capital of Rs.5.50 lacs @ 12% p.a.
to produce and sell 300,000 lts. operating at 40% capacity initially and to meet the local requirements of
Rajahmundry town only.
His marketing strategy comprises of :
To meet the requirements of Rajahmundry town and its surroundings.
To sell with the brand name of “GODAVARI”.
To price it at Rs.6/- per lt. to the dealer with a maximum price of Rs.7/-for the consumer.
To offer commission @ Rs.0.30 per lt. bottle to encourage the dealers so that they engage boys for personal
selling. This is planned to popularise the brand in the market initially and once it is stabilised to withdraw
gradually by reducing rate of commission. It may be continued depending on the success and necessity and
also depending on the profitability.
Selling price
Dealer price
Commission