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TECNÓLOGO EN GESTION DE MERCADO

AP08-EV04- INGLES: Dialogo en inglés: Informe de Presupuesto

PRESENTADO POR: LEONARDO DAVID HENRIQUEZ ARTEAGA

Julio 2019

SENA
EVIDENCIA DE INGLES
INFORME DE PRESUPUESTO

1.Escriba los principales conceptos descritos en la sección “Let’s listen” y “Let’s read”, luego
traduzca estos conceptos a español, a manera de glosario.

 Balance Sheet: It reflects the structure of a company and has information regarding
a company’s assets, liabilities and available capital. This information is presented at
the end of a reporting period or on an annual basis.
 Hoja de balance: Refleja la estructura de una empresa y tiene información sobre
los activos, pasivos y capital disponible de una empresa esta información se
presenta al final del periodo de presentación de informes o anualmente.
 Cash Flow Statement: It indicates cash Flow changes (inflows and outflows) over
a particular period of time.
 Estado de flujo de efectivo: Indica los cambios de flujo de caja (entradas y salidas)
durante un periodo de tiempo particular.
 Creditors: Need an assurance that loans granted to a business and interests on
those loans Will be paid on time.
 Acreedores: Necesita una garantía de que los préstamos otorgados a una empresa
e intereses sobre esos préstamos se pagaran a tiempo.
 Financial analysts: Use information to provide services to clients (investors, credit
agencies).
 Analistas financieros: Utilizar información para proporcionar servicios a clientes
(inversores), agencias de créditos.
 Financial indicator or ratio: Is a relative magnitude of two numbers selected from
the financial statements of a company. As the financial statements themselves, it is
used by administrators or project stakeholders to interpret and evaluate financial
performance.
 Indicador financiero o razón: Es una magnitud relativa de dos números
seleccionados de los estados financieros de una empresa. Como los estados
financieros en si mismos, los administradores o partes interesadas del proyecto lo
utilizan para interpretar y evaluar el desempeño financiero.
 Government Institutions: Use information to allocate resources for statistical
purposes.
 Instituciones Gubernamentales: Utilizan información para asignar recursos con
fines estadísticos.
 Income statement: It reflects the results of a company’s operation in terms of
incomes, expenses, profits and losses over a year or particular period of time of a
Project.
 Estado de Resultados: Refleja los resultados de la operación de una compañía en
términos de ingresos, gastos, ganancias y pérdidas durante un año o un periodo de
tiempo particular de un proyecto.
 Management: Responsible for day to day business management. Need information
on financial situation of business, current and expected situation in the future.
 Administración: Responsable de la gestión empresarial diaria. Necesita
información sobre la situación financiera de las empresas, es decir, la situación
actual y la esperada en el futuro.
 Price: In general, it’s the value given in Exchange for transfer of ownership as it’s
the essence of Commercial transactions. Three main parties take part in the process:
the buyer, the seller and the competition.
 Precio: En general, es el valor otorgado a cambio de la transferencia de propiedad,
ya que es la esencia de las transacciones comerciales. Allí, los principales
participantes participan en el proceso: El comprador, el vendedor, y la competencia.
 Public: Businesses are part of the public. They contribute to local economy,
employment, usage of local resources and environmental preservation. Information
here is used to evaluate such contribution.
 Publico: Las empresas son parte del público. Contribuyen en la economía local, el
empleo, el uso de los recursos locales y la preservación del medio ambiente. La
información aquí se usa para evaluar dicha contribución.
 Sales Budget: Is the first input a company needs to estimate incomes, costs,
expenses and generally, all the elements that make up the financial statements.
 Presupuesto de Ventas: Es la primera entrada que una empresa necesita para
estimar los ingresos, costos, gastos y en general, todos los elementos que
componen los estados financieros.
 Sales Forecasting: Is also a procedure a lot companies use to set their goals and
organize their operating plans.
 Pronóstico de Ventas: También es un procedimiento que utilizan muchas
empresas para establecer sus objetivos y organizan sus planes operativos.
 Share holder: Use information to assess performance of the management.
 Accionistas: Utilizan información para evaluar el rendimiento de la gestión.
 Taxation authorities: Use information for assessment of taxes, including sales tax.
 Autoridades Fiscales: Utilizan información para la evaluación de impuestos,
incluido el impuesto de ventas.
 Trade partners: Suppliers selling goods need information on security of their sales
and payments. Customers buying goods need information on security and stability
of their purchases.
 Socios Comerciales: Los proveedores que venden bienes necesitan información
sobre la seguridad de sus ventas y pagos. Los clientes que compran productos
necesitan información sobre seguridad y estabilidad de sus compras.
2. En la sección “Let’s write”, organice las palabras y agréguelas en las oraciones
incompletas. Escriba en el documento las palabras organizadas y pegue la captura de
pantalla donde se indique que termino el ejercicio exitosamente.

1. Financial statement
2. Sales Forecasting
3. Price
4. Sales Budget
5. Financial Indicator

1. Price is the first and more relevant component of the classic “4 Ps” of marketing.
2. Sales budget is the first input a company needs to estimate incomes, costs,
expenses and generally, all the elements that make un the financial statements. Of
the classic “4 Ps” of marketing.
3. Financial statement provides information on a business current financial situation,
performance and changes in its financial position to a wide range of users, in order
to support and guide management decision-making.
4. Sales Forecasting are used by administrators or project stakeholders to interpret
and evaluate financial performance.
5. Financial Indicator is a procedure a lot of companies use to set their goals and
organize their operation plans.
3. En la sección “Vocabulary”, escuche cuidadosamente cada definición. Luego, escoja la
mejor opción que defina dicho concepto. Puede escuchar el audio hasta tres veces. Al
finalizar, tome una captura de pantalla con los ejercicios correctamente desarrollados y
agréguelos al documento.
4. Basado en la información contenida en el objeto de aprendizaje “Sales forecast and
Financial indicators”, elabore un dialogo cuyo tema sea una reunión de los directivos de una
empresa planean el informe de presupuesto.

 Mr. Olaya: Good morning, Mr. Ramirez and Mrs. Sanchez, today in our meeting we
are going to plan the sales budget report of our company.
 Mr. Ramirez: Good morning, Mr. Olaya, if we are going to do it since we have 2
weeks to complete it and deliver it.
 Mrs. Sanchez: how is the sales budget report prepared?
 Mr. Olaya: The first thing we must do is to know that it is a sales budget.
 Mr. Ramirez: Yes, a sales budget is the first entry that the company needs to
estimate the income, expenses, costs and in general all the elements that make up
the company's financial statements.
 Mrs. Sanchez: So, this document is vital as it will guide our company to make precise
decisions about marketing strategies, sales monitoring.
 Mr. Olaya: If the price also influences, since it is the essence of the company's
commercial transactions.
 Mr. Ramirez: The buyers, the seller and the competition in the price also influence.
 Mrs. Sanchez: So, we need to analyze the proposals of other competitors, we must
also ask ourselves whether the price chosen by the clients will pay for it or not.
 Mr. Olaya: We must make the budget in account to expenses such as posters, sale
price per box, individual.
 Mr. Ramirez: Yes, we must also keep a financial statement such as balance sheet,
income statement and statement of cash flow.
 Mrs. Sanchez: So, what I understand the objective of the financial statements is to
provide information about the current financial position of a company, the
performance and the changes they have.
 Mr. Olaya: Yes, we must also look at the fact that shareholders, administrators,
business partners, creditors, tax authorities and financial analysts and the public
have a lot to do with our budget.
 Mr. Ramirez: As we know the indicators of financial performance is grouped into:
use, profitability, liquidity, you can use several programs to create and analyze
financial statements.
 Mrs. Sanchez: How we review the profitability and success of our business depends
on how wisely we plan all the activities of our company.
 Mr. Olaya: Yes, we also remember that the sales budget is essential for all
companies, even for the smallest companies, because it is the basis for making
accurate financial decisions and a good planning process.
 Mr. Ramirez: Since we finished analyzing how the sales budget is made, now we
can discuss it with the other members of the company.
 Mrs. Sanchez: Yes, gentlemen thank you for all the information, we can now make
our report and present it.
 Mr. Olaya: Thank you for coming to the meeting, gentlemen.
 Mr. Ramirez: You're welcome gentlemen, it was a very lucrative meeting

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