Six Sigma Marketing Institute releases Audio Program

Five C's of Driving Market Share Audio Series

Fort Wayne, IN - November 13, 2010 -- The 5Cs of Driving Market Share Audio Prog
ram has been released by Six Sigma Marketing Institute. The series serves as a t
emplate for organizations needing to change from a customer satisfaction focus t
o a customer value focus. It has been deployed in a number of Fortune 100 and Fo
rtune 500 companies and has produced positive market share growth. The 5Cs of Dr
iving Market Share program can be found at http://DrivingMarketShare.com and is
offered as a 5 CD package or an audio download.
Author Dr. R. Eric Reidenbach says, "For organizations that have deployed Six Si
gma or other quality initiatives, the 5 Cs approach provides a user friendly bri
dge for moving the quality focus from the manufacturing floor to the marketplace
. Those seeking to become best in market must shift their focus from a product o
rientation to a market orientation, from an internal efficiency focus to an exte
rnal focus. Best in market companies will be those that can make this transforma
tion and make it soon."
The Five Cs gives you excellent background knowledge on how to build an effectiv
e and efficient marketing data set based on customer value. Customer Value is th
e only true measure for Driving Market Share(http://DrivingMarketShare.com). Thi
s audio program is based on five components:
1. Customer Identification
2. Customer Value
3. Customer Acquisition
4. Customer Retention
5. Customer Monitoring
Six Sigma Marketing is a fact-based, disciplined approach for growing market sha
re in targeted product/markets by providing superior value. The Six Sigma Market
ing Institute is dedicated to the advancement and deployment of Six Sigma Market
ing. At the heart of SSM is a modified DMAIC process that provides the architect
ure for growing top line revenues and market share.
Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the le
ading organizations and authority of Six Sigma Marketing(http://6sigmarketing.co
m). Dr. Reidenbach has developed a number of unique approaches for measuring and
managing value, the best leading indicator of market share growth. His consulti
ng services are absolutely unique. They are filled with proprietary measurement
and management techniques designed to help you grow market share and top line re
venues. Dr. Reidenbach is the author of over 20 books on marketing and market re
search.
About Joe Dager:
Business901(http://business901.com)provides direction in areas such as Lean Six
Sigma Marketing and Achieving Expert Status. Business901 has designed their serv
ices and product offerings so that they are implementable systems that work in t
he real, not enough time, not enough people world we operate in. We provide tool
s that simplify the marketing process, not complicate it.
If you visit the Business901.com website, you can download the Value Stream Mark
eting eBook. Dagerâ s experience includes numerous start-ups, several turnarounds in
variety of industries to include manufacturing, retail, and professional service
s to include marketing.
Contact:
Joseph T. Dager
Business901
Lean Sigma Marketing
Achieving Expert Status
Fort Wayne, IN
260-438-0411
http://business901.com