Petitioner told to move Pemra over ‘indecent’ advertisement - Newspaper... https://www.dawn.

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TODAY'S PAPER | MARCH 31, 2019

The Newspaper's Staff Reporter Updated March 22, 2019

The petitioner contends that Careem's bike service campaign encourages girls to run away from their marriage functions.— Photo courtesy of Ima

LAHORE: The Lahore High Court on Thursday

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Petitioner told to move Pemra over ‘indecent’ advertisement - Newspaper... https://www.dawn.com/news/print/1471100

disposed of a petition challenging ‘immoral’

advertisement launched by mobile cab service
“Careem” and directed the petitioner to approach
Pakistan Electronic Media Regulatory Authority
(Pemra) for the redress of her grievance.

A lawyer namely Sidra Ijaz had filed the petition through

Advocate Sajjad Hussain Chohan pleading that the Careem
launched a new advertisement campaign to promote its bike
service by encouraging girls to run away from their marriage
functions.

The petitioner stated that the advertisement featured a girl in

bridal dress along with a tagline, “Apni shadi se bhaagna ho tou
Careem bike karo” (book a Careem bike if you want to run from
your wedding). She submitted that the campaign was unethical
and against the injunctions of Islam.

The petitioner asked the court to direct the Careem

management to remove the objectionable advertisement from
social media and road signboards. She had also urged the court
to impose a fine on the cab service and restrain it from making
such advertisement in future.

AHAD CHEEMA: The Lahore High Court on Thursday issued

a notice to the National Accountability Bureau (NAB) on a bail
petition of former Lahore Development Authority director
general Ahad Khan Cheema in a reference of assets beyond
means.

A division bench headed by Justice Malik Shahzad Ahmad Khan

heard initial arguments of Cheema’s counsel and issued notice
to the NAB for submission of written reply by April 11.

The counsel argued that the allegations by the NAB were

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Petitioner told to move Pemra over ‘indecent’ advertisement - Newspaper... https://www.dawn.com/news/print/1471100

baseless and without any evidence. He said the trial of the case
was still at an initial stage and its conclusion was not possible
on account of the peculiar nature of the charge.

He said the incarceration of the petitioner for an infinite period

would be tantamount to punishment before trial. He said the
petitioner was a government servant and there was no
apprehension of absconding if he was released on bail. He asked
the bench to allow the petition and release Cheema on bail.

The NAB alleged that Cheema owned movable and immovable

properties in his own name and also in the name of benamidars
worth around Rs600 million.

Published in Dawn, March 22nd, 2019

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