Business Plan Template

Pastillas De Carrot Cheese
Name of Principal Investigator Ara Melaine P. Soriano1,2,3, Alyssa G. Cayanan1,2,3, Mar

Ann B. Mercado1,2,3, Alyanna J. Nuqui1,2,3, John Aldrin T. Ocampo1,2,3, Grace Joyce M.
Tayag1,2,3, and Kris C. Gueco1,2,3,4
1
Senior High School – Accountancy, Business and Management Strand
2
Research Development and Innovation Center
3
Our Lady of Fatima University
4
Research Adviser
March 2019
PASTILLAS DE CARROT CHEESE ii
Endorsement
This business plan entitled: “Pastillas De Carrot Cheese” prepared by Ara Melaine
P. Soriano, Alyssa G. Cayanan, Mar Ann B. Mercado, Alyanna J. Nuqui, John Aldrin T.
Ocampo, Grace Joyce M. Tayag of BUS-4R, in partial fulfillment of the requirements for
the degree Bachelor of Science in Nursing has been examined and now recommended for
Oral Examination.
This is to certify that Ara Melaine P. Soriano et al. are ready for the Oral
Examination.
Kris C. Gueco, M.P.A

Adviser
This is to certify that the business plan: “Pastillas De Carrot Cheese” prepared and
submitted by Ara Melaine P. Soriano, Alyssa G. Cayanan, Mar Ann B. Mercado, Alyanna
J. Nuqui, John Aldin T. Ocampo, Grace Joyce Tayag of BUS-4R, is recommended for Oral
Examination/ has been examined by the panel of examiners with a grade of _____.
Name of Chairman, Title

Chairman
Name of panel, Title Name of panel, Title

Member Member
OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

PASTILLAS DE CARROT CHEESE iii
Name of College Dean, Title

Dean, College

PASTILLAS DE CARROT CHEESE iv
Certificate of Originality
We hereby declare that this thesis is our own work and that, to the best of my knowledge
and belief, it contains no material previously published or written by another person nor
material to which to a substantial extent has been accepted for award of any other degree
or diploma of a university or other institute of higher learning, except where due
acknowledgement is made in the text.
We also declare that the intellectual content of this thesis is the product of our work, even
though we may have received assistance from others on style, presentation and language
expression.
Principal Investigator
Ara Melaine P. Soriano
Members:
Alyssa G. Cayanan
Mar Ann B. Mercado
Alyanna J. Nuqui
John Aldrin T. Ocampo
Grace Joyce M. Tayag
Mr. Kris Gueco, M.P.A

Research Adviser
Date Signed:
Date

PASTILLAS DE CARROT CHEESE v
Table of Contents
Title Page i
Endorsement ii
Name of College Dean, Title iii
Certificate of Originality iv
Acknowledgement ix
Executive Summary x
Chapter 1: PROJECT BACKGROUND 1-4
Company Name and Logo 1-2
Product Name and Logo 2-3
Company Vision Mission and objectives 3
Capital contribution 4
Chapter 2: Management and Personnel study 5-15
Organizational structure 5
Job Description 6-10
Job Specification 10-13
Rules and Regulation 13
Company Policies 14-15
Operational Policies 15
Chapter 3 Marketing Study 16-32
Market Description 16-17
Product Review 17-18
Competitive Review 18-21
Consumer Survey Summary 21-27

PASTILLAS DE CARROT CHEESE vi
Product strategy 28
Pricing strategy 28
Value Chain Strategy 29
Promotional strategy 30
Projected sales 31
Packaging 32
Chapter 4: Environmental analysis 33-38
General Environment 33
Demographic Environment 33-34
Political Legal Environment 34-35
Economic Environment 35
Socio-Cultural Environment 35-36
Technological Environment 36
Macro Environment Analysis 36
Opportunities 36-37
Threats 37
Micro Environmental Analysis 37
Strengths 37
Weaknesses 38
Chapter 5: Technical study 39-43
Product Description 39
Product Process 39-40
Raw Materials 41

PASTILLAS DE CARROT CHEESE vii
Materials and Equipment 42
Kitchen wares and utensils 42-43
Chapter 6: Action Plan 44-48
Year 2020 44-45
Year 2021 45-46
Year 2022 47-48
Chapter 7: uses and purpose of financial study 49-54
Financial statement 49
Statement of Comprehensive Income 49
Statement of Financial Position 50
Cash flow statement 50
Budgeting and Cost 50
Salaries and wages 51
Raw Materials 51
Materials and Equipment 52
Furniture and Fixtures 52
Kitchenware and Utensils 53
Office Supplies 53
Kitchen Supplies 54
Chapter 8: Socio Economic Study 55

PASTILLAS DE CARROT CHEESE viii
List of Appendices
Appendix A: Sample Survey Form 56-57
Appendix B 58-64
Architectural Design 58
Store Layout 59
Uniform 60-62
Documentation 63
Project proponents 64
References 65

PASTILLAS DE CARROT CHEESE ix
Acknowledgment
The researcher would like to express their deepest gratitude to those
people who inspired us to do this and to those people who have been part of this research.
We are very grateful to our Lord God for giving us strength, courage and patience to
continue our research.
We also want to thank to our parents for their guidance, financial, moral, physical
assistance and supporting us in our presentation they given us. To our friend we became
our partner for doing our research. To those people who provided their support and
assistance to us improving our research.
Above all our most beloved and honorable professor Mr. Kris C. Gueco in his
understanding and guidance throughout the research process.
Ultimately to every member of our team who provides their time and effort to carry
out our research.

PASTILLAS DE CARROT CHEESE x
Executive Summary
The Delica Pastillas Company is established in 2019. Entrepreneurs of Delica Pastillas
Company decided to put up the business at the 2nd floor of Benz Building located at the
Dela Paz Norte, City of San Fernando Pampanga. They chose this location due to its
accessibility and is not yet occupied with many competitors. The vision of the company is
to be known as the leading brand of pastillas in the field of candies. Proponents created this
product to encourage the target market most especially the students who aren’t fond of
eating vegetables. Since the branch is surrounded by school nearby, their target market are
the students, government employees, and individual passing on the store. The Company is
surely that it is a perfect spot to attract their target market. Many of the students are satisfied
in these chosen product and location of the Delica Pastillas Company. Since they all have
a source of income they have capability to buy our product. Since the Entrepreneurs always
consider the financial stability of their target market. It is great beginning for the year 2020,
where the promotional will be done by giving a fliers and giving a discount for those value
customer of the company. Every year will have a different plan and activities that prepared
by the entrepreneurs as well their personnel. The Company want to witness their customers
progress every year and see all the effort that is being exert by the entrepreneurs together
with their personnel to achieve the goal of the company by serving their customers well
and treating the customer the way they deserve to be treat. The secrets behind the successful
business is always prioritize their customers, knowing the fact that the customers is the
lifeblood of the business that is why the business will successful to be run and most import
to know that this company is putting God center of the business of the Delica Pastillas
Company.

PASTILLAS DE CARROT CHEESE 1
Chapter 1
PROJECT BACKGROUND
Explain the project background that you are going to do is. It's presenting the
information about your project background.
The Delica Pastillas Company launch an innovation product of pastillas that
called Pastillas De Carrot Cheese. Entrepreneurs offers a product which is high in
nutrient contents. The usual pastillas is made in milk, sugar and condensed but our
product is with a twist which is we put a carrots and cheese. Carrots is known as
the as the most popular and versatile vegetables in the world. We offer this product
to satisfy our customer's need
Company Name and Logo
This section shows the Company name and the Delica Pastillas Company
logo.
The Delica Pastillas Company was built and established in the year 2018 and
a month of December that is located to McArthur Highway, Delapaz Norte City of San
Fernando. The company is under the form of Co-Partnership, there are six (6) Filipinos
who operate, maintain, and develop good taste of Pastillas De Carrot Cheese and also the
company. The owners are part of the students with a strand of Accountancy, Business

Management in Our Lady of Fatima University Pampanga, they apply their knowledge and
learning in the previous studies about the appropriate skills and performance of the true
entrepreneur to enhance and produce a well productive company. Entrepreneur built this
kind of company because one of their desires is to build a new and innovative product, and
to enhance creativeness in making such product to attract the interest and attention of
people. The simple yet meaning full Delica Pastillas Company logo, its show that in the
first layer of the circle its color orange it symbolize the color of the carrot next layer is
white that symbolize of powder milk and condensed, the cartoon carrot symbolize the
carrot we mix in our product on the top of the carrot you can see the cheese Pastillas that
serve as leaf of the carrot when you combine it you can easily determine what product we
sell.
Product Name and Logo
This section shows the product name of Delica Pastillas which is Pastillas De Carrot
Cheese as well as the logo.
The Product name and Logo was decided and made in the month of November
2018. Pastillas De Carrot Cheese is consider as desert. You don’t need to order in expensive
restaurant or to find a desert anywhere intended to satisfy your cravings. Pastillas De Carrot

Cheese is home made that you can do it alone, because it is easy and all the ingredients
needed can find anywhere and available on the store. Pastillas De Carrot Cheese is provide
a high quality product that combine a nutritious yet delicious that satisfied the taste of
consumers and their budget as well. We affirm enduring passion will make every customer
satisfied.
Company Vision, Mission and Objectives
This part aim to give the information of the company on what they want to
achieve. It also shows the things they can do on their business in order to be successful.
Vision
Serve the best Pastillas De Carrot Cheese for the customers and to be known one
of the famous Pastillas in the field of candies.
Mission
Our Pastillas De Carrot Cheese is provide a high quality product that combine a
nutritious yet delicious that satisfied the taste of consumers and their budget as well. We
affirm enduring passion will make every customer satisfied.
Objectives
 To become leading supplier of pastillas in the country
 To Provide delicious Pastillas Carrot Cheese
 To establish good services in our customers
 To become eco friendly
 To provide customer satisfaction

Capital Contribution
This section shows the individual amount of capital contributed.
Name Amount Contributed
Ara Melaine P. Soriano P 62, 500
Grace Joyce M. Tayag P 62, 500
Alyanna J. Nuqui P 62, 500
Allyssa G. Cayanan P 62, 500
Mar Ann B. Mercado P 62, 500
John Aldrint T. Ocampo P 62, 500
Total P 500,00

Chapter 2
MANAGEMENT AND PERSONNEL STUDY
This section shows the discipline of the personnel to develop them to become more
valuable to the organization.
Organizational Structure
This section shows the organizational structure of Delica Pastillas Company
Starting to General Manager down to the staff.
Ara Melaine Soriano

General Manager
Mar Ann Basillio Grace Joyce Tayag Alyana Nuqui

Admin/Financing Production Marketing
Supervisor Supervisor Supervisor
Allysa Cayanan
John Aldrin Ocampo Staff
Staff

Job Description
In Job Description state the responsibility, scope and purpose of a specific
position and also the working condition of a job. It serve as guide information about the
duties and responsibility of the applicants for the position they are applying. The main
purpose of this section Employee in the company to know their duties and responsibilities
in specific jobs that are expected from the employee.
Job Title: General Manager
The role of General Manager maintains quality service by establishing and
enforcing organization standards. He/she Contributes to team effort by accomplishing
related results as needed, also Coordinates efforts by establishing procurement, production,
marketing, field, and technical services policies and practices; coordinating actions with
corporate staff.
Duties and Responsibilities
 Oversee daily operations of the business organization
 To ensure the creation of a strategy to grow the business
 Give a direct management of key functional managers in the business organization
 Ensure the development of programs to pursue targeted goals
 Ensure overall delivery and quality of the unit's offerings to customers
 Engage into targeted customer activities
 The key in oversee hiring and talent development programs
 The key investments in equipment, infrastructure, and talent
 Communicate strategy and results to the employees
 Report the results to corporate officers

Job Title: Admin/Financing Supervisor
The role of Admin/ Financing Supervisor is Participate in overall annual budgetary
process. He/she perform cost analysis and recommend process improvements for cost-
effectiveness and Manage financial reporting and management tasks.
 Supervise financial to ensure adherence to company
 Prepare and distribute budget reports and financial statements to management in a
timely fashion.
 Manage account payables and receivable activities in a timely manner.
 Perform account reconciliation activities on periodic basis.
 Update general ledger on a regular basis and ensure its accuracy and completeness.
 Assist in goals setting and performance improvements for finance staff.
 Register all finance transactions accurately for future references.
 Perform necessary variance and other accounting analysis to identify and resolve
any discrepancies or gaps.
 Participate in overall annual budgetary process.
Job Title: Production Supervisor
The role of Production Supervisor maintains staff by recruiting, selecting, orienting,
and training employees; developing personal growth opportunities. He/she Maintains
quality service by establishing and enforcing organization standards and also Ensures
operation of equipment by calling for repairs; evaluating new equipment and techniques.
 Accomplishes manufacturing staff results by communicating job expectation.

 Maintains work flow by monitoring steps of the process
 Completes production plan by scheduling and assigning personnel
 Maintains quality service by establishing and enforcing organization standards.
 Provides manufacturing information
 Creates and revises systems and procedures by analysing operating practices,
 Maintains safe and clean work environment by educating and directing personnel.
 Maintains working relationship
 Resolves personnel problems identifying solutions; recommending action.
 Maintains professional and technical knowledge by attending educational
workshops
Job Title: Marketing Supervisor
The role of a Marketing Supervisor involves coordinating all internal and external
marketing and promotional efforts including merchandising, community relations, public
relations, information, events, and demos. A Marketing supervisors develop marketing
strategy and written action plans in order to achieve specific objectives and also Marketing
supervisor should be detail oriented and have good organization and team leadership skills.
 Write and present press releases to enhance awareness of store events
 Develop and maintain promotional relations with local schools, community and
businesses.
 Perform as advocate as well as information source in store
 Develop and execute advertising programs and external marketing.
 Research competition as well as local community

 Prepare marketing strategy and write action plans to attain specific objectives.
 Measure, analyse and evaluate programs as required.
 Supervise store level merchandising, through media, events and community
relations, promotions and local advertising.
 Interview, select, evaluate, counsel and terminate all Team Members.
 Coordinate entire internal marketing as well as promotional efforts
Job Title: Staff
The role of Staff Preparing necessary paperwork for regular company procedures.
He/she Scheduling meetings and appointments and also the staff organizing and
maintaining employee records.
 Determine materials and move containers commensurate to given instructions.
 Utilize fork life truck to load and unload materials and vice-versa.
 Convey materials from storage or work sites to designated area.
 Operate industrial truck/electric hoist to assist in loading materials and products.
 Establish machinery ensuring all production material is available.
 Operate and monitor equipment and restock materials as required.
 Determine and report malfunctions to appropriate parties.
 Maintain equipment and assigned production area cleanliness.
 Ensure to work following company policies and procedures.
 Perform all production related tasks and activities.

Job Specification
The job specification describes the knowledge, experience, skills, and abilities that
required to perform for any candidate in an organization. It is a written statement of the
following qualification and traits that are need to perform each duties and responsibility of
specific position. The purpose of Job Specification helps the candidates analyze to choose
to apply for a particular job vacancy.
Job Title: General Manager
Skills and Qualifications
 Must be a graduate of Accountancy Business Management
 At least worked as manager in previous working experience
 Must be Excellent Customer Care Skills
 Must be 19-24 years old
 Must be Competent to work as part of a team
 Must have a Pleasant friendly personality
 Must be a sound knowledge and understanding of financial management
 Must have good communication skills written and verbal
 Must have an Ability to motivate staff
 Must be good Information Technology skills
Job Title: Admin/Financial Supervisor
 Must be a graduate of a degree in Bachelor of Science in Business Administration
major in Banking and Finance
 At least worked experience in financing in the previous working experience

 Must be 18- 25 years old
 Must have Innate problem-solver
 Must have Analytical skills, ability to demonstrate logical thinking
 Must have Adaptable communication
 Must have a Humble confidence, must have confidence in your ability to move
your company forward
 Must have The ability to perform efficiently and effectively without direct
supervision and guidance
 Must be Ease with technology, Advancements in technology
 Must be Compatibility for both independent and team work
Job Title: Production supervisor
 Must be graduate of four years course that can be related to this job.
 Must have experienced worked in production in previous working experience
 Must have good in planning and organisation skills to be able run and monitor the
production process
 Must have The ability to act decisively and solve staff or equipment-related
problems
 Must be good in computer literacy to deal with various technologies and
programmes
 Must have the ability to communicate clearly and persuasively with your team,
managers and clients

 Must have a strong negotiation skills for getting materials within budget at the right
time
 Must have the ability to work under pressure and motivate others to meet deadlines
 Must have the ability to work in a logical, systematic manner
Job Title: Marketing supervisor
 Must be graduate in BSBA major in Marketing
 At least have an experience worked in marketing in previous working experience
 Must have a Loyalty
 Must be Know Their Audience
 Must be a Great Listeners and Great Sales People
 Must have Communication skills and networking ability
 Must be Good organization and planning skills
 Must have Creativity and writing skills
 Must be Commercial awareness
Job Title: Staff
 Must be under college graduate
 Must have experience in field of food industry
 Must be good Communication Skills, and ability to communicate clearly and
effectively

 Must have ability to follow directions and provide feedback.
 Must be Honesty
 Must have Strong Work Ethic
 Must have Flexibility
 Must have Determination and Persistence
 Must have Ability to Work in Harmony with Co-Workers
Rules and Regulations
These are the Company rules and regulation of The Delica Pastillas Company
is encouraging all their employees to follow their rules and regulations. The following
is the rules and regulations of the company, employees are required to follow:
 To wear the company uniform properly at all times
 To swipe their ID every time they enter or exit the building
 To wear facial mask, hair net, and gloves during the operation
 To avoid taking any company property out of the area
 No gambling is allowed
 No loud quarrels or fighting is allowed
 All alcohol and beverages are prohibited in the company area, including the
company dormitory

Company Policies
The company policies establish and maintain the peace and respect to both
employees and owners. These policies is a guidelines of the employees to make the
company organize and to protect the rights of the workers as well. These are the following:
Etiquette Law
The employees should practice their proper manners to their co-workers, not just to
their co-workers but also to the other people especially to the customers.
 Must have pleasing personality
 Can communicate easily to their co-workers
 Must be respectful to everyone
Proper Dress Code
The employees of the company must wear their proper uniform/attire. They should
follow the dress code of the company.
 Everyone in the company must wear their proper uniform
 Each employees must be presentable
 The appearance is one of the factor in the business industry
Food Safety Law
The employees should maintain the safety of the products. They should wear facial
mask, hair net, and gloves to secure the safeties of the products.
 The company is responsible to maintaining the cleanliness and the safeties of the
products
 Employees must wear safety gear to make sure that every products that were made
is clean and safe

Confidentiality Law
The employees and the owners must be careful to the information that they
share to other people. They should limit the information of the company that they share to
the people.
 Must be trustworthy
 Every employees must responsible in taking good care of the confidentiality of the
company
 Must be respect the hidden information of the company
Job Responsibilities
The employees must know their duties and responsibilities in the company. They must
have a unity in the organization.
 They should apply what they have learned in their previous school
 Must be hard working ° Should have a desire and patience to their job
Operations Policies
Operation Policies this is a general directedness whose purpose is to regulate
and implementing the policies during the operation.
 The employees must have specific time to drink their water at work
 Must show their respect to each other
 Must listen to the thought of the other
 Must have a dress code
 Strictly no mobile phone policy during the work hours
 The employees must wash their hands first
 The way in which customers are greeted

Chapter 3
MARKETING STUDY
This section is about the understanding of the customer needs and wants in the
market environment of the business. It includes finding solutions of marketing problems
through management process of goods and services by using the four elements called the
4 P's of marketing.
Market Description
In this part is the description of your over-all market. It is the specification on
who will be the exact persons who will be interested in your product. It defines how large
is the market you want to cater, who are the target markets. How the business will operate
in the use of market segments.
The Delica Pastillas Company believe that developing company name is
another marketing strategy in order to entice the attention and interest of an individual to
buy their product. The Delica Pastillas Company is known as one of the provider of
delicious pastillas in the Philippines. The company run a business because they want to
share the delicious taste of their product. As one of the pastillas provider in the Philippines,
the company try to make or discover a new product that suits to your taste buds. Since, the
company is under the form of a co-partnership, there are six (6) Filipinos operate and
maintain the good taste of pastillas carrot cheese. The first branch of the Delica Pastillas is
located at McArthur Highway, Dela Paz Norte, City of San Fernando Pampanga. The
company wanted to build more branches. Geographically, the main target market are those
people passing in the Benz Building. It is located at Mac Arthur High way Dela Paz Norte
City of San Fernando Pampanga. Demographically, we are targeting all of the age of the

customers, and any genders. The products being sold is fitted to everyone’s budget because
the entrepreneurs considered the financial stability of the consumers. Psycho graphically,
nowadays people are becoming health conscious that is why the product being sold is fitted
to them. Since the ingredients use upon doing the product is good in health. Main target is
happy tummies at the same nutritious in cheap price for the customers.
Product Review
These part details the overall review of the business products. These are
made in the compositions and the benefits of the customers may get upon purchasing.
The pastillas carrot cheese is tasty and nutritious. The entrepreneur, think for
innovation of the plain pastillas. Since, the consumers know that the pastillas has one
flavour only, so the company grab the opportunities to think for innovation. The
entrepreneurs will make a pastillas with carrot cheese flavour for innovation of the plain
pastillas. The usual pastillas is made by powdered milk, condensed milk, and sugar which
is not good to the diabetic person and to the people who are vegetarian. That's why the
Delica Pastillas Company innovate the usual pastillas. They make it more healthy and
suitable to eat. The Pastillas De Carrot Cheese is made from powdered milk, cheese, carrot,
and sugar and called it Pastillas De Cheese Carrot is a product which has a nutrient contents
because of the carrot and also the ingredients use. Entrepreneurs innovated the original
pastillas by adding vegetables which is specifically the carrots. The usual pastillas that are
sold in the market are just mainly made with milk and sugar. In our product we agreed to
make it more nutritious so that our customer will keep on buying our product. So that the
entrepreneurs create this product. The Pastillas De Carrot Chesse is not actually prone to
chemical because the process of creating Pastillas De Carrot Cheese is not using a chemical

that harmful to the body of individual person. One thing good in Pastillas De Carrot Cheese
is affordable although it’s undergo in innovation because entrepreneurs make sure their
customers they can afford the product they innovate. We offer this product to satisfy our
customer's needs and wants especially those who are health conscious yet love sweets.
Competitive Review
In every business it has own competitors and it’s important to know your
competitors strength and their weaknesses to be prepare for possible happens in your
company. These are the three (3) competitors we consider;
Carreon’s Sweets and Pastries
Carreon’s Sweets and Pastries, formerly known as Magalang Espesyal, was
established by Lourdes Sanchez Carreon in 1946.Having been raised in a family with a
great love and passion for cooking, Mrs. Carreon was always fond of making sweets and
pastries. Initially as a hobby, she served what she made as merienda/dessert to guests or
gifts to friends and family. Life after the war was so difficult that she thought of turning
what she does best into a business. Her now-famous goodies like pastillas de leche, caramel
and yema, started in the small kitchen of their bahay-kubo. Without her own store then, she

had to go from house to house within Magalang and nearby towns just to sell her products.
Eventually, she was able to put up her own store and her clientele steadily grew throughout
the years. Today, Mrs. Carreon’s grandson, Francis Joseph R. Carreon manages the family
business.Carreon's Sweet & Pastries also sells carabao's milk pastillas.Carreon's pastillas
is also made from 100% pure carabao's milk. It also melts in your mouth but a little bit
rough in texture.It just a matter of preference which brand do you like. Nevertheless they
both taste good. They both sells at P4.00 each so better taste them both to compare.Both
stores are located at Dizon Street, San Nicolas 1 Magalang Pampanga just beside the San
Bartolome Parish Church.They are open Monday to Sunday at 7:00 am to 7:00 pm.With
just the right amount of sweetness and simplicity, these pastries are the most requested gifts
or pasalubongs by Pinoys abroad.
Pabalan Delicacies
Pabalan Delicacies located at San Nicolas, Magalang Pampanga.They are
open Monday to Sunday at 6:00 am to 6:30 pm. Pabalan Delicacies is known for its
delicious pastillas de leche made from 100% pure carabao's milk. They do not use
preservatives so better keep them refrigerated.They also offers variety of sweet delicacies

like this caramel pastillas.The carabao's milk pastillas was so good, so soft and creamy.
They melts in your mouth with just the right amount of sweetness.What makes this one
great is its utter simplicity – the mix consists only of whole sweet corn kernels, mashed
white kidney beans and a spoonful of carabao’s milk jalea and the finest hand-shaved ice.
Cristy’s and Claudine’s Pastillas
Cristy’s and Claudine’s Pastillas Native Delicacies Cristy’s Pastillas
and Pasalubong Center is a place to visit whenever you are in the town of San Miguel,
Bulacan.Local culinary historians would agree that pastillas is most popular delicacy, that
dates back to the Spanish colonial administration. This is normally served for special guests
and eaten by privilege few during the colonial administration. The art of making pastillas
gradually spread to other parts of Bulacan, Nueva Ecija, Pampanga and other
provinces.Ms. Claudine G. Abu a third generation proprietor cutting the pastillas into bite
size pieces. It all started back in 1968 from Cristina Garcia who hails from from San Miguel
Bulacan. This pastillas recipe was passed on to Ms.Claudine G. Abu.It is a very simple
delicacy made with pure and fresh Carabao’s milk and sugar but without the correct
mindset and handling, you might end up burning your mixture. The classic flavors includes,
Pastillas de leche, Pastillas de yema, Pastillas de ubeThe product range had since expanded

to include Pastillas de Leche,Pastillas de Yema, Pastillas de Ube, Pastillas de Langka,
Pastillas de Dayap, Pastillas de Keso, Toasted Pastillas, Green tea pastillas, Chocnut
pastillas, sugar-free pastillas and Macapuno. Cristy and Caludine’s pasalubong is also
active in local bazaar and trade fairs. Some OFW’s would buy boxes of their pastillas for
giveaways to friends during Yuletide season and special occasions.
Consumer Survey Summary
The Consumer Survey Summary is a method to accumulate and measure
information from different source to gain a complete information of exact area of interest.
The purpose of collecting and interpreting data is acquire useful information. These
collected data will help the researchers to make the most possible informed decisions. Data
gathered will provide limitless, good and useful results for a wide range an established
organization and to individual. The researchers gathered data without compromising their
integrity, accuracy and reliability. They provide and used survey questionnaires to be
answered by the target market. The survey questionnaire consists of 10 (ten) questions. It
contains dichotomous and multiple choice questions. In dichotomous question,
respondents must choose between two alternative – yes or no. In multiple choice questions,
respondents has to select one response from the given list of option.

Graph 1
Profile of Respondent According to Sex
43% Male
57%
Female
The pie graph 1 show the distribution of the target market gender.
Majority of the respondents are Male namely 57 out of 100 respondents, which is
equivalent to 57%. The remaining 43 out of 100 respondents, which is equivalent to 43%
are females. Therefore, based on the presented data and results, majority of the respondents
namely 57% are male.
Graph 2
Profile of Respondent According to Age
14% 13%
16
17
37% 18
36% 19
The pie graph 2 shows the distribution of the possible target markets age.
Majority of the respondents are from 17 years old. 37 % out of 100 respondents, which
correspond to 37% are from the said ages. It is followed by the ages of 18 years old. 36 out

100 respondents, which correspond to 36% from the ages. While 19 years old. 14 out 100
respondents which correspond to 14% from the ages. The remaining 13% with a 13
respondents are from 16 years old. Therefore, based on the presented data and results,
majority of Pastillas De Carrot Cheese target market are from the ages of 17 years old.
Graph 3
1. Have you ever tasted Pastillas with Carrot filling before?
Yes
47% 53% No
The pie graph 3 shows the 53% respondents answered yes which means
they tried the Carrot Cheese Pastillas. And then the 47% of the respondents
answered no because they have never tried the Carrot Cheese Pastillas.
Graph 4
2. Is our product delicious?
12%
Yes
No
88%
The graph 4 showss that 88% of the respondents answered yes which means
our product is delicious. 12% of the respondents answered no which means they
are not satisfied with our product.

Graph 5
3. Do you think Pastillas De Carrot Cheese suited to your taste?
Yes
12%
No
88%
The pie graph 5 shows that 88% respondents answered yes which means
our product is suited to their taste. The 12% respondents answered no which means
they don't like the taste of our product and it's not suited to their taste.
Graph 6
4. Will you recommend our product to others?
11%
Yes
No
89%
The pie graph 6 shows recommendation of the product that 89% of

the respondents answered yes which means they will recommend our
product to others. Then 11% of the respondents answer of no which means
they would not recommend our product to others.

Graph 7
5. Our product is 5 pesos each. Is our price affordable?
7%
Yes
No
97%
The pie graph 7 represent of pricing of the product that 93% of the
respondents answered yes means our price is affordable. The 7% of the respondents
answered no because they think our product is not affordable.
Graph 8
6. How much are you willing to pay for the Pastillas De Carrot Cheese?
2%
10%
PHP 5-10
PHP 11-15
PHP 16-20
88%
The pie graph 8 shows that 88% of the respondents answered Php 5-10
which means they are willing to buy our product in the amount that they can
afford. The 10 respondents answered Php 11-15. The 2% of the respondents
answered 16-20.

Graph 9
7. Is our packaging good?
10%
Yes
No
90%
The pie graph 9 represent the packaging of the product that 90%
respondents answered yes means our packaging of pastillas is good, while the 10%
of the respondents answered no which means they are not satisfied in our
packaging.
Graph 10
8. Do you eat sweets everyday?
48% Yes
52% No
The pie graph 10 shows that 52% of the respondents answered yes which means
they are eating sweets everyday. While the 48% of the respondents answered no meaning
they don't eat sweets everyday.

Graph 11
9. Do you love eating sweet food?
26%
Yes
No
74%
The pie graph 11 shows that 74% of the respondents answered yes meaning
they love eating sweets like our product. While the 26% of the respondents
answered no meaning they don't love eating sweet food.
Graph 12
10. Are you diabetic?
12%
Yes
No
88%
The pie graph 12 shows that 12% of the respondents answered yes which
means they are a diabetic. While the 88% of the respondents answered no
meaning they are not diabetic.

Product Strategy
Pastillas carrot cheese offers a product which is high in nutrient contents. In
this product we agreed to make it more nutritious so that our costumer will keep on buying
our product because it's good to their health. We innovated the original pastillas by adding
vegetables which is the carrots. Carrots is known as the most popular and versitale
vegetable in the world. They have a wealth of valuable nutrition. They can help nearly
every part of the body. We offer this product to satisfy our costumer's need.
Pricing Strategy
Delica Pastillas launch a Three (3) bounded pack in different pieces and
price of pastillas de carrot cheese. The regular price of each Pastillas De Carrot Cheese will
be 3 pesos each while bounded packs are 6 pieces it cost 8.00 pesos while im 10 pieces it
cost 29.00 pesos then in 12 pieces it cost 35.00 pesos. By these offer of the Delica Pastillas
Company it will help to the customers to choose they want bounded pack instead of buying
retail. The first objective of pastillas carrot cheese is to return the invested money. Doing
so it will help the business to have a stable position in the market. The pricing of each
pastillas is based from the survey questionnaire we gathered. The researchers asked on the
survey questionnaire with an option of prices. The costing of the product is immediately
adjusted so that it would compensate the pricing from the survey questionnaire. But it will
adjust based on the price of the ingredients of the pastillas cheese carrot that will affect the
price of our product. The prices of the pastillas will be dependent on how the price of the
ingredients consume in making Pastillas De Carrot Cheese.

Value Chain Strategy
These is the strategy of the company to form a quality product. This part has
primary activity which is the making of the products and services. It also include the
supporting activity to maintain the efficiency of the product to make a competitive
advantage.
Producer Consumer
Diagram: Zero Level Distribution Channel
The producers are the ones who make a product and the product that they
make is the one they sell to customers. The benefits of the producer in our company is that
when they sell more, our company is more successful and it is the way they work long
enough and it is possible that they can get their salaries more and they can buy their needs
and wants. The producer of a company area unit primary procedures, and thus, area unit in
want of economic help from time to time. The producer should have an assurance to the
company. While a consumer are the one who purchased a goods or services. The benefits
for the consumer is, if they buy a product to our company they will not regret it because
our product is affordable and delicious too. Our product has a benefits because it has a
carrots which contain a fiber, potassium and antioxidants. The Delica Pastillas Company
operates since 2018, and it has a license to operate. The Delica Pastillas Company aims to
produce or sell products among other market. Delica Pastillas has a goal in terms of service.
They always make sure the customers satisfaction and to maintain the loyalty of their
customer through services.

Promotional Strategy
A strategy to attract customers to your company. Promotional strategies are
effective in making a business successful. This is also why a company is better known. It
has three (3) promotional strategy use of Delica Pastillas. One of promotional strategy is
Free Samples. By giving a free samples to all customers in the store, it is the one way to
convinced to buy our product. Free samples gives customers a taste of our product. Product
sampling can also help consumers to understand our company’s product. Second one is
Social Media Promotion we all know nowadays social media is very effective in promotion
strategy because almost out of the people use a social media. Most social media advertising
is cheaper than traditional advertising, so you don't have to spend a lot of money to reach
more people, increase your audience, and grow your business. It helps to have a more
customers. That why Delica Pastillas Company use a social media promotion to advertise
our product to our customers, So that other people use a social media notice our product
by seeing our posted in social media page. By using social media it’s has a tendency to
attract more customers to buy our product and easily to reach our company for some reason
about our product. Social media user has a thousands of people using different types of
application that they can use to communicate other social media user like their family and
friend and etc. Since in social media is the easiest communication to other people even
though you are far to each other.

Projected Sales
This is the process to estimate the future sales. This will help the company to makers
it easier to predict future sales based on years of past business data. The sales forecast help
the company to manage its workforce and to allocate its internal resources effectively.
Product Selling Unit Daily 2020 2021 2022

Price Product Project
Daily Sales
Pastillas
De 30.00 130 3,900 1,423,500 1,708,200 2,049,840
Carrot
Cheese
Buko 5.00 120 600 219,000 262,800 341,640

Juice
Heart
Design 5.00 100 500 - 182,500 219,000
Pastillas
Bottled 10.00 50 500 - 182,500 237,250

Water
Polvoron 5.00 70 350 - - 127,750
Total 1,642,500 2,336,000 2,975,480

Packaging
This part shows the packaging of Delica Pastillas Company.
The Entrepreneurs think the packaging where in the products are easy to hand carry
of the costumers. The entrepreneurs decide to pack the product first in plastic cellophane
and after that put it on the plastic styro. It’s important for the company to have a packaging
to their product, because it helps to prolong the shelf life of their product and to avoid
contaminations that can cause illness of the costumer by the product. Our product is
accessible because you can and take out.
Dine in – you can eat in front of our stall. There are tables, chairs and tissues out there.
Take out – if you are on a hurry. You can just buy our product and eat it anytime, anywhere.
Delivery – if you don’t have time to go to our physical store, we can deliver it wherever
you are.

Chapter 4
ENVIRONMENTAL ANALYSIS
This section refers to a process that identifies all the elements that are external
and internal that may affect the performance of organization. It assess the threat level or
the presence of the opportunity factor. This helps the company to create strategies, to align
it with the organization’s environment and decision-making process. By means of this, the
firm can prevent the factors that might affect the company. It is important to know the
environmental analysis to decide what will be the next plan to avoid encountering problems
on the firm. As business operates day by day, there are some things that can’t be controlled
by human but as we identify and analyze the environment, we can control all things by
putting an action on it. As daily operations are made, the internal and external factor has a
great impact on the business.
General Environment
General Environment Composed of economics, demographic, social cultural,
technological and legal forces. It refers to substantial influence on an organization’s level
of success, executives must track trends and events as they evolve and try to anticipate the
implications of these trends and events. General Environment Composed of economics,
demographic, social cultural, technological and legal forces.
Demographic Environment
These shows the demographic profile of our target customers and potential customers.
As demographic identifies, it serves as the target market or the target audience. Age, Life
Stage, Gender. Sexual Orientation, Ethnicity, education, and etc. Are the common types of
demographic.

Delica Pastillas Company target buyers are ages 16 years old to 19 years old.
Both Female and Male can be our target buyers because some teenagers are love eating
pastillas. Our branch is located near the school of Our Lady of Fatima University Pampanga
in City of San Fernando. So, we expect that many students will buy our product. And
students both male and female can buy it not only the student can buy this product but also
to those persons professional or not and students because our product is very affordable
because it has a low price. Pastillas De Carrot Cheese can afford the customer even they
are in lower to high class because of the cheap price. Aside from cheap price it is good for
everybody on their health. So, we are expecting everyone can consume the Pastillas De
Carrot Cheese.
Political Legal Enviroment
These section are all about government policy, tax policy, labour law, and
environmental law, trade restrictions. Political have an impact on organizations and how
they do business. Organizations need to be able adjust their marketing policy accordingly.
Political it’s also about the Changes in the political environment. This is important factor
to be consider of every business man and business woman in their businesses.
The Business Processing Permit Procedure, first is Secure Business Permit
Application Form at the BLPD Office, second fill out all entries on the application form
and have it notarized and secure all the Requirements for Business Permit. Third attach all
required supporting documents to the properly filled out application form then submit to
BLPD. When everything is in order, taxes, fees and charges will be assessed by the BLPD
and the assessment shall be paid to the City Treasurer's Office. Forward Official Receipt

to the BLPD for the printing of Mayor's Permit. The Mayor's Permit will be released on
the date specified on the claim stub to be provided by BLPD.
Economic Environment
Economic is focusing with employment and shows the significant impact how
profitable the company. It include the economic growth, interest rates, inflation, disposable
income of consumers and businesses. These factors can be further broken down into macro-
economic and micro-economic factors. Macro-economic factors deal with the management
of demand in any given economy. Micro-economic factors are all about the way people
spend their incomes. This section it’s important to be consider the Stage of business cycle,
the current and project economic growth, inflation and interest rates, the labour costs and
Likely changes in the economic environment.
The economic did an Education and training to help reduce unemployment, the aim
is to give the long-term unemployed new skills which enable them to find jobs in
developing industries. Lower minimum wage to reduce real wage unemployment. And
more flexible labourers markets, to make it easier to hire. Improve labour market
flexibility. For example abolishing maximum working weeks and make it easier to hire.
The Economics create opportunities for all, in a way which is not only profitable but also
socially and ecologically acceptable.
Socio-Cultural Environment
These part are the areas that involve the shared belief and attitudes of the
population. It include the population growth, age distribution, health consciousness, and
career attitudes. It’s important to know the population growth rate and age profile of the
consumers before putting the business. It’s also need to be consider the population health,

education, lifestyle of the consumer to avoid bankruptcy. Important to be consider the
attitudes to work of the employment and public opinion. So that the company can adjust
some socio-cultural changes of the entire organization.
Technological Environment
These section affect marketing and the management includes the new ways of
producing goods and services, new ways of distributing goods and services and new ways
of communicating with target markets. The impact of Internet, reduction in
communications costs and increased remote working and also the Impact of technology
transfer it’s important to consider of the entrepreneurs so that it will run their business
successful. Using technology today is easiest way to promote the product of the company
in costly way. It’s also help to gain more customer by using social media post on Facebook,
Instagram and etc.
Macro Environmental Analysis
This refers to the strength and weaknesses shows of the company of the whole
organization.
Opportunities
This refers to the possibilities increasing income of the company and gain more
loyal customer also to be popular in whole organization. The opportunities Delica Pastillas
Company are the following;
 Ability to attract customers from the school and House nearby
 Ability to popular name in the food industry
 Ability to expand and build more branches

 Huge population leads to increase buyers
 Ability to attract the target market
Threats
This refers to the possible negative and positive increasing profit of the
entrepreneurs that need to be always prepare for the possible outcome of the company
inside the entire organization. Delica Pastilllas Company threat are the following;
 Having existing and nearby competitors
 Slight popular brand name may lead to failed to buy the products will offer
 The weather that affects the customers mood in buying
 There are a lots of pastillas store
 Changes in Price cause of scarcity of ingredients use
Micro Environmental Analysis
This refers to the opportunities and threats shows the possibilities of the company of the
organization.
Strengths
This refers to characteristics of the business or project that give it an advantage over
others. The strength of the Delica Pastillas Company are the following;
 Unique product
 Affordable price than other Pastillas Store
 Easy to locate the store
 Good in Packing
 High Quality products

Weaknesses
This refers to the company in any resource or process that your business lacks, but
needs to succeed. Delica Pastillas Company weaknesses are the following;
 Competition: there are more popular delicious pastillas
 Less popular compared to the other pastillas store
 Lack of experience in managing a business
 Limited budget for advertising and marketing
 Lack of stability of the income of the business

Chapter 5
TECHNICAL STUDY
This section show the process of the product. It includes the production
process, Raw Materials Requirements, Materials and Equipment and Kitchen ware and
Utensils.
Product Description
Explain the product that you are going to do is. It's presenting the information
about your product.
The Pastillas De Carrot Cheese is innovation product of pastillas.
Entrepreneurs offers a product which is high in nutrient contents. The usual pastillas
is made in milk, sugar and condensed but our product is with a twist which is we
put a carrots and cheese. Carrots is known as the as the most popular and versatile
vegetables in the world. We offer this product to satisfy our customer's need
Production Process
These section shows how the procedures of creating our product the Pastillas De Carrot
Cheese, here are the steps;
 Prepare all the tools and equipment’s needed
 Prepare all the ingredients in making a Pastillas De Carrot Cheese
 Clean all the tools and equipments and wash the all the carrots
 Peel the carrots and after that shred it
 Pour the powdered milk, condense, cheese and shredded carrots in the bowl
and mix it all

 And After mixing all the ingredients, form it like a vertical line
 Prepare the plastic cellophane
 Cut the plastic cellophane into a rectangular shape
 Place the pastillas in to the cutted plastic cellophane
 After wrapping the pastillas, fold it
 Prepare the small paper bag to put the finish product
 And the product is now ready to sell
Raw Materials Requirements
This section shows all the ingredient use in creating a Pastillas De Carrot
Cheese. An ingredients these are the substances that are combined to make a particular dish
like Pastillas De Carrot Cheese.
Name Picture Benefit/ Nutrient
The carrot promotes weight loss, boost

Carrots digestive health, eases menstrual cramps, great
for skin care and reduces hair fall in our body.
Cheese The Cheese promotes glowing skin, strengthen

bones, and promote weight gain, cancer fighter
and strong immune system into the body.
The condensed milk provides energy, gives a

Condensed smoother skin, natural skin softener, boost
Milk calorie and presence of calcium aids in bone
health into body.

The sugar provide the decreased health risk,

Sugar lowered appetite, better digestive health, lower
cholesterol and better circulation into the body
of human
The skim milk provide fewer calories, better

Skim Milk for cholesterol ,helps to fight insomnia,it has a
vitamin B and help you to maintain a healthy
weight that good into body
Margarine The margarine provide vitamin A, vitamin D,

vitamin B1, vitamin B3 and vitamin B12 that
good into body.
Materials and Equipment
This section which is materials and equipment these are the things that you can
see in our company.
Name Picture Function
Stove is a kitchen
Stove appliance use for cooking
food.
Liquefied petroleum gas
(LPG ) is used as fuel in
LPG heating appliances and
cooking equipment
Air conditioning use for

Air conditioning comfortable condition.
Computer use for putting

Computer all important t documents
of the company and also
can control large and small
machines.

Printer is use for printing

text or pictures onto paper,
Printer especially one linked to a
computer.
Kitchen ware and Utensils
Name Picture Function

It will be used to cut the
Grater carrots and cheese to the
small pieces.
It will be used in mixing all

Mixing bowl the ingredients.
It will be used in mixing all

Mixing spoon the ingredients together.
Sugar will be place inside

Bowl the bowl to roll the shaped of
pastillas.
Pastillas will be placed on
Plate the plate after rolling them
from the sugar.
Peeler is used to remove

Peeler the outer skin or peel of
certain vegetables
Knife is used for cutting the

Knife certain vegetables
Whisk is used to mix well all

Whisk the ingredients.
Gloves is use to protection of

the hands while performing
Gloves tasks.

It is use for confining the

hair to avoid falling hair
Hairnet during process.
Apron is use to covers

mainly the front of the body
Apron to protect one's clothes from
stains.
A face mask is use to

prevent yourself from
Face Mask spreading germs.
Towel A towel use to dry the hand
This section are the kitchen ware and utensils that use of creating a pastillas de
carrot cheese. It shows the name and according to the function of the kitchen and utensils.
Chapter 6
ACTION PLANS

This part shows that plan of the company on their milestone. In every quarter of the
year you can see the progress of the company. It’s important to have an action plan because
it help people know what needs to be done to complete a task and the strategy. This section
it includes the steps, responsibilities, and a time line of the company
Year 2020
In this year the entrepreneurs planning to add new product. In a year we have four
(4) quarter in a year in every quarter we have different plan and activities we create.
1st Quarter (January – March)
In first quarter of the company we have an opening party for our store in
opening party will have a mass first to bless the store for great beginning of our business
after the mass it should be the event for thanks giving and welcome our customers to be
part of our business. After the mass the staff will be giving a fliers indicating the 10%
discount for those customer who attend the opening party. In the following month the
company will having a valentine’s decoration and 5% discount for those who buy a lot of
product.
2nd Quarter (April – June)
In Second quarter since it is summer month the entrepreneurs think great
idea for summer concept of the store since summer month the concept of the store you can
fill the refreshing ambiance of store by seeing the decorate like you are in the beach. Every
staff should wear a decent summer outfit that usually see on the Boracay and Palawan staff
to welcome their visitors on their place.
3rd Quarter (July – September)

In third quarter the Delica Pastillas Company staff are preparing for the
Christmas bonus of product we sell, to attract customers to buy a Pastillas De Carrot
Cheese. For this quarter the entrepreneurs will offered a Buko juice, so that the company
will have an extra income. also we offer the beverages for the customers, we know that fact
that most important to us when we go anywhere we are always buy any drinking water to
satisfy our thirst, that is why the company add the Buko Juice into the company.
4th Quarter (October – December)
In last quarter of the month the company decorate again our store of Christmas
theme, since our country well known for longest Christmas celebration the Delica
Pastillas Company will give a discount for those customer buy a lot of product. The
company for whole year will still striving for achieving the goal of the company. Since
the company implement this year, So that there’s no a lot of activity involve for this year
because the company will start focus to run the business to became successful. The
company and the personnel did their best to continue strive for the goal of the company.
Year 2021
This year 2021 the company will have different kind of activities in every quarter
of the month unlike the previous years we have a few activities. Since the company start to
implement the company. For this year entrepreneurs did their best to be the best for the
Delica Pastillas Company. The personnel of the company will did their best to serve well
the customers. In every first quarter of the month have always a mass for thanks giving for
the blessing of the company receive.

In the first quarter will have mass. In January the company will have a new year
promo which is buy two (2) take one (1) this kind of promo will give our customer share
blessing of the company. In the month of February we will have a valentines decorate. The
entrepreneurs think an offer in the customer since its valentines obviously it heart day the
pastillas will form into heart shape. In that strategy we will attract the customers who have
special someone they can buy our product and give it to their love ones.
In the second quarter which is the summer season the entrepreneurs add the
bottle water on the company for those customers want to avail a cold bottle water in the
summer season. Since the month june is the time for the students to go back in the school,
the company create an strategy to get the attentions of the customers to buy our products
and to become a loyal customers in our product.
3rd Quarter (July- September)
In the third quarter, since it’s a school days of the students most of our customer
are teenager. The entrepreneurs think a strategy for the customer that can attract to buy the
product. So, the company decided to give a freebie ballpen for those customer will buy a
lot of product.
In fourth quarter, the company is preparing for the Halloween concept that
will offer to the customers, just like giving a freebie Halloween basket for those customers
buy a lot of product in Delica Pastilass Company. In the month of December will having a
Christmas party for those staff in Delica Pastillas Company. This month of December will
give the customers Christmas freebie for those loyal customers of Delica Pastillas

Company. The Delica Company continuing serve well their customers. Because their
loyalty customers and future loyal customers are the key to be successful the company.
Year 2022
For the year 2022 the company is now celebrating for 3 years existing
company since the year 2020 is implementation. This another year of Delica Pastillas
Company continuing what the good start and looking forward to be better of the company.
Every month the company have always a mass for thanks giving blessing will receive.
These first quarter of the year the entrepreneur launch a new product in the
company which is the polvoron. Since the pastillas are made in carrot cheese the
entrepreneurs offer to their customer the polvoron.
In second quarter it the summer season in our country the entrepreneurs will
have an activity for those loyal customers to join with us in Delica Pastillas Company
summer experience by eating more pastillas de carrot cheese. This activity the company
will increase of popularity of the company.
3rd Quarter (July – September)
In third quarter the Delica Pastillas will open a new store for those
customers will find a near branch of Delica Pastilass Company. This quarter will have the
company offer, they can contact the Delica Pastillas Company for delivery and reservation
of the product they want to avail. They can also reach us through social media accounts
such as Gmail and contact us for any problem and inquirers regarding the product being

serve by the company. The Delica Pastillas Company is wide open to serve all their target
market or customers.
In the last quarter of the year the company will offer another promo to the
customers to help the company to complete the fund for their Oplan for sharing the love
and blessing to the Itas family by giving them a product of Delica Pastillas Company and
material like clothes that can use in their daily living. That’s why we make the other people
happy and the company goal will step by step achieving. This three (3) years of the
company will had a lot of activities and events in the company. The Company will always
looking forward for the better of the company together with their personnel and also to the
loyalty customers will always at the company that witness all the great evolution of the
Delica Pastillas Company.

Chapter 7
USES AND PURPOSE OF FINANCIAL STUDY
A financial study it is the process to evaluate the finance of a company. The
uses of financial study is to analyze the profit of a company. The purpose of financial study
is to determine the viability of a business.
Financial Statement
A financial statement it makes income statement and balance sheet from the
adjusted trial balance. The use of financial statements are balance sheet and profit and loss
account can be studied to ascertain the status and stakeholders like investors, regulators,
stakeholders use the statement to study the performance. The purpose of financial statement
are shows of effectiveness of management and can be an indicator of future performance
when compared to past performance.
Statement of Comprehensive Income
An income statement it shows the business sales or service income and the cost and
expenses of the business for a period of time. The use of income statement it can be track
the revenues and expenses the business of a company and also it can determine the tax
liability. The purpose of income statement is to show how much profit or loss organization
generated during in a period of time. The purpose of income statement is to convey the
profitability of a company.

Statement of Financial Position
A Statement of Financial Position it comprises of assets, liabilities, and owner’s
equity-share in the business as a specific date. The use of Statement of Financial Position
it is a great tool to evaluate alternative debt structure options that will assist in managing
through difficult times and provide information to use in estate planning. The purpose of
Statement of Financial Position is to provide s financial information to those loaning money
to the business plus investors, possible lender, customers and suppliers. It also show the
snapshot of the financials of the business on a particular date.
Cash Flow Statement
A cash flow it shows where the cash came from and where the cash went to for a
period of time. The uses of cash flow are to assess the ability of a firm to generate cash
through its operation and to provide information to estimate or anticipate the company's
need for additional financing. The purpose of cash flow is to provide relevant information
about the cash receipts and cash payments of an enterprise during a period. Also it enhances
the comparability of operating performance by different entities.
Budgeting and Costs
This is the estimate of the product, process and all the costs involved in a project or
a business venture.

Salaries and Wages
This is a fixed amount of money or compensation paid to an employee by an
Employer in return for work performed. It is contrasted with piece wages, where each job,
hour or the other unit is paid separately.
Position Monthly Salary Yearly Salary 13th Month Pay
General Manager 15,000 180,000 14,000
Production Supervisor 11,000 132,000 12,000
Financial Supervisor 13,000 156,000 14,000
Marketing Supervisor 12,000 144,000 12,000
Staff 8,000 96,000 8,000
Raw Materials
This section shows all the raw materials needed in creating Pastillas De Carrot
Cheese including the quantity, unit cost and total cost.
Particular Quantity Unit Cost Total Cost
Cheese 15 100 1,500
Carrot 15 60 900
Sugar 20 40 800
Condense 20 35 700
Skim milk 20 60 1,200
Margarine 5 35 175

Materials and Equipment
This section shows the particular material and equipment needed including the
quantity, unit cost and total cost.
Stove 2 3,500 5,000
LPG Gas 2 1,500 3,000
Air conditioning 1 20,000 20,000
Computer 1 20,000 20,000
Printer 1 15,000 15,000
Furniture and Fixtures
This section shows the furniture’s and fixtures that you can see in our company
and it also show the cost.
Long table 1 10,000 10,000
Chairs 4 350 1,400
Round Tables 2 1,000 2,000
Cabinet 1 ₱600.00 ₱600.00
Door 1pcs ₱750.00 ₱750.00
Light Bulb 4 pcs ₱550.00 ₱2,200.00

Kitchenware and Utensils
This section which is kitchen ware and utensils these are things that we are going to use to
create our product.
Peeler 3 45 135
Chopping board 3 50 150
Mixing Spoon 10 12 120
Grater 3 30 90
Knife 4 35 140
Mixing bowl 4 100 300
Whisk 4 50 150
Plate 10 25 250
Measuring cup 2 60 120
Office Supplies
Folder 15 6 90
Bondpaper 1 bundle 200 200
Ballpen 5 8 40
Pencil 5 8 40
Paper 5 30 150

Staples 2 40 80
This section which is office supplies these are things that we used for example to
take down notes.
Kitchen Supplies
This section which is kitchen supplies these are things that we used in our kitchen
to create our product.
Hairnet 10 8 80
Apron 5 80 400
Face mask 26 2 52
Towel 5 20 100

Chapter 8
SOCIO-ECONOMIC STUDY
The Socio-economic study is about the status of socio-economic
development. It includes the study of population’s quality of life in urban and rural
local problems, and the behavior of people’s.
The Government
The government is responsible to making a law and manage the taxes
coming from the business. The taxes is the lifeblood of the country. Without tax the country
can’t provide the needs the thousands of people living in the country. The tax paid by the
business are used the government to paid the salary of the government worker, create a
new project like produce a school, provide the equipment and books in school and construct
the poor road that need to be under constructing for easy transportation.
Beneficiaries
The beneficiaries are those people who consume or buys products of the
Delica Pastillas Company.
The beneficiaries of the Delica Pastillas Company are mostly students ages
16 up to 19 years old, teachers and other people who work inside the school. And also the
people who are passing by the street. This are the beneficiaries of the Delica Pastillas
Company because their branch is near the school and highway.

Appendix A (Bold)
Sample Survey Form
SENIOR HIGH SCHOOL DEPARTMENT

INSTRUMENT VALIDATION FORM
Name (optional) ______________________
Age: ______
Gender: _________
Dear Respondents;
We, the ABM BUS 4R are conducting a survey regarding our product "Pastillas
De Carrot Cheese" for the completion of our project in Feasibility Study. We assure you
that your answers are only confidential.
Direction: Please put a checkmark ( √ ) on the space provided that corresponds to your
truthful opinion on the following questions.
1. Have you ever tasted Pastillas with Carrot filling before?
( ) YES ( ) NO
2. Is our product delicious?
( ) YES ( ) NO
3. Do you think Pastillas De Carrot Cheese suited to your taste?

( ) YES ( ) NO
4. Will you recommend our product to others?
( ) YES ( ) NO
5. Our product is 5 pesos each. Is our price affordable?
( ) YES ( ) NO
6. How much are you willing to pay for the Pastillas De Carrot Cheese?
( ) 5-10 ( ) 11-15 ( ) 16-20
7. Is our Packaging good?
( ) YES ( ) NO
8. Do you eat sweets everyday?
( ) YES ( ) NO
9. Do you love eating sweet food?
( ) YES ( ) NO
10. Are you diabetic?
( ) YES ( ) NO
Have a nice day ahead respondent!
Validated by:
Ms. Beth Mana
Ms. Jessica Bondoc

Appendix B
Architectural Design

Store Layout

Uniform Design

This section shows the uniform the personnel of the Delica Pastillas Company
General Manager
Admin/Financing Supervisor

Production Supervisor
Marketing Supervisor

Production Supervisor Staff
Production uniform

Documentation
This section shows all the documentation in doing our product the Pastillas De
Carrot Cheese and also the preparation of selling our product.

Project Proponents (Photo during Oral Defense)

References
https://www.pinterest.ph/search/pins/?q=uniform%20for%20production&rs=typed&term
_meta[]=uniform%20for%20production%7Ctyped
http://www.investorwords.com/search_cse.php?q=SOCIO+ECONOMIC+OF+GOVERN
MENT+&cx=002109824679542468969%3A9yqj7b7g4ig&cof=FORID%3A9&ie=UTF-
: http://www.investorwords.com/16458/government.html#ixzz5hZsto2M8
https://www.evirtualservices.com/technical-feasibility
https://meritbadge.org/wiki/index.php/Personal_management
https://www.healthknowledge.org.uk/public-health-textbook/organisation-
management/5b-understanding-ofs/assessing-impact-external-influences
http://www.whatmakesagoodleader.com/macro-environment-analysis.html

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Pastillas De Carrot Cheese

Name of Principal Investigator Ara Melaine P. Soriano1,2,3, Alyssa G. Cayanan1,2,3, Mar

Kris C. Gueco, M.P.A

Name of Chairman, Title

Name of panel, Title Name of panel, Title

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Name of College Dean, Title

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Mr. Kris Gueco, M.P.A

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Name of College Dean, Title iii

Chapter 1: PROJECT BACKGROUND 1-4

Company Name and Logo 1-2

Product Name and Logo 2-3

Company Vision Mission and objectives 3

Chapter 2: Management and Personnel study 5-15

Job Description 6-10

Job Specification 10-13

Rules and Regulation 13

Company Policies 14-15

Chapter 3 Marketing Study 16-32

Market Description 16-17

Product Review 17-18

Competitive Review 18-21

Consumer Survey Summary 21-27

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Value Chain Strategy 29

Chapter 4: Environmental analysis 33-38

Demographic Environment 33-34

Political Legal Environment 34-35

Socio-Cultural Environment 35-36

Macro Environment Analysis 36

Micro Environmental Analysis 37

Chapter 5: Technical study 39-43

Product Process 39-40

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

Materials and Equipment 42

Kitchen wares and utensils 42-43

Chapter 6: Action Plan 44-48

Year 2020 44-45

Year 2021 45-46

Year 2022 47-48

Chapter 7: uses and purpose of financial study 49-54

Statement of Comprehensive Income 49

Statement of Financial Position 50

Cash flow statement 50

Budgeting and Cost 50

Salaries and wages 51

Materials and Equipment 52

Furniture and Fixtures 52

Kitchenware and Utensils 53

Chapter 8: Socio Economic Study 55

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

The researcher would like to express their deepest gratitude to those

continue our research.

assistance to us improving our research.

understanding and guidance throughout the research process.

out our research.

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

OUR LADY OF FATIMA UNIVERSITY SENIOR HIGH SCHOOL – ABM STRAND

information about your project background.

The Delica Pastillas Company launch an innovation product of pastillas that