“Proposal in English language of a product or service”

Delivered to:

Gilberto José González Fabra

English Tutor
.

Produced by: Deibys Calett Torres Martinez

Sena

AQUILEOUS AND AGROINDUSTRIAL CENTER OF GAIRA KM 5 VIA GAIRA SANTA MARTA

MAGDALENA

MAIL: gilgonzfabra@gmail.com
1. VOCABULARY
2. Let’s read Food around the World
3. COUNTABLE AND UNCONTABLE
4. LET’S LISTEN
5. Propose a strategic plan that contributes to market management taking
into account market segmentation and the proposed packaging design

It is clear that the main objective for schools and educational centers is to
offer the best education, through various curricula that form integral
citizens capable of creating a more critical and better prepared society.
The challenge is to create marketing strategies for the education sector
able to take precedence over the needs of society, only then we can offer
different things within the competition and the popes of students and future
students will make the decision to choose which is the best option .
Based on this basis we can make a strategic plan with their respective
stages to carry them out.
• Analysis of the Situation: we begin with this phrase very consistent with
our reality "education is the fundamental basis of human, institutional,
economic and social development." The government and private and non-
profit organizations give us details of the situation real education is mainly
in the Caribbean Region which is the geographical segment we have
chosen.
We will take as a reference to recognize the analysis of the situation
described in or parts of it, of the segmentation with geographical criteria.
In Colombia, in the period 2006-2015, the Sector Plan called "Educational
Revolution" was developed, which was constituted by the National
Government's commitment to the challenges set out in the National Ten-
Year Education Plan, and includes four fundamental policies.

• Setting Objectives: we will divide it into both general and specific

objectives.
 GENERAL OBJECTIVES

What do you want to achieve with this project?

Sensitization on the part of all the active actors (State, educational
establishments, non-profit organizations, administrative and teaching
staff, parents of families, students.), So that each one of them can commit
themselves from their role to have an advance and promote a better
environment to acquire full academic knowledge.

How is this achieved?

With the participation of all those mentioned in the previous point, if all
these active actors commit themselves with visible and real insurance
actions, the proposed objectives will be achieved.

With what is this achieved?

With clear, real strategies and objectives, and with the possibility of
achieving, in addition to it, both economic and moral investments and time
to achieve it.
SPECIFIC OBJECTIVES

 Identify the cognitive deficits of the child or young person for their subsequent
interpretation and effective solution.

 Identify the schedules of children and youth in which they can study.

 Identify the frequency in which students attend academic establishments.

 Guarantee compliance with the right to study by the state and academic
establishments for all children.
  Activate the participation of all the roles involved in the education sector.

 Identify families with psychological and economic problems.

 Encourage private organizations to invest in this educational sector.

 Integrate parents with educational establishments in order to achieve

mutually agreed goals, students

• Determination of Strategies: in this part we will concentrate on determining our

strategy in offering other services or extra activities for the students so they can have
a more comprehensive education and influence their school improvement and
concentration. For example music classes, swimming, theater, arts, etc.

We will classify this determination as follows:

Personalized communication: It is committed to the marketing strategy because

nothing serves to promise if you are not willing to comply. Since it is important to
bear in mind that an educational institution is responsible for the children during a
great amount of time, it is normal for parents to want to be in constant and direct
communication with the educational establishment.

Informative and interactive content: the mentality of our consumers has changed and
it is time to give them what they ask and how do we know what they are asking for?
Well, information. What we need is to find valuable content when they are doing an
investigation that is why we must mention the experience of the institution and the
knowledge of the teachers. So it is recommended to maintain accessibility,
understanding and attention towards them.

Real-time communication: networks and social media should become the channel
that parents are looking to stay in touch with the institution, a good marketing
strategy will put all social networks in our favor.
Media strategies: this strategy of the education sector will be a conversion to build
image, reputation and recruitment. In order to do so, it is essential to work with the
most complete media strategy possible, such as television, radio and internet
advertising, which are fundamental when it comes to building an image and providing
immediate answers. It is also necessary to combine them with a powerful digital
strategy. The video goes hand in hand with another advertising trend, the creation
of micro-stories or storytelling (a technique that consists of connecting with users,
consumers or customers, with the message that they want to transmit, and whether
it is through voice, in writing or through a story with character and plot). Educational
advertisements in video format are increasingly focused on generating emotions in
the audience through stories that potential students can easily identify with.

Outdoor advertising: the marquees, billboards, vehicles with advertisements, are still
a very interesting advertising bet in the educational sector, especially when it comes
to generating brand awareness due to the great penetration of the medium and the
veracity of impacts generated

Micro-influencers: one of the advertising trends that is gaining ground in the

education sector, especially on the internet is to carry out communication actions
with micro-influencers (influential personality within social networks with a good
reputation), but in this case these are celebrities, but the students themselves, who
manage to connect easily with other students because they share their same needs,
aspirations and concerns. In many cases the actions of the micro-influencers are
oriented to humanize the educational center or to talk about the experience lived
with the brand, transmitting a closer image of the educational center, web or
applications.

Virtual reality: instrument of great student recruitment, since it is being allied with the
educational centers, for example in the universities, the students can take a virtual
tour and enjoy an improved tour of the facilities with virtual reality glasses combined
with a Smartphone . With this marketing strategy, students who can not visit the
school are taken advantage of and take advantage of the virtual tour to generate a
positive brand experience.
Highly personalized email marketing based on Smart data: it continues to set trends
in advertising with new campaigns that are increasingly personalized, based on a
more precise segmentation based on Smart data (compilation of information and
data instantly with added values), Opening rate can increase up to 244% with the
personalization of email marketing campaigns, as revealed by reports of interest,
because users are willing to consume personalized content that will add value.

CONCLUSIONS

Start with planning to design the type of methods that can be applied in the practice
of the education sector considering that the characteristics, interests and needs of
the students, the social, economic and cultural environment to achieve the objectives
set

Address education as a process of permanent and continuous change, the cause

and effect relationship causes that are linked to students to induce these students to
analyze and reflect with knowledge characteristic of each social group trying to
explain the different situations that are present and arrive at a universal knowledge.

Therefore, school performance is associated with educational policies, actions

undertaken by institutions as a whole, the methods established by the teacher in
daily work and school management; but mainly the competence of the educator
should focus on applied educational research so that it is the diagnosis and at the
same time the direction to avoid the failure and desertion.

Make use of technology and virtual information, building collaboration and learning
networks and linking the school with the community.

It is imperative to make a serious and continuous follow-up of curricular reforms and

at all levels to assess the results when forming students in the common search to
solve the problems that the sector has in the Caribbean region and the National
level.