Documente Academic
Documente Profesional
Documente Cultură
11TH EDITION
The eleventh edition of International Business is updated with new trade theory and
strategic trade policy and adopts a critical approach that presents the argument for
and against economic theories, government policies, business strategies, and
organizational structures. The focus is on managerial implications of each topic on
the practice of international business. Real-world examples, international trade
theory, and political, economic, social or cultural aspects of countries are evident by
the way of boxed items such as Focus on Managerial Implications, Management
Focus, Country Focus, found throughout the text.
Table of Contents
Part 1: Introduction and Overview
1. Globalization
4. Differences in Culture
Glossary
Organization Index
INTERNATIONAL BUSINESS
6TH EDITION
Authors K. Aswathappa
Published: 06/07/2015
Edition: 6
ISBN: 9789339222581
Price: Rs.695
PART 1
1. Nature of International Business
2. Multinational Corporations
PART 2
5. Political and Legal Environment
6. Cultural Environment
7. Managing Across Cultures
9. Technological Environment
PART 3
11. International Strategic Management
PART 4
17. International Operations Management
INTERNATIONAL BUSINESS
1ST EDITION
International Business has been designed to provide its readers all the basic concepts of
the subject in a simple and succinct manner. With its logical approach towards the
subject, it gradually guides the readers from elementary to complex concepts. The
textbook covers contemporary topics such as 10-P Model of Global Strategic
Management, 5-E Model of change in International Business, Bilateral Trade Relations of
EU and BRICS countries, Indo-China as well as India-US trade relations, International
Brand Portfolio and many more. This text book not only caters to the needs of the
management students, but also stands in good stead as a useful reference for
researchers and academicians.
7. Globalization
8. Multinational Corporations
Charles Hill's Global Business Today, 8e has become the most widely used text in the
International Business market because its:
Our research has shown that students and instructors alike enjoy the interesting,
informative, and accessible writing style of GBT – so much so that the writing has
become Charles Hill's trademark. The author's passion and enthusiasm for the
international business arena is apparent on every page. In addition to boxed material
which provides deep illustrations in every chapter, Hill carefully weaves interesting
anecdotes into the narrative of the text to engage the reader.
Table of contents: